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让劳务品牌成为就业金字招牌(纵横)
Ren Min Ri Bao· 2025-12-28 22:16
Core Viewpoint - The article highlights the innovative practices in employment promotion through the development of labor brands in China, showcasing nearly 2,500 labor brands that have created millions of job opportunities [1][3]. Group 1: Labor Brand Development - The labor brands reflect the responsiveness to emerging fields such as green economy and low-altitude economy, leading to the creation of brands like "Guangxi New Energy Vehicle Craftsman" and "Yangpu Low-altitude Flight CNC Technician" [1]. - Labor brands facilitate a positive cycle of skills training and industrial cultivation, exemplified by the "Zheng'an Guitar Craftsman" brand contributing to the establishment of the world's largest guitar manufacturing base in Guizhou [1]. Group 2: Challenges in Labor Brand Construction - Some labor brands remain small and scattered, lacking nationally and globally recognized brands, and there is a phenomenon of brands being disconnected from market demands [1]. - There is a need for a collaborative effort to promote high-quality development of labor brands, addressing the issues of brand cultivation and its alignment with digital and intelligent job training [1]. Group 3: Strategic Recommendations - A problem-oriented approach is suggested for the precise cultivation of labor brands, supporting established brands to extend their industrial chains and create more job opportunities [2]. - The establishment of a lifelong vocational skills training system is recommended, ensuring that labor brand workers are included and that training content is updated in line with industry upgrades and technological changes [2]. - The government is encouraged to utilize various policy tools such as financial subsidies and tax incentives to support labor brand cultivation, enhancing the efficiency of brand development [2].
树一个品牌 富一方百姓 助乡村振兴
Shan Xi Ri Bao· 2025-12-28 00:38
Core Insights - The development of labor brands in Shaanxi has significantly improved employment opportunities and income for local workers, with 158 labor brands recognized and nearly 4 million rural workers benefiting from these initiatives [1][2][3] Group 1: Labor Brand Development - Shaanxi has implemented a labor brand cultivation project that includes policy guidance, financial support, skills training, and promotion, resulting in the creation of distinctive labor brands [1][2] - The "Three Qin Series" labor brands have become important employment cards, enhancing the income and living standards of many families in the region [1][3] Group 2: Economic Impact - Labor brands like "Qianyang Apple Master" and "Huazhou Shadow Play Craftsman" have become key drivers for local economic development, providing stable employment and income for many individuals [2][4] - The "Purple Yang Foot Care Master" brand has created over 130 foot care enterprises, employing 54,400 people and generating 3.5 billion yuan in income, accounting for 70% of the county's labor income [5] Group 3: Skills Training and Employment - The focus has shifted from labor output to technical skills output, with various training programs developed to enhance the skill sets of workers, such as the "Yanliang Aviation Craftsman" brand which has trained over 4,000 professionals [7] - The "Cai Shui Ear Farmer" labor brand has successfully encouraged local villagers to engage in mushroom cultivation, creating a vibrant local economy and job opportunities [6][7] Group 4: Future Directions - Shaanxi plans to accelerate the upgrade of labor brands, focusing on high-quality service, mid-to-high-end skills, cultural tourism, and social welfare sectors to better support employment and industry development [7]
“我在家乡烤小肠挺好的!”
Xin Lang Cai Jing· 2025-12-27 22:49
贵州日报天眼新闻记者 王潇 新闻多一点: 安顺市立足本地资源禀赋和产业特点,推动打造了一批彰显安顺特色、带动就业能力强的劳务品牌。"十四 五"以来,该市累计培育各类劳务品牌18个,带动就业创业超过15.71万人次,年创经济效益达82.13亿元。其 中,"安顺烤小肠工"作为全国35个美食类劳务品牌之一,代表贵州省参加了全国劳务品牌发展大会展演。今 年以来,安顺烤小肠已带动1200余人就业,全产业链产值4亿元。 转自:贵州日报 杨国雁家住安顺市西秀区大西桥镇九溪村,之前和丈夫一直在浙江打拼,夫妻俩每月所挣不多,"钱挣不到, 家里的老小也照顾不到。"每年最大的喜事,就盼着过年一家人团圆。 "回乡创业吧。"擅长烹饪美食的杨国雁打算搏一搏,她看准了当地的一道特色美食——烤小肠。 从最初只加盐烤制,到慢慢尝试加入蜂蜜、花椒等调料腌制后再炭烤,杨国雁不断钻研尝试,让口感更加软 糯,色、香、味不断提升。2017年,她的"杨嬢嬢烤小肠"店铺开门迎客,"那时候安顺还没有专门烤小肠的 店,我们是第一家。" 凭借好口感以及安顺不断发展的旅游业,杨国雁家经营的烧烤店吸引了一批批老客新客,店铺面积从50平方 米扩大到400平方米,还开了 ...
