近日，商务部发布了消费新业态新模式新场景试点城市竞争性评审结果。根据财政部和商务部《关于开 展消费新业态新模式新场景试点工作的通知》要求，商务部、财政部组织对各省(自治区、直辖市、计 划单列市)推荐申报的75个城市进行了竞争性评审，厦门成功入选。 根据《关于开展消费新业态新模式新场景试点工作的通知》，各省级商务、财政主管部门择优推荐城市 参加申报，并指导编制实施方案。商务部商财政部组织竞争性评审，确定试点城市。中央财政对试点城 市给予资金补助。实施期内，超大特大城市每个城市合计补助4亿元，大城市每个城市合计补助3亿元， 其他城市每个城市合计补助2亿元。 ...

Core Viewpoint - The government is focusing on enhancing market efficiency and promoting investment, consumption, and production to ensure economic growth in 2026, with specific initiatives outlined for infrastructure, consumer support, and industrial development [2][4][9]. Market Development - The government aims to eliminate barriers to a unified national market by conducting market access evaluations and implementing a comprehensive administrative enforcement mechanism [2]. - Plans include building "four hubs" and creating "three support points" to facilitate resource flow and economic activity [3]. Investment Initiatives - A total of 28 major transportation projects are set to commence in the first quarter of 2026, with an estimated total investment of approximately 800 billion [4][5]. - The government is focusing on enhancing the inland water transport system and developing green low-carbon transportation [4][5]. Consumer Support - The province will issue 2 billion in consumption vouchers to stimulate consumer spending, particularly in key sectors like dining and tourism [6][10]. - A new round of consumer product trade-in programs will be launched, including subsidies for various categories such as automobiles and electronics [6][10]. Industrial Production - The government plans to allocate 5 billion to reward industrial enterprises that operate at full capacity, with additional incentives for those achieving significant revenue growth [8][9]. - A focus on digital transformation and the implementation of over 1,600 industrial technology improvement projects is expected to drive industrial growth [8]. Financial Support - The financial system will support the economy by organizing over 1,000 government-enterprise financial matchmaking events to facilitate funding [11]. - Emphasis will be placed on technology finance and agricultural financial support to enhance productivity and competitiveness [11][12].

Core Viewpoint - The central economic work conference emphasizes "domestic demand as the main driver, building a strong domestic market" as a priority for economic tasks in 2026, with specific deployments such as "deeply implementing special actions to boost consumption" and "releasing the potential of service consumption" [2] Group 1: Pilot Cities and Economic Context - Hefei and Wuhu, as the largest cities in Anhui, have been selected as part of a national pilot program to explore new consumption formats, models, and scenarios, alongside major cities like Beijing and Shanghai [2][5] - The pilot program aims to stimulate consumption through supply-side reforms, creating new demand and gradually establishing a long-term mechanism to promote consumption and activate the market [2][5] Group 2: Implementation Focus - The pilot program will focus on three main areas: 1. Establishing a service system for the "first launch economy" [7] 2. Innovating diversified service consumption scenarios [7] 3. Supporting cross-industry collaborations with well-known IPs [7] - Hefei and Wuhu are expected to receive 400 million yuan and 300 million yuan in central government subsidies, respectively, to support these initiatives [8] Group 3: Local Economic Development - Hefei has shown significant growth in its consumption sector, with 21 national-level pilot projects approved, accumulating over 1 billion yuan in national funding [10] - Wuhu's retail sales of consumer goods have grown from 189.3 billion yuan in 2020 to 201.8 billion yuan in 2024, with an average annual growth rate of about 7% [13] Group 4: Strategic Goals - Hefei aims to become an "international consumption center city," while Wuhu targets the establishment of a landmark "new product launch center" [3][16] - Both cities plan to attract high-profile domestic and international brands to set up flagship stores and host high-end launch events [16] Group 5: Innovation in Consumption Scenarios - Hefei plans to develop new cultural facilities and immersive experiences, while Wuhu will leverage digital technology to create new tourism consumption scenarios [17][18] - The focus will also be on revitalizing traditional brands and creating themed experiences to enhance consumer engagement [20]

