Core Insights - Haier Smart Home reported a revenue of 156.49 billion yuan for the first half of 2025, a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion yuan, up 15.6% year-on-year [1] - The company plans to distribute a cash dividend of 2.69 yuan per 10 shares, totaling 2.51 billion yuan, which accounts for 20.8% of the net profit for the first half of the year [1] Revenue Growth - In Q2 2025, Haier achieved a revenue of 77.38 billion yuan, a year-on-year increase of 10.4%, and a net profit of 6.55 billion yuan, up 16.0% year-on-year [1] - Domestic revenue grew by 8.8% and overseas revenue by 11.7% in H1 2025, with Q2 showing an acceleration in domestic growth and a slight deceleration in overseas growth [1] - The company benefited from government subsidies and leveraged its multi-brand strategy, with brands like Casarte and Leader seeing revenue growth rates exceeding 20% and 15%, respectively [1] Profitability and Margins - Haier's gross margin in Q2 was 28.4%, an increase of 0.1 percentage points year-on-year, with improvements in both domestic and overseas business margins [2] - The net profit margin for Q2 was 8.5%, up 0.4 percentage points year-on-year, with stable operating expense ratios contributing to enhanced profitability [2] Cash Flow and Operational Efficiency - Operating cash flow for Q2 increased by 37.5% year-on-year, reaching 8.85 billion yuan, driven by revenue growth and improved operational efficiency [3] - Cash received from sales and services grew by 20.2% year-on-year, indicating strong operational performance [3] Investment Outlook - The company is expected to see continued growth in domestic revenue due to trade-in incentives and potential acceleration in overseas revenue during the interest rate reduction cycle [2] - Haier's management and employee motivation are improving, with significant growth potential in overseas markets, particularly in segments like dryers, air conditioners, and small appliances [3] - EPS estimates for 2025, 2026, and 2027 are projected at 2.29, 2.54, and 2.76 yuan, respectively, with a target price of 32.08 yuan based on a 14x PE valuation for 2025 [3]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2025年8月28日 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 海尔智家股份有限公司2025 年半年度报告 公司代码：600690 公司简称：海尔智家 海尔智家股份有限公司 2025 年半年度报告 1 / 1 ...

Core Viewpoint - The company's performance growth is driven by both domestic and international markets, with significant contributions from the "old-for-new" appliance policy in China and double-digit growth in emerging markets [1][4]. Financial Performance - In the first half of 2025, the company achieved revenue of 156.49 billion yuan, a year-on-year increase of 10.2% - The net profit attributable to the parent company was 12.03 billion yuan, up 15.6% year-on-year - The operating cash flow reached 11.14 billion yuan, reflecting a 32.2% increase [1][3]. Domestic Market Growth - Domestic market revenue grew by 8.8%, showcasing stability amid fierce competition - The high-end brand Casarte saw revenue growth exceeding 20%, maintaining a leading position in the premium market - The Leader brand also performed well, with revenue growth over 15%, successfully targeting younger consumers [4][5]. International Market Expansion - International revenue increased by 11.7%, with emerging markets showing remarkable performance - South Asia experienced a growth of 33%, Southeast Asia 18%, and the Middle East and Africa 65% [4][6]. Digital Transformation and Innovation - The company is advancing digital transformation projects, leading to over 100% growth in retail sales through the POP channel and nearly 50% growth in e-commerce revenue - The AI-driven demand insight system improved SKU combination efficiency by 13% [4][7]. Product and Service Development - The company is focusing on smart home strategies, launching integrated solutions under the "Three Wings Bird" brand - Collaborations with partners like Boloni to develop complete kitchen appliance solutions and the introduction of AI technologies in products enhance user experience and product value [7][6]. Global Manufacturing and Distribution - The company has established a global presence with over 10+N innovation ecosystems, 163 manufacturing centers, and 126 marketing centers, covering nearly 230,000 sales points - This extensive global layout provides a buffer against geopolitical risks and tariff policy changes [6][5].

