他指出，2026年，商务部将持续推动扩大服务消费、促进服务消费高质量发展。一方面，优化供给，坚 持"对外开放、对内放开"，扩大服务业高水平开放，深化云计算、生物技术、外商独资医院等领域开放 试点，引导外资投向服务消费领域，丰富高质量、多元化的服务供给；同时清理不符合市场规律、阻碍 消费升级的服务消费领域不合理的限制措施，减少隐形壁垒。 另一方面，培育新增长点，加力培育交通服务、家政服务、网络视听服务、旅居服务、汽车后市场服 务、入境消费等服务消费新的增长点。此外，还将加力推进消费新业态新模式新场景试点建设，促进商 旅文体健融合发展，打造一批带动面广、显示度高的消费新场景。 编辑：徐芸茜 1月26日，国新办就2025年商务工作及运行情况举行新闻发布会。会上，商务部副部长鄢东介绍，2025 年全年社会消费品零售总额首次突破50万亿元，达到50.1万亿元，增长3.7%，消费对经济增长的贡献率 达到52%，提高了5个百分点。 其中，服务消费零售额同比增长5.5%，居民人均服务性消费支出同比增长4.5%，占居民人均消费支出 的比重为46.1%。文体休闲、通讯信息、旅游咨询租赁、交通出行等服务零售额保持两位数增长。居民 ...

Core Viewpoint - The Beijing government emphasizes boosting consumption as a key task to enhance domestic demand, with specific measures outlined in the government work report [1] Group 1: Support for "Three New" Pilot Policies - The focus is on establishing a comprehensive service system for first-release economy, including support for first-release centers and brand flagship stores [2] - Innovation in diverse service consumption scenarios is encouraged, promoting new consumption formats and activities in commercial areas, streets, and tourist spots [2] - Collaboration with quality consumption resources and well-known IPs is supported, including the establishment of IP-themed stores and the creation of "AI + consumption" zones [2] Group 2: Support for "Internationalization" Pilot Policies - Enhancements in high-quality consumption supply are prioritized, including the development of international consumption clusters and tax refund services [3] - Optimization of foreign payment services is supported, including the introduction of foreign card POS machines and innovations in payment services [4] - Improvement of international service levels is encouraged, with a focus on multilingual signage and facilities in key commercial and tourist areas [4]

Core Viewpoint - The 2026 Shaanxi Spring Festival Goods Fair aims to create a one-stop shopping and immersive experience for citizens and tourists, promoting consumption and enhancing the local economy through various activities and initiatives [2][4]. Group 1: Event Overview - The fair is themed "Buy in China · Bright Life in Shaanxi" and officially launched on January 24, 2026, at the Xi'an Datang West Market [2]. - The event will feature over 500 key consumption promotion activities organized by the Shaanxi Provincial Department of Commerce and local authorities [2]. Group 2: Activity Series - The fair includes five major activity series that cater to diverse consumer needs, enhancing the festive atmosphere and convenience of shopping [2][4]. - The Spring Purchasing Series will connect shopping districts, supermarkets, and markets across the province, offering discounts, group purchases, and cultural interactions like writing Spring Festival couplets [4]. - The Spring Experience Series will leverage local cultural and tourism resources, integrating dining, accommodation, and travel, and featuring folk performances and intangible cultural heritage markets [4]. - The Spring Renewal Series focuses on large-scale consumption, promoting "old for new" exchanges with subsidies and financial support to encourage green consumption [4]. - The Spring Dining Series will highlight traditional foods and offer online reservations and semi-finished product sales, including a special area for intangible cultural heritage cuisine [4]. - The Spring Sports Series will capitalize on winter sports trends, offering activities for all ages, including skiing and related events to promote health and wellness [4]. Group 3: Strategic Goals - The fair emphasizes synchronized efforts across provinces, cities, and counties, integrating government, banking, and enterprises, while blending online and offline experiences [6]. - It focuses on eight key areas: consumer benefits, cultural tourism, new consumption, local flavors, winter sports, agricultural support, online discounts, and consumer vouchers [6]. - The goal is to organize over 150 key activities during the Spring Consumption Season to enhance product and service offerings, improve consumer experiences, and meet diverse consumer demands [6].

