Group 1 - The 2025 China International Service Trade Fair highlighted the importance of human resources in supporting Chinese enterprises' international expansion, with the launch of the "Beijing International Occupational Qualification Recognition Directory (2025 Edition)" expanding to 163 items [2][4] - The Ministry of Commerce, National Bureau of Statistics, and State Administration of Foreign Exchange reported that China's outward direct investment flow reached $192.2 billion in 2024, marking an 8.4% increase from the previous year, with overseas enterprises covering over 80% of global countries and regions [2] - The establishment of the first batch of 12 Chinese-funded international human resources service liaison stations across 11 countries and regions aims to facilitate the internationalization of human resources services for Chinese enterprises [4] Group 2 - The conference emphasized the need for talent in the context of increasing internationalization of Chinese enterprises, launching collaborative projects in education, technology, and talent development [3] - A cross-border human resources service alliance was initiated, specifically the China-Indonesia cross-border human resources service alliance, to enhance cooperation in talent exchange [3] - The "Beijing New Quality Productivity Human Resources Development Directory (2025 Edition)" was released, rating the scarcity of key industry occupations and introducing guidelines for technical skill talent evaluation [4]

Group 1 - The 2025 China International Service Trade Fair (CIFTIS) is a platform for resource integration, with a focus on the importance of talent in supporting Chinese enterprises' international expansion [2][3] - The Beijing Municipal Human Resources and Social Security Bureau released the "Beijing International Occupational Qualification Recognition Directory (2025 Edition)," expanding the total to 163 items, emphasizing the recognition of qualifications in key sectors like information technology and finance [2][4] - The first batch of 12 Chinese-funded international human resources service liaison stations was launched, covering 11 countries and regions, aimed at facilitating overseas expansion and bridging talent exchange [4] Group 2 - In 2024, China's outward direct investment flow reached $192.2 billion, an increase of 8.4% from the previous year, with overseas enterprises covering over 80% of global countries and regions [2] - By the end of 2024, Chinese investors had established 52,000 overseas enterprises in 190 countries, with 19,000 in Belt and Road Initiative countries, indicating strong international engagement [2] - The annual reinvestment from overseas enterprises was $77.89 billion, accounting for 40.5% of the total flow, with 70% of these enterprises either profitable or breaking even [2]

9月12日，在2025年中国际服务贸易交易会期间，香港贸易发展局华北东北首席代表陈嘉贤和用友软件 (香港)有限公司董事总经理李浩做客新京报千龙网访谈间，通过分享经验和北京服务通过香港平台走向 全球的故事，讲述"服务贸易"如何促进企业出海。 ...

Group 1: Brand Going Global - The transformation of brand export from OEM to independent brands is highlighted, with a focus on building a global brand value system [2] - Anta Sports has successfully transitioned from "Made in China" to "Created in China," achieving a revenue of 62.36 billion yuan in 2023, with over 40% contributed by the FILA brand [2] - Perfect Diary's localized marketing strategy in Southeast Asia, including tailored product lines and collaborations with local KOLs, has led to significant market presence [2] Group 2: Digital Marketing Localization - The importance of localized digital marketing strategies is emphasized, with different preferred platforms in various regions, such as Amazon in North America and Shopee in Southeast Asia [3] - Companies face challenges like IP address restrictions in cross-border digital marketing, and services like IPFLY provide stable overseas IP resources to enhance marketing effectiveness [3] Group 3: Cultural Going Global - Cultural export is crucial for emotional connections with global consumers, exemplified by Pop Mart's success in creating universally appealing IP characters, achieving overseas revenue of 1.066 billion yuan in 2023, a 134.9% increase [5] - The integration of traditional Chinese culture with modern trends, as seen in Li Ning's "Wudao" series at Paris Fashion Week, showcases a confident cultural expression [5] Group 4: Storytelling in Content Marketing - High-quality consumer brands need to use storytelling to convey brand values, with Xiaomi's success in India attributed to its relatable brand narrative [6] - Huaxizi's marketing strategy, showcasing traditional Chinese craftsmanship through engaging video content, has garnered over 20 million views [6] Group 5: Service Going Global - The establishment of a global service system is a significant challenge, with Haier's localized operations in various markets serving as a model [7] - SHEIN's success is linked to its robust supply chain and customer service, including local warehouses for quick delivery and multilingual support [7] Group 6: Digital Service Innovation - The need for digital technology to enhance service efficiency and quality in cross-border e-commerce is highlighted, with intelligent order management systems being essential for handling diverse international requirements [9] - IPFLY's dynamic residential proxy services facilitate market research and service optimization across over 190 countries [9] Group 7: Three-Dimensional Integration - The interdependence of brand, culture, and service in global strategies is illustrated by Miniso's model of "Japanese design, Chinese manufacturing, global sales," with over 5,400 stores worldwide by the end of 2023 [10] - Maintaining strategic consistency while adapting to local market characteristics is crucial for success in global markets [10] Group 8: Conclusion - The journey of high-quality consumer brands going global is a systematic process, with brand, culture, and service working together to enhance global competitiveness [12] - The future looks promising for Chinese high-quality consumer brands as they leverage digital technology and evolving global markets to create comprehensive export strategies [12]

