国潮消费

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直击消博会丨满“场”尽带黄金甲:金价高涨也挡不住现场“淘金热”,单品牌两天狂揽百万元
Mei Ri Jing Ji Xin Wen· 2025-04-18 13:23
Core Insights - The China International Consumer Products Expo (CICPE) has seen a surge in gold consumption, driven by rising gold prices and a shift towards younger consumers [1][2][7] - The demand for gold products has significantly increased, with gold items now making up 70% to 80% of product offerings from brands [2][5] - The trend of younger consumers purchasing gold is linked to cultural shifts and the appeal of "Guochao" (national trend) and modern design elements [8][9] Industry Trends - The gold market is experiencing a notable influx of younger consumers, with brands adapting their product lines to cater to this demographic [2][8] - High gold prices have led to a "buy high, sell higher" mentality among consumers, further stimulating demand [7][9] - The luxury goods market is facing a downturn, with a 17% year-on-year decline in sales, prompting younger consumers to shift their focus to gold products [9] Brand Strategies - Major brands like Lao Feng Xiang and China Jewelry are adjusting their product strategies to include more lightweight and culturally relevant designs to attract younger buyers [8][14] - Lao Feng Xiang is focusing on both small and large gold products, catering to both young consumers and traditional collectors [14] - The industry is seeing a bifurcation in consumer preferences, with younger buyers favoring smaller, fashionable items while traditional collectors seek larger, collectible pieces [14] Market Outlook - Analysts predict continued growth in gold prices, with forecasts suggesting prices could reach $3,500 per ounce within the next 12 months [10] - The domestic gold production capabilities are now internationally competitive, providing an opportunity for local brands to thrive as luxury imports decline [10][14] - The emphasis on cultural confidence and craftsmanship innovation is expected to drive the gold industry forward in the long term [14]
消博会首设主宾省(市)北京携特色文化科技产品参展
Zhong Guo Xin Wen Wang· 2025-04-14 08:42
本届消博会,北京市以"开放赋能,京彩无限"为主题,精心打造北京馆展台,展台面积由去年的200平 方米扩至400平方米,集中展示北京特色产品和服务,包括重点推出传统老字号、文创产品,和首发首 秀科技、人工智能产品,三十多家优质企业参展。 北京市副市长司马红致辞时表示,近年来北京培育建设国际消费中心城市取得积极成效,今年北京将围 绕提振消费主题推出多项创新举措,重点挖掘科技文化消费、数字消费、国潮消费等领域消费潜力。同 时,期待以本届消博会为契机,加强北京和海南两地产业联动、园区对接、资源共享,推动两地互动互 惠发展。 海南省委副书记杨晋柏指出,当前北京正在建设国际消费中心城市,今年海南自由贸易港即将封关运 作,两地在国家改革开放大局中都肩负着重要使命,未来合作空间巨大、合作前景广阔,期待未来借助 消博会等重要平台,与北京市携手推动两地联动发展。 中新社海口4月14日电 (记者刘亮)第五届中国国际消费品博览会(简称"消博会")正在海南海口举行。本届 消博会首次设立主宾省(市),由北京市担任。北京主宾省(市)主题日推介活动14日举办,重点介绍北京 城市建设成效及未来发展愿景。 推介活动上,北京市还重点推介了2025 ...