Core Viewpoint - The National Development and Reform Commission (NDRC) aims to further eliminate unreasonable restrictions in the consumption sector and establish management methods that adapt to new consumption formats, accelerating the cultivation of new consumption growth points [1][2]. Group 1: Reform and Policy Coordination - The macro policy focuses on counter-cyclical adjustments to stabilize the economy, while reform measures aim to streamline systems and enhance internal motivation [1]. - There will be a continued implementation of a more proactive fiscal policy and moderately loose monetary policy, enhancing the efficiency of policy execution and integrating existing and new policies for better counter-cyclical and cross-cyclical adjustments [1]. - The coordination between reform and consumption investment policies will involve relaxing access and optimizing regulation to eliminate unreasonable restrictions in the consumption sector [1]. Group 2: Industry and Innovation Policy Coordination - Industry policies will focus on quality supervision and standard guidance to promote industrial upgrading, while also ensuring a unified national market and regulating local government economic promotion behaviors [2]. - The development of new productive forces requires corresponding new production relationships and institutional supply, emphasizing the need for coordinated reforms in market access and resource allocation [2]. - The concept of "scenes" as a new policy tool will be utilized to validate both technical products and business models, with support for pilot projects in suitable regions [2].

Core Insights - The Zhejiang Provincial Political Consultative Conference received a total of 897 proposals, with 769 officially registered for review, indicating high engagement and quality awareness among proposers [1][2]. Group 1: Proposal Overview - The proposals focus on various themes including innovation in Zhejiang, transformation of consumption, modernization of governance systems, cultural development, and high-quality urban-rural integration driven by the "Ten Million Project" [1]. - Economic construction proposals accounted for 321, representing 41.7% of the total; social construction proposals were 297, making up 38.6%; cultural construction had 76 proposals at 9.9%; political construction had 37 at 4.8%; and ecological civilization had 38 at 5.0% [1]. Group 2: Proposal Content - The proposals cover a wide range of topics such as enhancing the international influence of open-source AI communities, expanding new consumption formats, promoting cultural exports, establishing a high-quality youth employment support system, and creating a dual control system for carbon emissions [1].

Group 1 - Chaoyang District plans to expand and upgrade commodity consumption by 2026, introducing new business formats and pilot projects in commercial spaces like Blue Island Building and World Trade Center [1][2] - The World Trade Center's sky screen, built in 2006 at a cost of 250 million yuan, will be transformed into a landmark of commercial aesthetics in Beijing's CBD, integrating more artistic and cultural elements [1] - The ongoing urban renewal project on Chaoyang Outer Street will enhance public spaces and upgrade Blue Island Building, which will feature a "super release center" in collaboration with Maoyan Movies [2] Group 2 - The area will benefit from the intersection of multiple subway lines, creating a transportation hub that will attract a youthful demographic and invigorate the local economy [2] - Chaoyang District aims to create an international and convenient consumption environment, expanding tax refund stores and "buy and return" shopping areas to stimulate commercial activity [2] - The district will support innovative business practices within regulatory boundaries to enhance the overall commercial atmosphere and establish a globally influential consumption city [2]

Group 1 - The core viewpoint of the article highlights that Guiyang has been selected as a pilot city for new consumption formats, models, and scenarios, aiming to innovate and promote diverse consumption experiences by 2026 [1] - Guiyang will focus on three main pilot directions: innovative multi-dimensional consumption scenarios, establishing a comprehensive first-release economic service system, and promoting cross-industry collaborations with IP brands [1][2] - The initiative aims to create a replicable "Guiyang experience" that can be promoted in other regions, enhancing the local economy and consumer engagement [1] Group 2 - The strategy includes cultivating nine types of multi-dimensional consumption scenarios such as street markets, food, nightlife, performances, sports events, mountain activities, water-related experiences, rural tourism, and digital consumption [1] - Guiyang plans to establish a robust first-release economic service system by leveraging local cultural products and integrating industry chains to create new consumer brands that reflect regional characteristics [2] - The city will also focus on fostering collaborations between quality consumer resources and well-known IP brands, aiming to create impactful cross-industry brand incubators and innovation centers [2]

