冰雪经济
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中国经济观测点丨入冬10大热门冰雪消费景点出炉
Xin Hua Cai Jing· 2025-11-07 06:52
Core Insights - Douyin's ice and snow consumption data shows significant growth in engagement and sales, indicating a strong winter consumption trend [1][3][10] - The platform has launched a series of marketing activities to stimulate ice and snow consumption, including collaborations with various merchants and promotional campaigns [1][10][12] Douyin Ice and Snow Consumption Data - From September 1 to October 31, the number of ice and snow-related content on Douyin increased by 112%, with likes up by 68% and shares up by 51% [1] - Ice and snow-related group buying sales on Douyin grew by 24% year-on-year during the same period [1] Popular Ice and Snow Consumption Trends - The top ten cities for ice and snow consumption include Harbin, Huzhou, Zhengzhou, Beijing, Wuhan, Jinan, Foshan, Shanghai, Shenzhen, and Ningbo [4][6] - Popular ice and snow consumption products include attraction tickets, hotel packages, hot pot, bathing services, and children's amusement parks [6] Regional Marketing Strategies - Douyin is implementing differentiated marketing strategies across various regions, particularly focusing on the northern areas where winter has arrived earlier [10][11] - The platform has initiated seasonal marketing campaigns such as "Little Ice and Snow," "Hot Pot Season," and "Bathing Season" to enhance user engagement [11] Consumer Safety and Experience Initiatives - Douyin has introduced the "Safe Play," "Safe Stay," and "Safe Travel" programs to enhance consumer safety and service quality during winter activities [13] - The platform aims to improve user experience by collaborating with quality snow venues and hotels, ensuring comprehensive coverage of accident insurance for users [13]
汇聚全球好物 “进博效应”激发消费新动能
Yang Guang Wang· 2025-11-07 05:44
Core Insights - The 8th China International Import Expo (CIIE) commenced on November 5, showcasing a diverse range of global products and services, highlighting China's vast market potential and consumer demand [1][2] - The event has attracted over 4,100 foreign enterprises, including 290 Fortune 500 companies, marking a record high in both the number of exhibitors and exhibition area, reflecting foreign confidence in China's economic prospects [2][3] Group 1: Event Overview - The CIIE has displayed approximately 3,000 new products, technologies, and services over its first seven editions, with an intended transaction value exceeding 500 billion USD [1] - This year's expo features 461 new products and services that align with trends in smart, green, and health-oriented consumption, addressing emerging markets such as the aging population and pet economy [1] Group 2: Economic Impact - The expo serves as a significant platform for global trade cooperation, enhancing market access for various consumer goods, with 135 types of agricultural products approved for import from 50 new countries and regions in the first three quarters of this year [3] - The launch of the "2025 China International Boutique Consumption Month" alongside the expo aims to convert exhibition resources into market supply, amplifying the expo's economic impact [2]
“升级服务+乐享优惠”引客来 “冷”资源“热力四射”激活经济“热引擎”
Yang Shi Wang· 2025-11-07 02:24
Core Points - The 2025-2026 Harbin Ice and Snow Season officially starts on November 7, featuring ten upgraded tourism routes including fantasy ice and snow, alpine skiing, and cold spring experiences [1] - Over 200 unique ice and snow cultural activities and nearly 200 cultural performances will be held to enhance visitor experiences [1] - The "National Benefit Purchase" campaign will offer discounts and promotions in major shopping malls and supermarkets to attract shoppers [3] Tourism Development - Harbin has improved infrastructure for ice and snow tourism, upgrading 26 tourist centers and launching 10 direct bus routes to popular scenic spots for easier access [3] - The city is preparing for a busy season as hotels and attractions gear up to welcome tourists [4] - Merchants in the renowned Zhonghua Baroque Historical and Cultural Street are initiating pre-season activities to enhance visitor experiences [6] Business Readiness - Merchants have invested in two snow-making machines to provide year-round snow activities for visitors [7] - The Zhonghua Baroque Street successfully attracted 714,000 visitors during the National Day and Mid-Autumn Festival holiday, marking over 100% year-on-year growth [9] - Hotels are upgrading rooms to offer guests views of the Songhua River in anticipation of the tourism peak [12]
第八届中国国际进口博览会开幕
Zhong Guo Hua Gong Bao· 2025-11-07 02:10
