广发宏观周度述评（第7期） 广发宏观周度述评（第1-6期，复盘必读） 内容 第一， 今年经济节奏可能会不同于过去两年。 年初以来，经济数据整体实现开门红。1-2月六大口径数据中，工业、消费、服务业、投资、地产销售同比增速均 高于去年5.0%的实际GDP所对应的年度增速。但由于过去两年均是在一季度形成景气高点，今年市场存在对经济"前高后低"的担心，应该怎么看这一问题？ 首先，简单以PMI作为观测标准，历史上确实有些年份一季度形成相对景气高点，但也有不少年份不同，比如2013年景气峰值在下半年，2014-2015在年中， 2016年经济全年震荡向上，2017年在三季度。 其次，年初形成景气高点的年份，往往存在特定的经济调结构因素。比如2011年是控通胀，2月开始加息；2012年是地产调控，年初地产销售大幅度转负；2018 年是结构性去杠杆；2021年是专项债穿透式监管叠加房地产调控；2023-2024年是隐性债务化解，2024年还包括金融"防空转、挤水分"。从政策节奏来说，调 结构防风险往往位于二季度，它容易带来一季度景气高点。 今年经济节奏有望有所不同： （1）本轮稳增长是去年三季度末启动，至今两个季度，经济好 ...

Macro Dynamics - The Ministry of Commerce launched the 2025 National Home Appliance Consumption Season, emphasizing the importance of old-for-new appliance exchanges to stimulate growth and transformation while benefiting people's livelihoods and the industry [1] - Beijing initiated a "Guarding Consumption" campaign to address consumer issues such as "ghost" takeout and e-commerce "bully clauses," focusing on nine key areas to protect consumer rights [3] - In Changsha County, a new policy allows homebuyers a "7-day no-reason cancellation" option, which has reportedly increased foot traffic to real estate developers [4] - The recent "Consumption Promotion Action Plan" aims to shift car consumption management from purchase to usage, benefiting carless families by issuing additional new energy vehicle quotas [8][9][10] Company Dynamics - Eli Lilly launched its diabetes and weight loss drug Mounjaro in India, surpassing competitor Novo Nordisk, as India faces rising obesity and diabetes rates [13] - The Twitter blue bird logo, removed during Elon Musk's rebranding of the platform to X, is being auctioned for approximately $35,000 [15]

Market Overview - The A-share market experienced a wide fluctuation on March 21, 2025, with the Shanghai Composite Index encountering resistance around 3414 points before retreating in the afternoon [3][7] - The Shanghai Composite Index closed at 3364.83 points, down 1.29%, while the Shenzhen Component Index fell 1.76% to 10687.55 points [8][14] - Key sectors showing positive performance included shipbuilding, mining, wind power equipment, and traditional Chinese medicine, while sectors like electric machinery, consumer electronics, auto parts, and semiconductors underperformed [3][7] Future Market Outlook and Investment Recommendations - The average price-to-earnings ratios for the Shanghai Composite and ChiNext indices are currently at 14.47 times and 38.41 times, respectively, indicating a suitable environment for medium to long-term investments [3][14] - The total trading volume on March 21 was 15802 billion, above the median of the past three years, suggesting robust market activity [3][14] - Continued counter-cyclical policy adjustments, fiscal stimulus, and monetary easing are expected to support the market, with a focus on technology innovation, consumer recovery, and green economy initiatives [3][14] - The upcoming peak reporting season from March to April will significantly influence market confidence, with a need to be cautious of stocks that may not meet earnings expectations [3][14] - Short-term investment preferences are shifting towards defensive sectors, with high-dividend assets performing steadily, while technology growth sectors face valuation pressures [3][14] - Future market trends are anticipated to feature technology leadership, defensive dividends, consumer recovery, and domestic demand-driven growth, with recommendations to seize structural opportunities while balancing defense and growth [3][14] - Short-term investment opportunities are suggested in sectors such as military industry, wind power equipment, coal, and oil [3][14]

Investment Rating - The report maintains an "Outperform" rating for the textile and apparel industry [1][4]. Core Insights - The retail sales of clothing in January-February 2025 showed a year-on-year growth of 3.3%, significantly improving compared to the decline in November-December 2024 [2][13]. - E-commerce platforms such as Tmall, JD, and Douyin reported strong growth in outdoor, women's wear, and home textiles, with sales growth rates of +48%, +31%, and +15% respectively in January-February 2025 [2][16]. - Vietnam's textile and footwear exports increased by 16.2% and 20.8% year-on-year in February, indicating a recovery in the export market [2][12]. Summary by Sections Market Review - The textile and apparel sector in A-shares and Hong Kong has outperformed the broader market since February, with notable stock price increases for companies like 361 Degrees (+18.67%) and TBOC (+16.02%) [1][12]. Brand Apparel Insights - Key brands such as KOLON, Biem.l.fdlkk, and Semir experienced sales growth exceeding 50% in January-February 2025, while brands like Salomon and HLA saw growth rates above 30% [2][17]. - The report highlights a positive trend in brand performance, with several companies expected to show improved revenue growth in the first quarter of 2025 [3]. Textile Manufacturing Insights - The report indicates that while the first quarter of 2024 had a high base, most manufacturing companies expect revenue growth in the high single to double digits for the first quarter of 2025 [3]. - Companies like Rihong and Juyuan are expanding their production capabilities, with Rihong's revenue in February 2025 up by 20.73% year-on-year [2][3]. Investment Recommendations - The report suggests focusing on brands with new growth drivers, such as Purcotton and HLA, and recommends companies with strong market share growth potential like Shenzhou International and Huayi Group [4][5].

