Core Insights - The article emphasizes that going global is no longer an option but a necessity for companies, presenting significant strategic opportunities for growth [1][2] - Chinese companies are facing unprecedented complexities and uncertainties in their international expansion due to geopolitical tensions, trade protectionism, and regulatory challenges [1][3] - AI and cloud computing are becoming essential tools for companies to navigate these challenges and enhance their international competitiveness [2][4] Group 1: AI Empowerment - AI is significantly lowering the barriers for companies to expand internationally, enhancing their competitiveness and facilitating a transition from merely "going out" to "moving up" in the global market [2][3] - Cultural differences, compliance issues, and talent shortages are major challenges for Chinese companies entering foreign markets, which AI can help address [3][4] - AI applications in cross-border e-commerce, such as AI customer service and marketing, have shown to improve conversion rates and customer satisfaction by 1% to 30% [5][6] Group 2: Digital Infrastructure - Companies need a robust digital infrastructure to support their international operations, as traditional IT systems are insufficient for rapid market changes [8][9] - Cloud computing services are highlighted as the best solution for companies looking to expand globally, providing flexibility and scalability [8][9] - Major cloud providers like Alibaba Cloud and Huawei Cloud are enhancing their support for Chinese companies going global, emphasizing the importance of localized services [10]

Group 1 - Shenzhen companies are increasingly exploring emerging markets, with a focus on diversifying their business operations, particularly in the oral care consumer goods sector [1] - Financial institutions in Shenzhen are evolving into resource linking and overseas service stations, providing customized and comprehensive solutions for companies venturing abroad [1][2] - The demand from companies for services related to overseas logistics, market access, compliance, tax policies, cross-border financing, and localization is growing [2][3] Group 2 - Banks are not only facilitating resource matching but are also directly involved in advising companies on their overseas operations, offering both financial and non-financial services [3] - The international market is becoming a significant growth area for Chinese commercial banks, with examples like ICBC Brazil focusing on cross-border settlements and trade financing [3][4] - The use of the Renminbi in international trade is increasing, with over 50% of some Latin American countries starting to adopt it for trade and investment, benefiting Shenzhen's private enterprises [3][4] Group 3 - Shenzhen's cross-border insurance services are expanding to cover the entire process of companies going abroad, with a focus on risk mitigation [5] - Common risks faced by companies include exchange rate fluctuations, geopolitical changes, and buyer defaults, which are often excluded from standard insurance coverage [5] - The "Big Protection" insurance program supports small and medium-sized export enterprises, with 22,000 companies signing up in 2024, facilitating exports worth $90.91 billion, a 27.5% increase [5][6]

