图为贾国龙在群里的表态截图 贾国龙还称罗永浩是"网络黑嘴""网络黑社会"。对此，罗永浩直接喊话贾国龙，那这件事我们没法揭过去了。 9月14日，西贝创始人贾国龙在某个行业群内的表态截图流出。 贾国龙表示："我应对方式有错，改。做饭的围着吃饭的转，你说咋好就咋办。"贾国龙称，西贝今后将"打明牌"，做一个 透明的西贝，彻底向胖东来学习。 券中社 券 商 中 国 × 券 中 社 扫 码 下 载 券 中 社 A P P 扫码关注券商中国公众号 quanshangcn qzs.stcn.com 券中社APP 弊中社 券 商 中 国 是 证 券 市 场 权 威 媒 体 《 证 券 时 报 》 旗 下 新 媒 体 , 券 商 中 国 对 该 平 台 所 刊 载 的 原 创 内 容 享 有 著 作 权, 未 经 授 权 禁 止 转 载 ， 否 则 将 追 究 相 应 法 律 责 任 。 看券商中国 知天下财经 9月13日晚，罗永浩发文宣布西贝预制菜事件告一段落。他期待预制菜相关的国家法规尽快出台，并表示"要忙正事了"。 责编： 刘珺宇 校 对： 高源 百万用户都在看 打卡！600万！ 突然，全线飙涨！美国，重大宣布！ 利好来袭 ...

21世纪经济报道记者 贺泓源 罗永浩与西贝的"预制菜"之争或走向终局。 9月14日，经21世纪经济报道记者多方确认，西贝创始人、CEO贾国龙于当日凌晨在某微信群中发文提 及了近期争议，并承认应对方式有误。 "我应对方式有错，改。做饭的围着吃饭的转，你说咋好就咋办。顾客虐我千百遍，我待顾客如初恋。 西贝从今以后打明牌，做一个透明的西贝，彻彻底底向胖东来学习。"贾国龙在发文中提到。 此外，贾国龙还表示，罗永浩打醒了他，算变相地帮西贝进步。 9月13日晚间，罗永浩发布微博称，西贝的事情可以告一段落了。期待预制菜相关的国家法规尽快出 台。 对贾国龙来说，稳定内部军心，或许是当下最重要的事。 不过，提高员工收入是贾国龙一直以来的策略。 "将人工成本率从行业平均25%提升至30%，给一线员工更高收入。"今年年中，贾国龙向21世纪经济报 道记者透露。同时，他以海底捞为例，指出"连住利益"的本质是通过员工满意度提升顾客体验："工 资、奖金、福利的组合设计需兼顾公平性，避免发完奖金反而引发离职潮。" 据21世纪经济报道记者了解，在多重外部压力下，事态发展也必须走到新阶段。 还需看到，西贝已在做着种种改变。 9月12日晚，西贝连 ...

因为一条微博，西贝餐饮集团陷入一场严重的信任危机。核心矛盾点，在于是否使用了"预制菜"。 9月12日、13日，不少媒体记者到国内多个城市的西贝门店后厨进行探访直播，展示其菜品的制作过程时，暴露了一些菜品的问题。 据极目新闻，有网友在直播视频中发现，西贝后厨员工用漏勺在下水道(地漏)捞残渣，引发公众对食品安全的担忧。 9月14号晚，西贝创始人贾国龙在某个行业群内的表态截图流出。 贾国龙表示"我应对方式有错，改。做饭的围着吃饭的转，你说咋好就咋办。"据红星新闻从相关人士处查证，截图属实。 贾国龙称，西贝今后将"打明牌"，做一个透明的西贝，彻底向胖东来学习。 西贝员工被指用漏勺疏通下水道 记者注意到，一段视频中，员工用不锈钢漏勺疏通下水道，漏勺上没有明确的用途标识。另一段视频显示，下水道一旁的操作台上，锅里放着一个不锈钢 漏勺，与疏通下水道的漏勺相似。 记者追问，视频中清洁地漏的漏勺与锅里的漏勺相似，是否会造成工具混用和食品安全问题，从而引发公众误解？该客服表示，视频中的地漏清洁工具， 是大家常见的漏勺，大家会很排斥，公司将与涉事门店沟通，向领导反馈，进一步调查此事。 14日，西贝客服称，公司已关注到上述视频，将核 ...

