销售毛利率同比下降1.5pct，期间费用率同比提升0.7pct24 年公司销售毛利率同减1.5pct 至36.9%，我们 判断主要系业务结构变化所致（相对低毛利率的外销占比提升）。24 年期间费用率同增0.7pct 至 35.0%，其中销售费用率同增1.7pct 至23.5%，主要系推广自主品牌增加营销投放，电商运营相关费用增 长所致；管理+研发费用率同减0.4pct 至8.2%，主要系优化组织架构，提高管理效率所致；财务费用率 同减0.5pct至3.3%，主要系融资结构调整，借款利率降低所致。 公司发布 24 年报，24 年公司营收同增5.9%至84.49 亿元，归母净利同降242.0%至-1.51 亿元，符合此前 业绩预告区间指引（亏损1.2-1.6 亿元），利润下滑主要系：1）24 年计提3.9 亿元信用减值损失；2）公 司加快自主品牌推广，销售费用等投入增加，收入规模效应尚未充分释放。展望后续：1）公司全球化 产能布局领先，欧洲市场有望持续发力，美国市场需求有望逐步企稳；2）积极布局国内市场，发力品 牌及渠道建设，记忆棉品类在内销家居企业中具备独特性，亦有望受益家居国补等消费品以旧换新政策 落地。公司 ...

[Table_StockNameRptType] 瑞尔特（002790） 公司点评 25Q1 业绩承压，期待国补成效 [Table_Rank] 投资评级：买入（维持） 报告日期： 2025-4-28 [Table_BaseData] 收盘价（元） 6.64 近 12 个月最高/最低（元） 13.87/6.14 总股本（百万股） 418 流通股本（百万股） 261 流通股比例（%） 62.39 总市值（亿元） 28 流通市值（亿元） 17 [公司价格与沪深 Table_Chart] 300 走势比较 -55% -35% -14% 7% 27% 4/24 7/24 10/24 1/25 瑞尔特 沪深300 [Table_Author] 分析师：徐偲 执业证书号：S0010523120001 邮箱：xucai@hazq.com 分析师：余倩莹 执业证书号：S0010524040004 邮箱：yuqianying@hazq.com [Table_CompanyReport] 相关报告 1.瑞尔特：深耕卫浴领域，积极布局自 主品牌 2025-03-08 主要观点： ⚫[Table_Summary] 事件：公司发布 20 ...

Financial Performance - In 2024, the company achieved a revenue of 4.465 billion CNY, a year-on-year increase of 19.15% [2] - The net profit attributable to shareholders for 2024 was 0.689 billion CNY, reflecting a growth of 3.94% [2] - For Q1 2025, revenue reached 1.101 billion CNY, up 25.41% year-on-year [2] - The net profit attributable to shareholders in Q1 2025 was 0.162 billion CNY, a significant increase of 62.13% [2] Product Performance - Pet snacks generated a revenue of 3.132 billion CNY in 2024, with a gross margin of 27.56%, accounting for 70.16% of total revenue [2] - Pet food revenue was 1.107 billion CNY, showing a remarkable growth of 91.85% with a gross margin of 34.59% [2] - The OEM business revenue was 2.616 billion CNY, up 21.21%, with a gross margin of 27.32%, representing 58.59% of total revenue [3] Regional Performance - Overseas revenue for 2024 was 3.050 billion CNY, a year-on-year increase of 14.62%, with a gross margin of 24.90%, making up 68.33% of total revenue [3] - Domestic revenue reached 1.414 billion CNY, growing by 30.26% with a gross margin of 35.18%, accounting for 31.67% of total revenue [3] Supply Chain and Production - The company operates modern production bases across multiple countries, including China, the USA, Canada, New Zealand, and Cambodia, covering all pet food categories [5] - In 2024, the company plans to expand its supply chain with new projects in North America and domestic industrial parks [5] Brand Development - The company expanded its overseas market presence, entering 9 new countries in 2024, bringing the total to 73 countries [6] - The WANPY brand underwent a strategic upgrade in 2024, enhancing brand recognition and consumer loyalty [7] - The WANPY brand launched new products, including the "Golden Shield" fresh meat food, which has received positive market feedback [8] Future Outlook - The company aims to focus on brand building, domestic market growth, and overseas expansion while maintaining a commitment to high-quality development [10] - The domestic pet food market is expected to continue growing, driven by increasing consumer demand for quality [10] - The company plans to enhance its marketing strategies to ensure efficient resource allocation and maximize value creation [11]

