在韶关南雄邓坊 镇马战村，一根 小小的食用菌菌 棒，为村集体带 来了8万元的实 实在在的收入。 这根菌棒，正来 自广东省人大代 表、韶关市星河 生物科技有限公 司董事长黄清 华。从业二十余 年来，她始终扎 根食用菌产业， 被乡亲们亲切地 唤作"蘑菇姐 姐" 。 "蘑菇姐姐"黄清 华：良种下田 地，良策上两会 丨2026广东两会 _南方+_南方 plus 0:00 ("蘑菇姐姐"黄清华：良种下田地，良策上两会丨2026广东两会，时长共1分42秒) 深耕食用菌产业 二十余年，"蘑 菇姐姐"这个称 呼对她而言，承 载的是农户们的 信任，更是对产 业发展的执 念。"现在要站 在全省农业产业 发展、农户共同 富裕的高度去思 考问题。"黄清 华说，这种转变 最大的不同在 于，人大代表要 为一个群体、一 个产业发声，是 名副其实的"代 言人" 。 把好品种送到田 间 把好建议落到实 地 谈及过去的履职 经历，黄清华感 慨道："有两件 事让我特别有成 就感。" 第一件事是把好 品种送到田间。 作为来自农业科 技一线的代表， 黄清华认为，自 己的核心优势 是"扎根产业、 贴近农户"。在 她和团队历经数 年下乡摸索、反 复试验， ...

Group 1 - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shanghai" will take place from January 31 to February 2 in Shanghai, showcasing Zhongshan's quality products and cultural charm, continuing the century-old commercial relationship between Xiangshan and Shanghai [1][7] - The event is guided by the Guangdong Provincial Department of Industry and Information Technology and hosted by the Zhongshan Municipal Government, featuring three days of exhibitions, interactions, performances, and investment promotion activities [3][5] - The exhibition will highlight various categories including home appliances, furniture, consumer electronics, clothing, daily chemicals, food, and cultural tourism, showcasing the latest achievements in Zhongshan's urban image, technological innovation, and quality of life [3][5] Group 2 - Zhongshan has a strong manufacturing base with 38 national-level industrial bases and 18 provincial-level specialized towns, emphasizing its robust real economy and active private sector [5] - The event will include interactive activities such as consumer lotteries, photo opportunities, and performances of traditional Guangdong music, enhancing the cultural atmosphere [5] - Online marketing efforts will be coordinated through major e-commerce platforms like Tmall and Douyin, promoting Zhongshan's industrial products and increasing brand influence [5]

Core Insights - The "Guanghuo Xing Tianxia" Spring Action Consumer Electronics Promotion event in Shenzhen has successfully attracted over 150,000 visitors in just four hours, showcasing the enthusiasm for technology products like AI glasses and drones [1] Group 1: Event Highlights - The event featured 35 professional markets displaying cutting-edge technology products, with significant consumer engagement and international business interactions [1] - Live streaming from 50 companies generated a high volume of orders, indicating a successful integration of online and offline sales strategies [2] Group 2: Global Reach and Impact - Huqiangbei has become a key hub for global procurement, with over 7,000 foreign buyers visiting daily and more than 10 billion packages shipped annually, 60% of which are distributed nationwide and 40% globally [2] - The promotion highlighted Guangdong's manufacturing capabilities, emphasizing the high technological content and innovation in products that meet everyday consumer needs [3] Group 3: Product Innovation - The event showcased a variety of innovative products, particularly in the AI and smart home sectors, demonstrating a comprehensive range of consumer needs being addressed [3] - Guangdong's technology products are not only popular domestically but are also gaining traction in international markets, facilitated by the "Guanghuo Xing Tianxia" initiative [3]

跟着文旅一起火红起来的，还有广货的"出圈"。一众粤字号农特产品、非遗文创、地方特色美食从岭南 走向全国，成为赛场之外的另一大"爆款"。新会陈皮、化州橘红、阳春砂仁组成的"广东三宝"礼盒作为 全运会官方特许商品，成为游客争相选购的伴手礼；广彩、广绣等岭南非遗符号与体育精神融合，打造 出广彩书签、红棉香插、英歌舞手办等60余款特许商品，供不应求；德庆贡柑、梅州柚、平远脐橙等借 着全运"好彩头"的美好寓意，成为赛场内外的热销果品。从赛场周边的特许零售店到各地的特色市集， 广货以多元形态融入体育消费场景，让岭南风味与湾区文化随十五运会走向全国。 后十五运时代 将赛事"短期热度"转化为文旅"长期引擎" 2025年11月，粤港澳大湾区迎来了历史性时刻——第十五届全国运动会首次由粤港澳三地联手举办。 赛场内，粤港澳携手点燃圣火，运动健儿拼搏进取；赛场外，岭南热土借"赛事+"的热潮，将千年商都 的厚重文脉、改革开放的先锋锐气与山海相拥的灵动气韵，尽数转化为广东文旅的独特优势。 刚过去不久的元旦假期，广东文旅交出亮眼答卷：全省接待游客1787.5万人次，日均同比增长34.8%； 实现旅游收入99.8亿元，日均同比增长39.8% ...

