（来源：劳动午报） 转自：劳动午报 近年来，我国打造了形式多样、各具特色的年货消费节庆活动，推动年货消费潜能释放。如开展全国网 上年货节、老字号嘉年华等专项活动，推动数字消费、绿色消费、健康消费等新型消费发展，丰富了重 点领域消费场景。 激发年货消费潜能，要在优化年货供给方面下功夫，引导制造商、零售商加强年货的定制化生产，更好 满足消费者的各种需求。一方面，要支持企业依托现代商圈、特色步行街等城市商业载体，建设多元化 消费场景，打造春节文化相关IP，助推形成体验消费热点，打造知名消费品牌，提升商品品质，杜绝质 量低劣产品，让消费者信得过、放心买，增强消费信心。另一方面，要鼓励商家推出实实在在的优惠， 加大优惠折扣、让利促销力度，吸引消费人群，精准对标不同消费群体需求，建立场景与品牌的强联 系，提升消费体验，在年货消费场景中增加年味和互动性，从而更好地促进消费。□吴学安 2月7日至10日，"淮味千年·农市大集"暨淮阴区马头大集在千年古镇马头开市，不仅吸引了周边置办年 货的乡亲，也吸引着长三角地区的游客专程前来。曾经乡土、日常的"赶集"，正成为一种备受追捧的旅 游新时尚。（2月9日《扬子晚报》） 春节临近，年味渐 ...

松门白鲞、玉环文旦、非遗剪纸……2月8日，"乐购新春"迎新年货节携手浙江省老字号协会，在鹿城松 台广场"上架"特色小吃、农产品、水产品等，通过"国潮好货、非遗有戏、万品来潮"三大主题，不仅将 浙江省全域的地方特产端上年货摊头，还将中国大江南北的国货品牌引入市集现场。 "年货采买，关系着百姓在年节里的'吃穿用度'，更是中国春节里的烟火人间。"浙江省老字号协会相关 负责人俞建平表示，本次年货节，不仅是浙江老字号企业集中交流合作的盛会，更是面向广大消费者展 示国货精品与文化自信的机会。 年货，仅是中国年的预热。此前，商务部等九部门印发《2026"乐购新春"春节特别活动方案》，活动时 间为2月15至23日春节9天假期，旨在繁荣节日市场、丰富民众文化生活、激发假期消费活力，打造全域 联动、全民乐享的春节消费盛宴。(完) 与马蹄鲜肉卷的别出心裁不同，马鲛鱼鱼饼是温州人年夜饭餐桌上的传统"年菜"。鱼饼是温州当地特色 小吃，已有上千年制作史，而马鲛鱼则因其肉多刺少的特点，成为制作鱼饼最好的原材料之一。 温州一众特色小吃，承载着当地人的年味，让温州全域的年货市场热度攀升。龙港市"年货风云"涌动的 同时，鹿城区的"年货江湖"也拉 ...

近日，叮咚买菜在北京华熙live五棵松举办"叮咚出马好货连连"线下年货市集活动，现场不光展出了叮 咚买菜百余种春节特色商品，还设计了打卡拍照、射箭、火锅和饺子试吃等互动环节。叮咚买菜华北商 品开发总监宋继理介绍，在年夜饭场景，叮咚买菜今年重点打造"家味年味"系列年菜，在北京地区共上 线70多款商品。春节前，叮咚买菜还率先上架了60余款春菜，包括香椿头、马兰头、羊肚菌等，让大家 在年夜饭上就能吃到"第一口春鲜"。 2月9日，来自荷兰的Tessa苹果在盒马首发上市。盒马方面负责人表示，这是在去年5月正式获得准入资 格后，首批进入中国市场的荷兰苹果。"由于今年春节较晚，车厘子已进入尾季，接档的除了荷兰的苹 果外，还有智利的樱桃李、西班牙脆柿、澳洲皇后李等进口水果新品，此外今年盒马旗下西式美食自有 品牌Bello Vitahouse还推出了减糖版的比利时进口巧克力礼盒等新品，丰富消费者的年货选择。" 新京报讯(记者王萍)春节前一周，年货消费进入爆发期。2月9日，新京报记者从叮咚买菜等生鲜平台了 解到，新品、春菜等热门品类已经上线，预计未来一周内，年菜、水产海鲜、水饺、肉禽蛋以及对联等 春节装饰性品类的销量将迎来更大的 ...

