证券研究报告 | 行业点评报告 2025 年 07 月 02 日 新发国产版号 147 款、进口版号 11 款 游戏行业 6 月版号点评 TMT 及中小盘/传媒 6 月 24 日，国家新闻出版署公布了 147 款国产版号、11 款进口版号。147 款国 产版号中，其中"移动"类 76 款；"移动-休闲益智"61 款，"移动、客户端" 7 款，"移动、网页"1 款，纯"客户端"2 款；11 款进口版号中，"移动"4 款，"客户端"4 款，"移动、客户端"3 款。 重点公司主要财务指标 | 公司简称 | 公司代码 | 市值 | 24EPS | 25EPS | 25PE | PB | 投资评级 | | --- | --- | --- | --- | --- | --- | --- | --- | | 恺英网络 | 002517.SZ | 37.5 | 0.76 | 0.98 | 17.8 | 5.2 | 强烈推荐 | | 巨人网络 | 002558.SZ | 41.4 | 0.74 | 0.84 | 25.6 | 3.2 | 强烈推荐 | | 姚记科技 | 002605.SZ | 11.2 | 1.29 | 1.7 ...

业 及 产 业 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 袁伟嘉 A0230519080013 yuanwj@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A0230522090001 xiajl@swsresearch.com 赵航 A0230522100002 zhaohang@swsresearch.com 研究支持 黄俊儒 A0230123070011 huangjr@swsresearch.com 张淇元 A0230124080001 zhangqy@swsresearch.com 联系人 林起贤 (8621)23297818× linqx@swsresearch.com 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 行 传媒 - ⚫ 新消费因解禁密集、积累较大涨幅后产生分歧，我们认为聚焦基本面有支撑的核心标的： （1）泡泡玛特近期 Labubu3.0 搪胶毛绒补货虽导致二手市场价格有所回落 ...

每周日至每周四推送明日股市重大公告！内容包含"停复牌、增减持、投资中标、收购、业绩、解禁、 高送转"等一系列个股利好利空公告，其中重要公告均以红色标注，帮助投资者提前寻找到投资热点， 防范各类黑天鹅事件，并且有充足的时间进行分辨和寻找合适的上市公司。 ①谷子经济+区块链+AI游戏+AI大模型+华为鸿蒙！这家公司积累大量IP授权包括"大富翁"等知名IP；②数 字货币+区块链+人形机器人+军工+鸿蒙+数字经济+信创！这家公司正在推进与相关金融机构的合作并在 数字货币试点城市进行业务拓展；③人形机器人+军工+无人机+新能源汽车！公司拟定增募资不超10亿元 用于具身智能机器人等项目。 前言 ...

Group 1 - The core viewpoint of the article indicates that the Chinese gaming market is expected to reach a scale of 27.351 billion yuan by April 2025, showing a year-on-year growth of 21.93% and a quarter-on-quarter growth of 2.47%, exceeding market expectations [1] - The growth is primarily driven by long-term products, benefiting from events like collaborations and new seasons, with significant revenue increases for some leading products [1] - The mobile gaming market has seen a year-on-year growth of 28.41%, reaching 20.424 billion yuan, while the client game market has experienced a quarter-on-quarter growth of 3.75% [1] Group 2 - In the overseas market, revenue from independently developed Chinese games has increased by 9.62%, with products like "Honkai: Star Rail" experiencing a surge in income due to anniversary events [1] - From January to May 2025, 610 domestic online game licenses were issued, marking a year-on-year increase of 16.41%, and the pace of issuing import licenses has accelerated, reflecting a favorable policy environment for the gaming industry [1] - The gaming sector shows strong cash flow and stable performance, with ongoing deepening of AI game development [1] Group 3 - The gaming ETF (code: 516010) tracks the animation and gaming index (code: 930901), which is compiled by Shenzhen Securities Information Co., Ltd., selecting listed companies involved in animation creation, game development, and operations to reflect the overall performance of the animation and gaming industry [1] - This index focuses on the cultural and entertainment industry, particularly emphasizing emerging fields such as digital content production and interactive entertainment, effectively reflecting the development trends of the domestic animation and gaming industry [1]

