（来源：上观新闻） 今天，#三亚先行赔付订民宿被毁约旅客#登上热搜；反观，有的城市酒店涨幅超350%。如何平衡消费 者权益与市场活力，是网红城市走向长红的必答题。 面对假日经济契机，各方要跳出"赚一把算一把"的短视思维，将柔性引导与刚性执法结合，价格报备与 动态监测衔接，事后赔付与事前规制并重。 法治是最好的营商环境，诚信是最硬的流通货币。让守约者获益、违约者担责，让价格回归价值、消费 者舒心，"流量"才能切实转换为高质量发展的"增量"，网红城市方可真正走向长红。 原标题：《微言 | 别让酒店"割韭菜"阻断网红城市长红路》 2月13日，@三亚市海棠区旅游协会 发布情况通报。消费者李先生预订19晚房源，支付房费8499元，后 因民宿单方面取消引发纠纷。三亚放心游平台实现"3分钟受理、30分钟预赔付、1天内办结"，目前累计 处理投诉2.2万余笔，为游客挽回经济损失964万元。 春节旅游爆火，供需短时失衡，酒店适当涨价，本无可厚非。但部分商家以"市场调节"为幌子，行"趁 火打劫"之实，暴涨价格、恶意违约，不仅违反《价格法》和《消费者权益保护法》，也违背了守信经 营的契约精神，更透支了整个城市的口碑。 面对商家"割韭 ...

春节临近，商务部等9部门日前印发《2026"乐购新春"春节特别活动方案》（以下简称《方案》），将 于2月15日至23日春节假期，举办"乐购新春"特别活动，打造全域联动、全民乐享的春节消费盛宴。 中央经济工作会议强调，扩大优质商品和服务供给。春节正是扩大优质商品和服务供给、提高居民消费 率的良机。梳理《方案》可知，探索供需适配、丰富多元消费场景、激发实体商业活力贯穿始终。例 如，在需求侧，有奖发票有助于激发即时消费意愿，扩大消费参与面。在供给侧，以场景创新与跨界融 合丰富供给层次，"住宿+景区""餐饮+观影"等组合产品，能够创造"1+1>2"的消费体验。这些举措贴合 春节消费场景，兼具创新性、普惠性与针对性，既降低消费成本，推动消费向发展型、品质型升级，也 为假日经济注入强劲动能。 消费是经济增长的主动力。《方案》的印发，体现了国家提振消费的决心。让消费这驾"马车"跑得更 快、更稳，还需持续优化消费环境，切实提升消费者的获得感、体验感。接下来，持续在供给创新上 做"加法"、在惠民服务上做"乘法"，将吸引更多人一起"寻味中国年"，为全年消费增长开好局、起好 步。 （中国经济网供稿） 曾几何时，年货是瓜果糖茶的味道 ...

每经编辑｜段炼 春节未到，三亚已火。在经历了去年"最冷清的春节"之后，一个"更贵的三亚"强势回归，重回热门目的地。 据《每日经济新闻》报道，截至2月初，三亚、海口机场春节假期到达高峰（2月13日至19日）航班平均票价，相较去年同期增长了116%。与此同时，三 亚春节假期酒店平均房价（2月15日至20日入住高峰期间），同比涨幅已超过200%。 导游阿屿正在带团 图片来源：受访者提供 "去年我住的也是这个房子，但今年起飞前一天，老板临时通知房子不能住了，让我自己解决。"这是计划从北京到三亚过冬的李先生遭遇的违约故事，尽 管他在去年12月初就以8499元订好为期大半个月的民宿。究其原因，同地段相同时间段的房源价格涨幅已超300%。 客观来说，春节假期供需严重失衡是价格上浮的结构性原因。三亚市区客房供给总量有限，而2026年春节恰逢海南封关运作后的首个春节，再加上国内预 订单同比大幅增长、入境游客显著增多、"95后""00后"年轻客群占比持续上升等多重因素，共同推动当地住宿需求迎来爆发式增长。 在很大程度上，这是网红旅游城市在假日流量冲击下的共性治理难题。在市场调节的正常范畴内适当提高价格，也无可厚非。但值得警惕的是 ...

