Core Insights - Great Wall Motors (GWM) reported impressive financial results for 2024, with revenue of 202.195 billion yuan (+16.73%) and net profit of 12.692 billion yuan (+80.73%), indicating a significant improvement in profitability quality [1][2] - The company is undergoing a strategic transformation, shifting from a focus on scale to prioritizing quality, which is reflected in its product offerings and market approach [3][4] Financial Highlights - GWM achieved a record operating cash flow of 27.783 billion yuan (+56.49%), which is 2.18 times its net profit, providing ample resources for future R&D and global expansion [2] - The gross margin increased to 19.51% (+1.36 percentage points), and the net profit per vehicle exceeded 10,000 yuan, showcasing effective cost control and revenue growth [1][2] Strategic Transformation - The company is implementing a three-pronged strategy: - Product shift from "SUV expert" to "full scene coverage" with a focus on high-value models [3] - Market expansion from "local reliance" to "global deep cultivation," achieving overseas sales of 454,100 units (+44.61%) [4][5] - Technology advancement from "follower" to "leader," with significant investments in smart and new energy technologies [6] Market and Product Development - GWM's Tank brand has achieved over 600,000 global sales, with a market share exceeding 50% in the off-road segment [3] - The company is focusing on high-value models, such as the Wei brand and the Ora brand targeting female consumers, which have shown strong profitability [3][5] Global Expansion - GWM's overseas strategy includes localizing production, with a CKD factory in Malaysia reducing vehicle costs by 18% and plans for a factory in Brazil by 2025 [4] - The company emphasizes a dual approach of "local deep cultivation + technology output" to enhance its global presence [4] Technological Leadership - GWM's Hi4 hybrid technology has been adopted in over 40% of its models, significantly enhancing performance and efficiency [6] - The company is investing heavily in R&D, with over 25% of its workforce dedicated to this area, ensuring a strong technological foundation for future growth [6] Long-term Investment Value - GWM's strategic focus on high-value models and technology is expected to sustain net profit growth rates of 40%-53% by 2025 [8] - The company aims to transition from a traditional automaker to an "AI mobility technology company," creating a comprehensive ecosystem that integrates energy, manufacturing, and services [8][9]

Core Viewpoint - The company achieved its annual performance expectations with total revenue increasing by 16.7% year-on-year to 202.2 billion yuan and net profit attributable to shareholders rising by 80.8% to 12.69 billion yuan in 2024 [1] Group 1: Financial Performance - Total revenue for 2024 reached 202.2 billion yuan, slightly below the expected 205.4 billion yuan [1] - Net profit attributable to shareholders increased by 80.8% year-on-year to 12.69 billion yuan, close to the forecast of 12.8 billion yuan [1] - In Q4 2024, revenue was 59.94 billion yuan, showing a year-on-year increase of 11.6% and a quarter-on-quarter increase of 17.9% [1] - Q4 2024 net profit attributable to shareholders was 2.26 billion yuan, up 11.7% year-on-year but down 32.4% quarter-on-quarter [1] - The company’s Q4 2024 net profit after deducting non-recurring items was 1.36 billion yuan, reflecting a year-on-year increase of 32.7% but a quarter-on-quarter decrease of 50% [1] Group 2: Product and Market Strategy - The company’s vehicle sales in 2024 increased by 0.2% year-on-year to 1.233 million units, with new energy vehicle sales rising by 22.8% to 322,000 units, achieving a penetration rate of 26.1% [2] - The company is focusing on high-end product development, with the launch of the new off-road hybrid architecture Hi4-Z in October 2024 [2] - The company plans to enhance its high-end brand image through technological iterations and optimization of user scenarios and channels [2] - The Haval brand aims to leverage core technologies to create more popular models, while the new luxury motorcycle brand, Great Wall Soul, has launched its first model, Soul S2000 [2] Group 3: Global Expansion - The company’s overseas sales in 2024 increased by 43.4% year-on-year to 453,000 units, accounting for 36.7% of total sales [3] - The company has established over 1,400 overseas sales channels and production bases in countries like Thailand and Brazil, enhancing its global supply chain [3] - The company is expected to focus on markets in Latin America, the Middle East, North Africa, and ASEAN in 2025, anticipating steady growth in overseas sales [3] - The company maintains profit forecasts for 2025-2026 at 15.5 billion yuan and 17.8 billion yuan, with an additional forecast of 19.6 billion yuan for 2027 [3]