Core Points - The 8th China International Import Expo (CIIE) opened in Shanghai on November 5, featuring participation from 155 countries, regions, and international organizations, with a record 4,108 overseas enterprises exhibiting [1] - The exhibition area exceeded 430,000 square meters, marking the highest levels in both exhibition space and number of participating companies [1] - A total of 461 new products, technologies, and services will be showcased, including innovations in low-altitude economy, humanoid robots, and fields such as new generation information technology, artificial intelligence, and green low-carbon initiatives [1] Industry Insights - The expo introduces new themes such as silver economy, ice and snow economy, sports economy, and automotive cultural tourism, while also promoting new platforms for digital and health consumption [1] - The enterprise exhibition features six major sectors: medical devices and healthcare, automotive and smart mobility, technology equipment, consumer goods, agricultural products, and service trade, along with an innovation incubation area [1] - Among the exhibitors, 290 are Fortune 500 companies and industry leaders, with multinational corporations like DuPont, Asahi Kasei, 3M, Evonik, and Honeywell participating in the technology equipment sector, showcasing products related to new materials, new energy, water treatment, and environmental technology [1] Event Activities - The concurrent Hongqiao International Economic Forum will host 33 sub-forums and closed-door meetings, releasing the "World Open Report 2025" and the latest World Open Index, along with over 80 supporting activities including trade negotiations and investment promotion [1]
机构:冰雪经济在政策扶持下前景广阔
Zheng Quan Shi Bao Wang· 2025-11-07 00:29
Core Viewpoint - The Harbin government is promoting a series of winter tourism initiatives for the 2025-2026 ice and snow season, highlighting the potential growth of the ice and snow economy supported by policy initiatives and a comprehensive industry ecosystem [1] Group 1: Ice and Snow Tourism Initiatives - Harbin has launched ten themed winter tourism routes, including dreamlike ice and snow, alpine skiing, hot springs, European-style experiences, pet parks, and art encounters [1] - The city will host over 20 large-scale events, including the 6th Harbin Ice Festival and the 42nd Harbin International Ice and Snow Festival, along with more than 200 cultural activities related to ice and snow [1] Group 2: Industry Analysis - Jianghai Securities believes that the ice and snow economy has a broad outlook under policy support, with a complete industrial ecosystem covering upstream resource development, equipment production, midstream services and operations, and downstream consumption and derivative economies [1] - Many listed companies are positioned across various segments of the ice and snow industry, indicating that the development of the ice and snow economy will benefit the entire industry chain [1] Group 3: Market Potential - Debon Securities views the ice and snow industry as a strong segment within the tourism sector, driven by events and policy guidance, with ample growth potential [1] - The ice and snow economy is expected to become a significant growth point for domestic demand in China, helping to alleviate the seasonal downturn in winter tourism and smooth out the cyclical nature of the tourism industry [1]
冰山冷热:冰雪场馆为公司多个优势细分市场之一
Zheng Quan Ri Bao Wang· 2025-11-06 13:42
Group 1 - The company has undertaken multiple Olympic venue and commercial ice and snow engineering projects, indicating its strong position in the ice and snow economy sector [1] - Ice and snow venues are identified as one of the company's advantageous niche markets [1] - In the energy storage sector, the company offers battery management systems (BMS) and efficient thermal management heat exchange units for energy storage batteries [1]
央广时评丨汇聚全球好物 “进博效应”激发消费新动能
Sou Hu Cai Jing· 2025-11-06 13:41
Core Insights - The 8th China International Import Expo (CIIE) commenced on November 5, showcasing a diverse range of global products and services, highlighting the strong appeal of the Chinese market and its vast consumption potential [1][3]. Group 1: Event Overview - The CIIE has cumulatively displayed approximately 3,000 new products, technologies, and services over the past seven sessions, with an intended transaction value exceeding $500 billion [1]. - This year's expo features 461 new products, technologies, and services that align with trends in intelligent, green, and health-oriented consumption [3]. Group 2: Participation and Impact - The event includes participation from 155 countries, regions, and international organizations, with over 4,100 foreign enterprises exhibiting, including 290 Fortune 500 companies [5]. - The number of participating companies has increased by over 600 compared to 2024, setting new records for both total exhibitors and exhibition area [5]. Group 3: Economic and Consumer Trends - The expo serves as a significant platform for promoting global trade cooperation and connecting markets with consumer needs, reflecting China's commitment to expanding its market openness [5]. - New consumer trends such as the "silver economy," "ice and snow economy," and "pet economy" are being addressed, with dedicated exhibition areas for health products for the elderly and pet-related goods [3].
