Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company's Q1 2025 performance was impacted by the timing of the Spring Festival, leading to a revenue decline of 25.81% year-on-year, with total revenue at 1.102 billion yuan and net profit attributable to shareholders at 181 million yuan, down 24.24% year-on-year [2][4]. - The company is focusing on marketing reforms and expanding its distribution channels, particularly in core markets such as South China and East China, to stabilize its operations and enhance product adaptability [5][6]. - The resolution of minority equity issues is expected to continue to enhance net profit margins, with projections for net profit attributable to shareholders of 928 million yuan and 1.064 billion yuan for 2025 and 2026, respectively, corresponding to PE ratios of 16 and 14 times [7]. Summary by Sections Financial Performance - In Q1 2025, the company reported total revenue of 1.102 billion yuan, a decrease of 25.81% year-on-year, and a net profit of 181 million yuan, down 24.24% year-on-year. The adjusted net profit was 180 million yuan, reflecting a decline of 23.87% [2][4]. - The revenue breakdown shows soy sauce at 648 million yuan (down 31.57%), chicken essence at 130 million yuan (down 28.6%), and edible oil at 51 million yuan (down 50.01%) [5]. Profitability and Cost Management - The net profit margin improved by 0.34 percentage points to 16.44%, and the gross margin increased by 1.75 percentage points to 38.73%. This improvement is attributed to the continued benefits from raw material cost reductions and internal cost-cutting measures [6]. - The company completed the acquisition of a 20% minority stake in Chubang at the end of 2024, significantly reducing minority shareholder losses, which contributed positively to overall profitability [6]. Strategic Outlook - The company aims to drive growth through both organic and external strategies, focusing on enhancing management efficiency and product innovation while expanding into overseas markets [7]. - The company plans to stabilize its core markets and increase the number of distributors, which rose by 491 in Q1 2025, indicating potential for future growth [5].

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company achieved a total revenue of 89.175 billion yuan in 2024, representing a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.853 billion yuan, up 5.44% year-on-year [1][4]. - The company plans to distribute a cash dividend of 31.69 yuan per 10 shares, with a total cash dividend payout of 22.3 billion yuan, corresponding to a payout ratio of approximately 70% [1]. - The company is focusing on controlling inventory and maintaining prices for its flagship product, with a stable market price for its main brand [2]. Summary by Sections Financial Performance - In Q4 2024, total revenue was 21.26 billion yuan, a 2.53% increase year-on-year, while net profit decreased by 6.17% to 6.922 billion yuan [1]. - For Q1 2025, total revenue reached 36.94 billion yuan, up 6.05% year-on-year, and net profit increased by 5.8% to 14.86 billion yuan [1]. Product and Market Strategy - The main brand and other liquor revenues for 2024 were 67.875 billion yuan and 15.251 billion yuan, respectively, with year-on-year growth of 8.07% and 11.79% [2]. - The company has introduced new products and focused on high-end market segments, with a 30% increase in banquet market activities for the main brand [2]. Cost and Profitability - The gross margin for 2024 was 77.05%, with a slight increase from the previous year, while the net profit margin was 35.72% [3]. - Sales expenses increased significantly in 2024 due to higher investments in brand promotion and channel development [3]. Profit Forecast and Valuation - The company has adjusted its net profit forecasts for 2025 and 2026 to 33.691 billion yuan and 35.896 billion yuan, respectively, reflecting a downward revision of 6.7% and 8.6% from previous estimates [4]. - The current stock price corresponds to a P/E ratio of 15 for 2025, indicating a favorable valuation [4].

