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TikTok跨境电商真能躺着赚美金?
Sou Hu Cai Jing· 2025-05-07 11:33
Market Overview - TikTok is projected to surpass 3 billion global users by 2025, with an average transaction value exceeding $45 in the US market, but the failure rate for newcomers is as high as 80% [3][4] - The industry is characterized by a high risk of loss, with many training institutions leading participants to financial failure [4][10] Training Institutions - A significant portion of training programs (90%) are ineffective, often misleading participants into believing they can easily profit without substantial effort [4] - Institutions like 隆鑫出海 provide comprehensive training, including legal support and practical resources, which contrasts sharply with the superficial offerings of many competitors [5][6] Operational Strategies - Successful strategies include leveraging off-peak sales, utilizing platform incentives, and optimizing logistics to reduce shipping times and costs [5][7] - The use of virtual warehouses is recommended for new entrants to minimize risk and improve efficiency [10] Product Opportunities - High-margin products such as smart garden tools (400% profit margin) and plus-size wedding dresses are identified as lucrative market segments [7] - The "silver economy" targeting elderly consumers shows a 68% repurchase rate, indicating strong demand [7] Risk Management - Effective risk management practices include using a dedicated legal team for tax compliance and offering refund guarantees to protect participants [6][10] - The importance of cultural localization in marketing strategies is emphasized, with tailored content for different demographics [9]
我们真的会有全民出海潮吗,已经走到了哪一步?
Hu Xiu· 2025-05-07 08:17
Core Viewpoint - The article discusses the significant growth of China's overseas revenue in 2024, indicating a potential wave of companies expanding internationally, contrasting with the domestic market's decline [1][4][5]. Group 1: Overseas Revenue Growth - In the first half of 2024, China's listed companies' overseas revenue surpassed 3.8 trillion, matching the total for 2018, indicating a doubling of overseas business in just six years [1]. - China's listed companies' overseas revenue grew nearly 10% in 2024, marking the first time it exceeded 10 trillion, accounting for 13.8% of total revenue [4]. - The gap between domestic and overseas revenue growth is approaching 10%, similar to the conditions preceding Japan's outflow in the 1990s [5]. Group 2: Comparison with Japan's Outflow - The article draws parallels between the current situation in China and Japan's outflow in the 1990s, noting that both countries experienced a significant shift in revenue sources before a large-scale international expansion [3][6]. - Japan's outflow was characterized by a transition from domestic revenue decline to overseas revenue growth, a pattern now observed in China [3]. Group 3: Manufacturing and Cultural Outflow - China's manufacturing sector is expected to experience a golden decade of overseas expansion from 2024 to 2034, similar to Japan's experience from 1994 to 2004 [13][14]. - The manufacturing sector's overseas investment is projected to exceed $300 billion in 2024, with automotive and equipment industries leading the charge [15]. - Cultural outflow from China is progressing faster than Japan's, with brands like Pop Mart and Miniso achieving significant overseas success [24][25]. Group 4: Opportunities for Individuals - The article highlights the potential for individuals to benefit from the ongoing outflow, particularly through localization efforts by companies, which may create new job opportunities abroad [16][18]. - The demand for high-educated talent is increasing, with 86% of overseas job postings requiring a bachelor's degree or higher [20]. Group 5: Future Outlook - The dual outflow of industry and culture is expected to create a new wave of opportunities in China, potentially leading to a "cultural dividend" similar to Japan's experience post-2005 [27][28]. - The article concludes that despite global challenges, the trend of Chinese companies expanding overseas is likely to continue, supported by initiatives like the Belt and Road [29][30].
极星汽车与星纪魅族光速“分手”吉利“断臂求生”战略收缩
Xin Lang Cai Jing· 2025-04-16 09:32
Core Viewpoint - Polestar's termination of its joint venture with Geely's Meizu marks a significant shift, indicating a potential exit from the Chinese market due to poor performance and strategic misalignment [1][2]. Group 1: Company Performance - In 2024, Polestar's sales in China were only 3,100 units, plummeting to 119 units in January-February 2025, far below Geely's expectations [3]. - Polestar's global sales reached 12,304 units in Q1 2025, a 76% year-on-year increase, primarily driven by the European market, which accounted for nearly 70% of total sales [3]. - The company's net loss expanded to $541 million in the first half of 2024, with cumulative losses exceeding $2 billion, and its stock price has fallen by 90% since its IPO, leading to multiple delisting warnings from Nasdaq [3]. Group 2: Strategic Challenges - Polestar's product lineup is limited, with only two models available, and its pricing does not compete effectively with brands like NIO and Li Auto [1]. - The company has faced significant management instability, with seven different heads for the China region in eight years, leading to a lack of strategic continuity [1]. - Geely has been consolidating its brands, closing underperforming ones and reallocating resources to more promising brands like Zeekr and Galaxy, further marginalizing Polestar [3][4]. Group 3: Future Outlook - Polestar plans to launch the four-door GT model Polestar 5 and the compact SUV Polestar 7 in late 2025, aiming for an annual sales growth of 30%-35% [4]. - However, the company’s product iteration speed lags behind Chinese competitors, and its brand recognition outside Europe is weak, raising doubts about its ability to reverse its current decline [4]. - If Polestar fails to solidify its position in the European market and achieve profitability by 2025, it may face severe survival challenges [4].