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“情绪价值”消费快速崛起 商业地产加速迭代升级
招商蛇口副总经理刘晔表示,自2023年提出"X+商业"核心理念以来,公司持续探索,未来将从稳健发 展进一步转向质量深耕,为行业提供可复制的升级样本。 实际上,除了招商商管外,上海市的多个商场也开始迎合消费者需求加紧改造升级,包括长宁区的巴黎 春天·悦汇天山、浦东新区的世纪汇等在内的多个商场已完成或开启调改,吸引顾客消费。 需求结构性转向 随着销售额出现下滑,零售地产正在加速迭代业态。 仲量联行相关监测数据显示,中国21城优质零售地产市场商业项目首层租金同比下跌3.9%,跌幅有所 扩大。"一方面,品牌开始和业主在租金模式方面拉锯,以转嫁运营风险;另一方面,包括服饰在内的 时尚业态销售额下滑,导致商场的实际扣点收益进一步降低。"仲量联行方面分析认为。 中经记者杨让晨上海报道 随着"情绪价值"消费崛起,商业地产将加速改善。 据仲量联行数据,今年一季度,中国优质零售地产市场平均空置率出现上涨。其中,一季度末中国21城 优质零售地产市场平均空置率达到10.4%,较2024年年底上涨0.2个百分点。 "由于开发商对市场阶段性饱和带来的开发运营压力,一季度市场供应相对平静,少量项目推迟入市。 因此,市场基调由增量开发转向存 ...
“苏超”大批量释放情绪价值,让更多青少年喜欢上足球
第一财经· 2025-06-11 14:44
2025.06. 11 本文字数:1390,阅读时长大约3分钟 作者 | 第一财经 林靖 彭澎分析,"苏超"以体育为主导,但衍生了很多情绪价值。 根据媒体报道,华南师范大学旅游管理学院会展经济与管理系主任、教授李军认为,"苏超"成功的 关键在于,以"情绪链接"强化在地文化独特性;以"全民参与"构建传播生态;以"热点+"延长消费 链条。 这种跟城市文化的情绪联结,在创造有广泛情感共鸣的新场景的同时,也在很大程度上拉近了足球赛 事和大众之间的距离,让足球这项世界第一大运动成为更多普通人生活的一部分,当更多居民为当地 球队呐喊助威的时候,足球的社区化、与球迷的情感连接持续深化,进而有助于足球文化和土壤的培 育。 在一些足球发达的国家和地区,很多低级别赛事球队,哪怕从来没有拿过冠军,但主场比赛也有大量 的球迷到现场观战。这背后正是球迷群体高度的社区化、本地化。 上周末因高考暂停的"苏超",本周末将开始新一轮赛事。 近期,无锡队、南京队等都提高了训练频率,徐州队更是开赴山东鲁能基地封闭集训备战"苏超"。 苏超何以爆红?解读很多。其中,"十三太保""散装江苏""楚汉争霸"等各种造梗加上城市荣誉的推 动是一大原因,梗文化+ ...
泡泡玛特割了谁韭菜,没故事的IP靠什么,Labubu全球杀疯,包搭子比包贵!