以下文章来源于持志以恒2020 ，作者罗志恒 持志以恒2020 . 思索天地自然、社会与人心……在这里，追求自由与思想。 文/ 粤开证券研究院副院长、首席宏观研究员 罗志恒 今年以来中国经济总体延续去年926政治局会议以来的恢复态势，1- 2月 经济数据"开门红"，工业和服务业、消费和投资同比增速均高于去年全年 增速。一季度GDP同比或达5.5%左右，为实现全年" 5%左右"的增速目标 奠定良好基础。 经济数据"开门红"的三大动能 今年以来中国经济总体延续去年926政治局会议以来的恢复态势，生产供给稳定增长、消费投资稳中有 升，为一季度经济开局奠定良好基础。1-2月经济数据"开门红"，一季度GDP同比或达5.5%左右。生产 方面，1-2月规模以上工业增加值和服务业生产指数同比分别增长5.9%和5.6%，较去年全年分别加快0.1 和0.4个百分点；需求方面，社会消费品零售总额和固定资产投资完成额同比分别增长4%和4.1%，较去 年全年分别加快0.5和0.9个百分点。 值得注意的是，今年1-2月经济数据受到两大不利因素拖累，在这样的背景下，当前成绩更显不易。一 是工作日减少带来的不可比因素，受闰年和平年、元旦和春 ...

Investment Rating - The report maintains a positive outlook on the Hong Kong stock market, particularly focusing on sectors benefiting from domestic consumption policies and technological advancements [2][5]. Core Insights - The report highlights the resilience of the Hong Kong stock market amidst global risk aversion, driven by adjustments in the US market and the subsequent impact on technology stocks [4]. - It emphasizes the importance of domestic consumption policies, which are expected to stimulate demand and support sectors such as consumer goods and technology [5][11]. - The report notes significant developments in the AI sector, with local deployment solutions and new product launches accelerating, indicating a robust growth trajectory for technology companies [7][10]. Summary by Sections Market Strategy - The report discusses the ongoing adjustments in the US market leading to increased global risk aversion, which has resulted in a slight pullback in the Hong Kong stock market [4]. - Despite the adjustments, the Hong Kong market shows resilience, particularly in consumer sectors, supported by new consumption policies following the National People's Congress [4][5]. Consumption Policies - The report outlines the rapid implementation of consumption support policies post-National People's Congress, with specific measures such as birth subsidies and a comprehensive action plan to boost consumption across various sectors [11][29]. - It highlights the government's focus on enhancing consumer confidence and stimulating demand through a wide-ranging action plan that includes 30 specific tasks aimed at expanding domestic demand [30][32]. Technology Sector - The report identifies a multi-faceted development in AI technology, with major companies accelerating the launch of local deployment solutions and AI agent applications, indicating a significant growth opportunity in this sector [10][16]. - It notes the emergence of new AI models, such as Google's Gemma-3, which can be deployed on consumer-grade hardware, thus lowering barriers for AI adoption [13][16]. - The report emphasizes the ongoing demand for AI infrastructure and data centers, driven by the increasing penetration of AI across various industries, leading to substantial stock price increases for related companies [18][24].

Investment Rating - The report maintains a "Buy" rating for several companies in the consumer discretionary sector, including Proya, Betaini, and others [5][9]. Core Insights - The consumer discretionary sector is showing signs of recovery, with a notable increase in retail sales and positive market performance in sub-sectors like beauty care and travel [1][3][20]. - The implementation of the "Consumption Boost Action Plan" by the central government aims to enhance consumer spending through various initiatives, including income support and consumption upgrades [2][33]. - Retail sales for January-February 2025 reached 8.37 trillion yuan, reflecting a year-on-year growth of 4%, with online retail sales also showing a positive trend [20][27]. Market Performance - During the week of March 10-14, 2025, the Shenyin Wanguo indices for retail, social services, and beauty care increased by 2.50%, 3.71%, and 8.18% respectively, outperforming the broader market indices [12][14]. - Specific sub-sectors such as personal care products, hotel and restaurant services, and cosmetics saw significant gains, with increases of 7.79%, 5.14%, and 4.87% respectively [1][14]. Key Events and Announcements - The government has outlined 30 key tasks in the "Consumption Boost Action Plan," focusing on income growth, service quality improvement, and enhancing the consumption environment [2][33]. - Local initiatives, such as the implementation of a child-rearing subsidy in Hohhot, are expected to stimulate domestic demand further [2][33]. - Companies like Aimeike are actively pursuing acquisitions to expand their market presence, indicating a strategic focus on growth [34]. Retail Sales Breakdown - In January-February 2025, retail sales of goods totaled 7.39 trillion yuan, with a year-on-year increase of 3.9%, while catering revenue reached 0.98 trillion yuan, growing by 4.3% [20][24]. - The online retail sales of physical goods amounted to 1.86 trillion yuan, reflecting a year-on-year growth of 5% [27][31]. Sector-Specific Performance - The "old-for-new" consumption policy has positively impacted various categories, with significant growth in retail sales for communication equipment (26.2%), cultural and office supplies (21.8%), and home appliances (10.9%) [31][32]. - In the optional consumption category, cosmetics, gold and silver jewelry, and clothing saw retail sales growth of 4.4%, 5.5%, and 3.3% respectively [31][32].