Core Viewpoint - The article discusses the recent crisis faced by Xibei restaurant group due to allegations of using pre-prepared dishes, highlighting the company's response and the implications for its brand trust and operational practices [5][13][20]. Group 1: Company Response and Actions - Xibei's founder, Jia Guolong, acknowledged mistakes in handling the situation and expressed a commitment to transparency by stating the company will "play open cards" and learn from competitors [3][12]. - Following the crisis, Xibei announced the suspension of kitchen visits in all its 370+ stores to ensure normal operations and prevent further issues [12][11]. - The company has also decided to withdraw the "Luo Yonghao" meal package from its menu, although some items will still be available for individual order [12][11]. Group 2: Food Safety Concerns - A significant issue arose when videos surfaced showing Xibei employees using a strainer to clear a drain, raising public concerns about food safety and hygiene practices [7][10]. - Xibei's customer service stated that the use of a strainer for cleaning drains is against company policy, and they will investigate the incident further [11][10]. Group 3: Financial Performance and Future Outlook - Xibei operates over 370 stores across 62 cities, employing approximately 18,000 people, with reported revenues of around 52 billion to 62 billion from 2020 to mid-2025 [14][20]. - The company is facing pressure on its financial performance, with a peak revenue in 2023 followed by anticipated slow growth in 2024 and 2025 [14][20]. - Prior to the crisis, Xibei was planning for an IPO in 2026 and had begun restructuring its equity to attract strategic investors [14][20].

Core Viewpoint - The controversy surrounding Xibei's use of pre-prepared dishes has intensified following criticism from Luo Yonghao, leading to a noticeable decline in customer traffic and revenue at Xibei's stores [1][2]. Group 1: Company Performance - Following Luo Yonghao's criticism, Xibei's store in Shenzhen experienced a significant drop in both revenue and customer flow, with Saturday's customer count falling from over 500 to just over 300, and revenue dropping from 65,000-70,000 yuan to 54,000 yuan [1]. - The store manager indicated that the business trend has been declining, with no queues observed during peak hours, which is unusual for the restaurant [1]. Group 2: Controversy Details - Luo Yonghao's initial complaint on social media claimed that most of the dishes at Xibei were pre-prepared and overpriced, sparking a public debate [1]. - Xibei's CEO, Jia Guolong, refuted these claims, asserting that no dishes at Xibei are pre-prepared and announced plans to sue Luo Yonghao while introducing a "Luo Yonghao set meal" [1]. Group 3: Pre-prepared Dishes Definition - The definition of pre-prepared dishes was clarified by regulatory authorities, stating that they are made from one or more food products through industrial pre-processing and must meet specific storage and consumption conditions [4]. - Foods that undergo only simple processing, such as washing and cutting, do not qualify as pre-prepared dishes, and many chain restaurants utilize central kitchens for food preparation [4]. Group 4: Consumer Sentiment - Consumers expressed that while many chain restaurants use pre-prepared ingredients, the key concern lies in the alignment of price and value, with some suggesting that if a restaurant uses pre-prepared dishes, the prices should be reasonable [2][3]. - Luo Yonghao emphasized that consumers have the right to know whether restaurants use pre-prepared dishes [3]. Group 5: Regulatory Developments - A draft national standard for pre-prepared food safety, led by the National Health Commission, has passed expert review and will soon seek public opinion, aiming to standardize the classification and disclosure of pre-prepared dishes in restaurants [5].