Group 1 - The event "Guangdong Goods Going Global" featured the export of 23,000 orchids from Shunde to Southeast Asia, with 6,000 orchids heading to Singapore and 17,000 to Vietnam [3][6][7] - The export ceremony was organized by multiple local entities, including the Southern Rural Newspaper and the Shunde District Agricultural and Rural Bureau [4][5] - This initiative aims to promote local agricultural products and enhance international trade connections [4][5] Group 2 - The "Pet Industry Oscars" event took place in Guangzhou, gathering industry leaders and experts to discuss the development of the pet industry [15][17] - The event included a seminar focused on the health of senior pets, featuring experts from various fields [32][34] - Awards were presented for innovation, brand excellence, service, and academic contributions within the pet industry [36][40][41] Group 3 - The "Common Prosperity Workshop" was inaugurated in Chaozhou, representing a collaborative effort between government, enterprises, and local communities to enhance agricultural prosperity [22][24][25] - This initiative is part of a broader strategy to support rural revitalization and improve the livelihoods of local farmers [22][24] Group 4 - The "Dongpi Sausage New Year Goods Season" event will be held in Qingyuan, promoting local culinary culture and enhancing the shopping experience for residents and tourists [26][28][30] - The event aims to blend traditional and modern elements in a festive atmosphere, contributing to rural revitalization [28][30]

Core Viewpoint - The "Bay Area Shopping Carnival" event, organized by the Guangdong Provincial Department of Culture and Tourism, aims to integrate cultural tourism with local products, promoting brand communication and consumer engagement through a dual online and offline approach [5][15]. Group 1: Event Overview - The event will take place on January 25, 2026, at Haixinsha in Guangzhou, and is part of the "Guangdong Products Go Global" spring initiative [1]. - The carnival emphasizes the integration of cultural tourism and local products, aiming to enhance quality and expand consumption [5]. Group 2: Strategic Goals - The event targets dual objectives of improving cultural tourism quality and expanding consumer reach, using "Guangdong Products Go Global" as a thematic connection [5]. - It involves collaboration between government and enterprises, integrating over a thousand quality brands and utilizing platforms like China Post [5]. Group 3: Activities and Features - The carnival will feature a thematic year-end market with five distinct categories, including wellness products, traditional crafts, family experiences, rural specialties, and health packages [15]. - Online live streaming and offline displays will create a comprehensive consumer experience, showcasing Guangdong's cultural and product offerings [16]. Group 4: Cultural Promotion - Cultural scholar Meng Man highlighted the historical significance of Guangdong's products, referencing poetry to illustrate the region's rich cultural heritage [11][12]. - The event will also include a micro-variety show titled "Yue Travel Players," featuring celebrities exploring Guangdong's cultural and tourism attractions [17]. Group 5: Market Impact - The carnival aims to stimulate the local economy by providing a platform for local businesses to expand their market reach and boost sales [15]. - The integration of cultural promotion, brand marketing, and consumer engagement is expected to create a threefold effect of cultural dissemination, brand promotion, and consumption stimulation [16].

Core Viewpoint - The event "Media + 12221: Let the Brand Shine" held in Guangzhou aims to promote the global sales of Lechang Golden Kai Li, a premium fruit from Guangdong, through innovative media integration and agricultural branding strategies [2][3][4]. Group 1: Event Overview - The "Media + 12221" seminar and the launch of the publication "Singing the Eastern Sincerity of Lechang Golden Kai Li" took place on January 25 [2][3]. - The event focused on exploring the integration of media and agricultural products to enhance brand visibility and market reach [4][10]. Group 2: Product Highlight - Lechang Golden Kai Li is referred to as the "Hermès of plums," known for its golden flesh and sweet, juicy taste [9][25]. - The fruit has gained significant recognition, being featured in major global locations such as Times Square in New York and is now available in international markets including Indonesia, UAE, France, and the USA [30][34]. Group 3: Economic Impact - The "Media + 12221" initiative has led to a substantial increase in the farm gate price of Lechang Golden Kai Li, rising from 4.5 yuan per jin in 2021 to 10 yuan per jin, resulting in over 500 million yuan in additional income for farmers [31][32]. - The program has also significantly boosted e-commerce sales, accounting for over 60% of total sales, while reducing logistics costs [31]. Group 4: Future Directions - The local government plans to continue leveraging the "Media + 12221" model to enhance media empowerment, strengthen technology and quality, and promote the integration of agriculture, culture, and tourism [42][44]. - There is a commitment to improving mechanisms that benefit farmers and ensure that the results of industrial development are more widely shared among rural communities [43][44].