Group 1 - The core viewpoint of the article emphasizes the need for multiple measures to boost consumption in response to the low retail sales growth in the US, which was only 0.2% in February, below the expected 0.6% [1] - The Chinese government is actively formulating policies such as childcare subsidies and labor wage adjustments to enhance consumer capacity [1] - The central bank will collaborate with financial regulators to develop specific documents to support consumption expansion [1] Group 2 - The shipping index for the European route showed a significant increase, with the June contract closing at 2204.1 points, up 3.41%, influenced by geopolitical tensions [2][37] - The SCFIS European line decreased by 3.9% to 1611.70 points, indicating a decline in the port settlement price during the specified period [2][37] - The April shipping rates are expected to stabilize, with potential for price adjustments depending on cargo volume recovery [2][37] Group 3 - The apple futures market is experiencing strong fluctuations, with cold storage inventory in major production areas at 524.06 million tons, a decrease of 25.16 million tons from the previous week [3][31] - The current market price for apples remains stable at 3.75 yuan per jin in key regions, with expectations for trading strategies focusing on buying low and selling high within a specified range [3][31] Group 4 - The domestic monetary policy is showing signs of easing, with the central bank emphasizing the implementation of a moderately loose monetary policy [9] - The overall economic environment is being closely monitored, with expectations for potential interest rate cuts as economic data shows signs of weakening [17]

Core Insights - China's industrial and service sectors experienced rapid growth in January and February, but domestic demand remains weak and external demand has also declined, indicating a need for further optimization in the supply-demand structure [1] Production Sector - The industrial added value growth rate exceeded market expectations, driven primarily by transportation equipment, metal products, and equipment manufacturing [1] - The service sector maintained a high growth rate, with modern service industries showing particularly strong performance [1] Demand Side - Investment growth in January and February significantly surpassed market expectations, largely due to strong performance in infrastructure investment and resilient manufacturing investment, while the decline in real estate investment has narrowed [1] - Consumer data for January and February fell slightly below market expectations, with commodity consumption growth remaining flat compared to December of the previous year; however, restaurant consumption saw a rebound due to the Spring Festival [1] - In specific categories, consumption related to trade-in subsidies has shown a decline in consumer sentiment [1] Future Outlook - The degree of weakening in export chain conditions and the effectiveness of domestic demand, particularly in boosting consumption, are two key areas to watch moving forward [1]

Economic Overview - In January-February 2025, both industrial and service sector production achieved rapid growth, but domestic demand remains weak and external demand has declined, indicating a need for further optimization of the supply-demand structure [1][2] - The industrial added value growth rate for January-February was 5.9%, significantly exceeding the market expectation of 5.1%, driven mainly by the transportation equipment, metal products, and equipment manufacturing sectors [3][4] - Investment growth in January-February significantly surpassed market expectations, primarily due to strong infrastructure investment performance, while manufacturing investment showed resilience and real estate investment's decline narrowed [14][25] Production Insights - The industrial added value growth was supported by "promoting consumption" and "grabbing exports," with manufacturing sector performance particularly strong in January-February [3][4] - The service sector also maintained a high growth rate, with modern service industries showing particularly good performance [3][4] - However, high-frequency data and tariff impacts suggest that both industrial and service sectors may face weakening pressures in the future [3][4] Investment Analysis - Total investment, infrastructure investment, manufacturing investment, and real estate development investment in January-February were 4.1%, 9.9%, 9.0%, and -9.8% respectively, showing significant improvements compared to the same period last year [14][25] - The strong performance of narrow infrastructure investment was attributed to the proactive commencement of major projects post-Spring Festival and good progress in the issuance of special bond funds [14][25] - Manufacturing investment is expected to improve in the second quarter of 2025, driven by the continuation of equipment renewal policies and marginal improvements in PPI [14][25] Consumption Trends - In January-February, the total retail sales of consumer goods reached 837.31 billion yuan, with a year-on-year growth rate of 4.0%, slightly below the market expectation of 4.5% [25] - The growth rate of commodity retail was recorded at 3.9%, while catering revenue growth increased to 4.3%, reflecting improved consumption during the Spring Festival [25] - Future consumption support is anticipated from the recovery of housing prices and stock markets, increased social security income, and the continuation of "old-for-new" policies [25]