杭州劳务品牌:让每个人都有“够得着”的未来
Mei Ri Shang Bao· 2025-12-24 22:18
Core Viewpoint - The labor brand in Hangzhou is undergoing a significant transformation, evolving from traditional craftsmanship to new digital roles, reflecting the integration of technology and culture in the labor market [8][9][15]. Group 1: New Labor Brands - The emergence of new labor brands such as "Hangzhou AI Animation Maker," "Hangzhou AI Application Engineer," "JianDe Tofu Bun Master," and "ZhongTai Bamboo Flute Maker" showcases a path towards shared prosperity in the digital age [9][10]. - The "ZhongTai Bamboo Flute Maker" brand has a production ecosystem that includes R&D, manufacturing, sales, and training, with an annual sales volume of 4.5 million flutes, accounting for over 85% of the global market share, and generating an industry output value of 350 million yuan [9][10]. - The "JianDe Tofu Bun Master" brand has trained over 10,000 certified masters and created 50,000 jobs, with an annual output value exceeding 5 billion yuan through a standardized production and sales process [10]. Group 2: Digital Integration and Training - The "Hangzhou AI Animation Maker" brand utilizes AIGC technology, achieving a 10-fold increase in efficiency for animation production and a 70% reduction in costs for e-commerce advertising [11]. - The "Hangzhou AI Application Engineer" brand focuses on training professionals to develop AI applications, with over 1 million practitioners and more than 1 million AI applications generated [11][12]. - Hangzhou has cultivated 58 labor brands, involving over 320,000 enterprises and training more than 514,600 individuals annually, contributing to an industry output value exceeding 490 billion yuan [12]. Group 3: Ecosystem Development - Hangzhou has established a "four-dimensional integrated" ecosystem to support the growth of labor brands, leveraging policies, digital empowerment, brand development, and industry-education integration [13][14]. - The city promotes a collaborative approach to talent cultivation, bridging the gap between education and industry needs, and has initiated a digital skills talent training evaluation alliance [14][15]. - The ongoing development of labor brands in Hangzhou is redefining the concept of "skills" in the digital era, aiming for standardization, specialization, and branding of labor services [15].
“十四五”期间青海农牧区劳动力转移就业547.2万人次
Zhong Guo Xin Wen Wang· 2025-12-22 12:49
Core Insights - During the "14th Five-Year Plan" period, Qinghai Province has successfully facilitated the transfer of 5.472 million rural laborers, while also creating 324,000 new urban jobs [1][3]. Employment Policies and Support - Qinghai has implemented multiple employment support policies, allocating a total of 4.4 billion yuan in employment subsidies and 771 million yuan in stability subsidies to enterprises [3]. - The province has provided one-time unemployment insurance subsidies totaling 44.31 million yuan to 2,926 insured enterprises, contributing to a high employment rate of over 90% for assisted job seekers [3]. Labor Brand Development - The establishment of labor brands such as "Qinghai Noodle," "Qingxiu," and "Mutual Assistance Housekeeping" has led to an average annual transfer of over 480,000 rural laborers [3][4]. - The "Qinghai Noodle" industry has expanded significantly, with 37,700 stores opened in over 330 cities, employing nearly 200,000 individuals and generating an annual wage income of 8 billion yuan [4]. Public Employment Services - Qinghai has enhanced its employment assistance efforts through initiatives like "Employment Assistance Month," "Spring Breeze Action," and "Golden Autumn Recruitment Month," alongside differentiated vocational skill enhancement subsidies [4]. - The province has issued 793 million yuan in entrepreneurial guarantee loans and 9.612 million yuan in entrepreneurial subsidies to support job creation [4].