Industry Environment - The globalization of e-commerce has entered a new phase, with digital marketing becoming a key weapon for companies going abroad. From 2012 to 2021, China's cross-border e-commerce market grew 5.7 times to 14.2 trillion yuan, becoming a crucial support for stable foreign trade. The core capability for companies going abroad has shifted to digital marketing, with a projected growth rate of 19% in digital marketing [2] - Mobile phone manufacturers are experiencing a new wave of overseas expansion, focusing on the mid-to-high-end market. Brands like Honor, OPPO, and Xiaomi are achieving success in Europe and Southeast Asia through localized operations and ecosystem building. However, they face challenges such as policies, patent issues, and supply chain complexities [3] - Chinese tea brands are accelerating their expansion into the U.S. market, with companies like Luckin Coffee and Nayuki opening new stores and focusing on health-oriented product innovation [6] New Opportunities in Europe - The synchronous lifting of restrictions between China and Europe presents new opportunities for expansion. The European market is witnessing trends of consumption upgrading and green transformation, with 80% of consumers willing to pay a premium for sustainable products. Chinese companies are advised to enhance product quality and adapt to cultural differences [7] Trade Relations and Globalization - A pause in the tariff war has led to a new consensus on globalization. The U.S. has canceled 91% of additional tariffs on China, with a reciprocal response from China. This reduction is expected to alleviate foreign trade pressures in the short term, but the long-term strategy will shift towards regional and global layouts [8] Brand Building and Global Competition - Chinese brands are transitioning from "brand recognition" to "brand building," with a focus on global competition. Companies like Anker and Xiaomi are leveraging platforms like Amazon for efficient market penetration, while AI technology is enhancing advertising returns [9] Autonomous Driving and Technology Export - In the global tech race, China and the U.S. are leading in autonomous driving. Companies like Waymo and RoboTaxi are expanding globally, with RoboTaxi leveraging its experience in complex Chinese road conditions to enhance competitiveness [11] Home Appliance Industry Trends - The Chinese home appliance market is shifting towards high-end products, with major players like Haier and TCL focusing on brand strategies to enhance overseas performance. The industry faces challenges from homogenization, but smart, high-end, and branded products are seen as key drivers for future globalization [12] Smart Cleaning Robots Market - The global market for smart cleaning robots is expected to reach $21.01 billion by 2030, growing at an annual rate of 23.7%. Chinese manufacturers are strong in cost control but need to improve in multi-modal sensing and cloud AI technologies [13] Tea Beverage Market Expansion - Chinese tea brands are rapidly expanding overseas, with the global ready-to-drink beverage market projected to exceed $1.1 trillion by 2028. Companies like Mixue Ice Cream and Nayuki are adopting different strategies to capture market share [14] Automotive Industry Developments - Changan Automobile aims to accelerate its overseas expansion, with a target of 3 million vehicle sales by 2025, including 1 million in new energy vehicles [16] Internationalization of Chinese Baijiu - Moutai is transitioning from product export to brand and cultural internationalization, with overseas revenue expected to reach 5.189 billion yuan in 2024, reflecting a growth of 19.27% [21] E-commerce Trends in Europe - TikTok Shop is rapidly expanding into the European market, with a projected e-commerce market size of $3.96 trillion by 2024. However, sellers must navigate challenges related to product quality and tax compliance [22] AI Industry Growth - Kunlun Wanwei has emerged as a leader in AI exports, achieving a revenue of 1.76 billion yuan in Q1 2025, with 94% of its income coming from overseas. The company is focusing on building an ecosystem around AI applications [25]

Core Viewpoint - The event "China Enterprises Going Global" aims to provide a platform for businesses to discuss strategies and opportunities for international expansion, emphasizing the importance of aligning with national initiatives like the Belt and Road Initiative [3][7][9]. Group 1: Event Overview - The salon was organized by various associations in Guangzhou, including the Guangzhou New Social Class Association and the Yuexiu District New Social Class Association, with support from local government departments [3][5]. - The event gathered over 50 entrepreneurs to explore the strategies and opportunities for enterprises going global [5]. Group 2: Government Support - Zhao Chunrong, Deputy Minister of the Yuexiu District United Front Work Department, highlighted that going global is a crucial step in responding to the Belt and Road Initiative and promoting high-quality regional economic development [7]. - The district committee will continue to support enterprises in their international endeavors by providing comprehensive guidance and services [7]. Group 3: Insights from Leaders - Li Tianzhi, Vice President of the Yuexiu District New Social Class Association, stated that the event serves as a learning and exchange platform for businesses to seize opportunities in globalization [9]. - Luo Huilan, Vice President and Secretary-General, emphasized the need for collaborative efforts to support enterprises in achieving high-quality development in global markets [11]. Group 4: Expert Presentation - Ling Bao, General Manager of Daqi Taxation, delivered a lecture on global strategies for Chinese enterprises, focusing on product output, technology empowerment, and industrial layout [11]. - Ling highlighted the importance of compliance and the need for businesses to adapt to international regulations while pursuing global expansion [13]. Group 5: Future Initiatives - The successful hosting of the salon reinforced the confidence of enterprises in going global, with plans for the Yuexiu District New Social Class Association to deepen the "Enterprise Going Global Alliance" brand [15]. - The association aims to provide comprehensive support and services to help more enterprises shine on the global stage and contribute to high-quality economic development [15].

