泾源县文旅产业发展服务中心主任马志发表示，依托"温暖气候+优质雪场"的独特优势，泾源县深化"冰 雪+"融合模式，不断丰富产品供给。下一步，将持续优化消费环境，强化区域公用品牌建设，推动冰 雪旅游消费与乡村全面振兴深度融合。 当下，冰雪旅游正从传统滑雪向"冰雪+赛事""冰雪+温泉""冰雪+民俗""冰雪+音乐"等深度融合转变，融 合模式更催生了多元消费场景，让我国冰雪经济真正从"冷资源"向"热经济"加速转变。 旅游玩出新花样 "来到黑龙江才发现，这里的活动这么丰富多彩！"辽宁游客王宏宇一家被各种新颖的冰雪旅游项目深深 吸引。这个冰雪季，黑龙江各地做足"冰雪+"文章，丰富多彩的冰雪旅游项目让游客游得开心、玩得畅 快。 为打造优质冰雪文旅产品，黑龙江伊春市友好区将森林资源和冰雪资源结合，推出冰雪森林穿越、森林 唤鸟、红色研学等特色体验项目，不断丰富冬季旅游产品。 友好区还推动"旅游+文化+研学"多元融合，以特色IP激活全域旅游。许多游客表示，这场"冰雪+民 族"之旅，让人充分领略黑龙江壮丽的冰雪风光和民族风情，令人难忘。 冰雪旅游体验性强，如何将体验感做得更有意思、更新颖？前不久，北大荒集团黑龙江闫家岗农场等单 位联 ...

编者按： 支 持：安雪、田佳南、王嘉宁、于浩波、侯亚荣、温子依 制 片 人：管克江、白龙 监 制：单成彪 策 划：翟亚菲、杨璐 统 筹：李季春（中国铁路沈阳局集团有限公司）、赵威（中国铁路沈阳局集团有限公司） 编 导：黄丹琳 翻 译：黄丹琳、刘浩然（实习生） "我是老外，但不见外！"在中国，有这样一群"不见外"的老外——他们吃中餐、说中文、读古诗、打太极，活脱脱"洋面孔"的中国人。邂逅中国产生的独特 情缘，让他们深深爱上了中国。环球网"环聚一堂"工作室推出"邂逅中国 爱上中国"——老外不见外系列短视频栏目，讲述"不见外"的老外的生动故事，以外 国人视角真实展现经济腾飞、社会巨变、绿水青山的新时代中国。今日，本网播发第二十五期短视频：《"小雪花"撬动大市场！俄罗斯留学生探寻冰天雪地 里的"热经济"》。 冰天雪地也是金山银山。"三亿人上冰雪"从承诺走向现实，推动冰雪旅游、冰雪运动、冰雪装备等全链条发展和系统性升级。冰天雪地中呈现出一派火热景 象，成为推动经济增长、丰富民生体验的重要力量。来自俄罗斯的留学生格景瑶和金娜来到"粉雪天堂"长白山，探寻"冷资源"变身"热经济"的密码。小雪花 如何撬动万亿元市场？边境村落怎 ...

Core Insights - The 2026 Milan-Cortina Winter Olympics have sparked a surge in winter sports enthusiasm in the Yangtze River Delta region, continuing the momentum from the 2022 Beijing Winter Olympics [1][2] - The region has seen a significant increase in the number of indoor ski resorts, with Jiangsu and Zhejiang leading the nation in terms of facility count, surpassing traditional winter sports strongholds in Northeast China [1] Group 1: Athlete Development and Participation - Many athletes from the Yangtze River Delta are transitioning from other sports to winter sports, indicating a growing emphasis on winter sports in the region [3] - Notable examples include athletes like Ying Qing and Lin Qinxin, who have successfully transitioned from track and field to bobsleigh and skeleton, respectively [3] - The Shanghai curling team is a product of collaboration between educational institutions and sports authorities, showcasing a structured approach to talent development in winter sports [3] Group 2: Youth Engagement and Education - Zhejiang has been proactive in promoting winter sports among youth, integrating them into school curricula and establishing teams that have achieved national recognition [4] - The inclusion of winter sports in local competitions, such as the Zhejiang Provincial Games, marks a significant step in popularizing these activities [4] - The National Sports Administration's report indicates a rising enthusiasm for winter sports among residents in the Yangtze River Delta, with strong consumer willingness and capability [4] Group 3: Economic Impact and Trends - The indoor ski industry in the Yangtze River Delta is experiencing explosive growth post-Beijing Winter Olympics, with facilities like Qiao Bo Ice and Snow World seeing increased visitor numbers [5][6] - The region's ski resorts are becoming key drivers of local economic activity, with initiatives to integrate winter sports with tourism and cultural events [6] - Data from the 2024-2025 China Ski Industry White Paper shows that Zhejiang ranks first among southern provinces in terms of ski participation, with significant local tourism consumption [6] Group 4: Infrastructure Development - The Yangtze River Delta has seen the opening of several large indoor ski resorts, with plans for more facilities underway, including the upcoming Shanghai Yao Xue Ice and Snow World [7] - Future projects in cities like Hangzhou and Taicang are set to enhance the region's winter sports infrastructure, further solidifying its status as a winter sports hub [7] - The trend of "Northern snow moving South" is expected to continue, with a growing number of enthusiasts and facilities in the region [8]