快过年了，你家年货备齐了吗？ 如果还没，不妨去身边的热闹市集逛一逛——那里正上演着一场"土"与"洋"的奇妙相遇。天南地 北、国内海外的好东西，如今在一个市集里就能"一站买齐"。 1月30日，在浙江义乌中国进口商品城一家店铺内，店员给顾客推荐塞尔维亚葡萄酒。新华社记者 徐昱 摄 春节临近，在全球最大小商品集散中心浙江义乌，一列列自欧洲归来的中欧班列，正将西班牙的红 酒、葵花籽油和气泡水，波兰的牛奶，法国的红酒等"洋年货"准时送抵义乌，堪称"移动的欧洲年货集 市"。 非遗年货市场精彩纷呈 年货市场中各类非遗元素的加入为年货消费带来更多火花。 打造"家门口"的全球购 2月4日，在"共享大市场·出口中国"2026年首场活动暨北京国际精品荟的进口商品推介区，参观者 在参观展出的各国商品。新华社记者 鞠焕宗 摄 2月4日，"共享大市场·出口中国"2026年首场活动暨北京国际精品荟启动活动举行，现场打造了"一 站式"全球好物采购展区。活动还配套"全球甄选 悦享生活"进口优品体验周、"汇全球 聚雅宝"欧亚国家 精品推广周暨年货节等其他系列活动，将全球优质商品全面融入春节消费场景，让人们不出国门即可便 捷选购各国好物，激发节日 ...

新华社国内部出品 【纠错】 【责任编辑:施歌】 【简介】春节临近，消费市场活跃度提升，记者走访批发零售市场看到，各类年货商品供应丰富、 销售火热。 记者：王雨萧 ...

Core Insights - The article highlights the significant increase in consumer activity and planning for purchasing New Year goods, reflecting a strong cultural emphasis on the rituals associated with the Spring Festival [3][11][23] Consumer Behavior - 68.8% of consumers start planning their New Year purchases more than two weeks in advance, with 21% beginning around the time of the Little New Year, indicating a strong sense of ritual [3][11] - Over 82.6% of consumers create shopping plans before purchasing, with 40% categorizing themselves as "highly planned" shoppers [3][4] Purchasing Trends - Nearly 79.4% of consumers buy different types of New Year goods in phases, prioritizing high-value items and gifts first, followed by daily necessities [4][11] - The purchasing rhythm is divided into three phases: pre-Laba, pre-Little New Year, and the days leading up to New Year's Eve, with specific items prioritized at each stage [4][12] New Year Goods - New Year goods are evolving, with "good fortune" items and tech products leading the market, alongside a rise in pet-related purchases and service consumption [5][19] - 84.5% of consumers show interest in zodiac-themed goods for the Year of the Horse, with a notable demand for items that carry auspicious meanings [6][21] Market Dynamics - The sales of home appliances in rural areas have surged, with products like robotic vacuum cleaners and multi-functional cooking devices seeing significant growth [7][22] - The demand for home cleaning services has increased, with 36.5% of consumers opting for these services to prepare for the New Year [18] Cultural Significance - The article emphasizes the emotional and cultural significance of New Year purchases, with consumers seeking to enhance family gatherings and traditional rituals [9][23] - The integration of pets into New Year celebrations reflects a broader trend of personalizing holiday experiences [19][23]

Group 1 - The core viewpoint of the report highlights the diverse consumer choices in the "New Year goods" market, driven by trends such as "light cooking" for New Year's Eve dinners and the popularity of local specialties and smart home products [1][2][7][9] - From January 16 to 29, the transaction volume of New Year's Eve dinner-related products increased by 92%, with popular items including seafood gift boxes and traditional dishes that require minimal preparation [2][6] - The sales of local specialty products exceeded 10 million orders during the New Year period, reflecting a 53% year-on-year growth, with items like sea cucumbers and camel milk powder gaining popularity [7] Group 2 - Smart home appliances saw significant growth, with orders for window-cleaning robots increasing by 209% and overall smart device sales rising by 72% due to consumer demand for home upgrades [9] - The trend of non-heritage and traditional products is on the rise, with orders for heritage-related items increasing by 43% and sales of time-honored brands growing by 70% [11] - Pet-related products also experienced a surge, with sales increasing by 83%, indicating a growing trend of including pet supplies in holiday preparations [13]

