作 者丨 王俊 尤一炜 章驰 编 辑丨肖潇 打开APP随即弹出广告，想关闭却找不到"×"按钮，甚至瞬间自动跳转购物平台，这些细微的 烦扰渗透在使用手机的每一天。 而在屏幕的另一端，声称只需花费5万元成本坐拥百万收益，"一个月提一辆帕拉梅拉"的造富 神话，也同时上演。 两种反差感极强的画面背后，都有着一条共同的主线： 互联网广告投放产业链。 为了提升广告曝光与点击率，很多时候聚合广告联盟平台与APP之间形成了秘而不宣的合谋， SDK是刀，APP是执刃者。比如SDK可以提供参数设置，让手机小角度倾斜就能触发"摇一 摇"广告；或者延迟显示"x"按钮，确保用户先误触广告。 21世纪经济报道记者独家获悉， 个别聚合广告SDK平台"指导"APP开发者躲避监管，根据监 管检测形式，动态调整参数逃避技术审查。这套策略已引起监管关注，对相关平台进行了约 谈。 与此同时，围绕聚合广告平台SDK机制，还衍生出一整条逆向灰产路径：有人反过来利用这 些SDK规则，"埋伏进韭菜园做庄"，批量搭建空壳App，靠养机、渠道分发和广告分成获利。 他们号称只需花费5万以内的启动资金，每天花费两个小时就能坐拥数十万乃至几百万收益。 无论是聚合广告 ...

Group 1 - The article discusses how Donald Trump has monetized his brand through merchandise sales, generating significant revenue from various products [1] - It highlights the financial success of Trump's merchandise, indicating that he has earned millions from selling items related to his political persona [1] - The piece emphasizes the effectiveness of brand leveraging in politics, showcasing how Trump's approach can serve as a model for others in the industry [1] Group 2 - The article provides specific figures on Trump's merchandise sales, noting that he has made over $100 million from these ventures [1] - It also mentions the growth in sales during election cycles, illustrating the correlation between political events and merchandise revenue [1] - The discussion includes insights into the types of products sold, such as clothing and accessories, which appeal to his supporter base [1]

Group 1: Core Insights - The integration of sports IP with financial services is creating new opportunities for customer engagement and revenue generation in the sports economy [1][12] - Jiangsu Bank has launched a "Super League Zone" in its mobile banking app, offering free tickets and live broadcasts to attract younger customers [4][5] - The "Super League" has become a phenomenon in the sports industry, with record attendance and innovative marketing strategies [3][4] Group 2: Financial Institutions' Involvement - Financial institutions are evolving from mere sponsors to active "co-builders" in the sports economy, providing comprehensive financial services and engaging with fans [4][5][12] - Other banks, such as Guangfa Bank and Postal Savings Bank, are also entering the sports sector with various initiatives, indicating a broader trend in the industry [4][5] - The collaboration between banks and sports events is enhancing customer acquisition and engagement, particularly among younger demographics [4][5][12] Group 3: Insurance Sector Participation - Insurance companies are entering the sports economy as "guardians," offering multi-dimensional coverage for players and fans [6][7] - Major insurers like China Ping An and Xinhua Insurance are providing tailored insurance products for the "Super League," enhancing their brand visibility and customer reach [7][8] - The insurance sector's involvement is driven by the potential to tap into a young, active consumer base and diversify their product offerings [8][12] Group 4: Payment Institutions' Strategies - Payment institutions like Alipay are leveraging the "Super League" to enhance their market presence and improve user experience through innovative payment solutions [9][10] - The integration of digital currency and promotional activities is aimed at stimulating consumer spending during the events [10][11] - The collaboration between payment platforms and sports events reflects a dual drive of policy guidance and commercial innovation in the financial sector [10][11] Group 5: Future Directions in Sports Economy - The evolving policy environment is encouraging financial institutions to develop a comprehensive support system for the sports industry, emphasizing collaboration and resource sharing [12][13] - Financial institutions are encouraged to explore diverse cooperation models, including digital asset development and community engagement initiatives [14][15] - The potential for creating unique financial products tied to sports events, such as commemorative coins and digital collectibles, is being recognized as a new avenue for growth [15]

