国产女包的"有限"突围。 文 ｜ 张晶 编辑 ｜ 薇薇子 来源｜ 潮生TIDE（ID： chaoshengTIDE） 封面来源 ｜ 受访者提供 以下文章来源于潮生TIDE ，作者张晶、薇薇子 潮生TIDE . 36氪旗下生活方式内容品牌。潮来潮去，生活不息。 买包"新变量" 起步于轻奢，迷恋过大牌，止步于珑骧，这曾经是大多数女性买包的进阶之路。但是现在，这条路径有了新的变量——国产包，它可以是买包的起点，也 可以是终点。 36岁的小满就是非常典型的这类女性：她起步于轻奢，迷恋过大牌，又转投国产女包。 没有人否认，包包有很强的社交属性。十多年前，她刚参加工作，轻奢之王COACH就是她能"够得上"的奢侈品，"买COACH也是想证明自己有能力买奢 侈品。" 那个时候，小满托出国的朋友去COACH店里扫货。她背着几个COACH包包几乎横扫各大社交场合。 十多年后的今天，她再背COACH就会有些"掉价"。这种廉价感，绝不仅仅是因为COACH奥莱泛滥的原因， 更重要的是，她"够到了"包包阶层中更高端 的LV，就绝不会再折回去背COACH，有人称COACH的这种感觉为"爬坡感"。 所以，在工作场合不再使用一眼就能被识别的大 ...

Group 1 - The article discusses the recent launches of two smartphones: Xiaomi's Redmi Turbo4 Pro and OnePlus 13T, highlighting their performance and specifications without direct comparison [1][16] - Xiaomi's Redmi Turbo4 Pro features an upgraded metal frame made of aerospace aluminum alloy, enhancing its aesthetic appeal and tactile experience [3] - The device boasts a 7550mAh battery, the largest in Xiaomi's lineup, allowing for over two days of usage on a single charge, addressing battery anxiety [7] - It is powered by Qualcomm's fourth-generation Snapdragon 8s processor, with a benchmark score exceeding 2.4 million on AnTuTu [9] - The camera setup includes a 50MP main camera and an 8MP ultra-wide lens, with various storage options priced from 1999 yuan to 2999 yuan [11][13] Group 2 - OnePlus 13T is marketed as a compact flagship, emphasizing its slim design and high aesthetic value, with a weight of only 185g [19][22] - It features a 6.32-inch display and is powered by the Snapdragon 8 Gen 2 chip, achieving over 3 million on AnTuTu, along with a self-developed gaming kernel for enhanced performance [25] - The camera system includes dual 50MP sensors, and the device has a 6000mAh battery with 80W fast charging capabilities [26][29] - Pricing for OnePlus 13T starts at 2899 yuan after subsidies, offering competitive value in the flagship market [32][33]

Core Viewpoint - Shunxin Agriculture reported a revenue decline of 13.85% in 2024, despite turning a profit with a net income of 231 million yuan, indicating a struggle with "profit without revenue growth" after shedding its real estate business [1][2][3]. Revenue Performance - The company's total revenue for 2024 was approximately 9.126 billion yuan, down from 10.593 billion yuan in 2023, marking a continuous decline over four years [2][3][4]. - Revenue has decreased nearly 40% from 14.869 billion yuan in 2021 to under 10 billion yuan in 2024 [3][4]. Business Segments - The white liquor segment generated about 7.041 billion yuan in 2024, a 3.19% increase year-on-year, contributing nearly 80% of total revenue [5][9]. - The pork business, however, saw a significant revenue drop of 27.21%, with earnings of approximately 1.891 billion yuan in 2024 [5][15]. Profit Margins - The overall gross margin for the white liquor business was 44.99%, down 5.23 percentage points from the previous year, with declines across all product categories [12][11]. - The pork business reported a gross margin of only 2.42%, continuing a trend of declining profitability since 2021 [15][16]. Quarterly Performance - Shunxin Agriculture has consistently reported losses in the second, third, and fourth quarters from 2022 to 2024, with the first quarter being the only profitable period [8]. - In the first quarter of 2025, both revenue and net profit showed a year-on-year decline, raising concerns about the company's ability to meet annual performance targets [8]. Market Dynamics - The white liquor market is experiencing intensified competition, particularly in the low-end segment, which has seen rapid growth in recent years [10][11]. - Despite having established brands like "Niulanshan," the company has struggled to capitalize on market trends, leading to a decline in gross margins across all liquor categories [11][12].