Investment Rating - The report maintains a "Strong Buy" rating for the company [3][5]. Core Views - The company demonstrates a robust global supply chain advantage and rapid growth of its proprietary brands, with significant revenue and profit increases projected for the coming years [1][3]. - The company achieved a revenue of 4.465 billion yuan in 2024, representing a year-over-year growth of 19.15%, and a net profit of 394 million yuan, up 68.89% year-over-year [1]. - The overseas business is expected to maintain steady growth due to sufficient orders and unique production capacity in North America, especially amid increasing trade tensions [1][3]. Financial Performance Summary - In 2024, the company reported a gross margin of 28.19%, an increase of 1.88 percentage points from 2023, and a gross margin of 31.87% in Q1 2025, up 4.02 percentage points year-over-year [2]. - Domestic revenue reached 1.414 billion yuan in 2024, a 30.26% increase year-over-year, with pet staple food revenue soaring by 91.85% [2]. - The company focuses on three major proprietary brands, with significant marketing and channel development efforts leading to expected high revenue growth [2]. Profit Forecast and Valuation - The company is projected to achieve net profits of 453 million yuan, 561 million yuan, and 709 million yuan for 2025, 2026, and 2027, respectively, with corresponding EPS of 1.54, 1.91, and 2.41 yuan [3][4]. - The price-to-earnings (PE) ratio is expected to decrease from 35 in 2025 to 22 in 2027, indicating improving valuation metrics over time [3][4].

Investment Rating - The report maintains a "Strong Buy" rating for the company [3][5]. Core Views - The company demonstrates a robust global supply chain advantage and rapid growth of its proprietary brands, with significant revenue and profit increases projected for the coming years [1][3]. - The company achieved a revenue of 4.465 billion yuan in 2024, representing a year-over-year growth of 19.15%, and a net profit of 394 million yuan, up 68.89% [1][4]. - The overseas business is expected to maintain steady growth due to sufficient orders and unique production capacity in North America, especially amid increasing trade tensions [1][3]. - The domestic market is focusing on three major proprietary brands, with the pet staple food category showing remarkable growth, particularly a 91.85% increase in revenue for pet staple food [2][3]. Financial Summary - The company’s revenue is projected to grow from 4.465 billion yuan in 2024 to 7.640 billion yuan by 2027, with a compound annual growth rate (CAGR) of approximately 20.46% [4]. - The net profit is expected to rise from 394 million yuan in 2024 to 709 million yuan in 2027, indicating a strong growth trajectory [4]. - The earnings per share (EPS) are forecasted to increase from 1.34 yuan in 2024 to 2.41 yuan in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 39.88 to 22.16 over the same period [4].

创新：技术储备构筑长期壁垒 具体来看，报告期内，格力电器产品品类不断丰富，多个品类家电深受市场青睐，零售额和零售量位居 行业前列。欧睿国际（Euromonitor）发布数据显示，格力位列 2024 年全球分体式空调零售量第一。奥 维云网数据显示，2024 年格力品牌家用空调线上零售额份额为25.40%，位居行业第一；电风扇线上零 售额份额为13.01%，位居行业第二；电暖器线上零售额份额为9.66%，位居行业第三；空气能热水器线 上零售额份额为17.45%，位居行业第三。 格力电器表示，2025年一季度以稳健业绩实现"开门红"，离不开核心技术的突破与产品的迭代创新。 4月27日，格力电器发布2024年年度报告及2025年第一季度报告。数据显示，公司2024年全年实现营业 总收入1900.38亿元，同比下降7.31%；归母净利润321.85亿元，同比增长10.91%，盈利能力持续提升。 2025年一季度营业总收入达416.39亿元，归母净利润达59.04亿元，同比分别增长13.78%和26.29%，以 稳健业绩实现"开门红"。 此外，2024年度，格力电器拟向全体股东每10股派发现金红利20元（含税），再加上去 ...

