Group 1 - The core concept of new consumption is evolving, with products like Labubu toys and high-end gold jewelry gaining popularity among younger consumers, leading to significant stock price increases for companies like Laopu Gold and Pop Mart [2][5] - The market has seen a shift in public fund holdings, with a notable increase in the number of funds investing in new consumption stocks, particularly Laopu Gold and Pop Mart, indicating growing recognition of their potential [3][4] - The new consumption sector has achieved a total market value exceeding 710 billion HKD, despite ongoing debates about its sustainability [3][5] Group 2 - The transformation in consumer behavior reflects a shift from material wealth to experiential satisfaction, with consumers prioritizing quality and emotional value over brand prestige [6][7] - New consumption brands are focusing on product quality and emotional resonance, moving away from traditional marketing strategies, which has led to a redefined relationship between consumers and brands [7][8] - Structural changes in the economy are driving the growth of new consumption, as traditional sectors face stagnation, creating opportunities for innovative products that cater to the needs of the Z generation [9][10] Group 3 - Investment strategies in the new consumption sector should focus on companies that align with current trends and consumer psychology, emphasizing brand strength and innovation [11][12] - The potential for significant growth exists in the new consumption space, despite short-term overheating risks, as many companies are still in the early to mid-growth stages [11][12] - The unique characteristics of new consumption markets suggest that opportunities for substantial growth may arise from unexpected breakthroughs, necessitating a nuanced understanding of consumer preferences [12]

Summary of Conference Call on New Consumption Industry Overview - The conference focuses on the **new consumption industry**, highlighting its characteristics and dynamics in the market [1][2][17]. Core Insights and Arguments - **Word-of-Mouth Effect**: New consumption products benefit from consumer-driven word-of-mouth marketing, leading to performance and stock price growth, creating a positive feedback loop [1][3]. - **Policy Impact**: The effect of policy stimuli on the new consumption industry varies by company, with stocks that already show growth or have self-propagating effects performing particularly well [4][5]. - **Pricing Dynamics**: Prices of optional consumer goods are not directly linked to production costs but are influenced by market demand, brand power, and consumer psychology, leading to significant price volatility [6][7]. - **Emotional Value**: The success of new consumption products hinges on their ability to meet consumers' emotional needs, particularly among younger demographics who seek to express their unique aesthetic through purchases [8][11]. - **Role of Public Companies**: Publicly listed companies significantly influence the development of new consumption products by validating early consumer choices through stock price increases, enhancing market recognition [10][20]. - **Self-Propagation Characteristics**: New consumption must be tradable and easily marketable, often emerging from new consumer habits or brands that break traditional boundaries [14][17]. Additional Important Points - **Consumer as Marketer**: The new consumption model allows consumers to act as marketers, promoting products through their networks, which is essential for achieving a breakout effect [17][18]. - **Generational Trends**: New consumption trends often resonate more with younger generations, as they seek to differentiate themselves from older generations through their choices [15]. - **Market Expansion Examples**: Brands like Moutai have successfully expanded by leveraging new consumption strategies, appealing even to those who do not traditionally consume their products [16]. - **Future Investment Potential**: The future growth potential in the new consumption sector depends on the specific stage of the target companies and their ability to continuously attract new consumer groups [20]. Conclusion - The new consumption industry is characterized by its self-propagating nature, emotional engagement with consumers, and the significant role of public companies in shaping market dynamics. Investors are encouraged to analyze the long-term potential of companies within this sector to identify promising opportunities.