Core Viewpoint - The 2025 Qatar International Consumer Technology Exhibition is a significant opportunity for Chinese companies to showcase innovations and expand into international markets, particularly in the Middle East [4][8][22]. Group 1: Event Overview - The Qatar International Consumer Technology Exhibition will take place from December 11-15, 2025, at the DECC Exhibition Center in Doha, marking Qatar's first international trade exhibition focused on consumer technology and innovation [8][9]. - The exhibition is expected to cover over 13,000 square meters, featuring more than 200 exhibitors and attracting over 30,000 professional visitors [8][9]. Group 2: Market Opportunities - Qatar is emerging as a key gateway in the Gulf region, showing strong development in smart cities, renewable energy, and data infrastructure [4]. - The event provides a platform for Chinese enterprises to connect with local and international buyers, including major companies like Vodafone and Carrefour, facilitating high-quality market expansion in the Middle East [9][22]. Group 3: Support and Training Initiatives - The Shanghai Songjiang District has launched the "Sailing Cloud" outbound training program, which has completed four large training sessions, attracting nearly 1,000 participating companies and over 20,000 online viewers [6][19]. - The district's business development center has implemented effective policies to achieve counter-cyclical growth in import and export data despite challenging international trade conditions [6]. Group 4: Strategic Insights - Experts highlighted three key advantages for Chinese brands in the Middle East: technological innovation in areas like AI and renewable energy, deep localization of products and operations, and alignment with regional economic diversification strategies [17]. - Recommendations for companies include building brand trust through genuine value, leveraging online channels for growth, and continuously optimizing product offerings to meet competitive market demands [17].

Group 1 - The Chen Xianggui Group has expanded from a street noodle shop in Shanghai to 300 stores globally within ten years, including its first overseas store in Berlin [1] - The brand's founder, Jiang Jun, emphasizes the importance of establishing a global headquarters in the Hongqiao Central Business District to facilitate international expansion [1] - The open kitchen design of the noodle shop has attracted local residents, creating a nostalgic atmosphere for Chinese diners [1] Group 2 - The Hongqiao Central Business District serves as a pioneering area for private enterprises to expand internationally, providing comprehensive services such as international trademark registration and business resources [2] - The Madrid international trademark registration system, managed by WIPO, helps companies protect their trademarks in multiple countries, reducing costs and enhancing competitiveness [2] - The Hongqiao Overseas Development Service Center has established a "1+3+N" support system for internationalization, focusing on the core needs of enterprises and talent [2] Group 3 - The Overseas Development Service Center has received positive feedback for its one-stop services, with over 1,300 overseas fundraising projects and cross-border investment demands recorded [3] - The center has conducted 122 outbound activities this year, attracting over 3,500 participating enterprises and facilitating numerous exchanges [3] - Jiang Jun anticipates that Chen Xianggui will open more than 10 overseas stores by the end of this year, with potential for exponential growth next year [3]

新京报贝壳财经讯（记者陈维城）9月10日至14日，2025年中国国际服务贸易交易会（服贸会）举行， 作为以人力资源服务为核心主业的中央企业，中智集团董事长卜玉龙表示，将以本届服贸会为战略平 台，持续深化AI技术在人力资本全生命周期的应用，依托央企"国家队"的资源整合与生态构建能力，推 动人力资源服务与千行百业深度融合。 编辑 岳彩周 校对 穆祥桐 人才是企业穿越周期的核心韧性，而人才供需对接不畅是长期困扰企业的难题，如何才能依托"科技 +人力"的创新模式，全面实现人才供需的高效精准对接，让人才价值与岗位需求实现"双向奔赴"？如何 才能以AI技术重塑服务模式，推动行业从人力密集向科技驱动升级？ 中智集团基于自研国产大模型打造的"AI数字人智能招聘面试"，已成功入选国务院国资委首批中央企业 人工智能战略性高价值场景。此外，中智集团打造的心理机器人成为展会一大亮点，该机器人将人工智 能与积极心理学创新深度融合，通过20秒快速互动，即可为参展观众提供即时的情绪价值与心理赋能， 打造开放场合中的"情绪充电站"。 "十五五"期间，企业出海已从被动应对转向主动布局，中智咨询合伙人、数据服务与对标事业部总经理 常江认为，企业 ...

