情绪经济
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芒果超媒预计2025年归母净利润超11亿元 小芒电商首次实现年度盈利
Zheng Quan Ri Bao Wang· 2026-01-30 12:44
Core Viewpoint - Mango Super Media (芒果超媒) is expected to achieve a net profit of between 1.1 billion and 1.4 billion yuan in 2025, with significant growth in its membership and e-commerce segments, indicating a strong performance and strategic advancements in AI and content production [1] Group 1: Financial Performance and Membership Growth - The expected net profit for 2025 is projected to be between 1.1 billion and 1.4 billion yuan [1] - Mango TV's effective membership reached a record high of 75.6 million by the end of the year [1] - The small Mango e-commerce segment achieved its first annual profit [1] Group 2: Content Strategy and Production - In 2025, Mango Super Media plans to triple its new drama reserves for 2026, with a total of 89 new series, significantly increasing its content output [2] - Mango's original content strategy includes reviving classic IPs and launching new shows, maintaining its leading position in the variety show sector [2] - The company achieved a 28.12% year-on-year increase in effective viewership for its dramas [2] Group 3: Technological Advancements - The "Mango Big Model" has been developed to enhance content production, utilizing AI capabilities for efficient video content creation [3] - The platform's AI tools have reached commercial-grade quality, enabling advanced features like intelligent decision-making and content generation [3] - The company is focusing on automating content production processes, improving efficiency and personalization in service delivery [3] Group 4: User Engagement and Demographics - As of October 2025, users born after 2000 accounted for 24.8% of Mango TV's audience, with high engagement metrics [4] - The platform leads in user stickiness, with 35.4% of variety show viewers watching frequently and a 31.9% increase in weekly viewing time for dramas [4] - Active user interaction on the platform reached 53%, significantly above industry averages [4] Group 5: E-commerce and Consumer Trends - The small Mango e-commerce segment reported record GMV and achieved profitability for the first time in 2025 [5] - The company is expanding its offline distribution network, reaching nearly 3,000 stores across 80 cities [5] - The launch of the "Cluebie" IP in collaboration with TOYCITY marks a strategic move into the emotional consumption market, targeting Gen Z consumers [5][6] Group 6: Market Insights - The emotional economy in China surpassed 2.72 trillion yuan in 2025, with projections to exceed 4.5 trillion yuan by 2029 [6] - The trend towards emotional consumption is driving growth in the toy industry, emphasizing the importance of IP storytelling and social attributes [6] - The introduction of "Cluebie" signifies Mango's active role in shaping new consumer trends and leveraging its IP resources for market growth [6]
“投人+投物”融合,深耕情绪经济他们为激活消费贡献“金点子”
Xin Lang Cai Jing· 2026-01-29 18:46
刘苓玲 121 1 如何以"投人+投物"融合之策激活消费高质量发展动能成焦点。 刘苓玲提出:必须坚持投资于物和投资于人紧密结合,以此促进我市青年实现高质量就业,为消费增长注入持久动力。 刘虎认为,需认清传统"投资于物"模式边际效应递减,"投资于人"已成为提振消费的关键支点。 喻春喜提出,将"投资于物"与"投资于人"紧密结合,是破解当前消费提质难题、推动经济持续健康发展的关键路径。 赖国庆 在市政协会议期间,围绕如何激活消费高质量发展动能成为热议焦点。1月29日,市政协第二联组围绕《以"投人+投物"融合之策 激活消费高质量发展动 能》开展协商讨论,委员们从多维度建言献策。 市政协委员刘苓玲: 拓宽场景,促进青年就业 and with a should and should and should and all and al S a . 7 8 (1) to 11 Re 如何以"投人+投物"融合之策激活消费高质量发展动能?市政协委员、西南政法大学经济学院副院长刘苓玲提出核心观点:必须坚持投资于物和投资于人紧 密结合,以此促进我市青年实现高质量就业,从而为消费增长注入持久动力。 刘苓玲认为,青年是消费市场当之无愧的 ...
2029年中国情绪经济规模将超4.5万亿
Di Yi Cai Jing Zi Xun· 2026-01-29 13:27
2026.01.29 本文字数:1838,阅读时长大约3分钟 作者 |第一财经 林靖 情绪经济是一种由情绪消费驱动的新兴经济形态。有媒体分析,如今的消费者越来越愿意为开心、治 愈、氛围感、归属感买单,消费选择早已超越了传统刚需的范畴。由此衍生出的一系列消费新业态、新 模式,共同构成了当下火热的"情绪经济"。 从抢购LABUBU到热门影视IP的周边,从景德镇"鸡排哥"意外走红到网络上流行的"爱你老己",从为一 场演唱会奔赴千里之外到"苏超"比赛的一票难求……情绪经济、悦己经济正在快速崛起。 广东省体改研究会执行会长彭澎对第一财经分析,随着经济发展、生活水平提高,人们在基本的吃饱穿 暖之外,有更多其他层面的消费需求。同时,现在人的生活状态比较复杂,竞争压力比较大,很多人面 临复杂的场景,需要解压,焦虑情绪需要释放。 2025年,凭借丑萌怪异造型强势出圈潮玩LABUBU,成为很多年轻人的"心头好"。来自大连的90后赵女 士买了泡泡玛特诸多产品,包括labubu、星星人系列,还专门买了一个柜子存放。"每天下班回家,打 开柜子,捏一捏,心情就好很多,很放松,觉得这是专属于自己的世界,可以找到情绪的寄托,可以暂 时缓解工 ...
