1.4 亿流量，这个数字足以让无数人眼红，在流量经济时代，它似乎等同于 "一夜暴富""成名在望" 的入场券。可当这 "泼天富贵" 真正降临，有人却选择 报警求助—— 01 流量成 "烫手山芋" 2024年11月，博主"大福在成长"发布了一则"失业后发现出门旅行并不快乐"的日常记录视频。视频中，她坦诚分享了自己失业后的迷茫与焦虑，原本只是 想在社交平台上寻求共鸣，却因视频被多个营销号搬运、二次剪辑，迅速登上热搜，话题阅读量突破1.4亿，相关讨论达数万条。 这场突如其来的流量狂欢并未给"大福"带来期待中的机遇，反而让她陷入了一场现实噩梦。随着视频的广泛传播，她的真实姓名、工作经历、社交账号， 甚至家庭住址都被网友扒出。熟人圈纷纷发来询问，前同事的议论、亲友的误解接踵而至，更有甚者在评论区进行恶意揣测，失控的舆论演变成一场针对 她个人生活的集体审判。 面对汹涌的网络暴力，"大福"最终选择报警，并在社交平台发布声明，要求搬运者删除视频、停止侵权。但即便如此，她的生活已无法回到从前，现实社 交关系也因舆论压力变得紧张。 这种"被动爆红"与李子柒等专业博主的"主动经营"形成鲜明对比。李子柒通过长期的内容规划、品牌塑造，逐 ...

四海来嗨：青岛首个"海上步行街"开启沉浸式体验 齐鲁晚报.齐鲁壹点徐润杰通讯员梁玉鹏 5月的青岛西海岸，海风轻拂，热潮涌动。"五一"假期期间，隐珠街道各大文旅消费场景迎来客流高峰：欢乐海湾音乐市集变身"滨海音 乐殿堂"，四海来嗨步行街化作"荧光海洋"，文旅商融合的新场景、新业态、新体验，让青岛西海岸的"诗与远方"触手可及。作为西海岸 新区文旅消费的"新增长极"，隐珠街道正以"商圈+文旅"的深度融合，书写着城市消费升级的新篇章。 欢乐海湾：滨海商业综合体奏响"文旅融合交响曲" 5月1日晚，欢乐海湾音乐市集在绚烂灯光中拉开帷幕。纽带乐队的摇滚旋律与海浪声交织，千余名游客随着节奏摇摆，滨海步道上的灯 光秀同步点亮，将灵山湾的夜空映照得如梦如幻。"从抖音上看到这里有连续四天的乐队演出，特意带着家人从市区赶过来，白天逛沙 滩、吃海鲜，晚上看演出、赏灯光秀，体验特别丰富。"市民王川一的话，道出了众多游客的心声。 作为国家4A级景区城市阳台的核心板块，总建筑面积24.5万平方米的欢乐海湾已成为西海岸的"滨海会客厅"。这里不仅汇聚了海底捞、 吕氏疙瘩汤、皇城根等30余个知名餐饮品牌，更打造了"商业+文旅+体验"的多元业态：1 ...

Core Viewpoint - The "One-Day Store Manager" trend is gaining popularity in various retail sectors, leveraging high-profile individuals to attract consumers, but it faces growing criticism and potential market saturation [8][9][26]. Group 1: Overview of the "One-Day Store Manager" Trend - The "One-Day Store Manager" concept originated in Japan, initially involving celebrities serving as temporary store managers to create buzz and drive sales through fan engagement [9]. - This trend has expanded to include influencers, KOLs, and even ordinary consumers, with various brands adopting this model to enhance foot traffic and sales [9][10]. - The model has seen significant growth since 2023, driven by emotional and aesthetic consumerism, and is expected to continue evolving [9][10]. Group 2: Impact on Brands and Sales - Brands like Xiangpiaopiao and other new tea drink companies have utilized the "One-Day Store Manager" strategy to attract younger consumers, often featuring attractive influencers to draw crowds [10][12]. - Data from tea brand Shuyi Shao Xian Cao indicates that a recent event led to a 100% increase in daily sales and a 240% year-over-year growth [12]. - The cost-effectiveness of this model is appealing to brands, as it allows for broader reach at a lower expense compared to traditional celebrity endorsements [12]. Group 3: Consumer Reactions and Market Saturation - As the "One-Day Store Manager" events proliferate, consumer sentiment is shifting from curiosity to fatigue, with some expressing annoyance at the lack of professional service [8][26]. - Critics argue that the focus on aesthetics over service quality may alienate loyal customers and diminish the overall shopping experience [28][30]. - The trend may face a decline as consumers grow weary of the repetitive nature of these events, prompting brands to seek new marketing strategies [30].