文｜《好博会》报道组 张奥 【人物】 内蒙古康园蜂产品有限公司 董事长 侯景天 【 TA 说 】 或许， 90 天后局势还会变化，但我不再恐惧。我背后是 40 万蜂农、 1000 多户农户和 众多勤恳的员工，所以这家企业必须坚定出海！ 时间回到两个月前。当接到关税博弈暂停的消息时，侯景天来不及多作感慨，只是有条不紊 地安排着蜂蜜的出口节奏。 今年是他做蜂蜜的第 20 年，最初的生意是由父辈开创的，传到他这里已经是第二代。丰富 的养蜂经验与行业积淀让他认识到，国际动荡形势下，他身后站着的不再是个体，而是一群 兢兢业业的蜂农和勤恳的员工们。据他了解，今年以来身边有些企业逐渐调整策略，将目光 聚焦国内。 但侯景天却不这样认为。他坚信，纵使"风暴"再大，困难再多，"也一定要走出去，只有这 样才能让行业真正地进入良性循环。" "死磕"国际标准 另外， 康园蜂业 还 分别在内蒙古、陕西、青海、广西、黑龙江等地建立了原料基地，涉 及蜂群数量超过40万群，与养蜂农户之间建立了稳定的共生型供需关系。 坚定向外走"不设限" 不过，随着国际形势的动荡，侯景天身边已经有一些企业感受到了质量不好把控的风险，从 而砍掉了出口。另一方面， ...

【人物】内蒙古康园蜂产品有限公司董事长 侯景天 【TA说】或许，90天后局势还会变化，但我不再恐惧。我背后是40万蜂农、1000多户农户和众多勤恳 的员工，所以这家企业必须坚定出海！ 时间回到两个月前。当接到关税博弈暂停的消息时，侯景天来不及多作感慨，只是有条不紊地安排着蜂 蜜的出口节奏。 今年是他做蜂蜜的第20年，最初的生意是由父辈开创的，传到他这里已经是第二代。丰富的养蜂经验与 行业积淀让他认识到，国际动荡形势下，他身后站着的不再是个体，而是一群兢兢业业的蜂农和勤恳的 员工们。据他了解，今年以来身边有些企业逐渐调整策略，将目光聚焦国内。 但侯景天却不这样认为。他坚信，纵使"风暴"再大，困难再多，"也一定要走出去，只有这样才能让行 业真正地进入良性循环。" "死磕"国际标准 蜂蜜是一门"笨"生意，从生产、经营到科研容不得马虎，这也是康园蜂业能成长为全国蜂产品行业龙头 企业的秘诀之一。目前，这家公司每年能对外出口超1000吨蜂蜜原料，主要面向日本、韩国、新加坡等 发达国家。 侯景天谈到做这类国家生意的难点在于：原材料检测极其苛刻，尤其是农药物残留方面往往要经过多轮 检测，才有机会入关。 文|《好博会》报道组 ...

据悉，罗湖区企业出海服务平台于2025年1月正式挂牌成立，整合政府、企业、商协会、智库及研究机 构等境内外服务资源，为企业提供政策咨询、市场对接、风险防范、政策分享、市场分析、需求响应、 合规支持等企业出海全链条服务。 当前，深圳民营企业在拉美市场已取得显著成果：比亚迪巴西工厂覆盖百余城市，华为布局5G网络， 大疆无人机占据全球消费级市场70%份额。未来，深圳将依托产业链优势及跨境金融试点政策，持续优 化海外服务网络，推动更多"深圳智造"扎根拉美。 （作者：深圳特区报记者 张铭 文/图） 5月28日，深圳助力民营企业拓展国际市场服务供需对接活动（拉丁美洲专场）举行。本次活动由深圳 市发展和改革委员会主办、罗湖区发展和改革局承办，通过主题分享、圆桌交流等形式，深度解读"一 带一路"拉美市场，吸引了80余家深圳民营企业及多家专业服务机构参与，共同探讨拉美市场机遇与挑 战，助力企业高效开拓海外市场。 在当日的主题分享环节中，多家专业服务机构聚焦拉美市场分享了经验，其中包括墨西哥优惠政策及建 厂流程、供应链合规与重构、巴西金融政策及定制化跨境金融服务方案等。 除此之外，企业与政府部门、服务机构进行了圆桌交流，围绕拉美 ...

