10- 147 文 / 大力财经 在财富的舞台上，风云变幻总是让人目不暇接。近日，河南的财富版图迎来了新的变革，根据福布斯实时富豪榜显示，泡泡玛特（09992.HK）创始人王宁 以203亿美元的身家，力压牧原股份（002714.SZ）创始人秦英林的163亿美元，成功登顶河南首富的宝座。 曾几何时，秦英林、钱瑛夫妇凭借牧原股份在养殖业的卓越成就，长期稳坐河南首富之位，成为河南商界的标志性人物。然而，如今王宁的崛起，打破了这 一长期以来的格局。而这一切，与泡泡玛特旗下Labubu的爆火有着千丝万缕的联系。 Labubu，这个原本只是泡泡玛特众多IP中的一个，却在短短时间内火遍全球，成为了潮流文化的新宠。它的爆火，不仅让泡泡玛特的股价一路飙升，市值屡 创新高，更让王宁的财富水涨船高，一举登上了河南首富的巅峰。那么，Labubu究竟有着怎样的魔力？王宁又是如何凭借它实现财富逆袭的呢？在这背 后，又隐藏着怎样的商业逻辑和文化现象？让我们一起深入探究。 Press U 泡泡玛特的故事，要从王宁的创业初心说起。最初，王宁想打造一个潮玩界的"屈臣氏"，通过发展C端用户，提升在B端的议价权，进而实现渠道垄断。但 在实际运营中， ...

Core Insights - The 1922 eSports New Media Industrial Park in Jinan has transformed from a historical flour mill into a new consumption engine driven by "eSports + culture" [1][3] - The park has successfully hosted 13 official eSports events and over 70 cultural activities since its opening in 2024, attracting 270,000 participants and achieving over 28 million yuan in revenue [3][4] - Future plans include further exploration of the "eSports +" business model, integrating art and technology to enhance consumer engagement and support urban development [4] Group 1 - The 1922 eSports New Media Industrial Park combines historical architecture with modern creative elements, serving as a hub for cultural and commercial activities [3] - The park features diverse offerings such as themed dining, trendy brands, and urban camping, creating a comprehensive consumer experience [3] - The park's events have significantly boosted local hospitality and dining sectors, creating a strong consumption aggregation effect [3] Group 2 - The park includes a 1922 Smart Sports Park that integrates VR and interactive elements, attracting daily visitors for exercise [4] - Ongoing cultural and creative exhibitions, such as the first Picasso-themed art exhibition in Jinan, have become popular among younger audiences [3][4] - The park aims to continuously inject new vitality into Jinan's consumption market through the "industrial heritage + new consumption" model [4]