Sou Hu Cai Jing· 2025-06-10 01:41
Core Insights - The article discusses the fluctuating stock price of Pop Mart since its IPO, highlighting the importance of analyzing the journey from its low point to peak rather than just the final outcome [1] - The core controversy surrounding Pop Mart revolves around the "blind box economy" and the differing perceptions of "emotional value consumption" [3] - Pop Mart's success challenges traditional IP narrative models by allowing consumers to project personal emotions onto its character designs, creating a unique emotional interaction [4] Business Model and Strategy - Unlike Disney, which relies on intricate storytelling, Pop Mart uses "emotionally blank" character designs like Molly and Labubu to resonate with consumers across diverse cultural backgrounds [4] - The company's competitive advantage lies in its platform-based IP operation capabilities, which have been strengthened through collaborations with global artists [4] - Pop Mart's supply chain and channel strategies create significant barriers to entry, including high mold costs and prime retail locations in major global markets [4] Global Expansion and Financial Performance - Pop Mart's globalization strategy, which combines local IP with global platforms, has led to substantial growth opportunities, particularly in markets like Thailand and the U.S. [8] - The explosive growth in overseas markets has optimized Pop Mart's revenue structure and significantly increased its net profit margin, driven by a light-asset growth model similar to the internet industry [10] Investment Insights - The case of Pop Mart illustrates a shift from "non-consensus" to "consensus" investment thinking, emphasizing the importance of grassroots research and direct market engagement [11] - Investors are advised to identify clear entry points based on financial reports and industry dynamics, particularly when overseas market performance exceeds expectations [11] - The strategy of "left-side observation, right-side verification" helps mitigate early entry risks while capturing growth opportunities as market logic becomes more accepted [12] Consumer Behavior and Market Trends - The unique advantages of retail investors include the ability to conduct flexible, on-the-ground research, allowing them to capture emerging consumer trends more effectively [13] - Pop Mart's success reflects the diversification of the Chinese consumer market and highlights the hidden demand truths behind seemingly counterintuitive business phenomena [13]
金价狂飙,金表也不好卖了
凤凰网财经· 2025-06-05 20:31
Core Viewpoint - The article discusses the challenges faced by Xipuni, a leading gold watch brand in China, as it attempts to go public in Hong Kong while other consumer brands thrive. Despite the rising gold prices and a growing market for gold consumption, Xipuni's sales and revenue have stagnated, highlighting the need for a shift in its business strategy to adapt to changing consumer preferences and market conditions [1][6][15]. Group 1: Company Overview - Xipuni was founded in 2013 in Shenzhen, known as China's watch capital, by Hu Shaohua and Li Yongzhong, who have backgrounds in the watch and jewelry industries respectively [2]. - The company developed a breakthrough technology in 2014, launching China's first mass-produced gold watch [3]. - Xipuni has established itself as the largest gold watch brand in China, with a market share of 24.98% in the gold watch segment and 35.83% in the pure gold watch segment [4]. Group 2: Sales and Revenue Performance - Xipuni's sales of traditional gold watches have fluctuated from 189,000 units in 2021 to 140,000 units in 2024, indicating a decline in demand [7]. - The average price of Xipuni's watches increased from around 2,000 RMB in 2021 to over 2,800 RMB in 2023, before dropping to 2,500 RMB in 2024 due to market conditions [8]. - The company's revenue remained relatively flat over the years, with figures of 450 million RMB in 2021, 324 million RMB in 2022, 445 million RMB in 2023, and 457 million RMB in 2024 [9]. Group 3: Market Trends and Consumer Behavior - The overall gold consumption in China saw a rise in 2023, with a total of 1,089.69 tons consumed, marking an 8.78% increase year-on-year. However, in 2024, gold consumption dropped by 9.58% to 985.31 tons [11][14]. - The demand for gold jewelry specifically fell by 24.69% in 2024, indicating a shift in consumer sentiment as gold prices surged [14]. - Xipuni's reliance on traditional gold watch sales has become a liability, as the market shifts towards more innovative and emotionally driven products [15]. Group 4: Strategic Recommendations - To remain competitive, Xipuni must consider moving away from traditional gold watch concepts and embrace new valuation logic, focusing on emotional value consumption [15]. - The introduction of smart gold watches, such as the dual-wear smart gold watch, represents an attempt to innovate, but it raises questions about market positioning and consumer interest [15][16]. - The company faces a challenge in balancing the collectible nature of gold watches with the technological advancements required for smart devices, which may lead to a conflict in consumer expectations [16].