时空观察丨稳定重点群体就业 明年怎么干?
Yang Shi Xin Wen· 2025-12-15 21:55
Group 1 - The central economic work conference emphasizes the implementation of actions to stabilize and expand employment for key groups, including college graduates and migrant workers [1] - Policies will adopt a categorized and precise support approach, enhancing job creation and skills training for graduates while focusing on labor matching and rights protection for migrant workers [1][6] - The modern service industry shows significant demand for labor, particularly in sectors like elderly care, pet services, and new energy vehicle maintenance, with job openings in these areas experiencing substantial growth [4][5] Group 2 - Over 2,300 labor brands have emerged nationwide, creating nearly 60 million jobs, with specific brands like "Nanyue Home Economics" and "Lanzhou Noodle Master" contributing to over a million job opportunities [3] - The demand for positions such as caregivers and rehabilitation therapists has seen year-on-year growth rates of 36.1% and 25.7%, respectively, indicating a strong need for skilled labor in these areas [4] - The government aims to create more job opportunities through high-quality economic development while stabilizing existing jobs, particularly for college graduates and migrant workers, which are crucial for improving overall employment conditions [6]
劳务品牌赋能农民增收 打造就业“金名片”
Zhong Guo Jing Ji Wang· 2025-11-27 09:07
Core Insights - Labor brands have become a significant vehicle for promoting employment and increasing income, especially for farmers and impoverished populations [1][2][3] Group 1: Labor Brand Development - The construction of labor brands has evolved from spontaneous to organized efforts, and from a rough approach to a more refined one, integrating traditional skills with new job opportunities [1] - As of now, over 2,300 labor brands have been cultivated nationwide, creating nearly 60 million jobs, with around 200 brands specifically supporting employment in impoverished areas [2] Group 2: Employment and Income Generation - Labor brands assist in increasing farmers' income by broadening employment channels, enhancing job stability and wage levels through organized output and professional services [2] - The integration of labor brands with local industries has created a virtuous cycle of "brand promoting industry, industry creating jobs, and employment enriching villages" [2][3] Group 3: Skills Training and Competitiveness - Vocational skills training is crucial in enhancing the employment competitiveness of laborers, with various regions establishing systematic training frameworks [4] - Significant investments in training initiatives have been made, such as over 2 billion yuan in Chengdu for skill development, benefiting over 270,000 individuals [4] Group 4: Future Directions - The government is increasing policy support for labor brands, focusing on standardization, skill enhancement, and industrialization, with plans to cultivate mid-to-high-end skill brands in the future [5] - The ongoing development of labor brands is expected to clarify employment directions and pathways, leading to more opportunities for laborers to achieve stable employment and income growth [5]
【延安】22个劳务品牌创造超24亿元收益
Shan Xi Ri Bao· 2025-11-23 22:57
Core Insights - The article highlights the development of labor brands in Yan'an, Shaanxi Province, focusing on skill training and employment opportunities, which have become a significant aspect of the local economy [1][4] Group 1: Labor Brand Development - Yan'an has cultivated 22 distinctive labor brands, including 1 national, 2 provincial, 8 municipal, and 11 county-level brands, leading to over 150,000 employment opportunities and generating approximately 2.42 billion yuan in labor economic benefits [1] - The integration of intangible cultural heritage and skill value through labor brands has opened new employment channels [1] Group 2: Specific Labor Brands - The "Ansei Waist Drum" labor brand, represented by national intangible cultural heritage inheritor Gao Saidong, has trained numerous young performers, with team members earning an average of 60,000 to 70,000 yuan annually [2] - The "Wuqing Lamb Chopped Buckwheat Noodle Master" labor brand has created 13 service teams, with an average annual income exceeding 50,000 yuan, contributing to local economic growth [2] Group 3: Culinary and Agricultural Labor Brands - The "Shaanxi Farmer's Kitchen" series labor brands have transformed local culinary specialties into employment opportunities, with dishes like "Zizhong Pancakes" and "Ganquan Stir-fried Noodles" gaining wider recognition [3] - The "Yan'an Fruit Artist" labor brand has trained 1.336 million individuals, enhancing agricultural productivity and increasing farmers' income through standardized practices [4]