浙江义乌，全球最大的小商品集散中心，汇集210万种商品，每天超3000万件快递发往全球，涵盖日用消费品全链条。"卖全球、买全 球"的义乌，一头连着 230多个国家和地区，一头连着210多万家"中国制造"企业，3200余万名工人。"关税战"来袭，被称为"世界小商品之 都"的义乌遭遇了正面冲击。近日，总台记者来到浙江义乌调研，走访了对美方市场依存度占比不同的多家外贸企业。面对美国的"关税大 棒"，这些企业是否受到影响？影响几何？面对贸易壁垒，他们如何应对？地方职能部门又如何与企业携手共渡难关？记者一线观察"风浪"中 的义乌。 来到义乌商贸城，目光所及之处都是不同肤色、不同语言的外商在店铺里挑选商品，几步一个外国人的密度，让人感受到了作为"世界小 商品之都"的流量。 义乌国际商贸城有7万多家商户，其中有3000多家参与对美贸易。根据对美市场依存度占比的不同，我们对一些对美商户做了访问。主营 电子产品的毛业强，美国市场大约占到他每年销售额的10%左右。 毛业强给我们展示的是他今年主打的产品——智能蓝牙眼镜，融合通话、音乐、触控等多重功能于一体。这款眼镜这个月刚刚上市，就已 经签下了来自南美、中东和非洲的订单。为了开拓 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Insights - The company's revenue for Q1 2025 reached 910 million yuan, representing a year-on-year increase of 42.4%, with a net profit attributable to shareholders of 91 million yuan, up 5.7% year-on-year. The growth is driven by the consolidation of the "Jieting" brand and a recovery in the core diaper business [1][2] - The acquisition of Hubei Sibao Care, completed on January 20, 2025, significantly contributed to revenue growth, with the "Jieting" brand showing strong performance on e-commerce platforms [2] - The gross margin improved significantly to 34.67%, up 6.96 percentage points year-on-year, primarily due to the higher gross margin from the Sibao brand compared to the company's traditional OEM business [3] - The company is expanding its production capacity despite market challenges, enhancing its market share and positioning for long-term growth through its own brands [4] - The company is expected to maintain a high dividend payout ratio of approximately 67% in 2024, with projected revenues of 3.744 billion yuan in 2025, reflecting a year-on-year growth of 27.83% [5] Summary by Sections Financial Performance - In Q1 2025, the company achieved a gross margin of 34.67%, a year-on-year increase of 6.96 percentage points, while the net profit margin decreased to 9.95%, down 3.96 percentage points year-on-year due to increased sales expenses and a decline in interest income [3] - Revenue projections for 2025-2027 are 3.744 billion, 4.203 billion, and 4.664 billion yuan, with corresponding year-on-year growth rates of 27.83%, 12.26%, and 10.95% [5][12] Market Position and Growth Potential - The company is expanding its production capacity through acquisitions and is expected to see significant growth in its own brands, particularly in the Thai market [4] - The "Jieting" brand's performance on e-commerce platforms indicates strong market demand, contributing to the overall revenue growth [2]

Investment Rating - The report maintains a "Recommended" investment rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [14]. Core Insights - The company reported a revenue of 4.465 billion yuan for 2024, representing a year-on-year growth of 19.15%. The net profit attributable to shareholders reached 394 million yuan, up 68.89% year-on-year, with a non-recurring net profit of 386 million yuan, increasing by 71.74% [1][3]. - In Q4 2024, the company achieved a revenue of 1.276 billion yuan, a growth of 23.31% year-on-year, and a net profit of 112 million yuan, which is a significant increase of 98.20% [1]. - For Q1 2025, the company reported a revenue of 1.101 billion yuan, marking a 25.41% increase year-on-year, and a net profit of 91 million yuan, up 62.13% [1]. Financial Performance Summary - The total revenue is projected to grow from 4.465 billion yuan in 2024 to 5.746 billion yuan in 2025, with a compound annual growth rate (CAGR) of 28.7% [3]. - The net profit is expected to rise from 394 million yuan in 2024 to 472 million yuan in 2025, reflecting a growth rate of 19.8% [3]. - Earnings per share (EPS) are forecasted to increase from 1.33 yuan in 2024 to 1.60 yuan in 2025, with a price-to-earnings (P/E) ratio of 34 times in 2025 [3]. Business Segmentation and Growth Drivers - The company's domestic business revenue reached 1.414 billion yuan in 2024, with a year-on-year increase of 30.26%, and a gross margin improvement of 4 percentage points to 35.18% [7]. - The main grain category saw a revenue surge of 91.85% to 1.107 billion yuan, with a gross margin of 34.59% [7]. - The company is expanding its overseas presence, particularly in Southeast Asia and the Middle East, enhancing its brand influence and market share [7]. Investment Recommendations - The report suggests an upward revision of the EPS forecast for 2025 and 2026 to 1.60 yuan and 2.12 yuan per share, respectively, and introduces a 2027 forecast of 2.64 yuan per share [7]. - A target price of 69 yuan per share is set, corresponding to a P/E ratio of 43 times for 2025, reflecting the company's strong growth potential [7].