银行股与泡泡玛特:传统稳健与新经济爆发的投资逻辑解析
雪球· 2025-06-04 07:52
Core Viewpoint - The article discusses the structural differentiation in the A-share market since Q2 2025, highlighting the significant rise in bank stocks and the new economy representative, Pop Mart, driven by the market's dual pursuit of "certainty" and "growth" [1]. Group 1: Bank Stocks - The low interest rate environment creates a "dividend anchoring effect," with the average dividend yield of listed banks at 5.08%, significantly higher than the 10-year government bond yield of 1.73%, attracting long-term funds like insurance and social security [3][4]. - Policy benefits and risk mitigation are evident as the central bank's rate cuts and easing measures reduce net interest margin pressure, while regulatory changes increase the weight of bank stocks in core indices, leading to passive fund inflows [4]. - The valuation recovery potential is clear, with the banking sector's price-to-book ratio at only 0.69, representing a 30% discount to historical averages, alongside a projected 4.5% growth in net profit for 2024, indicating strong earnings stability and valuation attractiveness [5]. Group 2: Pop Mart - The explosive growth of Z-generation consumer trends is highlighted, with Pop Mart's overseas revenue surging by 475%-480% in Q1 2025, accounting for nearly 40% of total revenue, significantly outpacing traditional IP companies [7]. - Global expansion and supply chain advantages are emphasized, with overseas stores generating 1.5 times the revenue of domestic ones, and a new factory in Vietnam reducing costs by 10%, positioning emerging markets as new growth drivers [8]. - The capital market's recognition of Pop Mart's "soft power" is reflected in its market capitalization surpassing Sanrio, with a stock price increase of over 22 times since the 2023 low, although its business model is highly dependent on Z-generation consumption habits [9]. Group 3: Market Comparison - Bank stocks are deemed more attractive for short-term investment due to stronger certainty from policy support and risk mitigation, with a controlled risk exposure and a projected non-performing loan rate of 1.62% for 2024 [11]. - Pop Mart presents significant long-term growth potential through IP innovation and global expansion, with the possibility of becoming a "Chinese version of Disney," although risks related to changing Z-generation preferences and competition must be monitored [12]. - The article concludes that bank stocks represent a defensive value play focused on "low risk + high dividend," while Pop Mart bets on "Z-generation + globalization" growth, suggesting that investors align their choices with their risk preferences [13].
为追星女孩保驾护航,能做成一门赚钱的生意吗?
3 6 Ke· 2025-06-03 12:09
最近一个爱追星的朋友兴致冲冲的发了一张产品图给我,惊讶现在旅行社也太会玩了,都开始拿难抢的演唱会门票做噱头来出线路产品。 图上演唱会信息是7月在韩国首尔举办的"BLACKPINK 2025世界巡演",产品特色主打演唱会+沉浸式追星。除看演唱会之外,推荐的景点基本也 都跟明星相关,以"打卡爱豆CityWalk一日游"为主题串联了许多首尔网红景点和商圈。 1 从定价看,这款产品人均8980元人民币,主要覆盖往返大交通,酒店、往返接送机+演唱会当天用车这些基础服务费用,再加上演唱会门票成 本。(公开可查BLACKPINK首尔站演唱会门票官方最高价格在1500元人民币左右) 而同时间段北京至首尔单纯机+酒三晚四天自由行产品价格两人出行基本在7000元左右,首尔市区或者周边一日包车8小时价格2000元左右,当地 包车接送机单程价格在900元左右,整体花费大约在11000元。 | 套餐费 (?) | ¥ 7658.67 | | --- | --- | | 如您预订了机票,价格中已含民航发展基金、燃油费及税费 | | | 成人 | ¥ 3829.34 | | | ×2人 | | 可选产品 | ¥ 3752 | | 【用车】 ...