Core Insights - Brazil has become a strategic battleground for smartphone manufacturers in Latin America, with a population of 212 million and an active smartphone ownership of 175 million, making it the largest smartphone market in the region [1][3] - In 2024, Brazil is expected to account for 29% of the total smartphone shipments in Latin America, with over 40 million units shipped, representing a growth of over 16% compared to 2023 [1][3] Market Dynamics - High import taxes, value-added taxes, and government policies promoting local production pose challenges for manufacturers entering the Brazilian market, leading to fewer competitors and higher device prices [3][4] - Samsung and Motorola dominate the Brazilian smartphone market with market shares of 39% and 25% respectively, while Apple holds 7% in the high-end segment [3][4] Emerging Competition - New entrants like Xiaomi, realme, and Infinix are challenging traditional brands by focusing on cost-sensitive consumers, with shipments of smartphones priced below $200 (approximately 1,110 Brazilian Reais) doubling from 2023 to 2024, capturing 41% of total shipments [4][8] - The entry of OPPO, Honor, and vivo into the Brazilian market is expected to intensify competition, with OPPO launching its Reno and A series products in Q2 2024 [8][9] Future Opportunities - The Brazilian government's efforts to bridge the "digital divide" may create growth opportunities for manufacturers in the entry-level device segment, as the National Digital Inclusion Plan aims to support the 7% of the population without telecom access [7][10] - The demand for high-cost-performance devices and increasing acceptance of new brands will be crucial for manufacturers seeking to capture market share and drive demand growth [12] Strategic Considerations - Manufacturers must establish strong partnerships with major retailers, telecom operators, and distributors to penetrate the market effectively, despite the need for significant initial investments [12] - New entrants will face challenges such as high import costs, taxes, and complex regulatory barriers, making short-term profitability difficult, especially in the long-tail market [12]

以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 平价车大反杀。 将投中网设为"星标⭐"，第一时间收获最新推送 作者丨金 玙 璠 编辑 丨魏佳 来源丨定焦One 新晋黑马也在搅动战局 ：小米 仍未公布具体数据，仅宣布交付超过2.9万辆， 排进前五； 背靠长 安的深蓝汽车（24371辆）则凭借同比87%的增速， 闯进了2万辆俱乐部。 在万辆俱乐部里，几方势力同样暗潮汹涌： 极氪 （15422辆） 、蔚来（15039辆） 组成1.5万辆阵营，在中高端市场暗暗厮杀。 比亚迪腾势（12620辆）、华为加持的阿维塔（10475辆）和东风岚图（10012辆）组成"万辆三剑 客"。 其中，阿维塔、岚图找到了各自的细分市场，开始上量。 尾部阵营的智己汽车（上汽集团、张江高科和阿里巴巴共同打造） 处境略显尴尬，未破万的成绩单 （5029辆）与其他玩家差距越拉越大。 4月1日， 造车新势力陆续公布3月交付量。 3月的造车江湖上演了一场"剧情大反转"，一张令人意外的成绩单浮出水面： 比亚迪汽车（33.7万辆）在 连续领跑 国内车市后，3月被上汽集团（38.6万辆）反超。 我们重点关注新势力品牌的排名变 ...

