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透过数据看节前文旅市场热度攀升 国内游“热点”常新让流量“无限”
Yang Shi Wang· 2025-09-15 02:20
公路出行方面,今年中秋、国庆假期,对于选择自驾游的人来说,10月1日至10月8日期间,所有收费公路免征小型客车通行费。 铁路:后天起可购10月1日火车票 央视网消息:由于今年中秋节和国庆假期重叠,今年中秋、国庆假期为10月1日至10月8日共8天。今年最后一个小长假即将到来,已经有 不少人开始提前策划出行。 公路:假期连续8天 收费公路免征小型客车通行费 除了国内游,国庆假期出入境旅游同样火热。国际机票搜索热度同比增长超60%。根据在线旅游预订平台的数据显示,截至目前,国庆假 期热门国家酒店的预订量同比翻番。 如果您选择铁路出行,需要注意的是,从9月15日起,就可以购买9月29日火车票。9月17日开始可购买10月1日,即假期首日火车票。热门 车次想要抢票的话,可以提前在铁路12306App上设置购票提醒。 民航:假期机票搜索热度同比增长超30% 民航方面,截至目前,假期出行的国内机票近一周搜索热度同比增长超过30%。其中,北京、成都、上海等地搜索热度最高;伊宁、泸 州、海拉尔等小众目的地搜索热度增幅最大,同比超过60%。那么,国庆假期的国内机票什么时候买能相对便宜一些?相关工作人员介绍,今 年国庆假期,国内机票 ...
“错峰游”高涨!四川入选热门目的地全国前三
Sou Hu Cai Jing· 2025-09-14 15:08
Core Insights - The popularity of "off-peak travel" has surged in September, with Sichuan emerging as one of the top destinations in China [1][8] - Chengdu has seen over one million foreign visitors this year, marking a year-on-year increase of approximately 38.4% [1][10] - The upcoming National Day holiday is expected to further boost travel, with Chengdu ranking second in national flight bookings [3][17] Travel Trends - Sichuan ranks among the top three "off-peak travel" destinations in September, according to Meituan data [8] - The top ten "off-peak travel" destinations include Guizhou, Xinjiang, Sichuan, Hainan, Yunnan, Qinghai, Shanghai, Hunan, Inner Mongolia, and Tianjin [8] - Chengdu is also listed among the top five cities for domestic "off-peak travel" [4][8] Visitor Demographics - Young people aged 18-29 constitute 46% of the flight booking demographic for the upcoming National Day holiday [17] - The trend of "拼假" (taking strategic leave) is gaining traction, allowing workers to extend their holidays significantly [15][17] International Tourism - As of September 11, over 1.074 million foreign visitors have entered and exited Chengdu, with Thailand, Malaysia, and Singapore being the top three countries of origin [10] - Tourists from Vietnam are also visiting Chengdu, indicating a growing interest in the region among international travelers [12] Booking Trends - The peak booking days for tickets are expected to be September 15-18 and September 22-23, with September 16 anticipated as the peak day for ticket sales [19]
节前旅游市场热度升温 错峰游火热
Yang Shi Wang· 2025-09-14 12:56
Group 1 - The tourism market remains active post-summer, with autumn sightseeing and off-peak travel enhancing the travel experience for tourists [1] - Online travel platforms report significant discounts on flights and hotels in popular cities like Shanghai, Wuhan, and Nanning as the Mid-Autumn Festival and National Day approach [3] - Senior tourists represent over 40% of travelers in September, indicating a shift in demographic trends for off-peak travel [3] Group 2 - Nature and autumn scenery are key themes for off-peak travel, with unique local experiences such as the "water grassland" in Yunnan and the autumn foliage in Fujian attracting visitors [5] - Traditional cultural tourism continues to rise, with events like the evening Naadam festival in Inner Mongolia and the integration of technology and culture in Jingping Ancient Village, Hunan, enhancing visitor engagement [7]
“错峰游”迎来窗口期 旅游市场出现“换挡”特征
Zheng Quan Ri Bao· 2025-09-07 16:09
Core Viewpoint - The tourism market in September has seen a significant drop in prices for flights and hotels, creating an opportunity for consumers to take advantage of off-peak travel [1][2][3] Group 1: Price Trends - September is identified as a "price trough" for the tourism market, with flight and hotel prices dropping significantly after the summer peak and before the National Day holiday [1] - For example, flights from Beijing to popular Southeast Asian destinations are priced between 800 to 1000 yuan, which is about half the price during the National Day holiday [1] - Domestic group tour prices have decreased by over 20% compared to the summer season, with some popular routes seeing even larger reductions [3] Group 2: Consumer Behavior - Nearly 80% of users are choosing to travel during September to take advantage of lower prices, with a notable increase in older travelers (over 50 years old) making up over 40% of this demographic [2] - The preference among older travelers is shifting towards guided and customized tours, particularly those focused on natural scenery and wellness [2] - Younger travelers are increasingly interested in personalized activities such as hiking, camping, and photography, indicating a diversification in travel preferences [2] Group 3: Market Strategy - Tourism companies are advised to tailor their offerings to meet the changing demands of different consumer groups, such as developing slow travel products for older travelers and flexible travel options for younger consumers [3] - Companies are encouraged to utilize digital tools to monitor market changes and create high-value packages that enhance resource optimization and customer experience [3] - As the National Day holiday approaches, it is expected that travel product prices will gradually increase, particularly for outbound and long-distance travel [3]