一、中国宏观经济金融展望 2025 年，国民经济保持稳中有进态势，高质量发展取得新成效， 现代产业体系建设持续推进，改革开放迈出新步伐，民生保障更加有 力，经济 社会发展主要目标圆满实现，"十四五"胜利收官。全年国 内生产总值 （ GDP ） 同比增长 5% ，经济总量突破 140 万亿元。2026 年经济持续稳 中向好有条件、有支撑。 一是经济平稳发展的基础不断夯实。 "十四五"时期，经济总量稳步增长，粮食产量连 续两年站稳 1.4 万亿斤的台阶，制造业增加值连续 16 年稳 居世界首位，我国成为 150 多个国家和地区的主要贸易伙伴，经济底盘更实、抗风险能力更强。 2025 年 12 月，制造业采购经理指数（ PMI ） 和非制造业商业活动指数双双重回扩张区间，经济稳中向好的积极因素不断积累。 二是新动能持续壮大。 2025 年，我国研发投入强度达到 2.8% ，首次超过 OECD 国家平均水平，创新指数排名进入全球前十，国际 专利申请量 连续 6 年位居全球第一，高技术制造业增加值占规模以上工业增加值比重达到 17.1% 。人工智能等新一代信息技术蓬勃发展，银发经济、冰雪 经济等持续升温，不断激发经济活 ...

Group 1: Core Insights - The Milan Winter Olympics showcases Chinese brands and technology, with Li Ning and Anta providing uniforms and equipment for multiple national teams, highlighting China's growing influence in global sports [1] - The event is seen as a platform for Chinese brands to gain international recognition, with expectations for increased global acceptance of Chinese products [1][6] - The integration of sports with regional economic development is emphasized, particularly with the upcoming 15th National Games in the Greater Bay Area, which is expected to drive growth in tourism and related industries [1] Group 2: Ice and Snow Economy - The ice and snow economy is experiencing long-term effects post-Beijing Winter Olympics, with increased participation in winter sports and related activities [2] - The establishment of ice hockey and short track speed skating programs in cities like Hong Kong and Shenzhen indicates a growing integration of winter sports into urban life [2][16] Group 3: Athlete Career Management - The importance of early career planning for athletes is highlighted, suggesting that athletes should prepare for life after sports during their active years [4][5] - The management of athletes' careers should include considerations for post-retirement opportunities, emphasizing the need for education and skill development during their training [4][5] Group 4: China's Role in International Sports - China's participation in international sports organizations has expanded, with more Chinese representatives involved in decision-making processes, enhancing China's influence in global sports [7][11] - The recognition of China's anti-doping efforts by international sports leaders reflects the country's commitment to maintaining integrity in sports [12] Group 5: Commercialization of Sports - The commercialization of sports is identified as a key factor for sustainable development, with the need for star athletes to drive interest and engagement in sports [18][19] - The growth of commercial ice rinks and related facilities in regions like Hong Kong and Shenzhen demonstrates the potential for sports to become a significant economic driver [17][19]

Core Insights - The Jinan Ice and Snow Sports Expo has officially launched, showcasing the development achievements of Jinan's ice and snow industry through various exhibitions and immersive experience activities [1] Group 1: Event Overview - The Ice and Snow Sports Expo is a key initiative for promoting winter tourism and sports consumption in Jinan, forming the core of the city's first Ice and Snow Consumption Season [3] - The expo features a variety of exhibitors, including local ice and snow sports venues like Jinxiang Mountain Ski Resort and international sports retail brands such as Decathlon, offering a wide range of ice and snow sports equipment and apparel [3] - The event also includes lifestyle brands like Kafa Future Coffee, which enhances the modern consumer experience with automated coffee machine services [3] Group 2: Consumer Engagement - The expo aims to create a platform for interaction between businesses and citizens, showcasing Jinan's achievements in the ice and snow economy while innovating consumption scenarios through a "sports+" approach [4] - Activities such as raffles are organized to increase citizen participation and attraction to the expo [3] - The introduction of convenient services like "Ice and Snow Special Line" and "Ice and Snow All-in-One Ticket" aims to lower the barriers for citizens to participate in ice and snow sports [8] Group 3: Future Prospects - The collaboration with various brands and the promotion of outdoor sports routes for the 2026 Spring Festival are designed to convert interest from the expo into actual participation and consumption in ice and snow sports [8] - The "sports + culture tourism + consumption" model is seen as a vital pathway for transforming Jinan's "cold resources" into a "hot economy," indicating a sustainable development outlook for the ice and snow economy in the region [8]