Macro and Strategy - The fiscal data for the first five months of 2025 shows a decline in both revenue and expenditure, with total public budget revenue at 96,623 billion yuan, down 0.3% year-on-year, and total expenditure at 112,953 billion yuan, up 4.2% year-on-year [9][10] - The high-tech manufacturing macro report indicates that the diffusion index remains unchanged, with specific sectors like dynamic random access memory (DRAM) prices rising, while others like acrylonitrile are declining [10][11] - The macroeconomic report highlights a seasonal decline in high-frequency indicators, suggesting stable economic performance despite fluctuations in investment and consumption sectors [11][12] Industry and Company - The food and beverage industry report emphasizes the emergence of new consumption patterns driven by lifestyle changes, indicating a shift towards more personalized and experience-oriented consumption [23][24] - The report identifies three main consumer groups: Generation Z, the silver-haired population, and the middle class, each with distinct consumption preferences and behaviors [25][26] - Investment recommendations include companies like Wei Long, Salted Fish, Dongpeng Beverage, and Guizhou Moutai, reflecting confidence in the food and beverage sector's growth potential [27] Overseas Market Overview - The US stock market has seen a pullback from high levels, with the S&P 500 down 0.2% and a notable shift of funds towards the financial sector [28][29] - In the Hong Kong market, the Hang Seng Index fell by 1.5%, with significant outflows from the pharmaceutical and consumer sectors, while the machinery sector attracted investment [30][31] Financial Engineering - The REITs market has shown positive performance, with the index rising by 0.87% and a year-to-date increase of 13.2%, indicating strong interest in property and infrastructure-related investments [14][15] - The approval of the first data center REITs marks a significant expansion in the REITs market, reflecting growing interest in digital infrastructure [16]

Group 1 - The article emphasizes the importance of focusing on industries with marginal structural changes as the earnings forecast period approaches, suggesting that sectors with inventory depletion and contract liabilities are likely to see performance improvements [4] - The North American AI hardware supply chain is highlighted as a preferred investment area, along with sectors expected to report good earnings and reasonable valuations such as wind power, gaming, and pet industries [1][3] - The article discusses the potential for a rebound in the Hong Kong stock market, particularly in electric vehicles, innovative pharmaceuticals, and new consumption sectors, despite recent weakness due to liquidity tightening and increased share placements [1][3] Group 2 - The article notes that external risks, such as the potential for tariffs from the U.S. and the impact of tax legislation, could negatively affect non-U.S. markets [2] - It suggests that the trend of the U.S. dollar depreciating may benefit Chinese assets, with the Hong Kong market expected to see increased liquidity and investment opportunities as a result [5][6] - The article indicates that the A-share market is likely to experience a volatile upward trend in the second half of the year, supported by policy measures and the expansion of equity funds [8] Group 3 - The article highlights the importance of structural investment opportunities, particularly in sectors that are experiencing growth due to economic transformation and rising consumer income [9] - It suggests that the A-share market is currently in a phase of consolidation, with external uncertainties and domestic demand issues impacting performance [10][13] - The article recommends focusing on defensive assets and sectors with high dividend yields, as well as technology and consumer sectors that are expected to benefit from policy support [8][12]