2029年中国情绪经济规模将超4.5万亿
第一财经· 2026-01-29 13:09
2026.01. 29 本文字数:1838,阅读时长大约3分钟 作者 | 第一财经 林靖 与此同时,演唱会成为人们情绪释放的窗口之一。不只是年轻人,很多中老年人也有情绪消费。根据 《重庆日报》报道,2025年张学友重庆站首场的购票观众中,40岁以上人群占比高达49.5%。 有业内人士分析指出,老牌歌手演唱会备受追捧的背后,是一种情感共鸣与怀旧心理。演唱会变成了 另一种KTV现场,大家一起唱歌、抒发情绪、缅怀青春。 近期召开的地方两会中,情绪价值、情绪经济、悦己经济成为热词。 1月28日上午,重庆市六届人大四次会议开幕。重庆市政府工作报告提到,培育新型消费,发展银发 经济、首发经济、票根经济、情绪经济。 今年的湖北省政府工作报告提出,2026年将回应人民群众对实用价值、情绪价值与知识价值的新需 求,深入实施提振消费专项行动。 1月27日,江西省第十四届人民代表大会第四次会议开幕,省政府工作报告提出,要打造国潮经济、 情绪经济等新业态新模式。《江西省2025年国民经济和社会发展计划执行情况与2026年国民经济和 社会发展计划草案》显示,江西将积极拓展新型消费,打造数字消费新场景,围绕"人工智能+消 费",探索虚拟 ...
2029年中国情绪经济规模将超4.5万亿,多地大力发展情绪经济
Di Yi Cai Jing Zi Xun· 2026-01-29 12:06
近期召开的地方两会中,情绪价值、情绪经济、悦己经济成为热词。 1月28日上午,重庆市六届人大四次会议开幕。重庆市政府工作报告提到,培育新型消费,发展银发经 济、首发经济、票根经济、情绪经济。 今年的湖北省政府工作报告提出,2026年将回应人民群众对实用价值、情绪价值与知识价值的新需求, 深入实施提振消费专项行动。 1月27日,江西省第十四届人民代表大会第四次会议开幕,省政府工作报告提出,要打造国潮经济、情 绪经济等新业态新模式。《江西省2025年国民经济和社会发展计划执行情况与2026年国民经济和社会发 展计划草案》显示,江西将积极拓展新型消费,打造数字消费新场景,围绕"人工智能+消费",探索虚 拟现实等技术在文旅、零售、教育、医疗等领域的深度融合;培育"情绪消费"场景,发展潮玩"谷 子"店、"谷子"经济卖区等消费业态;打造国潮经济消费新增长点,提升瓷器、中药、茶叶等历史经典 名品消费。 今年的贵州省政府工作报告提到,适应消费新趋势,挖掘服务消费潜力,大力发展首发经济、银发经 济、演艺经济、票根经济、谷子经济、悦己经济等,因地制宜打造玩具手办、国潮IP等年轻化消费产 品,推出一批非遗夜市、中医药文化夜市等主题 ...
2026年中国新消费趋势白皮书
Sou Hu Cai Jing· 2026-01-27 13:11
Core Insights - The report titled "2026 China New Consumption Trend White Paper" indicates that the new consumption market in China is driven by three main forces: self-centered consumer behavior, innovative product supply value, and globalization of market boundaries [1][7][17] - The core sectors identified include the Emotional Economy sector (projected to reach 23,077.7 billion yuan by 2024), the Quality Life sector (with the elderly care industry expected to reach 16.1 trillion yuan by 2025), and the Smart Technology sector (with the AI industry projected to reach 10,457 billion yuan by 2025) [1][7][19] - Key trends for 2026 include the shift of lower-tier markets towards value dividends, the emergence of "AI+" for personalized services, accelerated virtual and physical integration, mainstream sustainable consumption, and the globalization of brand ecosystems [1][7][19] Market Dynamics - The new consumption market is characterized by emotional resonance and value recognition as core drivers, with decision-making becoming increasingly practical and emotionally driven [7][17] - The market is transitioning from a focus on scale expansion to structural adaptation, as indicated by the Ministry of Industry and Information Technology's new policy framework aimed at enhancing the adaptability of supply and demand [15][17] - The demographic and income growth in China is creating a strong market expansion and driving force, with urban-rural development becoming more balanced [9][12] Sector Analysis - The Emotional Economy sector focuses on consumer emotional needs, shifting from traditional functional value to emotional value, where consumers are willing to pay for products that provide emotional resonance and psychological comfort [25][31] - The Quality Life sector encompasses various core types, including the elderly economy, health consumption, and new-style tea drinks, reflecting a growing demand for quality living [19][23] - The Smart Technology sector includes innovations such as AI terminals, service robots, and digital humans, indicating a strong momentum in technological advancements [7][19]
“情绪经济”写入江西省政府工作报告 拓展新型消费成亮点
Zhong Guo Xin Wen Wang· 2026-01-27 09:14
Group 1 - The core concept of "emotional economy" is highlighted in Jiangxi Province's government work report, emphasizing the development of new consumption models driven by emotional spending [1] - Jiangxi plans to organize over 4,000 seasonal promotional activities and distribute nearly 200 million RMB in various consumption vouchers by 2025, aiming to enhance consumer engagement [1] - The report indicates a projected increase in domestic tourism, with visitor numbers and total spending expected to grow by 4.8% and 13.8% respectively [1] Group 2 - In 2026, Jiangxi aims to expand new consumption types, including cultivating "emotional consumption" scenarios and developing trendy retail spaces [2] - The government intends to create new growth points in the "Guochao" economy, focusing on enhancing the consumption of historical classic products such as ceramics, traditional Chinese medicine, and tea [2]
新一代消费者更愿意为“意义”买单?