Core Insights - L'Oréal is facing unprecedented challenges in the Chinese market, with a decline in sales for the first time in a decade, while global sales grew by 5.1% in 2024 [2][6] - The company is launching initiatives focused on beauty technology and AI innovation, including the first Beauty Tech Hackathon in China [1][5] - L'Oréal has established two new investment funds aimed at supporting emerging beauty brands and related industries in China [3][4] Investment Strategies - The "Kaihui Chuangmei Future Fund" will invest in growing beauty brands and related enterprises, while the "Meili Linghang Fund" will focus on early-stage beauty projects with technological innovation and sustainability [3] - L'Oréal's investment strategy has shifted towards growth-oriented beauty projects, with the establishment of "Meici Fang" to invest in beauty startups and breakthrough technologies [4][5] Market Dynamics - The Chinese beauty market is experiencing a slowdown, with a 1.1% decline in retail sales and a 9.4% drop in imported cosmetics in 2024 [2][6] - Domestic beauty brands have gained market share, reaching 50.4% in 2023, surpassing foreign brands [7] - L'Oréal is adapting to changing consumer preferences, focusing on the "Z generation," mature consumers, and male demographics as key growth segments [6][12] Consumer Engagement - The company emphasizes the importance of understanding consumer behavior, noting a shift towards value, quality, and cultural resonance in brand connections [6][7] - L'Oréal aims to expand its consumer base from 100 million to 150 million by 2030 [6] Retail Strategy - L'Oréal is transforming offline stores from sales points to experience centers, enhancing customer engagement through service and product experience [9][10] - The company plans to deepen its presence in lower-tier cities, with a focus on expanding its retail footprint in these markets [11][12]

作者： 贺晓青，科尔尼全球合伙人，大中华区总裁 王娅欣，科尔尼董事 李古岳，科尔尼项目经理 全文首发于《中欧商业评论》 2025 年 4 月 2 日 本文是 " 科尔尼深度 ——2024 中国消费市场大洗牌：五大趋势洞察新拐点 " 系列文章的渠道话题延伸。 如果说以卖场为代表的现代渠道是中国零售渠道变革的第一波浪潮，百花齐放的线上化是第二波浪潮，那 么在线上获客成本上升的当下，我们看到了 第三波渠道变革的趋势。无论是电商还是线下渠道，新零售业 态的发展都吸引了市场的目光。 值得注意的是，线下实体渠道虽然在过去被电商遮掩了光芒，但是随着会员店、折扣店等新兴渠道的兴 起， 线下渠道这个最贴近消费者、最具温度的渠道正在重新回到市场的聚光灯下 —— 未来或成为渠道组合 中的独特机会点。 前言 随着中国宏观经济环境变化，消费者心态也在悄然变化，由从前的" 任性消费 "向" 理性消费 "回归。 消费者并非"断舍离"式的节衣缩食，而是不再被漫天的营销噱头和品牌溢价所裹挟。 反观供应端，零售业在经历过疫情前围绕"场"和"货"的迭代与试错后，围绕" 人 "的消费趋势也在变化 ——即重构"货场"价值链，以更有的放矢地搭配满足消费 ...

Core Viewpoint - Aldi is positioning itself as a cost-effective alternative in the retail market, focusing on self-owned brands and a simplified SKU strategy to attract price-sensitive consumers in Shanghai and surrounding areas [4][15][18]. Group 1: Aldi's Market Positioning - Aldi has opened its first store outside Shanghai in Wuxi, marking a significant step in its expansion strategy after six years in China [4][15]. - The store emphasizes low prices and quality, with a marketing slogan of "Good quality, low price" prominently displayed [15][18]. - Aldi's self-owned brand products account for over 80% of its offerings, allowing for better price control and consumer trust [8][10]. Group 2: Consumer Perception and Behavior - Consumers in Shanghai view Aldi as a convenient option for daily purchases, often choosing it over larger warehouse clubs like Sam's Club and Costco for regular shopping needs [7][12]. - The perception of Aldi's products is positive, with consumers noting the aesthetic appeal and cleanliness of the store layout, as well as the competitive pricing of self-owned brand items [7][11]. - Aldi's product selection includes unique items that cater to niche markets, such as specialty vegetables and international snacks, which are not commonly found in other supermarkets [11][12]. Group 3: Competitive Landscape - Aldi's strategy is influenced by competitors like Sam's Club and Costco, which have established a strong presence in the market with their bulk purchasing model [15][16]. - The company is seen as a potential rival to these established players, particularly in the daily replenishment segment, where convenience and price are key factors [15][16]. - Aldi's focus on a simplified shopping experience and lower price points positions it well against traditional supermarkets struggling to adapt to changing consumer preferences [16][18]. Group 4: Future Expansion and Challenges - Aldi plans to continue its expansion in the Yangtze River Delta region, with a goal of opening more stores in cities like Suzhou and Wuxi by the end of 2024 [18]. - Despite a growing sales trend, only a few stores are currently profitable, indicating challenges in achieving sustainable growth [18]. - The reliance on local supply chains in Jiangsu and Zhejiang poses a risk as Aldi seeks to expand into other regions, such as Beijing [16][18].