年薪“十万+”!动漫师、AI训练师成年轻人就业新风口
第一财经· 2025-11-21 06:43
Core Viewpoint - The article discusses the emergence of new labor brands in fields such as AI, digital cultural creativity, and intelligent manufacturing, which are providing high-growth career options for young people amid a crowded traditional job market [3]. Group 1: Labor Brand Development - The third National Labor Cooperation and Labor Brand Development Conference was held in Nanning, Guangxi, showcasing new labor brands like Shenyang Animation Designer and Xuhui AI Trainer [3]. - There are currently nearly 2,500 labor brands in China, creating employment for nearly 100 million people, with a shift towards organized and refined labor brand construction [4]. - The Shenyang Animation Designer brand has over 20,000 practitioners and collaborates with 210 local animation companies, accounting for over 60% of the city's animation enterprises [4]. Group 2: Income and Employment Opportunities - The average annual income for Shenyang animation workers exceeds 100,000 yuan, significantly higher than the city's average salary, with potential for further income growth with experience [5]. - The Xuhui AI Trainer brand has supplied over 1,600 individuals to leading AI companies, with a median annual income of 150,000 to 200,000 yuan [8]. - Employment cases show that trained chemical data annotators can earn 13,000 yuan per month, a 50% increase over expectations [8]. Group 3: Skills and Training - The Shenyang Animation Designer brand has trained 6,000 professional animation talents, directly creating over 4,100 jobs, with 51% being recent graduates [5]. - The Yangpu Low-altitude Flight CNC Technician brand focuses on training individuals with problem-solving skills in various environments, aiding employment for veterans and graduates [10]. - A well-established labor brand should promote large-scale employment, highlight skill characteristics, and contribute to economic development [10]. Group 4: Future Development - By the end of 2024, over 95% of labor brand workers are expected to earn equal to or above their industry peers [11]. - The Ministry of Human Resources and Social Security plans to accelerate the development of labor brands, enhancing standards, skill evaluation, and fostering labor brand clusters [11].
年薪“十万+”!动漫师、AI训练师成年轻人就业新风口
Di Yi Cai Jing· 2025-11-21 04:57
Core Insights - Over 90% of labor brand practitioners earn salaries that are equal to or higher than their peers in the same industry [9] - Emerging labor brands in fields such as AI, digital cultural creativity, and intelligent manufacturing are providing high-growth career options for young people [1] Group 1: Labor Brand Development - The third National Labor Cooperation and Labor Brand Development Conference was held in Nanning, Guangxi, showcasing new labor brands like Shenyang Animation Creators and Xuhui AI Trainers [1] - There are currently nearly 2,500 labor brands in China, which have created employment for nearly 100 million people [2] - The development of labor brands is transitioning from spontaneous to organized, and from extensive to refined, integrating simple labor with industrial fusion [2] Group 2: Shenyang Animation Creators - Shenyang Animation Creators is a provincial labor brand in Liaoning, with over 20,000 practitioners and partnerships with 210 local animation companies, covering over 60% of the city's animation enterprises [2] - The average annual income for Shenyang animation practitioners exceeds 100,000 yuan, significantly higher than the city's average salary [6] - The brand has contributed to major projects like "Ne Zha" and "Black Myth: Wukong," enhancing the visibility of Shenyang's animation industry [6] Group 3: Xuhui AI Trainers - The Xuhui AI Trainer brand in Shanghai has trained over 1,600 individuals, with median annual incomes ranging from 150,000 to 200,000 yuan [7] - The training model combines traditional industry skills with AI training, creating a closed-loop labor supply chain [7] - Trainees have reported significant salary increases, with some achieving a 50% rise in expected earnings [7] Group 4: Yangpu Low-altitude Flight CNC Technicians - The Yangpu Low-altitude Flight CNC Technician brand focuses on training individuals with problem-solving skills for specific environments, aiding employment for veterans and graduates [9] - A well-defined labor brand should promote large-scale employment and enhance economic development while being recognized by society [9] - The Ministry of Human Resources and Social Security plans to accelerate the growth of labor brands and strengthen the involvement of government, market, and society [9]