Core Viewpoint - The article discusses the launch of AdMergeX, a new brand by Beijing Qiancheng Infinite Technology Co., Ltd., aimed at addressing the challenges faced by developers in the global mobile application ecosystem, specifically focusing on traffic dispersion, inefficient monetization, and high technical barriers [1][10]. Group 1: Brand and Mission - AdMergeX is positioned as a global advertising traffic infrastructure SaaS and service platform, offering a comprehensive solution for developers to maximize advertising revenue through its three main platforms: Mediatom, MergeX, and MedPro [1][10]. - The brand's mission emphasizes "maximizing revenue from every piece of developer traffic through intelligent advertising technology," highlighting the importance of technology in its value proposition [1][2]. Group 2: Product Offering - AdMergeX provides a full-stack technology matrix that includes Mediatom, MergeX, and MedPro, designed to meet the diverse monetization needs of developers, from self-traffic monetization to media advertising commercialization [4]. - The platform incorporates advanced intelligent upgrades, utilizing over 10 years of global advertising platform development experience, and employs machine learning and big data technologies to enhance the efficiency of the monetization process [5]. Group 3: Brand Visual Identity - The AdMergeX logo features a dynamic interwoven ring symbolizing the integration of traffic and value, reinforcing the brand's focus on merging advertising demand and media supply [6]. - The color scheme of the logo, with a gradient from deep blue to purple-red, represents the brand's technological reliability and innovative vitality, simulating the flow of data from demand to supply [7]. Group 4: Future Outlook - AdMergeX plans to launch a new website that integrates its three product matrices, aiming to provide a smoother experience for developers in managing the monetization process [8]. - The company is pursuing a dual-track strategy of localization and globalization, adapting to the domestic advertising ecosystem while enhancing local operations in overseas markets to meet regional demands [9]. - The brand's upgrade marks the beginning of its global strategy, with ongoing iterations of technology and services to explore unlimited monetization possibilities for developers [10].

Core Insights - The article discusses the rise and subsequent challenges faced by Jie Qingshuai, who gained fame through a reunion story after being abducted for 25 years, and his transition into live-streaming e-commerce [1][3][4] Group 1: Background and Initial Success - Jie Qingshuai's reunion with his family in late November 2023 attracted significant media attention, turning him into a public figure [1][5] - Following his rise to fame, he quickly entered the live-streaming e-commerce space, conducting 97 live sales sessions in 2024, with estimated sales ranging from 97 million to 243 million yuan [3][4] - The emotional narrative surrounding his story helped him gain substantial public support and financial backing from viewers [3][5] Group 2: Challenges and Controversies - Since May 2023, Jie Qingshuai has faced multiple controversies, including accusations of exploiting his reunion for profit and criticism over his marketing tactics [4][12] - His reputation has declined, leading to a drop in followers and a halt in his live-streaming activities since May 23 [4][13] - The backlash includes public skepticism about the authenticity of his story and the quality of products sold during his live streams [11][12] Group 3: Industry Trends and Regulatory Environment - Jie Qingshuai is not alone in the live-streaming e-commerce space; other reunion figures have also attempted to monetize their stories, facing similar scrutiny [15][21] - The article highlights a tightening regulatory environment on platforms like Douyin, which has introduced new rules to manage accounts associated with controversial figures [24][25] - The emotional connection that audiences have with reunion stories may not align well with commercial endeavors, leading to potential backlash against those attempting to monetize their experiences [23][25]

Core Viewpoint - MrBeast, known as the "world's number one internet celebrity," has gained immense popularity through unique and extravagant content on platforms like YouTube, and is now preparing to enter the Chinese market [1][3][4]. Group 1: MrBeast's Background and Popularity - MrBeast, whose real name is Jimmy Donaldson, started creating videos on YouTube at the age of 13, initially focusing on gaming and comedy content [3]. - His breakthrough came in 2017 with a video titled "Counting to 100000," where he spent 40 hours counting to 100,000, showcasing the appeal of bizarre content [3]. - He is famous for his extravagant money-giving challenges, earning the nickname "Money Guy," with over 400 million subscribers and videos often exceeding 100 million views [4]. Group 2: Entry into the Chinese Market - MrBeast is set to enter the Chinese internet scene by joining platforms like Bilibili and Douyin in January 2024, receiving positive responses from well-known Chinese content creators [7]. - His strategy includes collaborating with various domestic influencers to create content, indicating a strong push to establish his presence in China [7][9]. - Observers speculate that MrBeast's interest in the Chinese market was influenced by the success of other foreign influencers, such as "甲亢哥" (IShowSpeed), who gained significant traction during their visit to China [9][13]. Group 3: Challenges and Opportunities - While many foreign influencers have successfully monetized their content in China, not all have achieved the same level of success, highlighting the competitive landscape [11]. - The ability of MrBeast to adapt his content to align with Chinese cultural preferences will be crucial for his success in the market [15]. - MrBeast's strong fan base and creative team provide a solid foundation, but understanding and respecting local culture will be essential for capturing the interest of Chinese audiences [15].

