Core Viewpoint - The real estate industry is increasingly focusing on the integration of delivery and service, expanding the breadth and depth of services, and emphasizing all-age-friendly services to enhance the quality of high-end concierge services [3][35]. Group 1: Delivery and Service Integration - The product focus has shifted from "good design" to "quality delivery" and then to "good living experience," which spans the entire development cycle [3]. - A full-process delivery service system is becoming a trend in the industry, ensuring delivery quality and enhancing customer experience [6]. - Companies like China Resources Land and Poly Real Estate are implementing comprehensive management systems that cover the entire delivery cycle, from pre-delivery to post-delivery services [7][9]. Group 2: Community Service and Brand Operation - Real estate companies are expanding their service offerings by creating community service IPs and organizing diverse community activities to enhance relationships with homeowners [13]. - China Resources Land's "Run Bilingual" brand aims to create a warm community atmosphere, while China Merchants Shekou emphasizes community connections through shared interests [15][19]. - Various projects are actively organizing community cultural activities to strengthen community cohesion and homeowner satisfaction [21]. Group 3: Focus on All-Age Needs - Many real estate companies are enhancing service standards to cater to the unique needs of the elderly and children, creating a warm community environment [24]. - Vanke Property has released a "Community Children's Property Service Manual" to address children's needs across different age groups [24]. - Projects like China Merchants Shekou's "Love in the Morning and Evening" initiative focus on providing care services for both the elderly and children [27]. Group 4: High-End Concierge Services - Some projects are elevating their property service standards to provide personalized, professional, and meticulous concierge services [31]. - The "Double Concierge Service System" implemented by Poly Real Estate in Foshan offers tailored services to enhance the quality of life for homeowners [32]. - Poly Property is collaborating with the "Golden Key" international alliance to upgrade its service standards and enhance high-end property services [34]. Group 5: Overall Industry Trends - The delivery capability is evolving from "delivering products" to "delivering lifestyles," with a growing emphasis on service components [35]. - The integration of delivery and service, along with the expansion of service breadth and depth, is becoming a consensus in the industry [35].

Core Viewpoint - The article emphasizes the importance of product strength and delivery capability in the real estate industry, highlighting that strong delivery capability is essential for maintaining the advantages of product strength [3][31]. Group 1: Product Strength and Delivery Capability - Product strength is identified as a long-term core competitiveness for real estate companies, while delivery capability is a key component of product strength [3]. - Projects that excel in product strength during the initial stages often demonstrate strong delivery capability during the delivery phase, ensuring that the advantages of product strength are sustained [3][12]. Group 2: Realistic Restoration and Design Effectiveness - The first impression of a residential property is often shaped by its exterior facade, which reflects its aesthetic and taste [5]. - The Jinan Poly Zhenyu project showcases a perfect restoration of design intent with its aluminum exterior and elegant lines, enhancing the visual experience [5][6]. - The Shanghai Jindi Jiayuan project emphasizes the importance of realistic landscaping and community facilities, which significantly enhance the attractiveness of the community space [7][8]. Group 3: Differentiated Delivery Standards - Different projects exhibit varied delivery standards that reflect the diverse needs of customers, such as the use of high-quality materials for interior design [14][16]. - The Guangzhou White Goose Pond project uses leather for its background wall, while the Beijing Longhu Shunyi project opts for a simpler design, showcasing different value orientations in delivery [16][17]. Group 4: Craftsmanship as a Foundation for Quality - High-quality living is built on meticulous craftsmanship, with strict controls over materials and processes [19]. - The Shanghai Qiantan Runjing project exemplifies this with its careful selection of materials and detailed construction processes, resulting in a visually appealing facade [20][21]. - The Zhaoshang Xi'an Sequence project emphasizes the "slow work produces fine products" philosophy, ensuring high-quality landscaping and construction [22][24]. Group 5: Emotional Engagement in Delivery Services - The delivery process has evolved to include emotional engagement and experience optimization for homeowners [26]. - The Changsha Binjiang Jing project enhances homeowner satisfaction by providing personalized gifts during the handover process, creating a memorable experience [27][28]. - The Chengdu Jiabai Dao project further elevates the delivery experience with customized notifications and artistic gifts, reflecting a commitment to customer care [29][30]. Group 6: Future Outlook on Delivery Capability - The concept of product strength in the real estate industry has expanded from design to delivery and service systems, with delivery capability becoming a key competitive battlefield [31][32].

Core Viewpoint - The article emphasizes a transformative product revolution in the real estate industry, highlighting the shift from "scale-oriented" to "quality-oriented" development in China, with a focus on defining new standards for good housing by 2025 [2][3]. Group 1: Industry Evolution - Since 2021, the "Product Power 100" initiative has visited 71 benchmark projects and published over 120 in-depth reports, marking a significant transition in the real estate sector [2]. - The upcoming 2025 initiative aims to redefine the standards of good housing through a multi-dimensional evaluation system that includes aspects like "green low-carbon," "delivery fulfillment," and "community operational capacity" [3]. Group 2: Upcoming Events - The "Zhengzhou Station" event will feature 8 prominent projects and a closed-door meeting to decode the characteristics of "good housing" in Zhengzhou, scheduled for March 13-14 [4]. - The event will focus on the real-life performance of properties post-delivery, rather than just showcasing demonstration areas, and will include discussions on the characteristics of residential delivery in 2024 [4]. Group 3: Historical Insights - The 2024 tour highlighted various trends across different cities, such as the emergence of "fourth-generation housing" in Xi'an, market-driven product enhancements in Shenzhen, and intensified competition in core urban areas of Zhengzhou [7]. - Since 2018, the company has collaborated with over a hundred brand developers to conduct comprehensive evaluations of product power, delivery capability, and value retention, continuously pushing for improvements in industry product quality [8].

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