Core Viewpoint - Atour Group reported significant growth in both revenue and net profit for the year 2024, driven by its dual business model of hotel management and retail, particularly the success of its new retail business focused on sleep products [3][4][10]. Financial Performance - In 2024, Atour Group achieved a revenue of 7.248 billion yuan, representing a year-on-year increase of 55.3%, and an adjusted net profit of 1.306 billion yuan, up 44.6% [3][5]. - The adjusted EBITDA for the year was 1.772 billion yuan, reflecting a growth of 46.8% [3]. Revenue Structure - The revenue from hotel management and franchise operations was 4.149 billion yuan, a year-on-year increase of 53.32% [5]. - Retail revenue surged to 2.198 billion yuan, marking a 126% increase compared to 2023, and accounted for 30.33% of total revenue [5][11]. Hotel Expansion - Atour opened and signed a record 471 new hotels in 2024, a 63% increase year-on-year, bringing the total number of operating hotels to 1,619, which is a 33.8% increase [5][6]. Market Challenges - The hotel industry faced pressure on room prices and occupancy rates, with Atour's average daily rate (ADR) dropping to 437 yuan from 463.6 yuan in 2023, and occupancy rate (OCC) slightly declining to 77.4% from 77.8% [6]. - The average revenue per available room (RevPAR) fell to 351 yuan, down from 376.8 yuan in 2023, indicating challenges in maintaining pricing power [6]. Retail Business Growth - The retail segment, particularly sleep products, has become a significant revenue driver for Atour, with the gross merchandise volume (GMV) reaching 2.592 billion yuan in 2024, a 127.7% increase [11][12]. - The sales of sleep products, including the deep sleep memory pillow and temperature control blankets, have shown remarkable growth, with the latter category's GMV increasing over 300% [12]. Brand Development - Atour is expanding its brand portfolio, with the launch of the "Light Stay" mid-range brand and the high-end "Saha" brand, aiming to enhance market penetration and brand recognition [8][9].

Financial Data and Key Metrics Changes - The company's net revenue for Q4 2024 grew by 38.5% year-over-year to RMB 2,084 million, and for the full year 2024, it increased by 55.3% year-over-year to RMB 7,248 million [37] - Adjusted net income for Q4 2024 was RMB 333 million, representing a 49.9% increase year-over-year, while adjusted EBITDA for the same period was RMB 443 million, up by 76.5% year-over-year [47] - The adjusted net profit margin for the full year 2024 was 18%, a decrease of 1.4 percentage points year-over-year, and the adjusted EBITDA margin was 24.4%, a decrease of 1.5 percentage points year-over-year [48][72] Business Line Data and Key Metrics Changes - Revenues from manachised hotels for Q4 2024 were RMB 1,106 million, up by 30% year-over-year, while revenues from leased hotels declined by 15.9% year-over-year to RMB 164 million [38][39] - Retail business revenues for Q4 2024 reached RMB 765 million, reflecting an 85.6% year-over-year increase, and for the full year, retail revenues increased by 126.2% year-over-year to RMB 2,198 million [40] Market Data and Key Metrics Changes - The number of hotels in operation increased to 1,619 by the end of Q4 2024, representing a 33.8% year-over-year growth, with 471 new hotels opened during the year [14] - The retail business maintained strong growth momentum, with full-year GMV reaching RMB 2.59 billion, a 127.7% year-over-year increase [19] Company Strategy and Development Direction - The company aims to achieve its strategic goal of 2,000 premier hotels by the end of 2025, with plans to open 500 new hotels in 2025 [58] - The retail business is expected to grow by no less than 35% year-over-year in 2025, driven by new product development and market expansion [68] Management's Comments on Operating Environment and Future Outlook - Management noted uncertainties and challenges for 2025, particularly regarding RevPAR, but expressed confidence in revenue growth due to the expanding hotel network and retail business [54] - The company plans to optimize its cost structure and improve management efficiency to stabilize profit margins despite changes in revenue structure [72] Other Important Information - The company has committed to a three-year annual dividend plan, distributing no less than 50% of the previous financial year's net income [87] - By the end of 2024, registered individual members surpassed 89 million, representing year-over-year growth of more than 40% [31] Q&A Session Summary Question: Can you share some colors about the hotel's performance on RevPAR in Q1 2025? - Management expects a year-on-year decline in Q1 RevPAR of mid- to high single digits due to seasonal factors and weather conditions [52] Question: What is your guidance on hotel openings and signings in 2025? - The company expects to maintain a similar hotel opening growth rate with a target of 500 new hotels in 2025 [58] Question: What are the plans for the retail business in 2025? - The retail business is expected to grow by no less than 35% year-over-year in 2025, with a focus on product R&D and innovation [68] Question: How do you guide the margin channel for 2025? - Management anticipates that the adjusted net profit margin will remain relatively stable, with the operating profit margin of the retail business expected to maintain a similar level in 2025 [72][74] Question: Could you share the plans for hotel closures in 2025? - The company will maintain a similar pace of closures in 2025, focusing on property quality and operational performance [86]