Group 1 - International capital allocation to China remains at historical lows, but there is a growing willingness among global investors to increase exposure to Chinese assets, particularly in innovative sectors like AI, new consumption, and innovative pharmaceuticals [1][2] - The consensus among industry experts is that both US and Chinese stock markets present investment opportunities this year, with Hong Kong stocks potentially outperforming A-shares [2][3] - The current valuation of the MSCI China Index is at a PE of 11 and PB of 1.4, indicating that Hong Kong stocks are undervalued compared to the high valuations of US stocks, which are reliant on AI narratives [3] Group 2 - The consumer sector in Hong Kong has gained significant attention, surpassing the internet sector in popularity, with companies like Pop Mart and Miko Group being highlighted as key players [4][5] - The growth potential of new consumption in China is linked to the ability to create new IP and resonate with consumers, as well as the capacity to expand internationally [5] - The Chinese pharmaceutical industry is experiencing a resurgence, with significant interest from global pharmaceutical companies seeking assets in key therapeutic areas, leading to a 54% increase in the Hong Kong healthcare sector this year [6][7] Group 3 - The "outbound licensing" theme in innovative pharmaceuticals is gaining traction, driven by high-value overseas licensing deals and increasing recognition of Chinese biotech firms by multinational companies [7][8] - Recent financing activities in the biotech sector, such as the significant capital raises by companies like Hengrui Medicine and Junshi Biosciences, indicate a robust investment environment [7] - The potential for Chinese pharmaceutical companies to enhance their global commercialization capabilities through strategic partnerships is seen as a key growth driver, although challenges remain in terms of innovation and execution [8]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report emphasizes the importance of identifying bottom opportunities in the liquor sector, with May retail sales data showing steady improvement [3][11] - The food and beverage index experienced a slight decline of 0.1% from June 16 to June 20, ranking 4th among primary sub-industries and outperforming the CSI 300 by approximately 0.3 percentage points [3][13] - The report highlights that the recent ban on alcohol consumption has significantly impacted liquor demand and market sentiment, leading to a continuous decline in stock prices. However, recent media clarifications have provided a slight rebound in the liquor sector [3][11] Summary by Sections 1. Weekly Insights - The liquor sector is focusing on bottom opportunities, with May retail sales data showing a steady upward trend [3][11] - The food and beverage index outperformed the market, with beer and liquor showing relative strength [3][11] 2. Market Performance - The food and beverage index had a decline of 0.1%, ranking 4th among 28 industries, with beer (+1.9%) and liquor (+1.1%) leading the performance [3][13] 3. Upstream Data - Some upstream raw material prices have decreased, which may alleviate cost pressures for beverage companies [16][33] 4. Liquor Industry News - The report notes that the liquor industry is currently in a bottoming phase, with expectations for gradual recovery as valuations become more attractive [4][12] 5. Recommended Companies - Recommended companies include Guizhou Moutai, Shanxi Fenjiu, Ximai Food, Wancheng Group, and Bairun Co. [5][12]

Investment Rating - The report assigns a "Buy" rating for the company, Guangbo Co., Ltd. (002103), marking its first coverage [1]. Core Insights - Guangbo Co., Ltd. is accelerating its transformation into the IP cultural and creative sector, leveraging its traditional stationery manufacturing advantages. The company is focusing on the development of IP derivatives, which are expected to drive revenue and profit recovery in 2023-2024 [8][9]. - The report highlights the rise of "new consumption" driven by demographic changes, particularly among the younger Generation Z, which is expected to create significant consumption growth [9][34]. - The domestic IP derivative market is projected to reach a GMV of 174.2 billion yuan in 2024, with a year-on-year growth of 30.2%, indicating a robust demand for IP products [8][40]. Company Overview - Guangbo Co., Ltd. has a strong foundation in traditional stationery manufacturing, which it is leveraging to expand into the IP cultural and creative business. The company has seen a notable recovery in revenue and profit since refocusing on its core business [19][21]. - The company’s IP cultural business is expected to contribute 187 million yuan in revenue in 2024, accounting for 7% of total revenue, with a significant increase in profitability due to high gross margins [8][25]. - The company has established a diverse range of sub-brands and has successfully collaborated with well-known IPs, enhancing its ability to acquire IP licenses and expand its product offerings [8][10]. Financial Data and Profit Forecast - The total revenue for Guangbo Co., Ltd. is projected to be 2.778 billion yuan in 2024, with a year-on-year growth rate of 3.3%. The net profit attributable to the parent company is expected to be 152 million yuan, reflecting a decline of 10.1% due to high base effects from previous years [7][21]. - The report anticipates a significant increase in the company's IP cultural business, with revenue growth rates projected at 100% for 2025, 50% for 2026, and 30% for 2027 [11][10]. - The gross margin for the IP cultural business is expected to reach 45% by 2027, indicating a strong upward trend in profitability [11][10]. Industry Analysis - The IP derivative market is characterized by a diverse range of products and a growing consumer base, particularly among younger demographics who are increasingly engaged in emotional consumption [40][49]. - The report notes that the domestic IP industry is maturing, with a concentration of high-quality content and a shift towards online retail channels, which are expected to sustain growth in the IP derivative market [9][34]. - The competitive landscape for IP derivatives remains fragmented, providing opportunities for companies like Guangbo to leverage their supply chain and design capabilities to capture market share [12][49].