Core Insights - The seminar focused on expanding into the Brazilian market and leveraging Macau's bilingual talent and financial services to assist companies in entering Portuguese-speaking countries [1][3][6] Group 1: Seminar Overview - The fifth session of the "Cooperation Zone Sino-Portuguese Economic and Trade Service Enterprises Exchange Seminar" was held, attracting 44 entrepreneurs over three days [3][4] - A total of five seminars have been conducted since the project's inception, involving 239 companies and 280 representatives, with 11 experts providing insights on various relevant fields [4][6] Group 2: Market Opportunities - The seminar aimed to help businesses capture the latest policies and dynamics in Portuguese-speaking countries, particularly Brazil, and develop actionable market entry strategies [6][11] - The Brazilian market is driven by three factors: a young population, lagging digital infrastructure, and open policies, presenting significant opportunities for Chinese companies [11] Group 3: Practical Insights - Gree International Trade's Vice President shared practical experiences in expanding into Portuguese-speaking markets, emphasizing Macau's advantages [8] - Participants received in-depth training on Brazil's macro market analysis, company registration, and cross-border taxation, enhancing their confidence in operating in Brazil [8][13] Group 4: Legal and Compliance Considerations - Legal experts highlighted the complexities of Brazil's tax system, advising companies to understand local tax regulations before investing [10][13] - The seminar included a presentation from the International Tax Management Department of the National Taxation Administration, focusing on Brazil's tax system [13] Group 5: Future Initiatives - The seminar series will continue monthly, with the next session scheduled for June 24-26, aimed at fostering Sino-Portuguese economic cooperation [16] - The cooperation zone will enhance policies and services to facilitate investment approvals and improve the ease of doing business with Portuguese-speaking countries [16]

区商务局深耕重点市场，着力破解企业出海过程中的痛点难点，在本次巴西专场特别邀请对开拓巴西市 场有丰富经验的企业代表深度解析《巴西市场机遇与挑战分析》《出海巴西经验分享》等，逐一分析巴 西市场的优势和劣势，详细介绍其电商规模、消费习惯、当地政策、本地化策略等，并分享巴西市场开 拓平台，为广大有意向开拓巴西市场的辖区企业分享全链条的信息参考与实践经验，以点带面，提升辖 区企业国际化战略布局的精准度和实操力。 还特别邀请保险公司讲解《如何利用出口信用保险解决企业出海巴西风险》，为外贸企业分享出口信保 保单保障、理赔案例、国别风险等信息，并提供风险化解方案，帮助外贸企业提前防范海外经营风险。 南都讯记者张小玲5月28日，由区商务局主办，龙华区产业出海联盟协办的"扬帆出海.链动全球"宣讲会 ——龙华区产业出海联盟巴西专场圆满落幕，携手辖区外贸企业以"政策助力、精准赋能、生态共建"为 主线，大力开拓非美市场，共商出海新路径，共谋合作新篇章。 此外，企业单打独斗出海难以平稳经营，集政府之力、聚市场之能、借专业之智有助于企业增强国际竞 争力。区商务局汇聚专业力量，构建多元合作生态，为企业提供更具韧性的出海保障和更具深度的合作 ...

Group 1 - On May 27, two significant events occurred in the agricultural and animal husbandry industry: Muyuan Foods submitted its IPO application for the Hong Kong stock market, and New Hope's chairman Liu Chang mentioned the "going overseas" strategy for feed [2][3] - Muyuan Foods aims to expand its international presence through its IPO, with plans to establish localized R&D centers and production bases in markets with high growth potential [3][4] - New Hope's international strategy includes not only the upstream feed industry but also other supporting aspects of the supply chain, with plans to expand its production capacity in Indonesia and other Southeast Asian countries [6][7] Group 2 - Muyuan Foods is the world's largest pig farming company by production capacity and has seen its global market share increase from 2.6% in 2021 to 5.6% in 2024 [3][4] - The company plans to use funds raised from its IPO to further its international strategy, enhance R&D, and improve operational efficiency [4] - New Hope's overseas revenue reached 20.03 billion yuan in 2024, accounting for 19.44% of its total revenue, making it the highest overseas revenue in the pig farming industry [8]