Core Viewpoint - The incident involving Xibei Restaurant Group has led to a significant trust crisis due to allegations of using "pre-prepared dishes" and food safety concerns stemming from a viral video showing unsanitary practices in the kitchen [1][2][3]. Group 1: Incident Overview - On September 12 and 13, media reporters visited Xibei's kitchens, revealing issues with food preparation practices, including the use of a strainer to clean a drain, raising public health concerns [1]. - Following the backlash, Xibei announced that over 370 locations would allow kitchen tours and introduced a "Lao Luo" meal option for customers [2]. - On September 14, Xibei suspended kitchen tours to ensure normal operations and removed the "Lao Luo" meal from the menu, although some items remained available for individual order [2]. Group 2: Regulatory Context - On March 21, 2024, the State Administration for Market Regulation and other departments issued guidelines defining "pre-prepared dishes" and clarifying that dishes made in central kitchens for chain restaurants do not fall under this category [3]. - Xibei's founder, Jia Guolong, stated that none of their dishes are pre-prepared according to national regulations [3]. Group 3: Company Performance and Future Outlook - Xibei operates over 370 stores across 62 cities, employing approximately 18,000 staff members, with annual revenues fluctuating between 50 billion to 62 billion from 2020 to mid-2025 [3]. - The company had plans for an IPO in 2026, including strategic investments to improve its equity structure, but is now facing operational pressures and a slowdown in growth [3][4]. - Moving forward, Xibei aims to enhance supply chain transparency and restore brand trust as key priorities for the next 1-2 years [4].

尽管罗永浩称西贝的事情可以告一段落了，但西贝因此陷入的预制菜舆论风波还未停歇。 9月14日中午，证券时报记者来到位于深圳市福田区中心区的西贝线下门店。据店长透露，罗永浩炮轰西 贝后，店面的营收、客流量均出现明显下滑。 "这两天经营情况趋势是下降的，今天没有排队，正常情况下我们在高峰期是要排队的，像星期六、星期 天都是500（人）以上客人，但昨天（星期六）才300（人）多客人。营收数据也是下降的，像星期六的 话，一般情况下，我们都会做到6.5万元至7万元，昨天我们才5.4万元。" 这场舆论风波源于罗永浩的一条吐槽微博，他称和朋友吃了一顿西贝，但"几乎全都是预制菜，还那么 贵"。此后，西贝创始人、CEO贾国龙表示，西贝门店没有一道是预制菜，并在接受媒体采访时表示，一 定会起诉罗永浩，旗下餐厅还将推出"罗永浩套餐"。由此，双方你来我往的争论引发了广泛关注。 西贝使用的究竟是不是预制菜，是这场"口水仗"的核心焦点。此前西贝在直播中透露，所使用的食材大部 分都是来自中央厨房统一处理后预制品。记者在现场看到，后厨使用的西兰花、炒鸡蛋、羊肉串、烤鸭等 食材确实均为预制品，对于预制品的保质期问题，西贝的厨师也对记者做了解释。 ...

Core Viewpoint - The ongoing debate between industry leaders regarding the use of frozen ingredients and pre-prepared dishes in restaurants has intensified, with significant public statements from both Li Jian and Luo Yonghao, highlighting differing perspectives on food safety and consumer rights [1][3][10]. Group 1: Industry Reactions - Li Jian, founder of Xinladao, publicly challenged Luo Yonghao's claims about the superiority of fresh ingredients over frozen ones, offering a reward of 200,000 yuan for proof of restaurants that do not use any frozen materials or additives [1][4]. - The controversy escalated after Luo Yonghao criticized the restaurant chain Xibei for its use of pre-prepared dishes, leading to a backlash from various restaurant owners, including Li Jian, who argued that the focus should be on the safety and quality of ingredients rather than the method of preparation [2][3][10]. - Li Jian emphasized that the industry should prioritize truth over personal interests, suggesting that misleading statements could harm consumer rights and hinder industry development [4][7]. Group 2: Definitions and Standards - The definition of "pre-prepared dishes" has been a focal point, with Li Jian arguing that Luo Yonghao's criteria for what constitutes pre-prepared food are overly simplistic and potentially misleading [8][29]. - According to regulatory definitions, pre-prepared dishes are those that undergo industrial pre-processing and are packaged for later heating or cooking, which contrasts with the notion that all frozen ingredients are inherently unhealthy [29][30]. - The industry is facing pressure to clarify standards and definitions surrounding pre-prepared dishes, as consumer awareness and scrutiny increase [27][36]. Group 3: Consumer Rights and Transparency - Luo Yonghao's stance is to promote transparency in the use of pre-prepared dishes in restaurants, advocating for clear labeling to protect consumer rights [10][36]. - Li Jian countered that such labeling could unfairly stigmatize restaurants that utilize frozen ingredients responsibly, arguing that many small restaurants may not have the resources to meet these demands [9][13]. - The debate reflects broader concerns about food safety, with both sides acknowledging the need for better standards and practices in the industry to ensure consumer trust [37][38].

