央视网消息：每天8点，央视网为您梳理24小时内发生在咱们身边的大小事儿。 ·凌家滩遗址博物馆16日开馆试运营，大批特色玉器将亮相。 ·上海：用人单位招用高校毕业生等青年可享受1500元/人一次性扩岗补助。 ·港珠澳大桥澳门口岸突破一千万出入境客流量。 ·特朗普寻求对年收入250万美元或以上的富人增税。 ·比尔·盖茨宣布将把大部分个人财富捐赠给盖茨基金会。 ·洛杉矶奥组委确认洛杉矶纪念体育场和英格尔伍德体育场将成为2028年奥运会和残奥会开幕式和闭幕式的官方场地。 ·因罢课，韩国超8300名医学生被留级。 ·朝鲜进行远程炮及导弹系统联合打击训练。 ·智利一架医疗救护飞机坠毁致6人遇难。 ·土耳其警方拘留16名涉嫌与"伊斯兰国"有关联者。 ·外交部：中方反对日本单方面启动排海的立场没有变化。 ·我国前4月进出口同比增长2.4%。 ·去年全国广电和网络视听行业总收入14878.02亿元，同比增长5.32%。 ·每年150万人次！6部门组织开展家政职业技能专项培训行动。 ·市场监管总局、中消协提示：警惕直播带货全网低价宣传。（详细→） ·最高检依法对甘肃省政府原副省长赵金云决定逮捕。 ·吉林市一住户家中疑似煤气罐泄漏 ...

Group 1: Live Streaming and E-commerce - The new live streaming account "All Parents' Happy Home" led by Li Jiaqi's assistant has over 200 brand collaborations [1][3] - The live streaming session on May 6 attracted over 2.4 million viewers and featured more than 130 products, targeting middle-aged and elderly consumers [3] - The live streaming schedule is set for Tuesdays, Thursdays, and Saturdays, focusing on "beautiful clothing, delicious food, and a beautiful life" [3] Group 2: Legal Issues and Consumer Protection - "Lu Ge Ge" Lin Jiang issued a statement demanding the cessation of unauthorized use of his likeness for marketing purposes [4][5] - The statement warns consumers against purchasing products from unofficial channels, as the company cannot guarantee quality or after-sales service for such products [5][6] Group 3: Industry Insights - On May 7, the China Logistics and Purchasing Federation reported that the logistics industry prosperity index for April 2025 was 51.1%, a decrease of 0.4 percentage points from March [13] - The overall logistics business demand remains in an expansion phase, with key indices such as total business volume and new orders staying above 50% [13] - Regional analysis shows a slowdown in logistics growth in the eastern coastal areas, while the western region experienced a notable increase of 2.3 percentage points in business volume index [13] Group 4: Sales Performance - On May 8, Douyin's live streaming sales leaderboard showed stable overall sales, with top sellers "Xinjiang Hetian Jade Lao Zheng," "Si Huo Jie Jie," and "Yu Hui Tong Xing" each achieving sales between 25 million to 50 million yuan [14]

同时，注意识别"刷单炒信"行为，综合查看商品详情页参数、用户真实评价等多维度信息。防范情感营 销诱导，避免因支持"偶像""家人"等情感因素冲动消费。 另外，消费者要选择正规直播平台购物，警惕通过个人社交账号、临时链接等非正规渠道进行交易，不 要轻信和点击来源不明的购物链接，建议全程在直播平台内置购物系统完成交易，切勿脱离平台进行私 下转账。 消费提示称，一些重点品类也需审慎选购。如，选购保健食品时，要通过正规渠道，并认准产品包装上 的保健食品"蓝帽子"标志，核对保健食品注册号/备案号，根据保健食品的保健功能、适宜人群、不适 宜人群等信息科学选择，谨防虚假夸大宣传。选购跨境商品时，要清楚我国对跨境电商零售进口商品实 行正面清单管理。宣称"功能"的进口食品，其管理方式可能与我国不同，应谨慎购买。 在购买商品和服务时，消费者还应注意留存完整的消费凭证，同时依法维护自身权益。若商家设置"不 退不换"等霸王条款，可依法主张权益。如果发现商品存在质量问题，及时通过平台维权通道发起售后 申请；如果遭遇虚假宣传或消费欺诈，可向消协组织投诉或有关监管部门举报。对于金额较大、涉嫌刑 事犯罪的案件，应向公安机关报案并提交相关证据。 ...

市场监管总局和中国消费者协会联合发布直播带货消费提示，提醒消费者科学认知、理性消费，帮助广 大消费者规避消费风险，维护自身权益。网络直播带货作为一种新兴消费模式快速发展，在为消费者提 供便利的同时，也出现了虚假宣传、商品质量参差不齐、售后服务缺失等问题。通过直播平台选购商品 需要注意哪些方面呢？做一名理性的消费者，请务必记住以下要点：一是选择正规直播平台购物。选择 信誉良好、资质齐全、消费者评价较高的正规平台进行消费，核实商家的营业执照、经营资质等信息， 确保其合法合规。警惕通过个人社交账号、临时链接等非正规渠道进行的交易，不要轻信和点击来源不 明的购物链接。建议全程在直播平台内置购物系统完成交易，切勿脱离平台进行私下转账交易。(市场 监管总局) ...

