Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% compared to the market in the next six months [5][9]. Core Insights - The company demonstrated resilience in its performance despite revenue pressure, achieving a total revenue of 52.771 billion yuan in the first half of 2025, a year-on-year increase of 4.19%, and a net profit attributable to shareholders of 19.492 billion yuan, up 2.28% year-on-year [2][4]. - The white liquor industry is undergoing a deep adjustment, with mid-to-low priced liquor becoming the main sales driver. The company has proactively adjusted its product structure in response to market changes [3][4]. - The company’s gross margin has slightly decreased, reflecting the impact of declining net profit growth. The gross margin for the first half of 2025 was 76.83%, down 0.53 percentage points year-on-year [4][9]. Summary by Sections Financial Performance - In Q2 2025, the company reported a revenue of 15.831 billion yuan, a slight increase of 0.10% year-on-year, but a net profit decline of 8.17% year-on-year [2][4]. - The company’s cash flow from operating activities saw a significant increase of 131.88% year-on-year, attributed to improved cash collection from sales [2][4]. Product and Market Dynamics - The company’s product revenue reached 40.998 billion yuan in the first half of 2025, with a year-on-year growth of 4.57% and a sales volume increase of 12.75%, while the average price decreased by 7.25% [3][4]. - Direct sales channels outperformed distribution channels, with direct sales revenue growing by 8.60% year-on-year and a gross margin increase to 86.80% [3][4]. Profitability and Forecast - The report projects a stable recovery in demand due to favorable policy changes and seasonal consumption peaks, with the company expected to maintain its position as a leading high-end liquor brand [4][9]. - The earnings forecast for 2025-2027 has been adjusted, with expected revenues of 91.776 billion yuan in 2025, 95.291 billion yuan in 2026, and 99.699 billion yuan in 2027, reflecting growth rates of 2.92%, 3.83%, and 4.63% respectively [4][9].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% in the next six months [5]. Core Insights - The company reported a total revenue of 91.094 billion yuan for the first half of 2025, reflecting a year-on-year growth of 9.16%. The net profit attributable to shareholders was 45.403 billion yuan, up 8.89% year-on-year [1][2]. - The resilience of the company's flagship product, Moutai liquor, is highlighted, with a revenue increase of 10.24% year-on-year, while the series liquor segment faced pressure with a growth of only 4.68% [3][4]. - The direct sales channel showed significant growth, with a revenue increase of 18.62% year-on-year, while traditional wholesale channels experienced a slowdown [4]. Financial Performance - For Q2 2025, the company achieved a total revenue of 39.650 billion yuan, a year-on-year increase of 7.26%, with a net profit of 18.555 billion yuan, up 5.25% year-on-year [1]. - The gross margin for the first half of 2025 was 91.30%, slightly down by 0.46 percentage points year-on-year, while the net margin was 49.84%, down by 0.12 percentage points [2]. - The company expects steady growth in net profit for 2025-2027, with projections of 94.179 billion yuan, 102.769 billion yuan, and 112.135 billion yuan respectively, reflecting a growth rate of around 9% [5][12]. Product and Channel Analysis - Moutai liquor's revenue for the first half of 2025 was 75.590 billion yuan, while series liquor revenue was 13.763 billion yuan, indicating stable growth for Moutai but challenges for series liquor [3]. - The direct sales channel's revenue for the first half of 2025 was 40.010 billion yuan, accounting for 44.78% of total revenue, while wholesale revenue was 49.334 billion yuan, making up 55.22% [4].

其中，客群聚焦于新商务人群；场景面向符合不同行业特点的宴饮新场景，同时鼓励经销商创新餐饮消 费场景；服务则从满足消费者的多元化需求出发，倡导"从卖酒向卖生活方式转变"，进一步优化消费体 验。公司上半年营销费用持续加码，努力扩展消费场景，吸引新消费客群，满足多元化需求。当前股价 对应PE分别为19/18/17倍，公司当前PE20倍，维持公司"强烈推荐"评级。 诚通证券研报指出，贵州茅台上半年实现营收910.94亿元/+9.16%；归母净利润454.03亿元/+8.89%，为 完成全年工作任务奠定基础。高端地位稳固，中端白酒竞争激烈。二季度营收表现较弱，销售费用持续 加码。白酒市场已由增量发展转向存量竞争，尤其酱酒市场收入增速放缓是大趋势，行业竞争加剧，创 新品扩新客难度加大，公司加大营销和内部管控，销售费用增长，管理费用收窄。 行业承压中国酒业协会联合各名酒企业及酒类大商，共同发布《中国酒业防内卷式竞争倡议书》，白酒 龙头企业主动控量保价，维护行业健康运行。茅台在2024年年底举行的经销商联谊会上，对2025年的市 场攻坚提出明确方向。核心是坚持以消费者为中心，持续做好"三个转型"，即客群转型、场景转型和服 务 ...