证券研究报告·固定收益·固收周报 固收周报 20250622 转债策略以守为主 2025 年 06 月 22 日 证券分析师 李勇 执业证书：S0600519040001 010-66573671 liyong@dwzq.com.cn 证券分析师 陈伯铭 执业证书：S0600523020002 chenbm@dwzq.com.cn 相关研究 《 二 级 资 本 债 周 度 数 据 跟 踪 （20250616-20250620）》 2025-06-22 《锡振转债：汽车车身结构件制造主 力军》 2025-06-20 东吴证券研究所 1 / 15 请务必阅读正文之后的免责声明部分 [Table_Tag] | 1. 周度市场回顾 | 4 | | --- | --- | | 1.1. 权益市场整体上跌，少数行业收涨 | 4 | | 1.2. 转债市场整体下跌，少数行业收涨 | 6 | | 1.3. 股债市场情绪对比 | 11 | | 2. 后市观点及投资策略 | 13 | | 3. 风险提示 | 14 | | 图 | 1： | 中证转债和万得全 A 涨跌情况对比 | 4 | | --- | --- | --- | - ...

1、 国务院副总理丁薛祥出席第二十八届圣彼得堡国际经济论坛全会 ，并发表题为"弘扬全人类 共同价值 推动多极化世界发展"的致辞。丁薛祥表示，尽管外部冲击影响加大，中国经济依然呈现向 好态势，向世界展现了强劲活力和韧性。中国将加紧实施更加积极有为的宏观政策，着力稳就业、稳企 业、稳市场、稳预期，以高质量发展的确定性应对外部环境急剧变化的不确定性。无论外部环境如何变 化，中国对外开放的大门只会越开越大。诚挚欢迎各国企业到中国投资兴业，积极参与中国式现代化进 程、分享中国发展机遇。 1、 国务院副总理丁薛祥在圣彼得堡会见俄罗斯总统普京 。丁薛祥表示，当前国际局势深刻演 变，中俄两国应以坚定的全面战略协作，捍卫国际道义，支持以世贸组织为核心的多边贸易体制，携手 维护产供链稳定，深化上海合作组织、金砖国家等多边合作，为推进平等有序的世界多极化和普惠包容 的经济全球化作出新的更大贡献。 2、香港特区行政长官李家超表示，香港国安法公布实施5年后的今天， 香港排名全球最自由经济体 榜首 ，国际金融中心地位稳占世界第三，世界竞争力排名重返世界前三。 3、住户"存款定期化"加强的趋势，不仅体现在今年以来逐月上升的定期存款余额上， ...

Group 1 - The core viewpoint emphasizes that the rise of new consumption is a result of specific economic cycles and social changes, with optional consumption surpassing essential consumption in the US and Japan during key periods of economic transformation [1][2][3] - Historical experiences from the US stock market show that optional consumption sectors have significantly outperformed essential consumption sectors, particularly during the 1970s and post-2009, driven by factors such as rising disposable income and shifts in consumer behavior [1][2] - The financial characteristics of new consumption reveal that sectors within optional consumption have seen increasing debt ratios while effectively managing risks, leading to improved fundamentals and higher valuation premiums [2][3] Group 2 - The driving factors behind the shift from essential to optional consumption include continuous growth in disposable income, technological advancements, and changes in demographic structures and consumer attitudes, particularly among younger generations [3][4] - The market structure is evolving, with leading companies in optional consumption leveraging scale effects and brand advantages to consolidate their market positions, as evidenced by successful companies in Japan's toy, beauty, and gaming sectors [3][4] - The report suggests that the experiences from the US and Japan can inform current investment strategies in the A-share market, focusing on sectors that meet diverse consumer needs and exhibit high growth potential [4][10]