Core Insights - The 25th China International Investment and Trade Fair was held in Xiamen from September 8 to 11, attracting over 120 countries and regions, showcasing the "Shenzhen Outbound e-Station" as a key player in overseas service platforms [1][3] Group 1: Event Overview - The fair is China's only national-level exhibition focused on promoting investment, featuring government agencies, international organizations, multinational companies, and investment institutions [1] - The Guangdong Provincial Department of Commerce recognized the leading exploration of outbound service systems by Qianhai and Shenzhen [3] Group 2: Participation and Collaboration - Shenzhen Outbound e-Station adopted a dual approach of "group exhibition + special promotion," collaborating with 13 cross-industry companies to enhance business interactions and showcase comprehensive service capabilities [5][6] - A special promotion event was held to share practical insights and compliance guidelines for companies looking to expand internationally [6] Group 3: Achievements and Outcomes - Shenzhen Outbound e-Station facilitated significant cooperation outcomes for participating companies, enhancing domestic links and opening international market opportunities [9] - Notable collaborations included Fuzhou Dahua Intelligent Technology connecting with core suppliers, and partnerships formed by Xiamen Yujia Technology with various brands to enhance product offerings [9] Group 4: Customized Services - The platform introduced "one enterprise, one policy" customized services to address specific outbound needs across various sectors, including new energy, forestry, agriculture, and cultural industries [11] Group 5: International Cooperation and Network Expansion - Shenzhen Outbound e-Station is actively expanding international cooperation channels, collaborating with the Greater Bay Area Import and Export Commercial Association to promote comprehensive service platforms [12] - Plans include partnerships with international organizations to facilitate trade and investment opportunities in Europe and Uzbekistan [12] Group 6: Platform Strengths - The platform integrates online and offline services, offering a one-stop government service with 70 public service items and a robust online service website with 15,000 registered users [15] - It focuses on four key stages of outbound planning, preparation, operation, and safety, covering product, investment, and service outbound scenarios [16]

Group 1 - The Korea E-Commerce Fair will take place from September 11 to 13, 2025, in Seoul, featuring three main areas: Korean Electronic Service Platform, Korean K-Life Style, and Product (Source Factory) [1] - The fair serves as a professional business service "think tank" for enterprises, providing comprehensive solutions including platform services, payment systems, logistics, warehousing, packaging design, and precise product selection [3] - The association plays a crucial role in promoting Sino-Korean trade cooperation, having established a long-term partnership with the China Daily Consumer Goods Trade Fair for resource sharing and business matching [3] Group 2 - Yiwu enterprises showcased their strengths at the fair through innovative participation models, with the "Good Merchants, Good Products" exhibition featuring 50 booths and over 100 participating Yiwu companies [5] - A dedicated exhibition hall was created by six leading jewelry manufacturers to present high-quality products and trends, serving as a key platform for Yiwu jewelry brands [6] - The fair is recognized as a significant opportunity for companies to expand into international markets and enhance global brand influence, with the next event scheduled for September 17 to 19, 2026 [6]

Core Insights - The Haidian District has achieved significant milestones in its "Two Zones" construction over the past five years, leading in multiple key metrics within the city [1] - In 2024, Haidian's actual foreign investment reached $1.766 billion, maintaining the top position in the city for seven consecutive years [1] - By August 2025, Haidian had added 2,982 new "Two Zones" projects, with 2,097 projects successfully implemented, both figures ranking first in the city [1] Group 1 - Haidian District has implemented 24 reform measures under the Zhongguancun pilot program, with 21 measures being expanded to the entire Zhongguancun demonstration area or nationwide [1] - The district has formed 98 institutional innovation cases, with 4 cases replicated nationwide and 9 cases replicated citywide [1] - In 2025, Haidian's enterprise benefit policies will be upgraded, with over 10 policy documents released covering industry, finance, and international services [2] Group 2 - The district has introduced measures to enhance international service levels, including the "Sail·Sea Environment" initiative to facilitate outbound enterprises and attract international talent [2] - Future plans include establishing a comprehensive service mechanism for enterprises going abroad, providing tailored services to meet individual needs [2] - Haidian aims to build an international service platform to connect enterprises with embassies and promote collaboration with foreign innovation entities [3] Group 3 - The district will support the establishment of international incubators and enhance international technology transfer services [3] - Haidian plans to host various international conferences and activities, including the Zhongguancun Forum and related events at the Service Trade Fair [3] - Efforts will be made to improve the international development environment and enhance cultural dissemination, including the creation of a multilingual service manual for expatriates [3]