诚通证券8月13日发布研报称，给予贵州茅台（600519.SH）强烈推荐评级。评级理由主要包括：1）公 司2025年中报营收增速9.16%，为完成全年工作任务奠定基础；2）中端白酒竞争激烈，高端白酒茅台 地位稳固；3）渠道结构持续优化，终端批发价格回落压力犹在。风险提示：消费信心不足，商务消费 低迷高端白酒增速放缓，中端白酒竞争加剧，企业经营成本费用增加，财税政策改革，食品安全风险 等。 （文章来源：每日经济新闻） ...

Core Viewpoint - Guizhou Moutai reported stable revenue growth in Q2 2025 despite external challenges, showcasing brand resilience and strategic adaptability in a fluctuating market environment [1][2]. Financial Performance - In H1 2025, total revenue reached 91.094 billion yuan, a year-on-year increase of 9.16%, with net profit attributable to shareholders at 45.403 billion yuan, up 8.89% [1]. - Q2 2025 revenue was 39.65 billion yuan, reflecting a 7.26% year-on-year growth, while net profit for the same period was 18.555 billion yuan, increasing by 5.25% [1]. - Revenue from Moutai liquor in Q2 was 32.032 billion yuan, up 10.99%, while series liquor revenue declined by 6.53% to 6.740 billion yuan [1]. Channel and Product Analysis - Direct sales and wholesale channels generated revenues of 16.789 billion yuan and 21.983 billion yuan in Q2, representing year-on-year increases of 16.52% and 1.48%, respectively [1]. - The "i Moutai" digital platform recorded a revenue of 4.89 billion yuan in Q2, showing a slight decline of 0.35% [1]. Margin and Cost Structure - The gross margin for Q2 was 90.42%, a slight decrease of 0.26 percentage points year-on-year [2]. - The net profit margin for Q2 was 49.53%, down 1.07 percentage points, primarily due to the impact of gross margin and sales expense ratio [2]. Cash Flow and Liabilities - Cash receipts from sales in Q2 totaled 38.943 billion yuan, a decrease of 4.64% year-on-year, while net cash flow from operating activities was 4.31 billion yuan, down 84.3% [2]. - As of the end of Q2, contract liabilities stood at 5.507 billion yuan, a decrease of 3.28 billion yuan from the end of Q1, indicating proactive measures to alleviate cash pressure on distributors [2]. Profit Forecast and Valuation - The company adjusted its net profit forecasts for 2025-2027 to 94.010 billion yuan, 99.030 billion yuan, and 104.671 billion yuan, reflecting downward revisions of 0.5%, 3.9%, and 6.4%, respectively [3]. - The current stock price corresponds to a P/E ratio of 19, 18, and 17 for the years 2025, 2026, and 2027, respectively, maintaining a "buy" rating [3].