Core Viewpoint - Haier Smart Home reported strong performance in the first half of 2025, with revenue of 156.49 billion yuan, a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion yuan, up 15.6% [1][4] Financial Performance - Revenue: 156.49 billion yuan, up 10.2% year-on-year [1][4] - Net Profit: 12.03 billion yuan, up 15.6% year-on-year [1][4] - Deducted Non-recurring Profit: 11.70 billion yuan, up 15.2% year-on-year [1][4] - Operating Cash Flow: 11.14 billion yuan, up 32.2% year-on-year [1][4] - Gross Margin: 26.9%, an increase of 0.1 percentage points year-on-year [1][4] Market Performance - Domestic market revenue grew by 8.8%, supported by the "old-for-new" appliance policy and strong performance from the high-end brand Casarte, which saw over 20% revenue growth [3][5] - Overseas market revenue increased by 11.7%, with emerging markets showing significant growth: South Asia up 33%, Southeast Asia up 18%, and Middle East & Africa up 65% [6] Strategic Initiatives - The multi-brand strategy showed significant synergy, with Casarte maintaining a leading position in the high-end market and Leader brand growing over 15% [5] - Digital transformation initiatives, including digital inventory and marketing, led to over 100% growth in POP channel retail and nearly 50% growth in e-commerce revenue [5] Business Segment Performance - Air energy solutions revenue reached 32.98 billion yuan, up 12.8% [7] - Household laundry solutions revenue was 32.01 billion yuan, up 7.6% [7] - Whole-house water solutions saw the fastest growth, with revenue of 9.79 billion yuan, up 20.8% [7] - The largest segment, household food preservation and cooking solutions, generated revenue of 63.53 billion yuan, maintaining stable growth [7] Innovation and Development - The company is focusing on smart home strategies through the "Three Wings Bird" brand, offering integrated scenario solutions [7] - Collaborations with partners like Boloni to develop complete kitchen appliance solutions and the introduction of AI-driven technologies to enhance user experience [7]

Group 1 - The core viewpoint is that the home appliance industry is exhibiting strong growth resilience driven by multiple factors, with leading companies like Haier Smart Home being favored by brokerage institutions due to their performance certainty and growth potential [1][3] - The domestic digital transformation is a key driver for Haier Smart Home's stable growth, supported by data showing it achieved the top market share both online and offline in the first seven months of 2025, with significant growth in high-end brands like Casarte [2] - Global high-end brand creation is contributing to growth across various regions, with Haier leading in sales of multi-door refrigerators in Europe and achieving high pricing power in the U.S. market, indicating strong performance in Southeast Asia and Japan as well [2] Group 2 - For home appliance companies to maintain a sustained "buy" rating, they must demonstrate the ability to navigate through cycles, maintaining profitability in complex market environments while also advancing in smart and high-end sectors, which Haier Smart Home is successfully achieving [3]

Core Viewpoint - The apparel industry is shifting from low-price competition to value creation, with companies like Hongxing Co., Ltd. leading the way through brand upgrades and digital transformation [1][2]. Group 1: Digital Transformation and Supply Chain Efficiency - Hongxing Co., Ltd. focuses on digital upgrades and brand building post-IPO, avoiding inefficient capacity expansion [2]. - The company has achieved significant automation in its production processes, reducing the time from design to inventory to as little as 5 working days, with a regular production cycle of under two weeks [2]. - The implementation of a centralized information management system and logistics center in 2024 has drastically improved logistics efficiency, reducing the time for inventory tasks from 15 days to just 3 days, with an inventory accuracy rate of 99.9% [2][4]. Group 2: Brand Upgrade and Market Positioning - Hongxing Co., Ltd. is enhancing its brand to break through market homogenization, with its main brand, Fenteng, targeting younger consumers through strategic endorsements and a comprehensive brand upgrade [4]. - The company has identified and capitalized on the "relaxed self-care" consumer trend, promoting the brand message "Wear Fenteng When Not at Work" [4]. - The introduction of innovative products like the smart temperature control series "Fenteng 26°C" showcases the company's technological capabilities [4]. Group 3: Channel Integration and Consumer Experience - The company is reconstructing consumer experiences through an OMO (Online-Merge-Offline) model, breaking down barriers between online and offline channels [5][6]. - Hongxing Co., Ltd. has seen significant growth in online sales during major shopping events and is expanding its presence in live-streaming and social media channels [6]. - The company is also enhancing offline experiences by opening flagship stores in high-end malls and integrating instant retail channels [6]. Group 4: International Expansion Strategy - As domestic market growth slows, Hongxing Co., Ltd. is pursuing international expansion as a key strategy, focusing on establishing a presence in overseas markets without over-reliance on platforms [8]. - The company has already made strides in cross-border e-commerce, with products being sold in markets such as Europe, North America, and Southeast Asia [8]. - At the 2025 Spring Canton Fair, Hongxing Co., Ltd. will showcase its full-service model, emphasizing innovative products to attract international buyers [8].

