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“小订过万”是假的,车企乱编数据虚假宣传,都是被内卷给逼的?
3 6 Ke· 2025-09-05 00:13
Core Viewpoint - The automotive industry is facing issues of integrity and transparency, with some brands resorting to misleading marketing tactics such as fabricating order numbers to create a false sense of demand [1][2][4]. Group 1: Industry Practices - Some advertising companies are preparing "small orders over ten thousand" strategies months before product launches, which violates industry ethics and possibly legal regulations [1]. - The phenomenon of announcing over ten thousand orders shortly after the pre-order phase is prevalent across both mainstream and high-end electric vehicle markets, indicating a lack of confidence among brands in their products [2][4]. - The cost of fabricating small order numbers is low compared to the potential short-term attention it generates, leading some companies to prioritize this tactic over genuine marketing efforts [4]. Group 2: Consumer Behavior - Consumers are influenced by the "bandwagon effect," where the perception of high order numbers encourages them to follow suit in purchasing decisions [2]. - It is advised that consumers maintain rational thinking regarding promotional data and consider their personal preferences before making significant purchases [5]. Group 3: Competitive Landscape - The automotive industry has seen a rise in unethical practices as brands struggle to compete, leading to tactics such as price wars and misleading marketing [6][10]. - The emergence of "zero-kilometer used cars" is a tactic used by some dealers to artificially inflate sales figures, which ultimately disrupts both new and used car markets [7][9]. - Industry leaders have called for a shift away from harmful competition and towards a focus on technological advancement and value creation [10]. Group 4: Regulatory Environment - Regulatory bodies are beginning to address the rampant issues within the automotive sector, including exaggerated claims and deceptive pricing practices [11]. - Despite these efforts, the competitive nature of the market means that some brands may continue to engage in unethical practices to gain market share [11].
贵州迎宾酒(集团)有限责任公司因虚假宣传被罚3万余元
Qi Lu Wan Bao· 2025-09-04 08:10
Core Viewpoint - Guizhou Yingbin Wine (Group) Co., Ltd. was fined 30,240 yuan for misleading advertising related to its product "Guizhou Yingbin Wine (Yanxin)" which falsely implied a connection to the Belt and Road Initiative [1][2] Company Information - Guizhou Yingbin Wine (Group) Co., Ltd. was established on August 24, 2022, with a registered capital of 10 million yuan and is located in Zunyi City, Guizhou Province [3][4] - The legal representative of the company is Zhu Deying, and it operates in the liquor, beverage, and refined tea manufacturing industry [3][4] Regulatory Actions - The company was found to have violated the Advertising Law of the People's Republic of China by providing false information regarding the performance, function, and other attributes of its products [2][4] - The administrative penalty was officially announced on September 1, 2025, and the public notice period will last until December 1, 2025 [2][4] - The misleading advertising included the use of the phrase "Belt and Road 10th Anniversary. National Gift Brand," which misled consumers into believing the product was endorsed by the state [1][2]
“保健品”≠保健食品 !市场监管总局整治“保健品”虚假宣传
Zhong Guo Xin Wen Wang· 2025-08-29 14:05
Core Viewpoint - The article emphasizes the distinction between "health products" and "health food," highlighting the prevalence of false advertising and misleading claims in the health product market in China [1][2]. Group 1: Definition and Issues - "Health products" are broadly defined without clear legal boundaries, often including items like "health wine," "height-increasing powder," and various daily consumer goods that claim health benefits, while "health food" is legally registered and can claim specific health functions [1]. - The health product market has seen significant issues such as false advertising, exaggerated claims, and consumer deception, necessitating consumer awareness in selecting legitimate health food products [1]. Group 2: Marketing Malpractices - The marketing chaos in the health product sector includes three main issues: the shift of illegal marketing to online platforms, the emergence of covert marketing channels through private live streaming, and the use of deceptive marketing tactics targeting vulnerable populations, particularly the elderly [2]. - Influencers and well-known bloggers are exploiting their reach to promote ordinary products and health foods through misleading claims, which infringes on consumer rights [2]. Group 3: Regulatory Actions - The market regulatory authority has been actively combating illegal practices since 2020, with over 6,304 cases investigated and fines totaling 260 million yuan, focusing on false advertising and unfair competition in the health product market [3]. - New initiatives include encouraging consumers to report illegal activities and enhancing supervision of direct sales companies to prevent violations [3]. Group 4: Future Directions and Consumer Guidance - The regulatory body plans to continue addressing false advertising in health products, particularly for the elderly, to protect consumer rights and maintain fair market competition [4]. - Consumers are advised to recognize legitimate health food labels, choose reputable purchasing channels, and remain vigilant against deceptive marketing tactics [4].
高端列车餐食“仅为摆拍”:虚假宣传的边界在哪?