Sou Hu Cai Jing· 2026-01-26 05:11
Core Insights - The underlying logic of consumption is shifting from "what to buy" to "why to buy," emphasizing meaning and emotional connection in consumer choices [1][4][8] Group 1: New Consumer Trends - The new generation of consumers is willing to pay a premium for cultural values, emotional experiences, and identity labels, indicating a shift towards meaning-driven consumption [4][6] - Products like LABUBU have become social currency for the Z generation, reflecting their desire for self-expression and unique identity [2][6] - The trend of "meaning consumption" is reshaping market dynamics and consumer choices, aligning with broader economic policies aimed at expanding domestic demand [4][8] Group 2: Generational Consumption Shifts - Older generations are also engaging in meaning consumption, transitioning from basic needs to activities that enhance dignity and social connections in retirement [7] - The consumption patterns of different generations highlight a move from material accumulation to cultural recognition and emotional resonance [6][7] Group 3: Policy and Economic Implications - The Chinese government is strategically fostering multiple trillion-level consumption sectors to stimulate domestic demand, indicating a significant policy shift towards meaning-driven consumption [8] - High-quality development in the consumer sector is moving from standardized products to personalized demands, necessitating a modern market ecosystem that encourages innovation and diversity [8]
三个“热词”被写进了政府工作报告
Xin Lang Cai Jing· 2026-01-25 20:20
Group 1 - The core focus is on promoting the synergy between the Huaihai International Expo Center and the Olympic Sports Center in Xuzhou to enhance the development of the exhibition economy, performance economy, and event economy [1][2] - In 2022, Xuzhou hosted 20 specialized exhibitions at the Expo Center, generating over 1.7 billion yuan in transaction volume [1] - The city successfully organized 48 large-scale performances and events, attracting over 1.15 million attendees [1] Group 2 - Xuzhou's strategic location as a transportation hub facilitates the development of the performance, event, and exhibition economies, benefiting surrounding regions [2] - The Expo Center is recognized as a significant venue for exhibitions, with a large scale and comprehensive functions, capable of hosting various types of events [2] - Plans for 2023 include hosting multiple events such as pet exhibitions, national style animation exhibitions, and e-sports competitions to enhance consumer engagement [2]
省工商联(总商会)十二届五次执委会议召开
Xin Lang Cai Jing· 2026-01-24 23:43
本报讯 (记者 胡松坤) 1月24日,福建省工商业联合会(总商会)十二届五次执委会议在福州召开。 会议审议省工商联第十二届常务委员会2025年度工作报告,部署2026年工作任务。省政协副主席、省工 商联主席王光远出席并讲话。 会议指出,一年来,全省工商联系统坚持以习近平新时代中国特色社会主义思想为指导,在省委的正确 领导和全国工商联的有力指导下,持续深化思想政治引领,创新发展"晋江经验",以更实举措、更优服 务,积极促进"两个健康",在服务民营经济发展、助力优化营商环境、推动民企代际传承、加强工商联 自身建设等方面取得新进展、新成效。 会议强调,2026年是"十五五"规划开局之年,全省工商联系统要认真贯彻落实中央、省委决策部署,准 确把握当前形势,坚定发展信心,发扬"敢为人先、爱拼会赢"的拼搏精神,乘势而上,推动服务"两个 健康"工作奋勇争先、再上台阶。统筹发展和安全,聚焦情绪经济、创新需求,抢抓发展机遇,加快全 要素创新驱动,塑造产业新生态和竞争新格局。锻造高水平民营企业家队伍,激活民营企业高质量发展 动能,夯实工商联高标准履职保障体系,务实创新、克难奋进,凝心聚力建设新时代民营经济强省,为 推进中国式现代 ...