为深化农工商文旅体健融合，2025年12月31日，省商务厅会同工信、农业农村、文旅、卫生健康、 市场监管等8部门，结合冬春时令消费特点与元旦、春节节庆消费热潮，聚焦8个重点领域，启动2026年 新春消费季152场重点活动，着力培育消费新业态新模式新场景。 "1月1日0时，按照'按月均衡使用、全年平稳实施'原则，全省同步启动提质增效实施2026年消费品 以旧换新工作。1日至3日，全省家电、数码和智能购新累计2.38万件，带动消费1.11亿元。"省商务厅相 关负责人介绍。（记者：肖倩 见习记者：柯雁清） 1月4日，记者从省商务厅获悉：根据全省餐饮、零售样本监测数据显示，元旦当天，餐饮企业收入 同比增长19.2%，堂食、外卖收入同比分别增长17.9%、23.8%，零售企业销售额增长3.7%。 元旦假期，全省举办重点促销活动73场，进一步扩大优质消费品和服务供给，丰富城乡节日消费市 场。西安组织大型商超开展品牌折扣、满减抽奖等促销活动；榆林推出超值优惠券及服装满减活动；宝 鸡推出冬季"票根经济"电商直播助企、冰雪温泉旅游等重点促销活动，打造吃住行游购娱全链条；咸阳 举办非遗美食集市、传统戏剧等展演，市井烟火与现代艺术 ...

Core Insights - The Ministry of Commerce and the Ministry of Finance have issued a notice to conduct pilot projects for new consumption formats, models, and scenarios in 50 cities nationwide, with Fuzhou being selected and receiving central government funding [1] Group 1: Fuzhou's Consumption Development - Fuzhou is leveraging its resources as a historical cultural city and coastal city to explore new consumption formats and models, aiming to integrate commerce, culture, tourism, sports, and health [2] - The city anticipates that three national-level night cultural tourism consumption clusters will attract over 50 million visitors by 2024, with popular attractions including "Most Memorable Shipbuilding," Yantai Mountain, and Guling [2] - Fuzhou is enhancing its public consumption brands like "Hui Ju Rong Cheng" and "Fuzhou You Li," which help local specialties expand sales [2] Group 2: Innovation and Economic Growth - The city is promoting the transformation of 85% of its time-honored brands to online platforms, with cultural products like Lin Zexu, Shipbuilding Culture, Jasmine Tea, and Buddha Jumps Over the Wall gaining popularity [2] - The "Three Hairpins" cultural symbol has evolved into a trending national IP with over 1.5 billion views, becoming a new engine for consumption growth [2] - Fuzhou has hosted China's largest cross-border e-commerce trade fair and established the first metaverse commercial consumption district, "Minjiang Heart," while introducing over 600 first stores [2] Group 3: Pilot Project Implementation - The Fuzhou Municipal Bureau of Commerce has announced the collection of projects for the pilot city construction of new consumption formats and has initiated training and policy briefings, marking the official implementation phase of the pilot work [3] - During the pilot period, Fuzhou will focus on building projects with strong consumption stimulation effects and innovative characteristics, enhancing the service system for first-release economies, and promoting high-quality consumption resources [3] - The city aims to cultivate new consumption growth points to support high-quality economic development [3]

作为苏州中心城区，姑苏区自古商贾云集、商贸繁荣。焕新亮相的红蚂蚁科技家居文创园，正是姑 苏区古城保护更新、消费场景焕新的生动实践。红蚂蚁科技家居文创园前身是苏州第一电子仪器厂的老 旧厂房。改造更新后，文创园总建筑面积达20000平方米，整合了五大主题展馆、五大服务中心、红蚂 蚁设计研究院及全球建材甄选MALL，是一处融合科技、家居、文创三大元素的产业新地标。 当天，红蚂蚁青年社区也揭牌启用。社区为年轻一代提供了集博物、文化、设计、选材、工艺、家 居、新零售与美学生活体验于一体的综合性阵地，未来将打造成姑苏青年向往、热爱的品质生活新地 标。 姑苏区坚持内需主导，紧抓苏州入选消费新业态新模式新场景试点城市契机，坚持商品消费与服务 消费双轮驱动，为市民游客提供更多优质商业供给。据姑苏区经济和科技局相关负责人介绍，当天启幕 的"购在姑苏·暖冬消费季"活动，从即日起将持续至正月十五元宵节，将推出展演类、促销类、冰雪 类、体验类、市集类等五大类70多场次主题活动。姑苏区将联动各大商圈街区、商贸企业开展"福马开 市年货集""十全夜未央"等系列活动。 新年伊始，昨天（1月1日），"三新"消费 Yi路生花——姑苏区"购在姑苏· ...