Group 1 - The "New Consumption Season" event in Qingdao aims to stimulate market vitality and promote consumption, with over 1.1 billion yuan in consumer vouchers distributed throughout the first quarter [1] - Qingdao has been selected as a pilot city for "new consumption formats, new models, and new scenarios," as well as for "international consumption environment construction," which will drive the city's consumption promotion efforts [1][2] - The event will feature over 300 diverse promotional activities, including street festivals and New Year markets, to enhance consumer engagement [1] Group 2 - In 2026, Qingdao will focus on building an international consumption center city by implementing specific actions to boost consumption, including expanding goods and service consumption, fostering new consumption types, and enhancing unique consumption hubs [2] - The city will leverage the "double pilot" initiative and a combination of policies and activities to create a consumer-friendly environment that integrates online and offline experiences [2] - Qingdao has recognized 79 local time-honored brands, forming a three-tiered system with 23 national and 21 Shandong time-honored brands to promote heritage and innovation [2] Group 3 - The event features an "Old Brands New National Trend" exhibition area, showcasing Qingdao's time-honored brands and their innovative products, such as a collaboration between Qingdao Beverage Group and a local tea brand [3] - New products like the "first hot cola of winter" and limited edition gourmet items have gained popularity among citizens and tourists, highlighting the blend of tradition and modernity in Qingdao's consumption landscape [3]

Group 1 - The "New Consumption Season" event in Qingdao aims to stimulate market vitality and respond to public demand for a better life by distributing over 1.1 billion yuan in consumer vouchers throughout the first quarter [1] - Qingdao has been selected as a pilot city for "new consumption formats, new models, and new scenarios," as well as for "international consumption environment construction," which will drive the city's consumption promotion efforts [1][2] - The event will feature over 300 diverse promotional activities, including street festivals and New Year goods fairs, to enhance consumer engagement [1] Group 2 - In 2026, Qingdao will focus on building an international consumption center city by implementing actions to boost consumption, including expanding goods and service consumption, fostering new consumption types, and enhancing specialty consumption areas [2] - The city will leverage the "double pilot" initiative and a combination of policies and activities to create a consumer destination that appeals to both locals and visitors [2] - Qingdao has recognized 79 local time-honored brands, forming a three-tiered system with 23 national and 21 provincial time-honored brands to promote heritage and innovation [2] Group 3 - The event features an "Old Brands New Trends" exhibition area, showcasing local time-honored brands and their innovative products, such as a collaboration between Qingdao Beverage Group and a local tea brand to create a unique beverage [3] - The introduction of limited-edition food items, like the black pepper pork chop burger from a time-honored brand, has garnered significant attention from citizens and tourists [3]

Group 1: Core Insights - Xi'an has been selected as a pilot city for "new consumption formats, new models, and new scenarios" and "international consumption environment construction," making it the only city in Northwest China to receive both designations [1] - The city has also been recognized as one of the first "national retail innovation and enhancement pilot cities" in 2025, further solidifying its status in the consumption sector [1] Group 2: Tax Refund and Duty-Free Shopping - The first city duty-free shop in Northwest China opened in Xi'an, allowing travelers to enjoy "in-city shopping and port pickup" services [3] - Since the introduction of the "immediate refund" policy in 2025, Xi'an's tax refund sales have reached 800,000 yuan, with tax refunds exceeding 70,000 yuan [3] - By the end of last year, there were over 160 tax refund stores in Xi'an, marking a 331% year-on-year increase [3] Group 3: Service Industry Pilot Tasks - The Ministry of Commerce has issued a comprehensive pilot task document for nine cities, including Xi'an, to accelerate the opening of the service industry [4][6] - The pilot tasks focus on three main areas: effective promotion of pilot work, encouraging differentiated exploration based on local advantages, and strengthening organizational implementation [6] Group 4: Specific Areas of Focus - In telecommunications, tasks include removing foreign investment restrictions in app stores and internet access services, and promoting new business models in data processing [7] - In healthcare, support for foreign doctors to open clinics and the establishment of foreign-funded nursing schools is encouraged [7] - In finance, the development of international factoring and green bond rating services is promoted [7] Group 5: Transportation and Talent Mobility - Support for cross-border transportation initiatives and the establishment of a "green channel" for cross-border bus services is included [8] - Measures to facilitate the entry and stay of foreign talent, including visa conveniences for foreign management and technical personnel, are outlined [9] Group 6: Future Development and Innovation - Xi'an is encouraged to conduct pilot reforms in railway consignment rights and to strengthen its role as a national technology innovation center [12] - The city aims to enhance domestic and international innovation cooperation and attract various innovation resources [12]