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company achieved total revenue of 91.094 billion yuan in H1 2025, representing a year-on-year growth of 9.16%, and a net profit attributable to shareholders of 45.403 billion yuan, up 8.89% year-on-year [1] - In Q2 2025, the company reported total revenue of 39.65 billion yuan, a year-on-year increase of 7.26%, and a net profit of 18.555 billion yuan, growing 5.25% year-on-year [1][2] - The revenue from Moutai liquor in Q2 2025 was 32.032 billion yuan, up 10.99% year-on-year, while the revenue from series liquor was 6.740 billion yuan, down 6.53% year-on-year [2] - The direct sales channel saw a revenue increase of 16.52% year-on-year, while the wholesale channel grew by 1.48% year-on-year [2] - The company’s gross profit margin in Q2 2025 was 90.42%, slightly down by 0.26 percentage points year-on-year, with a net profit margin of 49.53%, down 1.07 percentage points year-on-year [3] - The company has adjusted its net profit forecasts for 2025-2027 to 94.010 billion yuan, 99.030 billion yuan, and 104.671 billion yuan, respectively, reflecting a downward adjustment of 0.5%, 3.9%, and 6.4% from previous estimates [4] Revenue and Profitability - The company’s revenue for 2025 is projected to be 190.035 billion yuan, with a growth rate of 9.13% [5] - The net profit for 2025 is estimated at 94.010 billion yuan, with a growth rate of 9.02% [5] - The earnings per share (EPS) for 2025 is forecasted to be 74.84 yuan [5] Financial Metrics - The company’s price-to-earnings (P/E) ratio is projected to be 19 for 2025, decreasing to 17 by 2027 [5][14] - The return on equity (ROE) is expected to be 35.97% in 2025, gradually declining to 33.13% by 2027 [5][13] Market Position - The company has demonstrated resilience in maintaining revenue growth despite external challenges such as the "ban on alcohol" policies affecting industry demand [2] - The number of domestic distributors increased to 2,280 by the end of Q2 2025, with a net addition of 160 distributors [2]

Core Viewpoint - Luzhou Laojiao has maintained steady growth despite the deep adjustment in the liquor industry, as evidenced by significant increases in key financial metrics and a strong outlook for future performance [1][3]. Financial Performance - In 2024, Luzhou Laojiao achieved revenue of 31.196 billion yuan and a net profit attributable to shareholders of 13.473 billion yuan, continuing growth into the first quarter of 2025 [3]. - The company reported a gross margin of 87.54% and a net margin of 43.27% for 2024, ranking second among publicly listed liquor companies after Kweichow Moutai [3]. - Contract liabilities (advance payments) reached 3.978 billion yuan, a year-on-year increase of 49%, with a further 21% growth in the first quarter of 2025, exceeding broker expectations [3][4]. Cash Flow and Dividends - The cash collection ratio reached 128.34%, with net cash inflow from operating activities of 19.182 billion yuan, an 80% year-on-year increase, and total cash on hand of 33.578 billion yuan [4]. - The board announced a cash dividend of 45.92 yuan per 10 shares (including tax), leading to a total cash dividend of 8.758 billion yuan for 2024, with a payout ratio increased to 65% [4][5]. - The company plans to increase the dividend payout ratio to 75% by 2026, ensuring a minimum annual cash dividend of 8.5 billion yuan [5]. Market Position and Strategy - Luzhou Laojiao's dual-brand strategy includes Guojiao 1573 and Luzhou Laojiao, with Guojiao 1573 being a key high-end product competing with Kweichow Moutai and Wuliangye [5][7]. - The company reported that Guojiao brand sales exceeded 20 billion yuan, while Luzhou Laojiao brand sales surpassed 10 billion yuan, indicating expanded market coverage and penetration [5]. - The company is focusing on digital transformation and channel development, emphasizing consumer engagement through bottle scanning and targeting lower-tier markets for growth [7][8]. Industry Context - The liquor market is characterized by a "one super, two strong" structure, with Kweichow Moutai, Wuliangye, and Luzhou Laojiao being the only three companies with high-end market access [8]. - The high-end liquor market is projected to reach 166.4 billion yuan by 2026, with a compound annual growth rate (CAGR) of 12% from 2021 to 2026, indicating a trend towards concentration among leading brands [9]. - Luzhou Laojiao's unique resources, such as the "1573 National Treasure Cellar Group," provide a competitive edge in producing high-quality liquor, ensuring the scarcity of its flagship product [9].