Group 1: Domestic Tourism Surge - The domestic tourism market has significantly heated up during the "May Day" holiday, with scenic spots experiencing a peak in visitor flow [1] - Various regions have actively launched unique activities that integrate cultural tourism, enriching the holiday experience for visitors [1] Group 2: Scenic Spot Highlights - In Shanxi, the Hengshan and Xuankong Temple welcomed a peak in visitors, implementing staggered reservations and extending opening hours to enhance visitor experience [1] - The Xuankong Temple has a daily limit of 3,260 tickets to protect its wooden structure, and tickets for the "May Day" holiday were sold out [3] - In Henan, the Laojun Mountain scenic area saw nearly 30,000 reservations on the first day of the holiday, with cultural performances attracting many visitors [5] - Hunan's Tianmen Mountain attracted both domestic and international tourists with its illuminated natural scenery and unique attractions [7] Group 3: Innovative Tourism Experiences - In Hunan's Changde, visitors enjoyed close encounters with animals and unique experiences like helicopter rides at the Wild Animal World, attracting thousands of visitors [8][10] - Jiangsu's Suzhou introduced a "textile + cultural tourism" project, combining local industry with tourism, offering visitors a unique experience in the countryside [13][15] - In Lianyungang, students participated in immersive maritime exploration activities aboard a cruise ship, learning about navigation and safety [18][20] Group 4: Cultural and Technological Integration - In Hebei, the Shanhaiguan scenic area showcased a blend of traditional lion dance and technology with interactive performances featuring smart robotic dogs, attracting significant visitor engagement [22][24]

Core Viewpoint - The article highlights the transformation of rural areas in Zhongshan, particularly in the villages of Cai Kou and Yong Mo, driven by the opening of the Shen-Zhong Channel, which has shifted the focus from labor export to tourism development [1][2]. Group 1: Economic Transformation - The opening of the Shen-Zhong Channel has turned Cai Kou from a labor-exporting village into a tourist destination, attracting over 584,000 visitors in 2024, with 63,900 visitors during the Spring Festival [3][6]. - Yong Mo village has developed 15 national and provincial cultural tourism brands and has become a provincial-level all-region tourism demonstration area [1][2]. - The "Hundred Million Thousand Project" has led to 17 villages in Zhongshan achieving collective incomes exceeding 100 million yuan, with 43 villages surpassing 5 million yuan [2][7]. Group 2: Tourism and Cultural Integration - Cai Kou has created a comprehensive industry chain by integrating local resources, including rice branding and coffee culture, leading to a price increase for its rice from 2.5 yuan to 20 yuan per jin [3][6]. - Yong Mo village leverages its historical and cultural resources, such as the Zheng Guanying Residence, to enhance tourism and has seen a visitor increase to approximately 800,000 [4][6]. - The article emphasizes the importance of enhancing tourism service quality and developing unique tourism products to meet diverse visitor needs [6][8]. Group 3: Infrastructure and Development Strategies - Both villages are focusing on improving infrastructure, including environmental upgrades and road construction, to create a clean and orderly village environment [6][8]. - Yong Mo village has renovated over 190 farmhouses, significantly improving the village's appearance, and is upgrading old factories to activate idle land resources [6][7]. - The article discusses the need for Zhongshan to enhance its tourism reception capacity, especially during peak seasons, to accommodate the growing number of visitors [7][8].