社会服务及商贸零售行业2025年中期投资策略:新消费持续高景气强政策推动大机会
Group 1: Investment Opportunities - The report recommends expanding high school education, highlighting companies such as Tianli International Holdings and Xueda Education as potential beneficiaries [2] - AI commercialization is accelerating, with applications in new hardware like AI glasses and toys, and sectors such as human resources, e-commerce, and education leading in efficiency improvements [6][11] - The report identifies undervalued stocks including Action Education, Chongqing Department Store, Da Shang Co., Chow Tai Fook, and Yum China as potential investment opportunities [2] Group 2: High School and Undergraduate Expansion - The high school education sector is expected to benefit from a demographic dividend for the next 7-8 years, with stable demand projected until around 2032-2033 [11][12] - Policy support is driving the expansion of high school education, transitioning from a split between vocational and general education to a more integrated approach [12][13] - China's high school graduation rates are gradually approaching those of developed countries, indicating significant growth potential in the education sector [18][19] Group 3: Emotional Value and New Supply in Consumption - The emotional value and experiential consumption sectors are rapidly evolving, with a focus on IP-driven products and traditional goods like gold jewelry seeing increased demand [6][53] - The report notes that gold jewelry is benefiting from rising prices and enhanced craftsmanship, leading to market expansion [53][57] - The tea and coffee sectors are undergoing product and channel innovations, with structural growth opportunities identified despite varying business models [6][74] Group 4: Technological Transformation - New technologies, particularly AI, are being applied to physical devices and are expected to enhance efficiency across various sectors [6][11] - The retail landscape is shifting from a focus on location to product selection, with new retail formats emerging to capitalize on scale economies [6][11] - Traditional retail is facing significant pressure to adapt, with a strong impetus for transformation across all formats [6][11] Group 5: Retail Channel Development - The core capabilities of retail channels are evolving from site selection to product selection, with new discount retail formats emerging [6][11] - The report highlights the rise of discount retail formats such as snack discount stores and urban outlet malls, which are achieving scale economies [6][11] - The traditional retail sector is experiencing a shift towards decentralization, with various formats adapting to changing consumer behaviors [6][11]
相聚现场,一起“嗨”(青年消费新趋势观察⑧)
Core Insights - The live performance market in China is experiencing significant growth, with total revenue projected to reach 796.29 billion yuan in 2024, a year-on-year increase of 7.61% [7] - Concerts and large-scale performances are driving this growth, with concert ticket sales expected to exceed 260 billion yuan, marking a 78.1% increase [8] - Young consumers are increasingly engaging in live performances, seeking emotional value and social connections through these experiences [10][11] Market Overview - The total revenue of the national performance market is projected to be 796.29 billion yuan in 2024, with ticket sales contributing 579.54 billion yuan, reflecting a 15.37% year-on-year growth [7] - The concert economy has a multiplier effect of 1:4.8, indicating that for every 1 yuan spent on tickets, an additional 4.8 yuan is spent on related consumption [7] Consumer Behavior - Young consumers are prioritizing personalized experiences and emotional fulfillment, with 79.4% of respondents indicating that performances provide emotional value [10][11] - The trend of attending live performances is also seen as a social activity, with events serving as a means for friends to reconnect and share experiences [11] Performance Trends - Large concerts are the most popular segment, with attendance expected to exceed 29 million, a 45% increase year-on-year [8] - Emerging performance formats, such as immersive theater and stand-up comedy, are gaining traction among younger audiences, with ticket sales for stand-up shows increasing by 48% [8][9] Geographic Expansion - The performance market is expanding beyond first-tier cities, with second-tier cities accounting for over 60% of ticket sales for large concerts in 2024 [9] - Third and fourth-tier cities are also seeing growth, with music festival ticket sales in these areas increasing by 3.8% year-on-year [9] Content Innovation - There is a growing trend towards innovative and contemporary themes in performances, reflecting the interests and values of younger audiences [13] - Traditional art forms are being reimagined to resonate with modern aesthetics, enhancing audience engagement [13][14] Future Outlook - The live performance market is expected to continue evolving, with more diverse and immersive experiences being developed to meet the demands of younger consumers [17] - The integration of technology and various entertainment formats will further enrich the audience experience, fostering deeper emotional connections [17]