暑期旅游高峰过后“银发族”错峰游接续 旅游市场新热点不断涌现
Yang Shi Wang· 2025-09-06 10:28
Core Insights - The trend of "off-peak travel" is emerging as a new highlight in the local tourism market, particularly favored by elderly consumers who have more flexible schedules [1][3] - Travel agencies in Shanghai are experiencing an increase in customer footfall and inquiries, with over 70% of customers being from the "silver-haired" demographic [3] Group 1: Market Trends - Off-peak travel is becoming increasingly popular, especially among retirees and older adults [1][3] - The number of orders for "silver-haired travel" has increased by nearly 20% compared to the same period last year [3] Group 2: Pricing and Packages - A specific travel package to Xinjiang for 10 days, including round-trip flights and five-star accommodations, costs less than 10,000 yuan, which is significantly cheaper than the 14,000 yuan price during the peak summer season [3]
错峰游窗口期打开:北京飞三亚机票仅需500元
Feng Huang Wang· 2025-09-06 01:22
Core Insights - The travel market is experiencing a peak in off-peak travel opportunities as students return to school, with many online travel platforms reporting increased activity in this segment [2][5] - Ticket prices for flights during the off-peak period in September are significantly lower compared to peak travel times like the National Day holiday, with prices for flights from Shanghai to popular destinations being one-fourth to one-third of those during peak times [3][4] Group 1: Off-Peak Travel Trends - Tuniu's latest booking data indicates that off-peak travel dominates the September market, accounting for nearly 80% of travel volume, with this trend expected to continue until the week before the National Day holiday [3] - Flight prices for September 15 from Shanghai to destinations like Sanya, Urumqi, and Harbin are reported to be significantly lower than those for October 1, highlighting the price advantage of off-peak travel [3][4] - International flights are also more affordable, with round-trip tickets from Beijing to cities like Bangkok and Kuala Lumpur priced around 1000 yuan, which is about half the price of tickets for October 1 [4] Group 2: Popular Destinations and Activities - According to Meituan Travel, the top ten domestic off-peak travel destinations in September include Guizhou, Xinjiang, Sichuan, Hainan, and Yunnan, with Hainan experiencing a 58% year-on-year growth in tourism [5] - Tuniu's report shows a noticeable increase in demand for autumn-themed travel products, particularly in regions like Northeast, North China, Northwest, and Southwest, with popular destinations including Beijing, Chongqing, and Dalian [5] - Activities such as photography, hiking, cycling, and camping are gaining popularity among travelers, with specific routes in Tibet and Yunnan attracting attention [5] Group 3: Demographics of Off-Peak Travelers - Tuniu's report highlights that older adults and families with preschool children are the primary demographics for off-peak travel, with individuals aged 55 and above being particularly prominent [6] - Older travelers prefer group tours and customized travel options, which account for nearly 70% of their travel choices, favoring leisurely and nature-focused itineraries [6]
订单量增长近两成!上海“银发团”九月扎堆错峰出游→
Sou Hu Cai Jing· 2025-09-05 15:09
Group 1 - The core viewpoint of the article highlights the rise of off-peak travel among the elderly population as a new trend in the tourism market during September, coinciding with the back-to-school season [1][9]. Group 2 - In Shanghai, travel agencies are experiencing an increase in customer footfall and inquiries, with over 70% of customers being from the "silver-haired" demographic [7][9]. - A specific case is noted where a retiree plans a 10-day trip to Xinjiang, costing less than 10,000 yuan, which is significantly cheaper compared to the 14,000 yuan price during the summer [5][9]. - Travel agencies report a price reduction of 30% to 50% for trips compared to the summer season, attributed to lower hotel and flight costs [9]. - There is a nearly 20% year-on-year increase in "silver-haired" travel orders in September [9].
