Core Insights - The company reported a revenue of 8.12 billion yuan for 2024, a year-on-year increase of 33.7%, but the net profit attributable to shareholders decreased by 19.2% to 330 million yuan [1] - In Q1 2025, the company achieved a revenue of 2.09 billion yuan, a year-on-year increase of 13.6%, with a net profit of 110 million yuan, up 10.3% [1] - The company plans to distribute a total dividend of 0.3 yuan per share for the year, resulting in a dividend yield of 1.8% based on the closing price on April 30 [1] Financial Performance - The gross margin and net profit margin for 2024 were 34.7% and 4.1%, respectively, both showing a decline compared to the previous year [1] - In Q4 2024, the gross margin and net profit margin further decreased to 33.6% and 2.3% [1] - For Q1 2025, the gross margin and net profit margin improved slightly to 35.4% and 5.3%, respectively, compared to Q4 2024 [2] Cost and Expense Analysis - The company's freight costs accounted for 18.5% of revenue in 2024, an increase of 0.8 percentage points year-on-year, primarily due to rising shipping costs influenced by the Red Sea crisis [1] - In Q1 2025, the company's sales, management, R&D, and financial expense ratios were 24.3%, 4.4%, 0.8%, and -1.3%, respectively [2] Strategic Developments - The company is focusing on long-term capability building, enhancing its supply chain, brand, logistics, and channel platforms [3] - It has integrated its main brand "SONGMICS HOME" with three sub-brands to improve brand recognition and resource synergy [3] - The company has expanded its overseas warehouse capabilities, with a self-operated warehouse area of 334,900 square meters by the end of 2024 [3] Profit Forecast - The net profit forecasts for 2025 and 2026 have been adjusted downwards to 420 million yuan and 540 million yuan, respectively, with a projected net profit of 680 million yuan for 2027 [4] - The company maintains a "buy" rating despite the adjustments, considering the stock price has already corrected [4]

Investment Rating - The report assigns a "Buy" rating for the company with a target price of HKD 26.6, indicating a potential upside of 48.7% from the current price of HKD 17.86 [3][5]. Core Insights - The company is entering a strong new vehicle cycle supported by the launch of its new intelligent driving system "Qianli Haohan," which includes various levels of autonomous driving capabilities [2][5]. - The integration of brands and improved operational efficiency is expected to enhance profitability, with projections indicating that the combined sales of the Zeekr and Lynk & Co brands will exceed 1 million units by 2026 [5]. - The new GEA architecture is set to support the launch of multiple new models in 2025, with expected sales reaching 2.71 million units, including over 1.5 million electric vehicles [5]. Financial Summary - Revenue is projected to grow from RMB 179.2 billion in 2023 to RMB 395.2 billion by 2026, reflecting a compound annual growth rate (CAGR) of approximately 24.7% [3][6]. - Net profit is expected to increase significantly from RMB 5.8 billion in 2023 to RMB 17.9 billion in 2026, with a notable peak of RMB 14.4 billion in 2024 [3][6]. - Earnings per share (EPS) is forecasted to rise from RMB 0.51 in 2023 to RMB 1.78 in 2026, indicating strong growth potential [3][6]. Market Position and Strategy - The company is focusing on enhancing its product lineup and operational efficiency through brand integration, which is expected to reduce overlapping models and improve cost management [5]. - The introduction of the new intelligent driving system is anticipated to cover over 150,000 vehicles, positioning the company competitively in the autonomous driving market [5]. - The strategic focus on electric vehicles and new energy architectures is expected to drive future growth and market share expansion [5].