Group 1: Game Approval and Market Trends - In May, the National Press and Publication Administration approved 130 domestic online games and 14 imported games, totaling 144 approvals, setting a new record for monthly approvals in nearly two years [1] - Notable domestic games include Perfect World's "异环," which has garnered significant attention with 9.6 million views on Bilibili and over 2.01 million reservations on TapTap [1] - The gaming industry is showing signs of recovery, with the Chinese game market size reaching 857.04 billion yuan in Q1 2025, a year-on-year growth of 17.99% [3] Group 2: Tencent's Innovations and Financial Performance - Tencent launched an industrial-grade AIGC game content production engine, which is expected to enhance efficiency for small and independent game developers [2] - Tencent's gaming revenue for Q1 2025 reached 59.5 billion yuan, with international market revenue growing by 23% to 16.6 billion yuan [2][4] - The introduction of AI technologies in games like "和平精英" has led to a 16% year-on-year increase in user engagement [2] Group 3: Other Companies' Performance - NetEase reported Q1 2025 revenue of approximately 28.8 billion yuan, a year-on-year increase of over 7%, with net profit exceeding 10.3 billion yuan, marking a record high for the company [4] - Zhongjiu Mobile plans to launch a new game, "代号：暗夜传奇," in H1 2025, focusing on agile development to enhance competitiveness in the mini-game market [4]

西风 发自 凹非寺 量子位 | 公众号 QbitAI 手绘草图一键变身专业游戏形象： 随后还能生成符合游戏标准 A/T pose的角色多视图 + 360°角色旋转演示视频 。 AI用于游戏美术设计，专业玩家腾讯出手了！ 刚刚， 腾讯混元发布游戏视觉生成平台 ，即 一站式AIGC游戏内容生产引擎 ，同时推出面向工业级游戏资产生成的AIGC系列大模型 Hunyuan-Game 。 现在，腾讯混元游戏视觉生成平台已有四大能力上线：AI美术管线、实时画布、AI 2D美术（包括文生图、图生图能力）、专业角色多视图生 成。 用户可快速将灵感概念产出为高质量的图片、3D建模多视图。 比如实时生成设计游戏角色形象： 透明图层也能直出，再也不用扣图了： 另外可对草图、黑白稿一键上色： 还能生成各种特效风格： 修改材质，也就是秒秒钟的事儿： 除此之外，混元游戏视觉生成团队表示，还有更多正在内部研发和测试的能力暂未上线，本次以技术报告的方式面向行业详尽展示和分享了一 系列游戏图像和视频视觉生成大模型。 先来一起看看这个游戏视觉生成平台到底长啥样。 游戏视觉生成"一条龙服务" 如前所述，腾讯混元游戏视觉生成平台提供了"一条龙服务"式 ...

证券代码：002602 证券简称：ST 华通 浙江世纪华通集团股份有限公司 投资者关系活动记录表 编号：2025-002 | 投资 | □特定对象调研 □分析师会议 | | | --- | --- | --- | | 者关 | □媒体采访 √业绩说明会 | | | 系活 | □新闻发布会 □路演活动 | | | 动类 | □现场参观 | | | 别 | | | | | □其他（请文字说明其他活动内容） | | | 参与 单位 | | | | 及人 | 投资者网上提问 | | | 员 | | | | 时间 | 年 月 日 2025 5 13 | 15:00-17:00 | | 地点 | 公司通过全景网"投资者关系互动平台"（https://ir.p5w.net）采用网络远程的方式 | | | | 召开业绩说明会 | | | | 1、董事、总裁 谢斐 | | | 上市 | | | | 公司 | 2、董事、财务总监 钱昊 | | | 接待 | 3、副总裁、董事会秘书 黄怡 | | | 人员 | | | | | 4、独立董事 李臻 | | | | 投资者提出的问题及公司回复情况 | | | | 公司就投资者在本次说明 ...

Group 1 - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) showing slight gains, led by Xunyou Technology, which rose nearly 4% [1] - A-share gaming companies reported better-than-expected Q1 2025 results, with Century Huatong, Kaiying Network, Giant Network, G-bits, Perfect World, and Iceberg Network performing well [1] - Century Huatong achieved a revenue of 8.145 billion yuan in Q1 2025, a year-on-year increase of 91.12%, and a net profit of 1.35 billion yuan, up 107.2% [1] Group 2 - The performance of 37 Interactive Entertainment was under pressure in Q1 2025, with revenue declining by 10.67% to 4.243 billion yuan and net profit down 10.87% to 549 million yuan [1] - Perfect World reported a revenue of 2.023 billion yuan in Q1 2025, a year-on-year increase of 52.22%, with its gaming business generating 1.418 billion yuan, up 10.37% [1] - Analysts predict continuous improvement in performance from Q2 2025 onwards, driven by the launch of new products and the emergence of AI games [2]