Core Viewpoint - The apparel industry is shifting from low-price competition to value creation, with companies like Hongxing Co., Ltd. leading the way through brand upgrades and digital transformation [1][2]. Group 1: Digital Transformation and Supply Chain Efficiency - Hongxing Co., Ltd. has focused on digital upgrades and brand building since its listing in 2021, avoiding blind capacity expansion and instead enhancing supply chain efficiency [1][2]. - The company completed a digital upgrade in 2023, reducing the production cycle for new products to as little as five working days and regular production to under two weeks [1]. - The implementation of an information management system and logistics center in June 2024 has significantly improved logistics efficiency, reducing the time to complete tasks from 15 days to 3 days, with an inventory accuracy rate of 99.9% [2]. Group 2: Brand Upgrade and Market Positioning - Hongxing Co., Ltd. is leveraging brand upgrades to break through market homogenization, with its main brand, Fenteng, rapidly gaining traction among younger consumers after signing a celebrity endorsement [2][3]. - The brand has launched a comprehensive upgrade of its visual identity and product design, aligning with the "good underwear,安心" brand philosophy to meet young consumer demands [2][3]. - The company has also tapped into the "relaxed self-care" consumer trend, collaborating with popular media to enhance brand resonance and mission [3]. Group 3: Channel Integration and Consumer Experience - Hongxing Co., Ltd. is reconstructing consumer experiences through online and offline channel integration, establishing an OMO ecosystem that blurs the lines between digital and physical retail [3][4]. - The company has seen significant growth in online sales during major shopping events and is expanding its presence in live commerce and social media platforms [4]. - In physical retail, the company is enhancing customer experience by opening flagship stores in high-end malls and integrating instant retail channels [4]. Group 4: International Expansion and Growth Strategy - As domestic market growth slows, Hongxing Co., Ltd. is pursuing international expansion as a key strategy, planning to establish a presence in various overseas markets [5]. - The company is actively engaging in cross-border e-commerce and localizing strategies based on regional consumer habits [5]. - At the 2025 Spring Canton Fair, Hongxing Co., Ltd. will showcase its full-service model and innovative products, aiming to attract international buyers and strengthen its global footprint [5].

Core Viewpoint - The article highlights the successful collaboration between Shanghai's optimized business environment and Bright Dairy's strategic upgrades, showcasing a model for urban development and corporate growth through institutional innovation [1][7]. Group 1: Business Environment and Institutional Innovation - Shanghai has implemented an iterative business environment action plan for eight consecutive years, which has provided a fertile ground for Bright Dairy to capture development benefits from policy optimizations [2][7]. - The "Leading Fresh" strategy of Bright Dairy has been supported by the city's institutional framework, enabling the establishment of a comprehensive modern dairy industry chain from research and development to logistics and service [2][4]. Group 2: Digital Transformation and Technological Advancements - Bright Dairy's digital transformation aligns with Shanghai's evolving business environment, allowing the company to enhance brand renewal and technological upgrades, thus accelerating the traditional dairy industry's shift towards high-end, green, and intelligent production [4][5]. - The company has launched various innovative products, such as the Bright Youbei 5.0 ultra-fresh milk and high-protein fermented milk, to meet diverse consumer needs while transitioning from selling products to offering services through the "Bright Anytime" platform [7][9]. Group 3: Community Engagement and Social Responsibility - Bright Dairy has introduced the first public digital asset in China through the Shanghai Data Exchange, utilizing blockchain technology to innovate public welfare models, which sold out within 10 minutes [5]. - The "Bright Anytime" platform connects 3.5 million family data with urban health service systems, transforming community smart milk stations into nutrition care hubs [5][9]. Group 4: Future Outlook and Strategic Goals - Bright Dairy aims to strengthen its core competitiveness across the entire industry chain while continuously enhancing its operational capabilities through practical feedback that drives policy innovation [9]. - The company plans to solidify its presence in Shanghai, strengthen its position in East China, optimize its national footprint, and maintain a focus on freshness as part of its strategic vision [9].