贵阳市商务局党委书记、局长佘念。 同时，贵阳将积极推动城市优质资源与知名IP的跨界融合。整合"爽爽贵阳"、路边音乐会、夏季演艺之都、夏赛 夏训之城等特色城市IP资源，通过沉浸式空间打造、流量转化、产品创新等方式，孵化培育"爽爽贵阳+""路边音 乐会+""贵马+""中国数谷+"等"贵阳好物"品牌矩阵，打造区域性跨界联名品牌孵化与推广中心。 12月29日，贵州省商务厅举行2026年全省重点促消费活动专题吹风会。会上宣布，贵阳市已成功入选国家消费新 业态新模式新场景试点城市。 据悉，贵阳市将试点为契机，聚焦本地特色优势，探索多元融合消费场景培育、首发经济服务体系建设及知名IP 跨界联名品牌打造，着力贡献促消费改革的"贵阳经验"，激发经济增长持久动力。 吹风会现场。 吹风会上，贵阳市商务局党委书记、局长佘念介绍了试点建设的主要举措。她表示，贵阳市将依托"爽爽贵阳"城 市品牌、"六爽"体验、"五个文化"底蕴及区域消费中心优势，重点培育街区、美食、夜间、演艺、赛事、山地、 亲水、乡村、数字等九大类融合消费场景，引领消费需求升级，形成良性循环。 在培育本土消费品牌方面，贵阳将立足"六贵"(贵绣、贵银、贵酒、贵茶、贵果、贵药 ...

Group 1 - Guizhou Province has been selected as a national pilot city for new consumption formats, receiving 300 million yuan in funding to innovate consumption models and cultivate new growth points [1][2] - The pilot program will focus on three main directions: creating diverse consumption scenarios, establishing a first-release economic service system, and promoting cross-industry collaborations [1][2] - The city aims to develop nine types of integrated consumption scenarios, including street, food, nightlife, performance, sports, mountain, water, rural, and digital experiences, leveraging its unique cultural and regional advantages [1][2] Group 2 - The initiative will also emphasize the establishment of a first-release economic service system, promoting local brands that reflect Guizhou's cultural characteristics, such as "Qian goods" and "Gui products" [2] - A total of 54 pilot projects have been identified, with an estimated total investment of approximately 3.4 billion yuan, aimed at market-oriented and consumer-facing developments [3]

下一步，市商务局、市财政局将会同有关部门和各区，用好用足中央资金支持政策，完善实施方案，做 好政策解读，实施一批拉动效果好、示范引领性强、创新性突出的消费项目，不断激活服务消费，扩大 入境消费，盘活存量资源，加强优质项目招商引资，有效提升天津市消费能级，加快构建"大消费"格 局、建设国际消费中心城市。 央广网天津12月27日消息（记者周思杨）记者从天津市商务局获悉，在商务部、财政部近日公布的"消 费新业态新模式新场景试点"和"国际化消费环境建设试点"名单中，天津市双双入围，获得中央财政资 金支持。两项消费领域中央资金均为对市场主体的补助，实施期限为两年，重点支持创新多元化服务消 费场景、推动优质消费资源与知名IP跨界联名、发展首发经济，以及丰富高品质消费供给、创新国际化 多元化消费场景、提升国际化服务水平。 ...

据介绍，沈阳支持健全首发经济服务体系，支持打造一批首发中心、首发经济集聚区，在重点商圈商 街、创意园区、文化场所等打造多层次的新品发布平台载体。支持具有引领性的国内外品牌开设高能级 首店、旗舰店、概念店，并推动首店向总店、总部提升发展。 同时，沈阳将打造一批商旅文体健融合的消费新场景。推动形成服务消费集聚区，支持重点商圈商街、 文旅集聚区、传统购物型商超、废旧工业厂区向多元消费场景升级，拓展增加文化时尚、健康体育、艺 术展览、主题社交、休闲娱乐等服务消费功能，推动重点赛事活动及演出"进商圈、进街区、进景区"。 发展夜间经济，打造夜间文化和旅游消费集聚区。支持外贸优品展销中心、特色购物中心或购物区、外 贸优品品牌集聚的特色商业街优化升级，推广自主品牌+直供直销，打造具有特色和吸引力的消费场 景。 12月25日，消费新业态新模式新场景政策申报工作动员会在沈阳举行。沈阳市商务局 供图 会议强调，要以扩大优质消费供给为核心，以创新消费场景载体为抓手，以激发市场主体活力为关键， 从严从实培育优质试点项目，确保政策举措落地见效。 依托互联网数字娱乐平台和知识产权(IP)孵化平台，沈阳将打通设计、开发、生产、营销、推广全产 ...