Core Viewpoint - Xi'an has achieved record highs in social retail sales and foreign trade in the past year, with plans for a series of consumption promotion activities leading up to the 2026 Spring Festival [1][2] Group 1: Consumption Market Growth - The growth in Xi'an's consumption market is attributed to the integration of bulk commodity updates and service consumption [2] - Over 900 promotional activities were conducted under the "Xi Yue Gou·Qu Chang An" initiative, introducing 376 new stores and generating over 20 billion yuan in transaction value from consumer exhibitions [2] - The implementation of favorable policies, such as the 240-hour visa-free transit, has led to a rapid increase in inbound consumption [2] Group 2: Trade and Export Growth - In 2025, Xi'an's total import and export value is projected to reach 498.79 billion yuan, marking a historical high with a year-on-year growth of 21.1%, ranking second among sub-provincial cities [2] - Cross-border e-commerce and new business formats saw a 75.1% increase in imports and exports, while high-tech products and "new three samples" exports grew by 26.3% and 31.4% respectively [2] Group 3: Future Business Directions - The focus for Xi'an's business sector in 2026 includes promoting consumption investment and expanding high-level openness, emphasizing policy empowerment and scenario-driven growth [3] - Key initiatives include the development of the "Yue Xiang Chang An" and "Chuhai Chang An" brands, and the establishment of new consumption models and international consumption environments [3][4] - Plans to enhance trade innovation include supporting enterprises in diversifying markets and promoting integrated trade and investment [4]

Group 1 - The core viewpoint emphasizes the need to move beyond short-term thinking in boosting holiday consumption, as many regions are currently relying on temporary incentives without sustainable strategies [1] - The holiday consumption market, particularly during the Spring Festival, has significant potential for growth due to concentrated demand and diverse consumer needs [1] - Many local initiatives for promoting consumption are repetitive and fail to attract consumers effectively, leading to a lack of sustained enthusiasm for spending [1] Group 2 - Policies aimed at enhancing consumer participation should be broadened, as current consumption vouchers face issues such as high usage thresholds and inconvenient payment processes [2] - Reducing restrictive clauses in consumption promotion policies is essential, as excessive limitations can hinder demand; successful examples include the "reward invoice" pilot program that simplifies participation [2] - Adapting to new consumption scenarios is crucial, with a focus on service consumption as a key growth area, especially as product consumption growth slows [3] - Addressing consumer pain points in holiday spending requires a shift from short-term incentives to creating high-quality offerings that stimulate new demand [3]

Core Viewpoint - The Spring Festival travel rush (Chunyun) in 2026 is expected to reflect the vitality of China's economy and society, with a projected total of 9.5 billion trips across the country, showcasing the significance of this unique phenomenon in understanding contemporary China [1][4]. Group 1: Transportation Capacity and Infrastructure - The total number of railway and civil aviation passengers during the Spring Festival is anticipated to reach 540 million and 95 million, respectively, with a peak day capacity of over 14,000 passenger trains, representing a year-on-year increase of 5.3% [1]. - By the end of 2025, China's railway operating mileage is expected to reach 165,000 kilometers, with over 50,000 kilometers of high-speed rail, establishing the world's largest and most advanced high-speed railway network [2]. Group 2: Service Quality and Passenger Experience - The railway department plans to add and optimize over 560 passenger trains to enhance travel convenience, ensuring that public slow trains continue to operate for remote areas [3]. - Special attention is given to the ticketing needs of students, migrant workers, and the elderly, with services such as appointment ticketing and artificial seating arrangements to improve the overall travel experience [3]. Group 3: Economic Impact and Tourism - The Spring Festival travel rush serves as a significant indicator of China's economic vitality, with a notable increase in tourist bookings from countries like Argentina (up 900%) and European nations (over 200%) [4]. - The integration of tourism and transportation services during the Spring Festival is expected to create a vibrant holiday economy, enhancing China's international image and cultural exchange [4].

Core Viewpoint - The Chinese government is promoting financial institutions to enhance innovation in financial products and services during the Spring Festival, focusing on key consumer areas to provide efficient and convenient financial services [1] Group 1: Consumer Loan Support - Financial institutions are encouraged to increase personal consumption loan issuance, determining reasonable loan issuance ratios, terms, and interest rates to support the replacement of durable consumer goods such as automobiles, home appliances, and home renovations [3] - The development of comprehensive grading systems for insurance models is being accelerated to effectively promote automobile consumption [3] Group 2: Service Consumption Enhancement - There is a push to develop commercial insurance annuity products that combine elderly risk protection and wealth management functions, as well as commercial medical insurance that benefits chronic disease patients and the elderly [5] - The development of commercial long-term care insurance is being strongly promoted, alongside optimizing financial service models in cultural tourism, sports, entertainment, and education sectors to stimulate service consumption [5] Group 3: New Consumption Models - Financial institutions are encouraged to broaden online financial support channels for consumption, collaborating with merchants to develop financial products and services that cater to new consumption characteristics [7] - Support is being provided for the development of digital consumption, experiential consumption, smart consumption, and customized consumption models [7]