Group 1: Agricultural Development - The integration of technology in agriculture has led to a mechanization rate of over 99% in Jiamusi, with six counties recognized as national demonstration counties for full mechanization of major crops [3][4] - The introduction of Beidou navigation systems in rice planting has increased daily operational capacity from 30 acres to 45 acres, showcasing significant efficiency improvements [3] - Jiamusi's total grain crop output reached 23.358 billion pounds in 2024, marking a 2.2% year-on-year increase, achieving 21 consecutive years of growth [4] Group 2: Industrial Transformation - Jiamusi Electric Motor Co., Ltd. has undergone a digital transformation, resulting in annual cost savings exceeding 12 million yuan and a production efficiency increase of over 20% [5] - The company has developed a high-temperature gas-cooled reactor unloading system, providing a revolutionary solution for fourth-generation nuclear power plants [5] - From 2018 to 2024, the number of industrial enterprises in Jiamusi increased from 226 to 442, with a year-on-year industrial output value growth of 12.7% in the first five months of 2024 [6] Group 3: Urban Development and Quality of Life - Jiamusi has initiated the "Seven Gatherings and Seven Improvements" program, focusing on urban renewal and enhancing public amenities, resulting in the creation of pocket parks and improved public spaces [7][9] - The city has implemented various infrastructure projects, including drainage and heating network upgrades, to enhance the quality of life for residents [7] - The transformation of old neighborhoods has improved living conditions, with 6,393 new public parking spaces and 120 households receiving safety modifications for elderly residents [9]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home [12] Core Viewpoints - Profit margin improvement is a continuous evolution direction for Haier, with a steady upward trend in profit margins observed in recent years. The report aims to systematically assess the potential and space for Haier's long-term profit margin enhancement by addressing three core questions: what factors have historically led to Haier's relatively low profit margins, what driving forces exist for profit improvement during the transformation process, and how much room for profit margin enhancement is there in the future [4][20] Summary by Relevant Sections Current Profit Margin Structure - Haier's overall gross margin has shown a year-on-year improvement since 2020, with a projected gross margin of 27.8% in 2024. The gross margins for various business segments in 2024 are expected to be 30.8% for refrigerators, 31.4% for washing machines, 23.9% for air conditioners, 29.3% for kitchen appliances, 41.6% for water appliances, and 8.6% for channel services, all reflecting year-on-year increases [23][25] Factors Leading to Low Profit Margins - The company's long-standing profit structure features "high gross margin + high expense ratio + low net profit margin." This is primarily due to differences in sales models compared to competitors, with air conditioning business still in the optimization phase and a significant investment in overseas acquisitions since 2015 impacting overall profitability [7][49][71] Drivers of Profit Margin Optimization - Since 2019, Haier's profitability has entered a phase of continuous improvement, with gross and expense sides contributing approximately 50% each to the incremental growth. The company is leveraging AI tools for digital transformation, which has already shown significant efficiency improvements. The domestic high-end brand Casarte has established a leading position, while overseas operations are undergoing organizational changes and production facility optimizations [8][10] Future Profit Margin Elasticity - Through digital transformation, product premiumization, and supply chain optimization, Haier aims to enhance profitability. Projections for 2024 suggest a long-term steady-state gross margin could rise to between 29.97% and 32.30%, with the expense ratio potentially optimizing to between 17.34% and 20.07%, leading to a net profit margin increase to between 10.85% and 14.08%, corresponding to an additional performance release of 56%-106% [9][10] Investment Recommendations - The report suggests seizing opportunities with this quality growth leader, as Haier's profitability has gradually improved since 2019. The domestic high-end market position of Casarte is expected to drive product structure optimization, while overseas business restructuring and efficiency improvements are anticipated to support continued growth. The company is expected to achieve net profits of 21.034 billion, 23.807 billion, and 26.207 billion yuan in 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 11.4, 10.1, and 9.2 [10][18]