Qi Lu Wan Bao Wang· 2025-08-29 11:27
Group 1 - The core issue revolves around a travel agency's misleading advertising regarding the quality of meals on the "Panda Special Train," which led to customer dissatisfaction when the actual meals did not match the advertised high standards [1][2] - The travel agency claimed that the meals shown in promotional materials were merely props used for marketing purposes and that the actual meals adhered to the contract specifications [1] - The article highlights the ongoing problem of exaggerated advertising practices in the industry, where companies often use enhanced images to attract customers, leading to potential legal and ethical concerns [2] Group 2 - Recent cases of false advertising have emerged, including misleading packaging claims by well-known brands, indicating a broader trend of deceptive marketing practices [2] - A notable legal case involved a student suing a restaurant for a significant discrepancy between the advertised and actual food, resulting in a small compensation but establishing a precedent that "pictures for reference only" does not provide absolute protection [2] - The travel agency's response to customer complaints was seen as inadequate, reflecting a lack of commitment to consumer satisfaction and the need for greater integrity in the industry [2]
“一个月降糖见效,无效退款”,“进口”控糖饮涉虚假宣传
Bei Ke Cai Jing· 2025-08-27 05:40
Core Viewpoint - The article highlights the misleading marketing practices of certain dietary supplements claiming to control blood sugar levels, emphasizing that these products are not a cure for diabetes and may not have the efficacy they advertise [1][2][3]. Group 1: Product Claims and Marketing Tactics - Products like "Kongtangwei" and "Breorqy Bitter Melon Peptide Drink" falsely claim to be "imported from the USA" while being produced domestically [1][4]. - These products assert that they can repair pancreatic cells, reverse diabetes, and allow patients to stop medication, which is considered false advertising by medical experts [2][3]. - Marketing strategies include comparing their products unfavorably to established diabetes medications, emphasizing the supposed lack of side effects and dependency [9][10]. Group 2: Regulatory and Legal Concerns - Dietary supplements in China are classified as ordinary food and cannot legally claim therapeutic effects, which these products do [3][11]. - The advertising practices of these products violate Chinese advertising laws that prohibit non-medical products from claiming to treat diseases [11][12]. Group 3: Consumer Experiences and Feedback - Consumers report that despite using these products, their blood sugar levels did not improve, leading to refund requests and complaints about false advertising [19][21]. - Some consumers expressed skepticism about the authenticity of positive reviews, suspecting they may be fabricated [21][22]. Group 4: Production and Cost Analysis - The production cost of these products is significantly lower than their retail price, with estimates suggesting a production cost of around 10 yuan per bottle, while they are sold for over 160 yuan [24][25]. - The products are marketed as having advanced formulations, but the actual ingredients and their efficacy are often misrepresented [22][23]. Group 5: Scientific Validity of Ingredients - Ingredients like Noni juice and Bitter Melon peptide are claimed to have blood sugar-lowering effects, but medical professionals indicate that there is insufficient evidence to support these claims [27][28][29]. - Experts emphasize that no single product can effectively treat all diabetes patients, highlighting the need for individualized treatment plans [29].
重金属超标!这些「大金镯子」别再买了!
Sou Hu Cai Jing· 2025-08-26 14:56
Group 1 - The popularity of "sand gold" jewelry has surged this year as consumers seek affordable alternatives to gold due to rising gold prices [1][4] - "Sand gold" is marketed as a product that resembles gold and is claimed to be durable and fire-resistant, with prices ranging from a few hundred yuan [1][3] - Many merchants use misleading names for "sand gold" products, creating confusion with established brands [3] Group 2 - "Sand gold" is derived from weathered gold-bearing rocks mixed with sand, typically containing about 5% gold, but many sellers are vague about the actual material composition [4][5] - Most "sand gold" jewelry is made from brass with a thin layer of gold plating, which can wear off over time [7][10] - The production cost of these brass-plated items is around 10 yuan, but they are sold for significantly higher prices in markets and online [10] Group 3 - Long-term wear of "sand gold" jewelry can lead to skin allergies due to the release of nickel from the underlying alloy, which exceeds national safety standards [11][13] - Legal experts indicate that merchants engaging in false advertising or selling substandard products could face severe penalties under Chinese law [15]
别买、别戴!这种“大金镯子”,重金属严重超标
新浪财经· 2025-08-25 10:28
Core Viewpoint - The article discusses the rise of "sand gold" jewelry, which resembles gold but is much cheaper, and questions the authenticity and safety of these products [2][3][12]. Group 1: Market Overview - "Sand gold" jewelry has gained popularity as a low-cost alternative to gold due to rising gold prices, with prices ranging from a few hundred yuan to over a hundred yuan in online sales [2][3][12]. - Many merchants claim that "sand gold" products are made from materials that do not fade and can withstand fire, leading to consumer interest [3][12]. Group 2: Material Composition - "Sand gold" is described as a mineral containing about 5% gold, formed from weathered gold-bearing rocks mixed with sand [5]. - However, most merchants are vague about the actual materials used in "sand gold" jewelry, often failing to confirm the presence of gold [5][8]. Group 3: Production and Pricing - The base material for these jewelry pieces is primarily brass, which is then electroplated with a thin layer of gold (0.05 microns), giving it a gold-like appearance [10]. - The production cost of these brass-plated items is around 10 yuan, but they are sold for approximately 40 yuan at markets and can reach over a hundred yuan online due to marketing strategies [12][13]. Group 4: Health Concerns - Testing has shown that many "sand gold" pieces are made from copper-nickel alloys, which can release nickel at levels exceeding national safety standards, posing allergy risks to consumers [15][17]. - Nickel is a common allergen, and there have been reports of consumers experiencing allergic reactions after wearing "sand gold" jewelry [17]. Group 5: Legal Implications - There are legal concerns regarding the false advertising practices of some merchants selling "sand gold" jewelry, which could lead to penalties under Chinese law for misrepresenting products [19].
