潮玩经济
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一季度个贷增加2200亿,泡泡玛特登顶美国购物榜 | 财经日日评
吴晓波频道· 2025-04-29 01:19
点击上图 ▲立即预约 一季度规上工业企业利润由降转增 一季度小米手机登顶中国区销冠 4月28日消息,根据IDC发布的数据,2025年第一季度,中国智能手机市场前五大厂商出货量及市场份额分别为:小米出货量1330万台,市场份 额 18.6% , 同 比 增 长 39.9%; 华 为 出 货 量 1120 万 台 , 市 场 份 额 15.7% , 同 比 增 长 10%;OPPO 出 货 量 1110 万 台 , 市 场 份 额 15.5% , 同 比 增 长 0.5%;vivo出货量1080万台,市场份额15.0%,同比增长4%;苹果出货量980万台,市场份额13.7%,同比下降10%。时隔十年,小米手机中国 区销量再次登顶。 4月 27日,国家统计局公布数据显示,1—3月份,全国规模以上工业企业实现利润总额15093.6亿元,同比增长0.8%,去年全年同比下降3.3%。 3月份,规模以上工业企业利润由1—2月份下降0.3%转为增长2.6%,企业当月利润有所改善 。 具体来看,近六成行业利润实现增长,制造业改善明显。一季度,在41个工业大类行业中,有24个行业利润同比增长,增长面近六成;有24个 行业利润增速 ...
广东东莞:一条产业链“玩转”潮玩IP
Ke Ji Ri Bao· 2025-04-23 23:50
Core Viewpoint - The Dongguan潮玩 (trendy toy) industry is rapidly developing, supported by government policies and a strong manufacturing base, with a focus on original IP creation and global market expansion [1][3][6]. Group 1: Industry Growth and Market Position - Dongguan has over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [2][4]. - The潮玩 industry in Dongguan has seen significant growth, with the production of潮玩 products maintaining strong global competitiveness, accounting for 25% of global anime derivatives and 85% of China's潮玩 production [1][2]. - The market size of China's潮玩 industry is projected to reach 110.1 billion yuan by 2026, indicating a robust growth trajectory [7]. Group 2: Policy Support and Industry Development - The Dongguan government has included "潮玩经济" in its work report since 2022 and has implemented measures to promote the industry, focusing on market expansion, cultural vibrancy, and enhancing competitiveness [3][4]. - Policies have led to a reduction in production cycles, with companies achieving significant efficiency improvements through collaboration and technology integration [4][5]. Group 3: Shift from Manufacturing to Creation - The潮玩 industry in Dongguan is transitioning from a manufacturing focus to original creation, with local IP production surpassing OEM business for the first time, accounting for 53% of the market [6]. - Companies like 微石文化科技有限公司 and 顺林模型礼品股份有限公司 are leveraging traditional culture and original IP to enhance their global presence and market share [6]. Group 4: Notable Success Stories - Companies such as 沃工场文化 (Dongguan) have experienced explosive growth, with orders exceeding their previous annual output due to the popularity of products related to the film "哪吒2" [2]. - The success of Dongguan's潮玩 products is evident in high-profile events, with products featured in major international events like the Beijing Winter Olympics and the Qatar World Cup [2].
泡泡玛特、名创优品们,能让“谷子经济”走多远?
3 6 Ke· 2025-04-05 02:04
Group 1 - The core viewpoint of the article highlights the significant rise of the "Guzi economy," with Pop Mart's market value reaching a new high of 210 billion HKD and its stock price increasing tenfold since 2024 [1][2] - The "Guzi" refers to merchandise derived from anime, games, novels, and trendy toys, which has gained traction among young consumers, leading to a cultural consumption wave [2][3] - The emotional connection young people have with characters drives the value of "Guzi," as they are willing to pay high prices for items that represent their favorite characters [3][8] Group 2 - The "Guzi economy" is characterized by a growing number of businesses entering the market, with over 2.72 million new registrations in 2024, reflecting a year-on-year increase of over 40% [9] - The market for "Guzi" is projected to reach 168.9 billion CNY in 2024, a 40.63% increase from 2023, and is expected to grow to 308.9 billion CNY by 2029 [8][9] - Despite the growth, many new "Guzi" stores face challenges, including high operational costs, intense competition, and changing consumer behavior, leading to a significant number of store closures [12][13] Group 3 - Major brands like Miniso and Pop Mart are actively participating in the "Guzi economy," with Miniso reporting a 50% increase in sales in the second quarter of 2024 for its anime-related products [18] - Pop Mart's overseas revenue reached 5.07 billion CNY in 2024, a staggering 375.2% increase, indicating a strong international market presence [20] - Both companies are focusing on product innovation and IP collaborations to enhance their market position and cater to the growing demand for "Guzi" products [21][22]