冰山冷热:冰雪经济方面,近年来公司承接过多个奥运场馆和商业冰雪工程项目
Mei Ri Jing Ji Xin Wen· 2025-11-06 11:55
Core Insights - The company has been involved in multiple Olympic venue and commercial ice and snow engineering projects, indicating a strong position in the ice and snow economy sector [1] - In the energy storage sector, the company offers battery management systems (BMS) and efficient thermal management heat exchange units for energy storage batteries [1] Group 1: Ice and Snow Economy - The company has undertaken several projects related to Olympic venues and commercial ice and snow engineering [1] - Ice and snow venues are identified as one of the company's advantageous niche markets [1] Group 2: Energy Storage - The company provides battery management systems (BMS) for energy storage [1] - The company also offers efficient thermal management heat exchange units for energy storage batteries [1]
不止于冰雪:哈尔滨新冰雪季推出十大主题线路与数百场活动
Zhong Guo Xin Wen Wang· 2025-11-06 10:35
Core Points - The Harbin municipal government announced the launch of the 2025-2026 winter ice and snow season, featuring ten themed tourism routes and over 200 cultural activities [1][3] - The winter season will include major events such as the 6th Harbin Ice Festival and the 42nd Harbin International Ice and Snow Festival, along with various cultural and artistic performances [3][4] Group 1: Tourism Development - Harbin has introduced ten themed ice and snow tourism routes, including fantasy ice and snow, alpine skiing, and European-style experiences [3] - The city aims to enhance the quality of ice and snow tourism attractions and improve public services related to tourism [1][6] Group 2: Major Events and Activities - The winter season will host over 20 large-scale events, including the World Tourism Economic Forum and the 26th Annual Meeting of the Aibuli China Entrepreneurs Forum [3][4] - Cultural activities will include a photography and short video competition, a collective wedding ceremony, and the 12th Harbin International Fashion Week [4][5] Group 3: Infrastructure and Services - Harbin is implementing a "100-day action" plan to improve winter tourism services, focusing on enhancing visitor comfort and safety [6] - Upgrades will include better public service facilities such as tourist centers, parking lots, and warming stations, as well as improved transportation services [6]
政策引导+需求释放共振,“史上最长”春节或将持续带动交通、文旅等多行业增长
Mei Ri Jing Ji Xin Wen· 2025-11-06 05:58
Group 1 - The announcement of a 9-day Spring Festival holiday in 2026 has significantly boosted travel demand, with a notable increase in flight and hotel searches on travel platforms [1][2] - The search volume for domestic flights and hotels on platforms like Qunar and Tongcheng has more than doubled within hours of the announcement, indicating strong consumer interest [1][2] - The surge in inquiries for European travel, particularly a 200% increase in consultations for destinations like Greece and Spain, highlights the potential for long-distance travel during the extended holiday [1][2] Group 2 - The extended holiday aligns with cultural needs for family reunions during the New Year, while also providing a window for consumption upgrades, thus acting as a catalyst for various industries [2] - The combination of policy incentives and released demand is expected to drive growth in transportation, cultural tourism, and other sectors, serving as a significant boost for consumer spending [2] - Relevant ETFs that may benefit from this trend include the Tourism ETF (562510), Food and Beverage ETF (515170), and Hong Kong Consumption ETF (513230) [3]