Investment Rating - The report maintains an "Accumulate" rating for both A and H shares of the company [4] Core Views - The company's annual performance met expectations, with total revenue increasing by 16.7% year-on-year to CNY 202.2 billion, and net profit attributable to shareholders rising by 80.8% to CNY 12.69 billion [1] - The company is focusing on the transition to smart new energy technologies and high-quality globalization [1] - The company achieved a 43.4% year-on-year increase in overseas sales, indicating a strong global expansion strategy [3] Summary by Sections Financial Performance - In 2024, the company reported total revenue of CNY 202.2 billion, a 16.7% increase from the previous year, and a net profit of CNY 12.69 billion, an 80.8% increase [1] - The fourth quarter of 2024 saw revenue of CNY 59.94 billion, with a year-on-year increase of 11.6% [1] - The company expects net profit for 2025 and 2026 to be CNY 15.46 billion and CNY 17.81 billion, respectively [3] Product and Market Strategy - The company sold 1.233 million vehicles in 2024, with a 22.8% increase in new energy vehicle sales [2] - The company is advancing its high-end product strategy, with new models and technology iterations planned for 2025 [2] - The company is also innovating product categories, including the launch of a super luxury motorcycle brand [2] Global Expansion - The company has established a global sales network with over 1,400 channels across more than 170 countries [3] - The overseas sales accounted for 36.7% of total sales in 2024, reflecting a robust international presence [3] - The company plans to focus on markets in Latin America, the Middle East, and Southeast Asia for further growth [3]

Core Viewpoint - Great Wall Motors reported strong financial performance for 2024, with significant growth in revenue and net profit, driven by a focus on smart new energy strategies and a multi-brand product matrix [1][3][4]. Financial Performance - The company achieved a revenue of 202.195 billion yuan, a year-on-year increase of 16.73% [1] - Net profit attributable to shareholders reached 12.692 billion yuan, up 80.73% year-on-year [1] - The basic earnings per share were 1.49 yuan, with a proposed cash dividend of 0.45 yuan per share [1] - The gross profit margin improved to 19.51%, an increase of 1.36 percentage points [3] - The net cash flow from operating activities was 27.783 billion yuan, a growth of 56.49% [3] Sales and Product Strategy - Total vehicle sales for the year reached 1.2345 million units, a slight increase of 0.37% [2] - Sales of new energy vehicles (NEVs) reached 322,200 units, marking a growth of 25.65% [2][4] - The company operates six major brands, including Haval, WEY, Tank, Great Wall Pickup, Ora, and Great Wall Soul, covering various vehicle categories [2] R&D and Innovation - R&D investment has exceeded 10 billion yuan for three consecutive years, with a workforce of 23,000 in R&D [4] - The company has established a comprehensive technology architecture for smart new energy and off-road vehicles [4] - Great Wall Motors has diversified its battery technology, including lithium-ion, sodium-ion, and solid-state batteries [4] Global Expansion - Overseas sales reached 454,100 units, a year-on-year increase of 44.61%, accounting for 36.8% of total sales [6][8] - The company has established production bases in Thailand and Brazil, and KD factories in Ecuador and Pakistan [6] - Great Wall Motors aims to achieve over 1 million overseas sales by 2030, focusing on localized ecosystems [8] Future Outlook - The company plans to enhance its smart new energy technology and global strategy, focusing on the Hi4 hybrid architecture and AI data systems [7] - There is a need to accelerate the development of pure electric vehicles to maintain long-term competitiveness in the market [8]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責 ，對其準確性或完整性亦不發表 任何聲明 ，並明確表示 ，概不對因本公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔 任 何責任。 長 城 汽 車 股 份 有 限 公 司 GREAT WALL MOTOR COMPANY LIMITED* （ 於中華人民共和國註冊成立的股份有限公司 ） 股份代號 ：02333（港幣櫃台）及82333（人民幣櫃台） 海 外 監 管 公 告 此海外監管公告是根據香港聯合交易所有限公司證券上市規則第13.10B條發出。以下為長 城汽車股份有限公司於上海證券交易所網站（www.sse.com.cn）所刊發之「長城汽車股份 有限公司2024年年度報告」。 承董事會命 長城汽車股份有限公司 聯席公司秘書 李紅栓 中國河北省保定市 ，2025年3月28日 於本公告日期 ，董事會成員如下： 執行董事：魏建軍先生 、趙國慶先生及李紅栓女士。 非執行董事：何平先生。 獨立非執行董事：樂英女士、范輝先生及鄒兆麟先生。 * 僅供識別 长城汽车股份有限公司 2024 年年度报告 公司代码：601633 公司简称：长 ...