Core Insights - The company reported a revenue of 89.18 billion in 2024, a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.85 billion, up 5.44% year-on-year [1] - For Q4 2024, the company achieved a revenue of 21.26 billion, a 2.53% increase year-on-year, but net profit decreased by 6.17% to 5.87 billion [1] - In Q1 2025, revenue reached 36.94 billion, growing 6.05% year-on-year, with net profit at 14.86 billion, up 5.80% [1] - The company plans to distribute a cash dividend of 31.7 yuan per 10 shares for 2024, totaling 22.3 billion, with a payout ratio of 70% [1] Financial Performance - The company’s revenue for the liquor segment in 2024 was 83.13 billion, an 8.74% increase, with Wuliangye liquor revenue at 67.88 billion, up 8.07% [3] - The average price per ton of liquor was 1.64 million, a 0.94% increase year-on-year [3] - The company’s net profit margin for 2024 was 37.2%, a decrease of 0.63 percentage points, primarily due to increased sales expenses [4] Cash Flow and Financing - Operating cash flow for 2024 was 33.94 billion, down 18.7% year-on-year, attributed to reduced cash receipts from sales and increased tax payments [5] - In Q1 2025, operating cash flow surged to 15.85 billion, a dramatic increase of 2970.3% year-on-year, driven by a higher cash collection ratio [5] - The company’s accounts receivable financing at the end of 2024 was 19.57 billion, an increase from the previous year [5] Market Position and Strategy - The company aims to consolidate and enhance its stable growth, focusing on brand value and market share improvement, aligning revenue growth with macroeconomic indicators [1][2] - The company continues to be the leading brand in the thousand-yuan price segment, with strong brand power and ongoing reforms expected to drive stable growth [2]

Investment Rating - The report maintains an "Accumulate" rating for the company, indicating a projected relative price increase of 5% to 15% over the next six months compared to the market index [5][10][17]. Core Insights - The company reported a slight miss on earnings expectations, with a revenue of 89.175 billion yuan in 2024, reflecting a year-on-year growth of 7.09%, and a net profit of 31.853 billion yuan, up 5.44% year-on-year. The first quarter of 2025 showed a revenue of 36.940 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.860 billion yuan, up 5.80% year-on-year [2][10]. - The company plans to distribute a cash dividend of 31.69 yuan per 10 shares, totaling 12.3 billion yuan, which aligns with its shareholder return plan for 2024-2026, increasing the cash dividend ratio to 70% compared to 2023 [2][10]. - The report highlights a decline in the growth rate of liquor sales, with the core product's sales volume increasing by 7.06% in 2024, while other products saw a minimal growth of 0.12%. The gross margin for the main product improved to 87.72% [3][10]. Financial Performance Summary - In 2024, the company achieved a gross margin of 77.06%, with sales expenses exceeding 10 billion yuan for the first time, leading to a sales expense ratio increase to 11.99%. The net profit margin was recorded at 37.22%, a slight decline of 0.63 percentage points year-on-year [4][10]. - The forecast for 2025-2027 indicates a steady growth trajectory, with expected net profits of 33.606 billion yuan in 2025, 35.892 billion yuan in 2026, and 38.554 billion yuan in 2027, reflecting growth rates of 5.50%, 6.80%, and 7.42% respectively [5][10]. - The report projects earnings per share (EPS) to increase from 8.21 yuan in 2024 to 9.93 yuan in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 15.73 to 12.99 over the same period [5][10].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's performance in 2024 met expectations, with a revenue of 89.18 billion yuan, a year-on-year increase of 7.09%, and a net profit of 31.85 billion yuan, a year-on-year increase of 5.44% [7] - For Q1 2025, the company achieved a revenue of 36.94 billion yuan, a year-on-year increase of 6.05%, and a net profit of 14.86 billion yuan, a year-on-year increase of 5.80% [5][7] - The company aims to maintain a steady growth trajectory in 2025, focusing on enhancing brand value and market share [7] Financial Data and Profit Forecast - Total revenue forecast for 2025 is 93.76 billion yuan, with a year-on-year growth rate of 5.1% [6] - Net profit forecast for 2025 is 33.28 billion yuan, with a year-on-year growth rate of 4.5% [6] - Earnings per share for 2025 is projected to be 8.57 yuan [6] - The gross profit margin is expected to be around 77.3% for 2025 [6] - Return on equity (ROE) is projected to be 20.0% for 2025 [6] Revenue Breakdown - In 2024, the company's liquor revenue was 67.88 billion yuan, a year-on-year increase of 8.07%, with a sales volume of 41,400 tons [7] - The average price per ton of liquor was 1.64 million yuan, a year-on-year increase of 0.94% [7] - The company’s series liquor revenue reached 15.25 billion yuan in 2024, a year-on-year increase of 11.8% [7] Market Position and Strategy - The company remains the leading brand in the 1,000 yuan price segment, with strong brand power [7] - The company is focusing on product control and price stability, optimizing its distribution channels [7]