Core Viewpoint - The article discusses the negative impact of a recent traffic accident involving Xiaomi's car, which has led to a significant decline in Xiaomi's stock price and market value, highlighting the risks associated with the deep personal branding of its founder, Lei Jun [3][32][43]. Group 1: Incident and Public Reaction - A traffic accident involving Xiaomi's SU7 has resulted in a market value loss of over 120 billion HKD in recent days [3]. - The public's reaction to Lei Jun's delayed response to the incident has been mixed, with some praising his honesty while others express disappointment in his silence [9][11]. - The incident has sparked discussions about the dangers of excessive reliance on personal branding in corporate strategy, as seen in the backlash against Lei Jun [13][31]. Group 2: Branding Strategy and Its Risks - Xiaomi's branding strategy has heavily relied on Lei Jun's personal image, which has become a core asset for the company [15][30]. - The "Participation Three-Three Rule" developed by Xiaomi emphasizes creating popular products, engaging fans, and leveraging social media for marketing [16]. - While this strategy has led to significant marketing savings and brand loyalty, it also exposes the company to high risks, particularly when the founder's image is called into question [31][43]. Group 3: Comparison with Other Companies - The article draws parallels between Xiaomi's situation and past incidents involving other companies like Tesla, where founder Elon Musk faced similar public scrutiny following accidents [39][40]. - Both Lei Jun and Musk have utilized dramatic narratives and personal branding to engage consumers, but this approach can lead to severe backlash when trust is broken [41][43]. Group 4: Lessons and Future Implications - The backlash against Lei Jun serves as a warning for companies to reduce dependency on personal branding and focus on building institutional resilience [43]. - The article suggests that as public trust in personal brands can be fragile, companies should prioritize product safety and corporate governance to maintain long-term value [43].

Core Viewpoint - The incident involving the Xiaomi SU7 car crash on March 29, 2025, has resulted in significant public backlash against the company and its founder Lei Jun, drawing parallels to previous controversies in the entertainment industry [1][3][12]. Group 1: Incident Details - On March 29, 2025, a Xiaomi SU7 crashed into a construction barrier, leading to a fire that claimed the lives of three young women [1]. - The victims' families raised concerns about the car's safety features, including claims of spontaneous combustion and locked doors preventing escape [3]. - Xiaomi's delayed response to the incident allowed public sentiment to escalate, with Lei Jun later stating that the company would not evade responsibility and would cooperate with investigations [3][4]. Group 2: Brand and Public Image - Lei Jun's public persona, which had been cultivated as a friendly and approachable figure, faced a severe crisis following the accident, contrasting sharply with his previous image as a "top internet celebrity entrepreneur" [4][5]. - The incident has drawn attention to the risks associated with entrepreneurs becoming deeply intertwined with their brands, as any misstep can lead to significant reputational damage [14]. - Following the crash, Xiaomi's stock dropped nearly 10% within two days, resulting in a market value loss of over 120 billion HKD [12][13]. Group 3: Marketing and Sales Performance - Xiaomi's automotive division reported a revenue of 16.7 billion CNY in Q4 of the previous year, with a gross margin of 20.4%, indicating strong financial performance prior to the incident [7]. - The SU7 model achieved impressive sales figures, with over 136,900 units sold in its first year, surpassing competitors like NIO and Xpeng [6][7]. - The company has set a delivery target of 350,000 vehicles for 2025, reflecting its ambitious growth plans in the automotive sector [7]. Group 4: Broader Implications for the Industry - The incident serves as a cautionary tale for other entrepreneurs who seek to leverage their personal brands in the digital age, highlighting the potential for backlash when public expectations are not met [12][14]. - The phenomenon of "celebrity entrepreneurs" is becoming more common, but the risks associated with this trend are significant, as seen in the case of Lei Jun and Xiaomi [9][10].