本文为IPO早知道原创 作者｜Stone Jin 进一步夯实"始于住宿的生活方式品牌集团"的定位。 微信公众号｜ipozaozhidao 据IPO早知道消息，亚朵集团（NASDAQ:ATAT）于3月25日发布了2024年第四季度及全年财报。 财报显示， 亚朵集团2024年全年营收72.48亿元（人民币，下同），同比增长55.3%；调整后净利 润13.06亿元，同比增长44.6%；调整后EBITDA为17.72亿元，同比增长46.8% 。 HO 1475 +55.5% 调整后净利润® 同比增长 13.06 亿元 +44.6% ↑ 调整后EBITDA® 同比增长 17.72 亿元 +46.8% J | 2024年Q4 营收 同比增长 20.84亿元 +38.5% ↑ 调整后净利润® 同比增长 3.33 亿元 +49.9% ↑ 调整后EBITDA® 同比增长 4.43 亿元 +76.5% ↑ | 2025年业绩指引 其中，第四季度亚朵集团营收20.84亿元，同比增长38.5%；调整后净利润3.33亿元，同比增长 49.9%；调整后EBITDA为4.43亿元，同比增长76.5%。 截至2024年12月31日，亚朵集团 ...

联袂科技巨擘，"一夜好眠"送上门 光明乳业推出了"7天舒睡挑战——失眠星人召集令"活动，并与鲸鸿动能合作，依托华为的全场景生态触点、光明随心订的微博和抖 音账号、线下新鲜屋门店以及相关专场活动，同步招募10000人参与。活动将鼓励有睡眠困扰的用户持续饮用舒睡牛奶，亲身体验其 助眠作用，并通过数据反哺机制，推动光明乳业的研发团队不断优化产品，为消费者提供更加科学、更加个性化的健康解决方案。 在"超值尝鲜"福利中，消费者通过光明随心订，只要花9.9元，就能体验7日装舒睡奶；在"首单专享"活动中，新用户能获得尝鲜体 验价，订购30天舒睡奶只要199元；而在"连订有礼"活动，消费者连续订购180天，就有机会获得华为手环。 光明乳业推出的"万人数智舒睡体验计划"充分利用鸿蒙生态全场景触点，通过围绕睡眠场景的线上线下营销共创，让传统乳业与营 销创新碰撞出新的火花。双方合作依托华为浏览器、华为天气、华为主题、华为阅读等媒体资源的优质触点，旨在精准对接睡眠场 景的目标用户，通过数据分析优化触达策略，为他们提供科学的睡眠改善方案，也帮助更多消费者体验到乳制品带来的健康助眠效 果。其中，借助鲸鸿动能的"鲸鸿指数"智能分析工具，还 ...