莫让“瘦身”变“伤身”
Ren Min Ri Bao· 2025-08-25 05:43
Core Viewpoint - The weight loss market is experiencing a surge in consumer demand, but it is plagued by false advertising and exaggerated claims, leading to potential consumer traps and health risks [1][2][3] Group 1: Consumer Issues - Many consumers report being misled by exaggerated claims of rapid weight loss, such as promises of losing 10 pounds in a week without diet or exercise [1] - Complaints highlight issues with refund policies and customer service, where consumers are often unable to get refunds despite ineffective products [2][3] - Personal information leaks are common, with some weight loss apps requiring sensitive data that may be misused, leading to harassment or scams [3] Group 2: Regulatory and Legal Concerns - Many weight loss products make claims that violate advertising laws, such as guaranteeing results or safety, which are often misleading [3] - Consumers are advised to carefully review contracts for terms related to service content, effectiveness guarantees, and refund policies to protect their rights [3] Group 3: Expert Recommendations - Experts suggest that weight loss should be approached under the guidance of healthcare professionals, emphasizing the importance of personalized plans and long-term commitment [4] - The National Health Commission has warned against believing exaggerated claims about weight loss products, indicating that many such claims are unfounded [5]
别买、别戴!镍释放量超标上千倍!出厂价仅10元……
Sou Hu Cai Jing· 2025-08-24 09:42
Core Viewpoint - The rise of "sand gold" jewelry, which resembles gold but is significantly cheaper, has gained popularity among consumers as an alternative due to high gold prices. However, the actual composition and quality of these products are questionable [1][2][4]. Group 1: Product Characteristics - "Sand gold" jewelry is claimed to be made from materials sourced from Vietnam and Myanmar, with a similar color to gold and a promise of not fading or burning [2][4]. - The term "sand gold" refers to minerals formed from weathered gold-bearing rocks, typically containing about 5% gold. However, many sellers are vague about the actual material composition of their products [4][10]. - Most "sand gold" products are primarily made from brass with a very thin layer of gold plating (0.05 microns), which can wear off over time [10][14]. Group 2: Market Dynamics - Numerous online platforms showcase "sand gold" jewelry, with some sellers reporting monthly sales exceeding 100,000 pieces. The pricing varies significantly, with street vendors selling them for around 40 yuan and online influencers marketing them for over 100 yuan [6][14]. - The production cost of these brass-plated items is approximately 10 yuan each, indicating a substantial markup in retail pricing [12][14]. Group 3: Health and Safety Concerns - Many "sand gold" products contain little to no gold and are often made from copper-nickel alloys, which can release nickel at levels exceeding national safety standards, posing potential health risks to consumers [20][22]. - There have been reports of consumers experiencing allergic reactions from wearing these "sand gold" items, leading to complaints on consumer protection platforms [22]. Group 4: Legal and Regulatory Issues - Legal experts indicate that the false advertising practices in the "sand gold" jewelry market could lead to severe penalties under Chinese law for producers and sellers who misrepresent their products [24].
京东赠卡陷阱:谁在透支消费者信任?
Sou Hu Cai Jing· 2025-08-21 10:26
近年来,京东商城频频被曝出促销活动中存在"虚假宣传"问题,其中以"购机赠手机卡"为名的营销活动 争议尤为突出。消费者反映,这类活动通过夸大优惠、隐藏关键条款等方式诱导下单,实际履约过程中 却出现套餐资费不符、返费拖延等"暗坑",严重损害消费者权益。 一、宣传与现实的割裂:文字游戏如何设局? 以用户投诉案例为例,京东宣称"购机赠送19元/月手机卡",但实际签约后发现,仅前四个月可享受19 元资费,后续自动恢复至29元/月。更关键的是,这一限制性条款被刻意隐藏在商品详情页的折叠区域 或需下载的附属协议中,消费者稍不留意便会掉入资费陷阱。此类操作已涉嫌违反《中华人民共和国价 格法》第十四条中"利用虚假或使人误解的价格手段诱骗交易"的规定。 京东手机卡"赠品陷阱":文字游戏背后的消费者信任危机 更令人担忧的是,此类问题并非孤例。网页5中雅诗兰黛礼盒赠品缺失事件、网页6中折叠洗衣机赠品 需"晒图激活"等案例显示,京东平台上"赠品承诺缩水"已成为系统性风险,暴露出平台对第三方商家的 监管失职。 三、行业警示:诚信缺失的代价 1. 法律风险升级:根据《消费者权益保护法》第二十条,经营者不得作虚假或引人误解的宣传。京 东此类 ...