Group 1 - The core viewpoint is that Liupanshui City in Guizhou Province is actively developing its "ice and snow economy" by establishing three outdoor ski resorts, filling the gap for large-scale ice and snow projects south of latitude 26 degrees [2] - The city has created a unique brand called "Southern Ice and Snow City" to attract tourists, especially during the upcoming Spring Festival holiday [2] - The Yushe Snow Mountain Ski Resort is noted as the lowest latitude high-altitude ski resort in the country, with a peak daily visitor count of over 4,000 as of 2026 [4] Group 2 - The Meihua Mountain International Ski Resort, located at an altitude of 2,600 meters, is the largest outdoor ski resort in Southwest China, with a peak daily visitor count exceeding 10,000 as of 2026 [10] - The development of these ski resorts is expected to enhance tourism and recreational activities in the region, contributing to the local economy [2][10]

Core Insights - The scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025, indicating a robust growth trajectory in the sector [1] - The industry is evolving from relying on imports to focusing on domestic research and development, with a significant emphasis on high-end, intelligent, and branded products [1][2] Industry Development - Technological innovation is the driving force behind the development of the ice and snow equipment industry, with key regions like Henan and Heilongjiang investing in core technologies and equipment [2] - Harbin has leveraged its educational resources to produce leading ice and snow equipment technologies, including automated ice sculpture building robots and advanced training systems [2] - Companies like Harbin Qianmao Xuelong Sports Goods Co., Ltd. and Henan Jinan Machinery Technology Co., Ltd. are at the forefront of innovation, developing competitive products using advanced materials and technologies [3] Ecosystem Construction - The ice and snow equipment industry is transitioning towards a systematic and ecological growth phase, moving away from a fragmented state [4] - Harbin has initiated a special plan for ice and snow equipment manufacturing, aiming to cultivate several billion-yuan revenue companies by 2030 and establish a leading global manufacturing base by 2035 [4][5] - The city has established four industrial clusters focusing on different aspects of ice and snow equipment, enhancing collaboration and resource integration [5] Brand Development - Brand building is crucial for elevating industry value, as the international market is still dominated by traditional Western brands [6] - The 2026 Harbin International Ice and Snow Economy Expo showcased over a hundred domestic and international ice and snow equipment companies, facilitating brand exposure and collaboration [6][7] - Companies like Henan Jinan Machinery have developed multiple brands and successfully exported products to 22 countries, marking a shift from OEM/ODM to establishing Chinese brands in the global market [7]

北大湖滑雪度假区 "去吉林过年"，已成多个社交平台上的热门话题。 冰雪旺季，叠加"反向过年""旅游过年"的新趋势，吉林文旅迎来新的高峰期——只是，不同人眼中的吉林，各有自己的模样。有人是吉林冰雪的拥趸，有 人则冲着吉林春节期间花式活动，更有用户提到当地的各种服务让人印象深刻。 这个春节，为何吉林持续火爆？吉林做对了什么？这值得行业内外深度关注。 万峰通化滑雪度假区 数据只是一个结果。这个春节以及整个雪季，吉林到底做了什么？ 《酒管财经》认为，独一无二的冰雪资源，以及持续优化和新增的供给，是吉林热度居高不下的基本盘。 通俗地讲，就是用户能玩的地方、更好玩的地方更多了。 这里需要重提一个概念：吉林发力的冰雪经济，远非"滑雪"的刻板认知。 吉林喊您来这旮沓过年 一个既定事实是，这个春节，吉林的确很火爆。 在2026年春节和雪季，吉林预计接待冰雪游客1.8亿人次、冰雪旅游总收入3300亿元以上的年度目标。这两项指标均实现两位数增长。 中国旅行社协会联合途牛旅游网发布《2026春节旅游消费趋势报告》指出，年俗文化、冰雪旅游与避寒康养是热门的三大出游主题。而在冰雪旅游方面， 包括长春在内的冰雪旅游目的地在春节假期迎来出游 ...

個以激活 "热经济" "冷资源" F 率 第 现在一年四季都可以磨练技 术,体验滑雪的乐趣了! 以传统到多样,玩雪方式不断上 新,有松花江上的冰上龙舟刺凝,还有 姻火气拉蒜的雪地"材超" 電新潮玩法轮番上新,持续刷新体验上 限，让人忍不住想马上一试身亭！ 次 十元 背前。我国冰雪经济已起入规模化 发展新阶段。产业韧世逐渐增强。市场 潜力巨大。《中国冰雪旅游发展报告 (2026)》显示，截至2025年，我国冰 智经济规模已超过1万亿元。全国冰雪 旅游相关企业已超过1.4万家,同比增 起 达 1 1 %。 经 综 合 测 算, 预 计 2025-2026冬季，我国冰雪旅游休閒 人数将达到3.6亿人次,冰雪旅游休闲 收入有望达到4500亿元。"冷"资源是 如何"魏起来"的?又要怎样"火下去"?" 从小众到大众。"三亿人上冰雪"以 承诺走向现实。这背后是交通路网的有 力支撑。 西延高铁的开通让铜川市一跃 成为周边游客的热门打卡地，冰雪游诗 缓升温。不少旅客选择在周末架上一场 "冰雪之旅",杨享滑雪的乐趣。当地臂 场容流量大幅提升。 川 元5 FEEI H 1 2 1 没问题。 妈妈,下周末我 还想来滑雪。 以一季到四 ...