Core Viewpoint - The overall performance of A-share listed gaming companies in 2024 showed a decline, with over half experiencing revenue downturns, while a few companies achieved significant growth [1][5][11]. Group 1: Company Performance - More than half of the 23 A-share listed gaming companies reported a decline in total revenue in 2024, with 13 companies experiencing a year-on-year decrease compared to 9 in 2023 [5][9]. - Perfect World, once a leading company, saw its gaming revenue drop from 66.69 billion yuan in 2023 to 51.81 billion yuan in 2024, marking a decline of nearly 15 billion yuan [5][11]. - Century Huatong and 37 Interactive Entertainment remained the top gaming companies, with Century Huatong's gaming revenue reaching 208.75 billion yuan, a year-on-year increase of 86.57% [11][12]. - 37 Interactive Entertainment's gaming revenue was 172.93 billion yuan, up 5.47% year-on-year, maintaining its position as a profitable leader with a net profit of 26.73 billion yuan [10][12]. Group 2: Revenue and Profit Trends - The gaming revenue of companies like Jibite and Icefire Network declined significantly, with Jibite's revenue falling to 36.49 billion yuan, a decrease of 11.52% [8][10]. - Icefire Network reported a net profit drop of 190% due to high marketing costs, leading to a net loss of 2.47 billion yuan [14][10]. - Perfect World was the only major A-share gaming company to report a loss, with a net loss of 12.88 billion yuan in 2024 [9][10]. Group 3: Market Dynamics and Strategies - Many companies increased their sales expenses significantly, with Century Huatong's sales expenses rising by 129.47% to 77.42 billion yuan, while 37 Interactive Entertainment's sales expenses reached 97.12 billion yuan, an increase of 6.84% [15][14]. - The trend of "de-gaming" was noted, with companies like Zhongqingbao seeing their gaming revenue contribution drop from 49.59% in 2020 to 22.29% in 2024 [7][9]. - The gaming industry faced challenges with aging main products and a lack of new releases, impacting revenue for companies like Jibite and Electric Soul Network [8][9]. Group 4: International Performance and Employee Trends - Century Huatong achieved overseas revenue of 113.68 billion yuan, accounting for 50.26% of its total revenue, driven by successful titles like "Whiteout Survival" [17][18]. - Perfect World experienced a significant reduction in its workforce, with employee numbers dropping from 5,754 to 3,905, a decrease of 32.13% [19][20]. - Overall, 14 out of 23 companies reduced their workforce, indicating a trend of downsizing in the industry [19][20]. Group 5: Future Outlook - The first quarter of 2025 showed better-than-expected performance for several companies, with Century Huatong reporting a revenue increase of 91.12% year-on-year [22][23]. - Analysts predict continued improvement in the gaming sector as new products are launched and the market adapts to changing consumer preferences [25][22].

Group 1: 华大智造 - 华大智造's Q1 2025 revenue decline is primarily due to seasonal fluctuations and market uncertainties, with expectations for revenue from platform replacement orders in Q2 [1] - Increased industry competition has led to a decline in average selling prices of core products, impacting gross margins; the company is implementing measures such as domestic material substitution and optimizing revenue structure to improve gross margins [1] - Revenue is expected to increase in Q4 2024, but losses are anticipated due to promotional discounts, increased new business contributions, and expense provisions, with cost logic still applicable due to scale effects [1] - The company is focused on cost reduction and efficiency improvement, optimizing budget management, organizational structure, and R&D projects, with significant reductions in expense ratios expected [1] - U.S. tariffs are affecting gross margins, with low overseas procurement ratios and reliance on imported components; domestic substitution is ongoing [1] - The company is preparing inventory to mitigate short-term impacts and is planning overseas factories for reagent supply, with limited effects from countermeasures [1] - There are 3,000 existing Illumina instruments, with 750 switch intentions received for high-performance alternatives provided by the company [1] - In reagent consumables, AI technology is being leveraged to optimize enzymes, enhancing sequencing speed and quality, and developing energy-efficient transportation methods [1] - The overseas commercialization strategy is tailored to local markets, focusing on mature markets in Europe and the U.S., while also paying attention to Asia-Pacific and emerging markets [1] - Domestically, the company is advancing NIPT upgrades, infectious disease testing, cancer early screening, rare disease detection, and innovations in the research field [1] Group 2: ST华通 - ST华通 is focusing on evergreen game categories such as SLG and match-3 games, emphasizing innovation and scalability [2] - The company believes that the future trend for SLG games is promising due to their ease of operation and strong user engagement, although successful teams are limited [2] - 盛趣游戏 plans to return to traditional advantages through cost reduction and efficiency improvements, exploring IP potential and seeking overseas markets [2] - Regarding the "Apple tax," the company sees the breaking of Apple payment restrictions as beneficial, though the short-term impact is expected to be minimal [2] - The company is providing competitive bonuses for team incentives, with the business team in a positive cycle [2] - ST华通 is optimistic about the long-term development of AI games, hosting innovation competitions while remaining cautious in the short term [2] - The company aims to leverage classic IP potential, relying on core users to launch new works [2]