Core Insights - JD.com has launched a new hotel initiative, including the "JD Hotel PLUS Membership Program" offering up to three years of zero commission for partner hotels and traffic support for newly onboarded hotels until July 30 [1][2] - The initiative aims to leverage JD's extensive customer base of over 800 million consumers and strong supply chain capabilities to enhance hotel operations and efficiency [1][2] Group 1: Company Strategy - The new hotel plan is a response to reduced inventory from major OTA platforms, highlighting the urgency for JD to expand its direct hotel connections [2] - JD's high-end customer base, with over 40 million JD PLUS members, and significant daily active users (1.88 billion) provide a strong foundation for monetizing its OTA services [2][3] Group 2: Financial Implications - The zero-commission policy and associated costs for talent recruitment and potential consumer subsidies may pressure JD's short-term profit margins [3] - The scale of investment in the hotel business is expected to be lower than that of the food delivery sector due to its lower internal priority and strategic value [3] Group 3: Industry Impact - JD's entry into the hotel market is expected to intensify competition in the online travel sector, which had stabilized post-pandemic [4] - The extent of competition will depend on JD's investment budget and execution; a potential price war could negatively impact existing OTA platforms' short-term performance [4]

Core Viewpoint - JD.com aims to enhance the hotel industry by providing supply chain services to optimize costs and improve service quality, responding to the growing and diverse demands of the tourism market [1][2] Group 1: Strategic Initiatives - JD.com has launched the "JD Hotel PLUS Membership Program," offering hotel merchants up to three years of zero commission [2] - The company boasts over 800 million high-spending users and deep partnerships with over 30,000 large enterprises and more than 8 million small and medium-sized businesses, aligning with the primary customer base of four-star and above hotels [2] Group 2: Supply Chain Considerations - The entry into the hotel and travel sector is driven by supply chain considerations, with JD.com establishing a new channel division to streamline operations in convenience stores, restaurants, and hotels [3] - The strategic direction emphasizes innovation while maintaining a focus on instant retail and local living services [3] Group 3: Market Positioning and User Engagement - JD.com’s expansion into the hotel sector is seen as a way to capitalize on user demand and industry pain points, potentially gaining a competitive edge in the market [4] - The integration of hotel bookings with food delivery services could create a commercial ecosystem, enhancing user engagement and value realization [4] Group 4: Challenges and Opportunities - Despite the advantages of its supply chain and logistics, JD.com faces challenges in cultivating consumer awareness of its hotel services and increasing investment in the supply side of the industry [5] - The company recognizes the need for internal organizational reforms and technological upgrades to achieve business synergies [5]

视觉吸引力：大脑的 "多巴胺密码" 人类对美的追求与生俱来，美女形象就像一把万能钥匙，能轻易打开我们大脑中的 "多巴胺宝藏库"。从心理学角度看，当我们看到美女时，大脑会自动分 泌多巴胺，这种神经递质与愉悦感、奖赏机制紧密相连。简单来说，观看美女视频能让我们产生愉悦感，这种愉悦感如同一种无形的奖赏，促使我们不断寻 找更多同类视频。 想象一下，在忙碌的一天后，疲惫地打开抖音，映入眼帘的是一位笑容甜美的美女在翩翩起舞，优美的舞姿、动人的面容瞬间驱散了你的疲惫，带来片刻的 轻松与愉悦。这种即时的满足感会让你不自觉地沉浸其中，手指不断下滑，期待下一个美女视频带来新的惊喜。久而久之，抖音平台也察觉到用户对这类内 容的强烈喜爱，顺势加大了美女视频的推荐权重，进一步强化了这一现象。 商业驱动：流量变现的 "美丽生意经" 不知道从何时起，打开抖音，仿佛置身于一场永不落幕的美女盛宴。青春洋溢的大学生，风姿绰约的少妇，活力四射的跳舞女郎…… 各种类型的美女视频 接踵而至，即便你从未主动关注过她们。这背后究竟隐藏着怎样的秘密？今天，就让我们一起揭开抖音美女 "霸屏" 现象的神秘面纱。 抖音的推荐算法堪称一位精明的 "读心大师"，它时 ...

以下文章来源于中国企业家杂志 ，作者李艳艳 作者： 李艳艳 来源：中国企业家杂志 平静已久的 OTA （在线旅游）市场 再起波澜。 近期，有消息称， 京东正以 3 倍薪资从携程、美团、飞猪、同程 等平台 大规模 " 挖角 " 酒旅 人才 ，并主打 " 零捆绑、透明价 " + 补贴 策略， 此举被 业内 理解为 " 直指携程、美团 盈利 核心 " 。 还有业界人士推测，京东 "明攻外卖、暗抢酒旅 " ，企图 " 用高频外卖引流，靠高利 润酒旅赚钱 " 。 截至发稿，京东 、 美团 和携程 官方层面对此暂无回应。 与此同时 ，给京东外卖频频 " 站台 " 的刘强东刷足了 " 存在感 " 。从年初参观香港科技大学教 授贾佳亚团队的人工智能项目，到参加全国工商联会议发表演讲，再到近期拿下 头部 央企华润 的 " 大单 " ，他的每次现身，都会给京东带来巨大的曝光量和关注度，并引发公众讨论。 在中国企业家群体中，刘强东深谙流量密码，更擅长如何消磨对手。 从与当当的 " 图书大战 "， 到与苏宁的 " 家电大战 " ，再到今年与美团、饿了么的 " 外卖大战 " ，京东 " 低价 "" 补 贴 " 的打法一以贯之，且 未见 ...