Investment Rating - The report maintains a "Buy" rating for the company [11] Core Views - The company is experiencing steady improvements from deepening marketing reforms, with management closely aligned with frontline market conditions to enhance decision-making efficiency [11] - The company’s revenue growth is supported by the strong performance of its high-end products, particularly the 1618 and low-alcohol beverages, while traditional channels are expected to see a decline [9][11] - The company has effectively managed costs, which has mitigated the impact of declining gross margins [5][10] Financial Performance Summary - For Q1 2025, the company reported revenue of 36.94 billion yuan, a year-on-year increase of 6.05%, and a net profit attributable to shareholders of 14.86 billion yuan, up 5.80% [9] - In 2024, the company achieved total revenue of 89.175 billion yuan, reflecting a growth of 7.09%, with a net profit of 31.853 billion yuan, an increase of 5.44% [9] - The gross margin for Q1 2025 decreased by 0.7 percentage points to 77.7%, primarily due to product mix changes [10] - The company’s net profit margin for Q1 2025 was 40.2%, showing stability despite slight declines [10] Revenue and Profit Forecast - The company is projected to achieve total revenues of 93.56 billion yuan, 99.95 billion yuan, and 107.80 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 4.9%, 6.8%, and 7.9% [11][13] - The net profit attributable to shareholders is expected to reach 33.37 billion yuan, 35.62 billion yuan, and 38.58 billion yuan for the same years, with growth rates of 4.8%, 6.7%, and 8.3% respectively [11][13] Market Position and Strategy - The company is focusing on enhancing its control over pricing and inventory management through marketing reforms and adjustments in distribution channels [11] - The integration of marketing regions into three major areas is expected to strengthen the company's channel management capabilities [9]

Investment Rating - The report maintains a "Buy" rating for Wuliangye [1][11] Core Views - Wuliangye has demonstrated steady revenue growth, with total revenue reaching 89.175 billion yuan in 2024, a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.853 billion yuan, up 5.44% year-on-year [5][10] - The company is actively implementing marketing reforms, consolidating its marketing regions to enhance market responsiveness and optimize channel structures [7][10] - The dividend payout for 2024 is approximately 22.3 billion yuan, with a dividend rate of 70%, indicating a strong commitment to shareholder returns [10] Summary by Sections Recent Performance - In Q1 2025, Wuliangye achieved total revenue of 36.94 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.86 billion yuan, up 5.80% year-on-year [5][6] Revenue Breakdown - For 2024, Wuliangye's revenue from its main product reached 67.875 billion yuan, growing by 8.07%, while other liquor products generated 15.251 billion yuan, increasing by 11.79% [7] - The company has seen significant growth in its banquet market, with main brand banquet activities increasing by 30% and strong performance in the fragrant liquor banquet segment, which grew by 52% [7] Market and Channel Strategy - Revenue from the eastern, southern, and northern regions in 2024 was 31.290 billion yuan, 39.336 billion yuan, and 12.501 billion yuan, reflecting year-on-year growth of 9.75%, 12.65%, and a decline of 3.98% respectively [7] - The company has optimized its distribution channels, with revenue from distribution and direct sales reaching 48.738 billion yuan and 34.389 billion yuan, growing by 5.99% and 12.89% respectively [7] Financial Metrics and Forecast - The report forecasts revenue for 2025 to be 93.634 billion yuan, with a net profit of 33.511 billion yuan, and EPS projected at 8.63 yuan [9][10] - The company maintains a strong return on equity (ROE) of 24% for 2024, with a slight decline to 23% expected in subsequent years [11]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company achieved a revenue of 89.175 billion yuan in 2024, representing a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.853 billion yuan, up 5.44% year-on-year [1][3] - The company is focusing on stabilizing prices in a challenging market environment, leading to a strategic decision to slow down growth to match demand changes [2] - The brand's strength is highlighted during industry adjustments, with expectations for continued growth in high-priced product segments [5] Financial Performance Summary - In 2024, the company's liquor revenue reached 83.127 billion yuan, a year-on-year increase of 8.74%, with the flagship product contributing 67.875 billion yuan, up 8.07% [2] - The gross profit margin for the company improved by 1.26 percentage points year-on-year, primarily due to price increases in flagship products [2] - For Q1 2025, the company reported a revenue of 36.94 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.86 billion yuan, up 5.8% [3] Future Projections - The company is projected to achieve diluted earnings per share of 8.59 yuan, 9.17 yuan, and 9.87 yuan for the years 2025, 2026, and 2027 respectively [5] - Revenue forecasts for the upcoming years are 93.689 billion yuan in 2025, 99.138 billion yuan in 2026, and 105.469 billion yuan in 2027, with growth rates expected to stabilize around 5% to 6% [4]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company achieved a revenue of 89.175 billion yuan in 2024, representing a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.853 billion yuan, up 5.44% year-on-year [1][3] - The company is focusing on stabilizing prices in a challenging market environment, leading to a strategic decision to slow down growth to match demand changes [2] - The brand's strength is highlighted during industry adjustments, with expectations for continued growth in high-priced product segments [5] Financial Performance Summary - In 2024, the company's liquor revenue reached 83.127 billion yuan, a year-on-year increase of 8.74%, with the flagship product contributing 67.875 billion yuan, up 8.07% [2] - The gross profit margin for the company improved by 1.26 percentage points year-on-year, primarily due to price increases in flagship products [2] - For Q1 2025, the company reported a revenue of 36.94 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.86 billion yuan, up 5.8% [3] Future Projections - The company is projected to achieve diluted earnings per share of 8.59 yuan, 9.17 yuan, and 9.87 yuan for the years 2025, 2026, and 2027 respectively [5] - Revenue forecasts for the upcoming years are 93.689 billion yuan in 2025, 99.138 billion yuan in 2026, and 105.469 billion yuan in 2027, with growth rates of 5.1%, 5.8%, and 6.4% respectively [4]