Core Viewpoint - The promotion of Qingyuan fragrant rice in Shenzhen communities is a successful initiative that connects local agricultural products with consumers, enhancing brand visibility and market penetration in the Greater Bay Area [2][22][28]. Group 1: Event Overview - The Qingyuan fragrant rice promotion event took place on January 24, featuring a community-focused approach in various neighborhoods in Shenzhen [3][4]. - The event utilized a "taste before purchase" strategy, allowing residents to sample the rice before buying, which effectively brought the product closer to consumers [5][6]. Group 2: Sales Performance - The event saw significant sales, with over 150 bags of one-kilogram Qingyuan fragrant rice sold in a single day at a previous exhibition [18][19]. - The rapid sales led to the need for urgent supply logistics, with products being transported overnight from Qingyuan to meet demand [20]. Group 3: Market Strategy - Shenzhen, as a core city in the Guangdong-Hong Kong-Macao Greater Bay Area, presents a mature consumer network, making it an ideal location for agricultural product promotions [22][23]. - The community engagement strategy aims to bridge the gap between agricultural producers and consumers, enhancing the brand's presence in daily life [24][26]. Group 4: Brand Building - The event not only focused on immediate sales but also aimed to establish a long-term brand presence in the community, fostering a deeper connection with consumers [29][30]. - The initiative is expected to strengthen the public brand image of Qingyuan fragrant rice, making it a staple in local households [31][32].

Core Viewpoint - The promotional event for Maonan tilapia in the Greater Bay Area aims to enhance consumer awareness and sales of this healthy fish option ahead of the Spring Festival [4][27]. Group 1: Event Details - The "Guanghuo Xing Tianxia" Maonan tilapia promotional event took place at the Huaren Wanjia Wuyang New City store, attracting many shoppers preparing for the Spring Festival [4][5]. - The event featured product displays, live cooking demonstrations, tasting sessions, and interactive activities to engage consumers [5][10]. - Various tilapia products were showcased, highlighting their low-fat, high-protein content and minimal bones, appealing to health-conscious consumers [9][23]. Group 2: Consumer Engagement - The tasting sessions became a major attraction, with many customers, especially children, expressing their enjoyment of the dishes [13][18]. - Promotional activities, such as offering mystery gifts for purchases over 39 yuan, further stimulated consumer interest and purchasing behavior [25][26]. - The event also included a quiz segment where customers could win prizes, enhancing engagement and brand visibility on social media [19][21]. Group 3: Market Positioning - Maonan tilapia is positioned as a preferred choice for festive meals due to its auspicious meaning of "abundance" and its convenience in preparation [24][27]. - The promotional event serves as a significant offline practice for the Maonan tilapia regional public brand to penetrate the Greater Bay Area consumer market [27][28]. - The initiative aims to establish a direct connection between consumers and the quality, taste, and health benefits of Maonan tilapia, promoting it as a staple for family meals during the Spring Festival [28][29].

Group 1 - The "Guanghuo Xing Tianxia" Spring Action Consumer Electronics Promotion event was successfully held in Shenzhen, aiming to enhance the brand image of Guangdong products and promote their sales both domestically and internationally [1][7] - The event featured 50 exhibitors showcasing over 400 types of consumer electronics, including smart wearables and AI glasses, with significant discounts offered to consumers [4][7] - The promotion is part of a broader strategy to leverage Guangdong's industrial advantages and meet consumer demand for traditional New Year goods, with plans for ongoing activities to maintain consumer engagement [1][4] Group 2 - This event marked the third stop of the "Guanghuo Xing Tianxia" Spring Action, attended by over 250 representatives from government, media, and industry, with consumer foot traffic reaching tens of thousands [7] - The event included a historical exhibition showcasing the evolution of Guangdong's electronics industry from OEM to innovation leader, highlighting achievements in chip development and AI interaction [4][7] - The promotion utilized outdoor settings and strategic timing to maximize attendance and engagement, aligning with online streaming trends [4]