Core Viewpoint - Aldi's expansion into the Wuxi and Suzhou markets represents a strategic positioning in the Shanghai market, offering a budget-friendly alternative to existing membership stores like Sam's Club and Costco [2][4][15] Summary by Sections Aldi's Market Positioning - Aldi has opened its first store in Wuxi, marking its expansion beyond Shanghai, where it has operated 65 stores by the end of 2024 [4][16] - The brand is recognized for its low prices and self-owned brands, which dominate its product offerings, appealing to cost-conscious consumers [4][6] Consumer Perception - Consumers in Shanghai view Aldi as a convenient option for daily shopping, contrasting it with larger membership stores that cater to bulk purchases [5][10] - The perception of Aldi's products is positive, with customers noting the aesthetic appeal and cleanliness of the store layout [6][10] Product Offering and Pricing Strategy - Aldi maintains a simplified SKU count of around 2,000, significantly lower than Sam's Club, which has about 5,000, allowing for better price control and supply chain management [6][14] - The brand's self-owned products, which account for over 80% of its offerings, provide a competitive pricing advantage, with items like milk priced at 9.9 yuan compared to local brands [6][7] Competitive Landscape - Aldi's strategy is influenced by the competitive dynamics with Sam's Club and Costco, focusing on a different shopping experience that emphasizes convenience and affordability [10][14] - The brand's marketing approach includes unique recruitment advertisements that also serve as a quality assurance message to consumers [11][13] Future Expansion and Challenges - Aldi plans to continue its expansion, having opened 14 new stores in 2024, while also facing challenges related to profitability and reliance on local supply chains [16][18] - The company aims to penetrate broader markets beyond Shanghai, with potential future expansions into cities like Beijing [15][18]

以下文章来源于36氪汽车 ，作者李安琪 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 小鹏预计在2025年四季度实现盈利。 但同行的竞速更强大。 文 ｜ 李安琪 徐蔡钰 编辑 ｜ 李勤 来源｜ 36氪汽车（ID：EV36kr） 封面来源 ｜ IC photo 在 连续数月销量破3万辆后，小鹏汽车重新找回了节奏。 3月18日晚，小鹏发布了2024年四季度和全年财报。全年卖出19万辆车，营收408.7亿元。 尤其第四季度，小鹏的销量达9.15万辆，营收161.1亿元；销量比三季度4.65万辆增长96.6%。 销量与营收双高，让小鹏的财务指标呈现出稳健态势。去年四季度，其汽车毛利率10%比三季度的8.6%有所增长。 手上现金流也变得更多，截至去年末，小鹏现金及等价物等达419.6亿元，较三季度增超60亿元。亏损也不再持续扩大，小鹏四季度净亏损13.3亿元，较之 三季度18.1亿元亏损有所缩窄。全年亏损57.9亿元。 当然，不能忽视的是，小鹏的技术输出带来的业务营收。从全年来看，小鹏服务型收入达50.4亿元，较2023年的26.7亿元上升89.0%。小鹏汽车表示，这主 要是与大众进行的平台与 ...