点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 事件： 1） 公司发布2024年报，营业收入6.92亿元，同比-11.81%；归母净利润1.75亿元，同比-31.34%；扣非归母净 利润1.43亿元，同比-36.96%；经营性净现金流2.13亿元，同比-32.25%；EPS（基本）0.88元。业绩符合市场预 期。 2） 公司发布2025年一季报，营业收入1.71亿元，同比-22.68%；归母净利润0.58亿元，同比-24.32%；扣非归 母净利润0.39亿元，同比-42.91%。业绩符合市场预期。 点评： 业绩短期承压，核心产品稳健支撑 2024Q1~2025Q1，公司单季度营业收入分别为2.21/1.32/1.19/2.20/1.71亿元，同比 +7.15%/-20.35 ...

Core Viewpoint - The company achieved steady revenue growth in 2024 and started 2025 with positive results, indicating resilience in its business model despite challenges in the liquor market [1][4]. Financial Performance - In 2024, the company reported total revenue of 89.18 billion yuan, a year-on-year increase of 7.1%, and a net profit attributable to shareholders of 31.85 billion yuan, up 5.4% year-on-year [1]. - For Q4 2024, total revenue was 21.26 billion yuan, a 2.5% increase year-on-year, while net profit was 6.92 billion yuan, down 6.2% year-on-year due to increased investment in channels [1]. - In Q1 2025, the company achieved total revenue of 36.94 billion yuan, a 6.1% increase year-on-year, and a net profit of 14.86 billion yuan, up 5.8% year-on-year [1]. Business Segments - The liquor business maintained a stable gross margin, with total revenue from Wuliangye products reaching 83.13 billion yuan, an 8.1% increase year-on-year [2]. - The series liquor segment generated revenue of 15.25 billion yuan, an 11.8% increase year-on-year, with a focus on major products [2]. - Overall gross margin for the company was 77.1%, up 1.26 percentage points year-on-year, with specific increases in gross margins for liquor products [2]. Marketing and Sales Strategy - The company initiated marketing reforms in Q1 2025, focusing on consumer-driven strategies and enhancing channel confidence through targeted promotions [3][4]. - Cash flow performance was strong in Q1 2025, with cash receipts from sales increasing by 75.6% year-on-year, attributed to a decrease in bank bill payments [3]. - The company aims for a revenue growth target of around 5% for 2025, aligning with macroeconomic indicators, and has adjusted its revenue and profit forecasts for the coming years [4]. Future Outlook - The company is implementing a consumer-centric marketing reform, which is expected to take time to yield results, amidst ongoing pressures in the liquor consumption market [4]. - Revenue projections for 2025-2027 are set at 93.83 billion yuan, 99.15 billion yuan, and 104.91 billion yuan, with corresponding net profit estimates of 33.46 billion yuan, 35.56 billion yuan, and 37.72 billion yuan [4].