春节，不只是阖家团圆的温馨时刻，更是消费市场的黄金时期。随着马年脚步的临近，全国多地陆续启动系列促消费活动，欢喜迎新春。那么，国家的春节 促消费活动都有哪些？各地如何响应？消费者怎么买更优惠？ 政策"组合拳"持续发力，打造新春消费盛宴 商务部等九单位日前印发《2026"乐购新春"春节特别活动方案》，将在2月15至23日开展聚焦9天春节假期的系列活动，涵盖"好吃""好住""好行""好游""好 购""好玩"六方面内容，鼓励各地增加春节期间消费品以旧换新补贴数量，加大线下实体零售支持力度，动员企业春节期间持续开展汽车、家电、数码和智 能产品相关展销活动等支持措施。同时，商务部会同相关单位共同指导举办的"2026全国网上年货节"亦在火热进行中，线上线下同频发力，打造新春消费盛 宴。 8 A EPY VE 150 CLA - 25-11 x SHAW I 7 2月8日，以"步步骏达，岁驰张园"为主题的海派新春游园会在上海张园启幕，让市民体验海派新春传统与时尚。新华社记者 刘颖 摄 在服务消费利好的政策叠加下，全国各地正铆足劲头，"大招"频出，力争在惠民乐民的基础上，持续迸发春节经济活力。其中，类似摇号申领的消费券新玩 ...

Core Viewpoint - The Chinese government is implementing a series of promotional activities to boost consumer spending during the Spring Festival, aiming to stimulate economic growth and enhance consumer confidence [3][10]. Group 1: Government Initiatives - The Ministry of Commerce and nine other agencies have launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan," which will run from February 15 to 23, focusing on six areas: food, accommodation, transportation, tourism, shopping, and entertainment [3]. - The "2026 National Online New Year Goods Festival" is also being held, promoting both online and offline sales to create a vibrant consumer atmosphere [3]. - The Ministry of Culture and Tourism has initiated a nationwide cultural and tourism consumption month, offering over 360 million yuan in consumer vouchers and organizing around 30,000 cultural and tourism events [3]. Group 2: Consumer Engagement Strategies - New methods for distributing consumer vouchers, such as lottery-based systems, are being introduced to enhance consumer participation and engagement [5][7]. - In Hunan Province, a special consumption voucher program has been launched with a total value exceeding 20 million yuan, covering various sectors including dining and home services [7]. - The Shanghai Yuyuan Lantern Festival has adopted a "one ticket for all" model, linking ticket purchases to additional benefits like free parking and shopping discounts [8]. Group 3: Subsidy Programs - The dual subsidy model of "national subsidies" and "local subsidies" is being implemented to encourage consumers to replace old products with new ones, particularly in the automotive and home appliance sectors [9]. - In Nanchang, a total of 33.2 million yuan in automotive subsidies is available, with individual consumers eligible for up to 6,000 yuan in combined subsidies [9]. - Jiangsu Province has seen significant sales growth, with 5.4 billion yuan in subsidies leading to nearly 40 billion yuan in sales, demonstrating the effectiveness of these subsidy programs [9]. Group 4: Economic Impact - The initiatives are expected to enhance the integration of consumer spending with economic growth, reflecting a shift in consumer demand towards higher quality and better services [10]. - The focus on improving consumer experience and satisfaction is seen as a key driver for economic transformation and high-quality development in China [10].

春节，不只是阖家团圆的温馨时刻，更是消费市场的黄金时期。随着马年脚步的临近，全国多地陆续启 动系列促消费活动，欢喜迎新春。那么，国家的春节促消费活动都有哪些？各地如何响应？消费者怎么 买更优惠？ 政策"组合拳"持续发力，打造新春消费盛宴 商务部等九单位日前印发《2026"乐购新春"春节特别活动方案》，将在2月15至23日开展聚焦9天春节假 期的系列活动，涵盖"好吃""好住""好行""好游""好购""好玩"六方面内容，鼓励各地增加春节期间消费 品以旧换新补贴数量，加大线下实体零售支持力度，动员企业春节期间持续开展汽车、家电、数码和智 能产品相关展销活动等支持措施。同时，商务部会同相关单位共同指导举办的"2026全国网上年货节"亦 在火热进行中，线上线下同频发力，打造新春消费盛宴。 "春节，作为马年第一个假期，各项政策利好叠加，对市场会产生提振信心的作用。"上海社会科学院原 副院长、研究员何建华表示，国家各部门释放出的信号积极且明确，即进一步以扩大内需和促进消费来 拉动经济转型升级、高质量发展，而假日经济正是扩内需、促消费的一个重要节点。 清华大学建筑学院文旅研究中心主任、副教授邬东璠进一步表示，旅游作为假日经济 ...