从"抬头看山"到"仰望雪场"，云南凭借独特的高原冰雪资源和地缘优势，点燃了入境旅游的热度。随着免签朋友圈扩大与跨境交通提速，云南"冷资源"正变 身"热经济"，为面向东南亚、辐射南亚的跨境文旅与消费市场，掀开高质量发展的新年开篇。 央广网昆明1月6日消息（记者 赵贝贝）2026年元旦的清晨，当第一缕阳光尚未完全穿透中越边境的薄雾，云南河口口岸比往常醒得更早。晨曦微露中，口 岸广场上，行李轮滑声、通关队伍的脚步与欢笑交织成跨国"人流图"。与往年不同，这个热带邻国的行囊里多了羽绒服与手套——越南游客正"全副武装"奔 赴一场冰雪之约。统计显示，元旦当日3000余名越南旅行团旅客经河口入境，随后换乘动车一路向北，深入云南腹地"找雪"。 对于许多从未见过雪的东南亚游客来说，距离最近、交通最便利的昆明轿子雪山，往往是他们体验"冰雪游"的第一站。这座最高海拔4223米的山峰，是中国 纬度最低的冬季积雪山峰之一。元旦期间，轿子雪山再度披上银装，漫山遍野的雾凇将树木装点得如梦似幻，巨大的冰瀑悬挂在崖壁之上，宛如凝固的音 符。数据显示，2026年元旦假期期间，昆明轿子雪山门票预订量增长显著，其中来自越南、新加坡、菲律宾、马来西亚的 ...

除了护航企业成长，哈尔滨银行还聚焦冰雪消费场景，推出系列惠民举措。火车购票85折、六大热门景 点门票满减、老字号购物优惠、特色美食低至7折等活动，覆盖交通、旅游、购物、餐饮等多个领域， 让游客在感受冰雪魅力的同时，享受金融服务带来的便利与实惠，进一步释放冰雪消费潜能。 为冰雪大世界授信10亿元建设四季冰雪项目，为友谊宫升级改造授信2.44亿元……截至2025年11月30 日，哈尔滨银行支持冰雪相关行业贷款余额合计34亿元，支持企业25户，支持冰雪行业个人从业者113 笔。 从打造城市硬核资源到助力装备智造升级、老字号焕新，从企业赋能到消费惠民，哈尔滨银行正以全方 位、多层次的金融服务，串联起冰雪经济产业链的各个环节。在金融"活水"的持续滋养下，龙江企业主 转自：新华财经 2026哈尔滨国际冰雪经济博览会（简称"冰博会"）于1月6日正式启幕。作为扎根龙江的本土金融机构， 哈尔滨银行深耕冰雪经济赛道，携全周期综合金融服务方案亮相冰博会，联动农业、装备制造、食品加 工等领域企业，以金融"活水"精准灌溉冰雪经济产业链，为黑龙江冰雪产业高质量发展注入强劲动能。 装备制造产业是冰雪经济的硬核支撑，哈尔滨银行精准发力，助力 ...

又是一年雪季。拥有40余年历史的冰雪节掀起欢腾，中央大街人潮涌动，松花江畔欢声笑语，各大雪场 开板畅滑，哈尔滨连日来再度成为顶流。火热的背后，是一座城市把握机遇，以冰雪经济"长红"带动文 旅"常青"的持续实践。 从凭"实在"出圈，到旅游线路、玩法、产业持续焕新升级，"尔滨现象"又优化到了新版本。冰雪大世界 面积规模不断扩大，特色文创陆续开发、供不应求，冰雪产业提质升级，积极求变之中镌刻着独特密 码：不单是独具魅力的冰雪基因、"掏家底"式的热情服务，更是久久为功、厚积薄发的定力。不把流量 当"一锤子买卖"，认准冰雪这条特色发展之路深耕细作，才能把一时的"泼天富贵"变为长久的红利，把 受季节限制的自然资源禀赋转化为驱动城市转型发展的硬实力。 冰雪"长红"，文旅"常青" 新华社记者杨思琪 "常青"之道，在于不断升级的治理智慧。流量是试金石，更是放大镜，要想基业长青，就必须补短板、 锻长板。直面网上的"吐槽"，将每一次反馈视为提升服务的契机；以冰雪为牵引捧出更多文旅新招牌， 让城市文脉增添深度游的吸引力。把"软环境"做硬、把"硬设施"做优，"头回客"也能成为"回头客"。 以不变的真诚应对变化的需求，以不断创新的产品提 ...