Core Viewpoint - The company is navigating a deep adjustment period in the liquor industry by implementing marketing reforms and reducing supply to enhance profitability for merchants, aiming for stable growth in both performance and market share in 2024 [1][3]. Financial Performance - In 2023, the company achieved revenue of 89.175 billion yuan, a year-on-year increase of 7.09%, and a net profit of 31.853 billion yuan, up 5.44% [1]. - For Q1 2024, revenue grew by 6.05% to 36.94 billion yuan, with net profit increasing by 5.80% to 14.86 billion yuan [4]. Marketing Strategy - The company has designated 2025 as the year for enhancing marketing execution, focusing on balancing volume and price, optimizing channels, cultivating consumption, promoting the brand, and taking industry responsibility [3]. - A significant marketing reform includes a flat management structure for 27 marketing regions and a focus on performance assessment and role suitability within the marketing team [3]. Supply Chain Adjustments - The company is reducing dealer quotas by approximately 15%-25% to align with actual sales capabilities, which helps mitigate the motivation for low-price sales and channel conflicts [4]. - The reduction in traditional channel quotas allows for better management of pricing and inventory, with a focus on direct sales to consumers [4]. Product Innovation - The company plans to launch 17 new product series targeting various consumption scenarios, including banquets and gifts, to stimulate demand and drive growth [6]. - Recent upgrades to cultural products aim to meet the increasing consumer demand for cultural and artistic value [6]. Market Positioning - The company is actively enhancing its recognition in the wedding market and has seen growth in business banquet demand, particularly in the engineering machinery sector [7]. - The brand's marketing efforts during the Spring Festival and collaborations with major media have significantly increased brand visibility and consumer engagement [8]. Industry Context - The liquor industry is experiencing intensified competition and structural changes, but it remains on a steady growth trajectory with good resilience and growth potential [5]. - The company emphasizes the importance of maintaining relationships with distributors and creating new market opportunities rather than succumbing to competitive pressures [10].

Core Viewpoint - The company held a successful online performance briefing for the fiscal year 2024, demonstrating effective interaction with investors and addressing various inquiries regarding production, inventory management, and market strategies [1] Group 1: Inventory and Production Management - The company employs a "sales-driven production" model, with the increase in inventory at the end of 2024 being aligned with corresponding orders, resulting in a year-end inventory value of 442 million yuan, a decrease of 38% compared to the previous year [2] - The company is focused on balancing production and inventory management to avoid risks associated with excess inventory [2] Group 2: Shareholder Stability and Governance - The company views the stability of major shareholders as beneficial for stable operations and governance [2] Group 3: Sales and Market Strategy - Sales and production volumes for electric cables and copper processing decreased in 2024 due to insufficient market demand, prompting the company to implement marketing reforms and optimize production and pricing strategies [2] - The company aims to enhance market competitiveness by deepening regional market penetration, expanding distribution networks, and leveraging online platforms for product promotion [2][4] Group 4: Financial Performance and Profitability - The company reported a total operating revenue of 18.34 billion yuan for 2024, indicating growth compared to the previous year, despite a decline in gross margin due to intensified industry competition [3][6] - Future profitability will be driven by continuous product development, improved service offerings, and cost control measures, including lean production and waste reduction [3][5] Group 5: Industry Outlook - The electric cable industry is expected to benefit from increased government investment in power, renewable energy, smart grids, and rail transit, providing strong momentum for growth [7] - The company is actively pursuing opportunities in the submarine cable market and focusing on research and development of specialized cables to meet market demands [4][5] Group 6: Subsidiary Performance and Future Plans - The company is addressing significant losses at its subsidiary in Longyan by obtaining necessary qualifications for national grid products and seeking local government support for project orders [7]