8家消费公司拿到新钱;52TOYS递表港交所;小罐茶也要做无糖即饮茶|创投大视野
36氪未来消费· 2025-05-24 13:25
Group 1 - IMCOCO, a Thai company specializing in coconut water, has completed a Pre-A round financing of over 100 million yuan, led by Insignia Ventures Partners and Tian Tu Capital [3] - Veminsyn, a Chinese biotech startup, has entered a strategic partnership with L'Oréal for minority equity investment to co-develop innovative bioactive ingredients for cosmetics [4][5] - Kagu E-commerce, a cross-border furniture e-commerce company, has raised 650 million yen (approximately 30 million yuan) in Series A financing, led by X&KSK Fund and金沙江创投 [6] Group 2 - Airwallex, a global cross-border payment platform, has completed a Series F financing of 300 million USD, with participation from various venture capital firms and Visa Ventures [7] - Tea Star, a provider of intelligent solutions for the tea industry, has completed nearly 50 million yuan in angel round financing and plans to accelerate industrialization [8] - YX Technology, an internet companion service platform, has successfully completed 10 million yuan in angel round financing, covering over 30 cities in China [9] Group 3 - 52TOYS has submitted its prospectus for a Hong Kong IPO, aiming to capitalize on the growing demand for emotional value consumption, with revenue projected to grow from 460 million yuan in 2022 to 630 million yuan in 2024 [13] - Xiaoguan Tea has launched a new line of sugar-free ready-to-drink teas, with significant growth in retail store numbers, reaching 2,105 stores [14][15] - Jasmine Milk White has opened 100 new stores nationwide, achieving over 10 million yuan in sales within three days of opening [16] Group 4 - Babycare has partnered with Kaiyuan Senbo to launch themed family rooms, equipped with various mother and baby products, enhancing the family vacation experience [17] - Orange Bud has upgraded its star product, the third-generation essence lip powder cream, achieving significant sales milestones since its launch [18][19] - Leifen has entered the electric shaver market, launching two new products with advanced linear motor technology [20] Group 5 - The top 100 convenience store companies in China have increased their total number of stores by 14,000, reaching 196,000 stores, reflecting a 7.7% growth [21] - In Beijing, the average rent for prime shopping centers has decreased to 767.8 yuan per square meter, indicating a market adjustment [22][23]
佳能栗开宇:相机市场重返黄金时代,影像产品成情绪价值载体
Huan Qiu Wang· 2025-05-23 07:25
Core Insights - The imaging market is experiencing a revival driven by upgraded consumer demands and increased participation in photography events like the P&E exhibition [2][3] - Canon's Q1 2025 financial report shows a 7.1% year-on-year revenue growth, with the imaging business growing by 20.8% [3] - The rise of social media platforms has significantly boosted the demand for imaging products as consumers seek to enhance their photography skills for better engagement [3][4] Market Performance - In Q1 2025, the global camera market continued to grow, with China's market showing a remarkable 24.1% increase in shipment volume, and mirrorless camera shipments rising by 21.8% [3] - Canon's youth-oriented EOS R10 and EOS R50 series saw approximately 40% sales growth in the Chinese market from January to April 2025 [3] Policy Support - The growth of the imaging market is supported by policies aimed at stimulating cultural and tourism consumption, with 314 million domestic trips taken during the May Day holiday, a 6.4% increase year-on-year [4] - The government’s equipment purchase subsidy policy has effectively reduced the cost for consumers, further stimulating camera sales [4] Consumer Behavior - The P&E exhibition highlighted a shift in consumer behavior, particularly among younger generations who prioritize cost-effective spending while investing in hobbies that provide emotional value [5][6] - Young consumers view cameras not just as tools for capturing life but as vehicles for self-expression and creativity, with a significant portion of camera purchases coming from the 18-35 age group, accounting for over 42% of the market [6][7] Product Innovation - Canon is focusing on developing products that cater to the needs of younger consumers, such as the EOS R50 V, which is popular for vlogging and creative video production [7] - The company is also targeting the silver economy, anticipating a market size of 30 trillion yuan by 2035, aiming to attract older consumers to photography [7] Future Outlook - Canon aims to continue innovating and upgrading its products and services to meet the diverse demands of the market, with a commitment to enhancing emotional value through technology [7]