冰雪经济仍是"九九消费季"的重要内容，各地以冰雪资源为依托，推动文旅体商消费融合。2月7 日，抚顺市新宾满族自治县将在赫图阿拉城景区举办"抚顺·新宾第十届满族农庄过大年活动"，设置冰 雪娱乐项目，并举办雪地足球赛，引导更多消费者参与冰雪体验。 春节临近，各地以"年货"为主线，将商超卖场、传统大集等消费场所串联起来，形成集中采购场 景，并配套推出"满减"、折扣、补贴等优惠举措，帮助消费者"买得齐、买得省"。大商集团旗下大连地 区十余家店铺同步开启年货大集，百货、超市、电器卖场等多业态联动促销；盘锦在东北新发地农产品 供应链中心举办食材博览会和年货大集，设置农副产品区、年俗年味区、互动体验区，方便市民一站式 采买。 围绕节日消费需求，各地着力将民俗和非遗元素嵌入消费场景，通过展演和互动体验延长停留时 间、增加消费触点。营口举办"百业+非遗"老街促消费活动，京剧、营戏等非遗表演轮番上演，让游客 在逛街购物中感受传统文化魅力。 自2025年12月起，我省启动实施"九九消费季"，以传统"数九"民俗为时序提振冬季消费。2月4 日，"六九"已至。借力春节前消费集中释放的关键窗口期，全省多地密集推出系列促消费活动，涵盖年 货 ...

Group 1: Year-End Dinner Products - The transaction value of year-end dinner related products increased by 92% year-on-year from January 16 to 29 [1] - Popular items included seafood dinner gift boxes, eight-treasure rice, Buddha jumps over the wall gift boxes, and large pot dishes, which are favored for their convenience [1] Group 2: Regional Specialty Products - The "Hometown New Year Goods" initiative by Douyin e-commerce led to over 10 million orders of local specialty products, a 53% increase year-on-year [1] - Notable popular items included sea cucumbers from Dalian, camel milk powder from Xinjiang, Buddha jumps over the wall from Fujian, corn from Siping, and beef balls from Chaoshan [1] Group 3: Smart Cleaning and Digital Products - Orders for smart cleaning appliances and digital products saw significant growth, with window cleaning robots increasing by 209%, floor washing machines by 101%, and vacuum robots by 59% [1] - Computer orders also rose by 76% during the same period [1] Group 4: New Chinese Style Clothing - New Chinese style clothing became a preferred choice for consumers during the Spring Festival, with order volume increasing by 66% and the number of active merchants rising by 345% [1] - Popular items included reversible outerwear, traditional vests, and printed straight pants featuring traditional elements [1] Group 5: Festive Decoration Products - The number of merchants selling festive decoration products with transaction values exceeding one million yuan increased by 57% year-on-year [1] - Items such as the character "Fu" for the Year of the Horse, Chinese knots, plush couplets, static window flowers, and creative red envelopes were particularly favored by families [1] Group 6: Pet Products - The transaction value of pet-related products grew by 83% year-on-year from January 16 to 29 [2] - Popular items included pet badges, cat litter, pet snacks, disinfectants for pet supplies, and lint rollers [2]

Group 1 - The "2026 New Spring Festival Goods Fair" in Hohhot aims to promote local agricultural and livestock products, featuring various interactive activities to enhance the festive atmosphere [1][2] - The fair showcases high-quality agricultural products from 12 leagues and cities in Inner Mongolia, including beef, lamb, dairy products, and local specialties, with over a hundred enterprises participating [2] - An online shopping platform has been launched to complement the physical fair, allowing customers to order local products conveniently, ensuring timely delivery before the Spring Festival [2] Group 2 - The event serves as a significant platform for promoting consumption and enhancing the market for local agricultural products, facilitating direct connections between farmers and consumers [3] - Various themed photo spots have been created to blend traditional cultural elements with festive greetings, attracting visitors and enhancing the overall experience [2][3] - The fair is part of a broader initiative by the Inner Mongolia Agricultural and Animal Husbandry Department to promote local products in major cities like Beijing and Shanghai, contributing to increased income for farmers [3]