0:00 / 10:00 ■多彩冰雪文旅 提振冬季消费活力 元旦假期，各地推出富有地方特色的冰雪文旅活动，冰雪游市场不断升温。 纵观各地，形式多样的冰雪文旅活动有效增强冬季旅游市场的消费活力。 ■瓦萨滑雪节上外国友人的中国冰雪运动体验 2026年1月4日，第24届中国长春净月潭瓦萨国际滑雪节在吉林省长春市净月潭国家级风景名胜区正式拉开帷幕。 新雪季首月，我国冰雪经济实现开门红，从北方的林海雪原到南方的室内雪馆，从跨区域的千里奔赴到城市里的日常体验，"热雪"沸腾的背 后，跃升的"冰雪流量"从何而来？ ■"流量"引擎：以交通破局，凭政策赋能 流量的第一推动力来自持续加密的交通网，2025年全线贯通的沈白高铁将长白山拉入华北"4小时旅游圈"，全国多地开行的冰雪专列叠加密集 的航线，进一步拉近了区域间的时空距离，让"南客北上、北客互游"成为常态。 如果说交通拉近了物理距离，而政策的合力则拉近了冰雪与大众的心理距离。从国家层面的顶层设计到吉林、新疆、内蒙古等地的雪假新 政，再到免门票、免装备的惠民举措，政策的层层赋能，从需求端引爆了市场热潮，让冰雪运动加速从小众体验走进大众日常。 本届瓦萨滑雪节吸引33个国家和地区的2 ...

Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with projected leisure visitors reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1] Group 1: Industry Growth - The unique climate conditions in northern regions are fostering the development of ice and snow landscapes, sports, and related industries [2] - The popularity of ice and snow activities is rising, with various projects and equipment industries expanding, and southern regions also experiencing ice and snow enjoyment [2] Group 2: Regional Developments - Multiple snow venues in Hangzhou have opened, attracting numerous visitors with diverse and age-appropriate activities [2] - In Shanghai, the first ice rink on the river has opened, enhancing winter sports and attracting tourists with the city's night scenery [2] - Sichuan's Wawushan scenic area is creating immersive cultural tourism experiences and launching a winter ice and snow carnival to deepen connections with visitors [2] - The snow scenery in Nanchuan District, Chongqing, has become a popular winter tourism destination for locals and nearby residents [2]

■多彩冰雪文旅 提振冬季消费活力 元旦假期，各地推出富有地方特色的冰雪文旅活动，冰雪游市场不断升温。 ■瓦萨滑雪节上外国友人的中国冰雪运动体验 2026年1月4日，第24届中国长春净月潭瓦萨国际滑雪节在吉林省长春市净月潭国家级风景名胜区正式拉开帷幕。 纵观各地，形式多样的冰雪文旅活动有效增强冬季旅游市场的消费活力。 ■"留量"升级：以门票转型 凭全链增收 ■热"雪"映春 小雪花撬动万亿新赛道 新雪季首月，我国冰雪经济实现开门红，从北方的林海雪原到南方的室内雪馆，从跨区域的千里奔赴到城市里的日常体验，"热雪"沸腾的背后， 跃升的"冰雪流量"从何而来？ 如果说交通拉近了物理距离，而政策的合力则拉近了冰雪与大众的心理距离。从国家层面的顶层设计到吉林、新疆、内蒙古等地的雪假新政，再 到免门票、免装备的惠民举措，政策的层层赋能，从需求端引爆了市场热潮，让冰雪运动加速从小众体验走进大众日常。 本届瓦萨滑雪节吸引33个国家和地区的2227名专业运动员与大众滑雪爱好者参赛。 流量的第一推动力来自持续加密的交通网，2025年全线贯通的沈白高铁将长白山拉入华北"4小时旅游圈"，全国多地开行的冰雪专列叠加密集的航 线，进一步拉近了 ...

1月6日，第十二届全国大众冰雪季启动仪式在吉林省长春市肆季南河岸线公园举行。新华社记者 许畅 摄 新华社长春1月6日电（记者李典、赵丹丹）6日，以"冰雪启新程·燃情向未来"为主题的第十二届全国大众冰雪季启动仪式在吉林省长春市肆季 南河岸线公园举行。 1月6日，市民在活动现场体验越野滑雪。新华社记者 许畅 摄 主会场核心区域打造了占地30万平方米的城市体育冰雪运动乐园，创新建设了全国首条融入城市公共空间的5.7公里灯光越野滑雪道，真正实 现"百姓出门即上雪道"。公园内，雪地足球赛、腰旗橄榄球公开赛、雪地拔河等项目进行得热火朝天。 在启动仪式现场，冬奥冠军周洋、武大靖共同宣读了《冰雪运动倡议书》，号召广大群众积极参与冰雪运动。文化和旅游部还发布了"跟着赛 事去旅行"2025-2026中国冰雪赛事活动目录。 第十二届全国大众冰雪季启动仪式由国家体育总局、吉林省人民政府共同主办，国家体育总局冬季运动管理中心、吉林省体育局、长春市人民 政府承办。主会场设在长春市，并在北京、重庆、四川、辽宁、甘肃、黑龙江、内蒙古、新疆、湖北、山西等地设立分会场，共同营造"全国 联动、全民参与"的冰雪运动热潮。 第十二届全国大众冰雪季系列 ...

Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting participants from 33 countries and regions, including 2,227 professional athletes and skiing enthusiasts [3][6]. - The ice and snow economy has shown promising growth, with the first month of the new snow season indicating a strong start, driven by various experiences from northern snowfields to southern indoor snow venues [6]. Group 2: Infrastructure and Policy Support - The expansion of transportation networks, such as the upcoming Shenyang-Baicheng high-speed railway, will integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating easier travel for tourists [9]. - Policy initiatives at both national and regional levels, including new snow holiday policies and free entry measures, are designed to make ice and snow sports more accessible, thus stimulating market demand [11]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive economic chain that includes clothing, accommodation, transportation, and entertainment, thereby driving growth in related industries [13]. - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ongoing extension of the industry chain laying a solid foundation for the ice and snow economy [15]. Group 4: Future Development - Experts suggest leveraging technology to simulate real ice and snow experiences year-round, enhancing the emotional and athletic value of the ice and snow economy beyond seasonal limitations [17]. - Establishing a long-term cultural IP for ice and snow sports is essential for sustaining momentum and transcending seasonal and spatial constraints [17].

人民日报哈尔滨1月6日电（记者方圆）1月6日，"世界市长对话·哈尔滨"在黑龙江哈尔滨开幕。活动 以"冰雪连接世界 合作共赢未来"为主题，来自加拿大、芬兰、德国、希腊、韩国、泰国、土耳其、中 国等国家的城市市长、副市长及市长代表参会，深入交流发展冰雪经济的实践做法。 "世界市长对话"活动由国务院新闻办公室指导，是全球交流合作的重要平台，旨在增进国际互信、深化 互学互鉴、加强全球合作。 新华社记者 张 涛摄 活动期间，与会嘉宾通过参访哈尔滨冰雪大世界、百年老街中央大街、哈尔滨工业大学航天馆等地，多 维度了解哈尔滨在冰雪经济可持续发展、科技赋能冰雪产业、"冰雪IP"打造等方面的路径。"世界市长 对话·哈尔滨"主对话活动将于7日举办，中外嘉宾将分享各自城市在冰雪产业发展、城市治理等领域的 实践经验和共同期许。 责编：秦雅楠、卢思宇 图为演职人员在"世界市长对话·哈尔滨"活动开幕式上表演。 《人民日报》（2026年01月07日03版） ...

Group 1: Shanghai Consumption Data - Shanghai's average daily consumption reached 12.2 billion yuan during the New Year period, a 2.5% increase compared to the same period in 2025 [1] - Offline consumption remained stable at 6.49 billion yuan, while online consumption grew by 5.5% to 5.71 billion yuan [1] - The daily foot traffic in 35 key shopping districts was 6.399 million, reflecting a 5.4% year-on-year increase [1] Group 2: Tourist and Tax Refund Data - Tourist spending in Shanghai increased by 4.4%, with visitor numbers rising by 7% [1] - Jiangsu province accounted for the highest share of visitors at 21.3%, followed by Zhejiang at 8.9% [1] - The number of tax refund applications in Shanghai surged by 253%, with corresponding sales for tax refunds increasing by 132.6% [1] Group 3: Promotional Activities and Consumer Engagement - Over 200 promotional activities were launched in key shopping areas, including themed exhibitions and food festivals [1] - Various districts in Shanghai issued consumption vouchers to stimulate spending, with significant redemption rates reported [2] Group 4: Chongqing Consumption Growth - Chongqing's consumption total increased by 25.5% during the New Year period, marking a strong start to the year [3] Group 5: Diverse Consumption Activities in Chongqing - Various districts in Chongqing organized unique promotional events, contributing to a multi-layered consumption matrix [4] - The total foot traffic in major shopping areas exceeded 5 million during the holiday [4] Group 6: Consumer Experience Enhancements - Shopping districts in Chongqing introduced themed promotions and cultural activities to enhance consumer experiences [5][6] Group 7: Henan Province Consumption Trends - Henan's consumption market showed a "new and improved" trend during the New Year holiday, with significant increases in foot traffic and sales [7] - The province's household appliance sales exceeded 26.86 million yuan, with a 7.4% year-on-year growth in communication equipment sales [7] Group 8: Qinghai Province Consumption Activities - Qinghai organized various promotional activities to boost consumption during the New Year holiday, focusing on essential goods supply [9][10] Group 9: Hubei Province Consumption Performance - Hubei's consumption market saw a significant increase, with sales in major pedestrian streets reaching nearly 200 million yuan, a growth of over 20% [11][12] - Key shopping areas in Hubei experienced record-breaking foot traffic and sales during the holiday [12] Group 10: Cultural and Technological Integration in Consumption - The integration of cultural experiences and technology in shopping environments became a key trend, enhancing consumer engagement [13][14]