厦门暑期游收官,错峰游赏秋主题产品价格最高降20%
Sou Hu Cai Jing· 2025-09-05 13:06
Group 1 - The domestic tourism market has seen a rise in family travel and inbound tourism during the summer, with a noticeable increase in off-peak travel as the season ends [1][5] - Data from a travel platform indicates that hotel bookings in Xiamen increased by 9% year-on-year during the summer [3] - Travel agencies are receiving numerous inquiries and bookings for off-peak travel, promoting autumn-themed products and long-distance outbound trips, with overall prices dropping by 15% to 20% compared to the peak summer season [5] Group 2 - Xiamen Airlines' travel sales center reports significant decreases in airfare, particularly for outbound travel, as Australia approaches spring, leading to the introduction of seasonal products [7]
体验游热度攀升 多元业态激发文旅消费新活力
Group 1 - The tourism market remains vibrant post-summer, driven by trends such as staggered travel, event economy, and immersive experiences, indicating strong consumer upgrade momentum [1] - Popular staggered travel destinations in September include Guizhou, Xinjiang, Sichuan, Hainan, Yunnan, Qinghai, Shanghai, Hunan, Inner Mongolia, and Tianjin, with Hunan showing significant growth due to events [1] - The opening of the "Xiangchao" football league in Changsha led to a 35% year-on-year increase in flight and train bookings, and a 62% increase in five-star hotel reservations, highlighting the impact of sports events on tourism consumption [1] Group 2 - Key trends during the summer included "cooling off trips," immersive cultural experiences, and exploring lesser-known cities, with car rental orders in cities like Huizhou and Qinhuangdao reaching 2-3 times last year's levels [2] - The growth of post-00s tourists is notable, as they are willing to pay for deep experiences and prefer to complete their travel planning through social media [2] - The shift from traditional sightseeing to experiential consumption in the tourism sector is emphasized, with events like "Xiangchao" effectively stimulating local consumption across various sectors [2]
9月“错峰游”十大热门目的地:贵州、新疆、四川列前三
Group 1 - The core viewpoint of the article highlights the increasing trend of off-peak travel in China, particularly to destinations like Hainan, driven by rising ticket prices during peak seasons [1][3]. - Data from Meituan Travel indicates that the search volume for "Hainan cuisine" has increased by 33% and "Zhaocai vinegar hot pot" by 30% since September 1, with a 56% increase in bookings for five-star hotels in Hainan [3][5]. - The demographic of travelers is shifting, with a notable increase in post-00s visitors from regions like Jiangsu, Zhejiang, and Shanghai, who are willing to pay for deep experiences and engage with local culture [3][5][7]. Group 2 - The hospitality industry in Hainan is adapting to the changing customer base, with younger tourists and families becoming the main demographic, moving away from traditional corporate events [5][7]. - Hotels are enhancing their offerings with personalized and interactive experiences, such as sunset dinners and wellness activities, to cater to the preferences of younger travelers [5][7]. - The three-month period leading up to July saw a 207% year-on-year increase in overnight stays at the Sanya Coral Bay Mandarin Oriental Hotel, indicating a strong demand for unique and engaging experiences [7].