在与罗永浩关于预制菜之争的风波中，西贝暂停了部分门店的后厨参观。 9月14日，有消息称，西贝在内部平台发布通知称，决定暂停门店后厨的参观活动。南都湾财社记者以 消费者身份致电全国多家西贝门店了解到，9月14日，北京、上海、广州部分门店确实从当天开始暂停 后厨参观活动，但广州、深圳仍有多家门店可以开放参观。 西贝相关负责人告诉南都湾财社记者，在营业期间，为保障后厨的食品安全标准及门店的正常经营，西 贝邀请媒体朋友，通过西贝明厨亮灶继续参观、监督西贝，门店厨房已暂停入内开放。 这也意味着，西贝的后厨参观活动，仅仅维持了两天。而根据行业自媒体红餐网，9月13日，西贝创始 人贾国龙在行业群里称自己"应对方式有错，改"，"西贝从今以后打明牌，做一个透明的西贝，彻彻底 底向胖东来学习"；罗永浩则发布微博称，"西贝的事情要告一段落了"。 西贝多地门店暂停后厨参观 有店长称：已严重影响门店正常运营 9月14日，西贝北京一家门店的店长告诉南都湾财社记者，今天已经不能参观后厨了，这已经严重影响 门店的正常营运，总部希望门店把精力放在顾客的堂食体验上，"不然现场太乱，也有就餐的顾客投 诉，同时这也不符合食品安全规定，风险更大"。另 ...

Core Viewpoint - The article discusses the ongoing crisis faced by the company Xibei, led by CEO Jia Guolong, due to public criticism from influencer Luo Yonghao, which has significantly impacted the company's revenue and customer traffic [4][5][6]. Group 1: Impact of Luo Yonghao's Criticism - Luo Yonghao's social media posts and live broadcasts have led to a drastic decline in Xibei's daily revenue, with estimates of a drop of 1 million yuan on September 10 and 11, and projections of 2 to 3 million yuan on September 12 [9][12]. - The company is experiencing a "cliff-like" decrease in customer traffic, which Jia Guolong describes as the most significant external crisis in the company's history [31][32]. Group 2: Company Response and Legal Action - Jia Guolong has expressed a firm decision to pursue legal action against Luo Yonghao, stating that even if the business suffers, the truth must be clarified [13][16]. - Despite receiving advice to take a softer approach, Jia insists on confronting the issue head-on, emphasizing the importance of integrity and accountability [17][18]. Group 3: Company Operations and Strategy - Xibei operates over 370 stores and employs more than 18,000 staff, with a reported revenue of 6.2 billion yuan in 2023 [4][6]. - The company has been focusing on improving its management and operational efficiency, with Jia Guolong returning to the CEO position to lead these efforts [34][35]. Group 4: Clarification on Pre-prepared Dishes - Jia Guolong clarifies that while Xibei utilizes pre-preparation techniques, it does not serve pre-prepared dishes as defined by industry standards [40][42]. - The company has previously operated a fast-food brand that included pre-prepared items, but this brand has since been closed, and no pre-prepared dishes are currently offered in Xibei's main operations [37][38].