Core Viewpoint - The State Administration for Market Regulation and the China Consumers Association have issued consumption tips for consumers engaging in live-stream shopping, emphasizing the need for scientific understanding and rational consumption to mitigate risks and protect consumer rights [1] Group 1: Consumer Guidance - Consumers are advised to choose legitimate live-stream platforms for shopping, ensuring the platform has good reputation, complete qualifications, and high consumer ratings. It is important to verify the seller's business license and avoid transactions through personal social accounts or temporary links [2] - Consumers should approach live marketing language with caution, being wary of claims like "lowest price" or "limited time offers." It is recommended to use third-party price comparison tools to verify historical prices and to request proof of product authenticity from the host [2] - When purchasing health products, consumers should ensure they are buying from legitimate channels and look for the "blue hat" symbol on packaging. They should verify registration numbers and be aware of exaggerated claims regarding health benefits [2]

Core Viewpoint - Iceland, the UK's largest frozen food supermarket, is entering the Chinese market with its first physical store, Iceland lab, in Beijing, despite challenges from tariffs and the pandemic. The store aims to combine retail, e-commerce, and dining services, showcasing a wide range of frozen products at competitive prices [2][3][10]. Group 1: Company Overview - Iceland was founded in 1972 and holds a 17% market share in the UK, with annual sales nearing 40 billion yuan. The company operates around 1,000 stores across approximately 10 countries [2]. - The first store in China spans 6,800 square meters and will feature 3,200 SKUs, primarily frozen food products sourced globally, including ready meals and some daily necessities [2][3]. Group 2: Market Strategy - Iceland emphasizes its value proposition of affordability, similar to its UK positioning as a "poor man's paradise," with promotional pricing strategies [3][4]. - The company has previously attempted to enter the Chinese market through e-commerce, launching on platforms like JD.com and Taobao, but faced challenges with limited success [5][6]. Group 3: Consumer Behavior and Trends - A Nielsen report indicates that 35% of Chinese consumers have increased their frozen food purchases since the pandemic, with a 42% rise in purchase frequency [5][12]. - The perception of frozen foods in China is evolving, with a growing acceptance among consumers, particularly among high-income women aged 31-40 [12]. Group 4: Competitive Landscape - Iceland's entry into China comes amid a trend of foreign supermarkets expanding in the region, with competitors like Costco and Sam's Club successfully establishing a presence [6][10]. - The company plans to leverage live streaming and collaborations with local partners to enhance its market presence and attract customers [8][9]. Group 5: Localization Challenges - Iceland faces the challenge of adapting its product offerings to local tastes, as many of its products are designed for Western palates, which may not resonate with Chinese consumers [9][10]. - The company has partnered with local firm Shoulv Huike to navigate the Chinese market and integrate local supply chains, aiming to offer a mix of global and local products [10].

Core Viewpoint - Iceland, a leading frozen food supermarket from the UK, is entering the Chinese market with its first offline store, Iceland lab, in Beijing, despite ongoing global supply chain challenges. The store aims to combine retail, e-commerce, and dining services in a comprehensive commercial space [2][3]. Group 1: Company Overview - Iceland was founded in 1972 and holds a 17% market share in the UK, with approximately 1,000 stores and annual sales nearing 40 billion yuan [2]. - The first store in China spans 6,800 square meters and features 3,200 SKUs, primarily frozen food products sourced globally, including ready meals and some daily necessities [3][6]. Group 2: Market Strategy - Iceland emphasizes maintaining its value-for-money positioning in China, similar to its reputation in the UK as a budget-friendly supermarket [4][6]. - The company has previously attempted to enter the Chinese market through e-commerce, launching on platforms like JD.com and Taobao, but faced challenges leading to reduced SKU offerings [7][9]. Group 3: Consumer Behavior and Trends - A Nielsen report indicates that 35% of Chinese consumers have increased their frozen food purchases since the pandemic, with a 42% rise in actual purchase frequency [7][13]. - Despite the growing acceptance of frozen foods, there remains a perception among Chinese consumers that frozen products are less fresh or healthy, which Iceland aims to counter by emphasizing the natural and healthy aspects of its offerings [13][14]. Group 4: Competitive Landscape - Iceland's pricing strategy is crucial, as it aims to offer competitive prices similar to those in Europe, but faces challenges due to higher import costs in China [9][10]. - The company plans to collaborate with local partners to enhance its supply chain and product offerings, integrating local flavors and preferences into its product range [10][12]. Group 5: Future Prospects - Iceland intends to open additional stores in Beijing and leverage live streaming as a sales channel, aiming to attract a broader customer base [8][10]. - The frozen food market in China is projected to grow, with estimates suggesting a market size of approximately 213 billion yuan by 2025, indicating potential for Iceland's growth in this segment [13][14].

文｜彭倩 编辑｜乔芊 虽然此前一直没有在中国开出实体门店，但 Iceland 在中国并不是 nobody。鸡腿鸡翅、红薯薯条、菠萝芝士、Muller Corner 酸奶、Lotus 冰淇淋、冷冻大蒜 末等网红单品一直是欧洲留学生们心中的白月光。"Iceland 是期末的救命稻草，没时间做饭时，微波炉一叮就好了，打折期1磅30个速冻鸡块实在太划算， 比肯德基麦当劳便宜多了。"一位英国留学生告诉36氪。 近年来，已有不少外资超市在中国加速布局，而Iceland 也很早就意识到中国市场的特殊性。 尽管关税风波沸沸扬扬，依赖全球供应链生存的英国超市Iceland仍选择在此时回归中国，并首次开出线下店。 Iceland 是英国最大冻品超市，总部位于英国威尔士，成立于1972年，如今在英国有17%的占市率。它把门店开到了包括英国在内的10个左右国家，门店数 量达到了1000家，年销售额接近400亿元。 这一次，Iceland 将亚太区首店选在了中国，选址则是北京门头沟区京西智谷园区，已于4月29日试运营，5月底将正式对消费者开放。不同于其在全球开出 的其他所有门店，Iceland 在中国的首家门店有6800平米，不只是超 ...

Core Viewpoint - The article discusses the contrasting trajectories of two companies, "Yuhui" and "Dongfang Zhenxuan," following the departure of Dong Yuhui, highlighting the impact of personal branding and management strategies on their performance [2][10]. Group 1: Company Performance - As of April 26, "Yuhui" has surpassed "Dongfang Zhenxuan" in Douyin followers, with 28.65 million compared to 28.59 million, reflecting a significant shift since Dong Yuhui's departure [3][4]. - In its first year, "Yuhui" achieved over 10 billion yuan in sales, becoming the top live-streaming sales account on Douyin, while "Dongfang Zhenxuan" reported a GMV of 4.8 billion yuan for the first half of the 2025 fiscal year, a 16.2% decline year-on-year [6][14]. - "Yuhui" consistently ranked in the top five for Douyin sales in early 2024, while "Dongfang Zhenxuan" fell out of the top ten for three consecutive months [6][14]. Group 2: Leadership and Strategy - Dong Yuhui has embraced his role as a live-streaming influencer, actively building his personal brand through music and television appearances, which has significantly enhanced his market presence [7][29]. - In contrast, Yuhui's leader, Yu Minhong, has struggled to find new growth avenues after losing Dong Yuhui, facing challenges in transitioning to a multi-channel network (MCN) model and diversifying product offerings [9][10]. - Yu Minhong's strategy includes a dual focus on products and traffic, with plans for offline stores and collaborations with Douyin, but these efforts have yet to yield significant results [15][16]. Group 3: Challenges and Issues - "Yuhui" faces quality control issues, particularly concerning product selection, as rapid growth may have compromised its ability to maintain high standards [21][24]. - "Dongfang Zhenxuan" is grappling with internal management challenges, including unresolved conflicts between management and influencers, which have hindered its ability to cultivate new talent [26][27]. - The article emphasizes the importance of personal branding in the live-streaming era, noting that while Dong Yuhui has successfully established his brand, "Dongfang Zhenxuan" has not developed a new leading influencer to replace him [28][32].

以下文章来源于字母榜 ，作者薛亚萍 字母榜 . 让未来不止于大 董宇辉"单飞"9个月后， 与辉同行的抖音粉丝数超过了东方甄选。 截至4月26日，与辉同行的抖音粉丝数为2865万，而东方甄选抖音主账号粉丝数为2859万。 这一结果并不令人意外。自去年7月董宇辉"单飞"，东方甄选的粉丝数就陷入增长停滞甚至下滑，而与辉同行则节节攀升。第三方数据平台灰豚数据显示， 过去三个月，与辉同行新增粉丝超120万，东方甄选粉丝数减少了42万。 一增一减后，双方粉丝量站在了同一水位线上。粉丝变化趋势，也折射出两家公司在过去一年里的发展轨迹。 从带货成绩上来看，新抖数据显示，2024年，与辉同行成立第一年的销售额突破百亿元，成为抖音当年带货销售额最高的直播间。而东方甄选在2025财年上 半财年，即2024年6月-11月的GMV（商品交易总额）为48亿元，同比下降16.2%。 到了今年，双方在抖音带货的位次变化则更为明显。 今年1-3月，辉同行稳居抖音带货月榜前五，而东方甄选连续三个月跌出带货月榜前十。 与辉同行粉丝超过东方甄选。 文 ｜ 薛亚萍 编辑 ｜ 谭宵寒 来源｜ 字母榜（ID：wujicaijing） 封面来源 ｜ IC ...