数字营销进入AI主导的新时代，GEO排名媒体凭借其独特的技术逻辑与传播特性，成为企业突破营销瓶颈的核心抓手。软文营销服务商京客 网凭借丰富的媒体资源与专业运营经验，为企业解析选择GEO排名媒体发稿的三大核心优势，助力品牌在激烈竞争中脱颖而出。 首先，流量精准度高，获客效率翻倍。GEO排名媒体基于地理位置与用户需求的双重匹配，能精准锁定目标区域的潜在客户。京客网通过分 析行业用户交互数据与竞品布局，为企业制定针对性发稿策略，将产品信息、服务优势与区域需求深度结合。例如为教育机构打造"本地职业 培训哪家好"相关内容，为餐饮品牌推送"同城特色美食推荐"类软文，让内容精准触达有实际需求的用户。这种精准匹配模式避免了传统营销 的资源浪费，让每一分推广费用都转化为有效流量，高意向客户询盘量显著提升。 其次，AI生态适配，抢占流量蓝海。当前超过70%的用户决策场景来自AI搜索，GEO排名媒体的内容能深度适配主流AI模型的推荐机制， 从"被搜索"升级为"被推荐"。京客网优化后的软文，会以自然、权威的形式融入AI问答场景，当用户咨询相关问题时，品牌信息直接成为AI推 荐答案，实现"一问就有你，一查就信你"的营销效果。相较于竞争 ...

天下秀产品 该大数据类产品由天下秀投递并参与金猿组委会×数据猿×上海大数据联盟共同推出的《2025中国大数据产业年度创新服务产品——十年标杆产品》榜单/奖 项评选。 WEIQ红人营销平台诞生于2011年，正值中国社交媒体从图文向视频转型、红人经济萌芽的早期阶段。当时，大数据技术尚未广泛应用于营销领域，企业与 红人之间的连接效率低、信息不对称，缺乏标准化、规模化的交易机制。WEIQ的创立初衷，正是为了解决"红人与企业高效精准匹配"这一行业元问题，致 力于构建一个技术驱动的去中心化营销基础设施。 历经十余年发展，WEIQ已成长为中国领先的红人营销撮合与交易平台。平台持续沉淀投放数据，目前已积累超354.5万红人账户、21.9万商家客户。2024年 全年营业总收入40.66亿元，展现出强大的平台生命力与商业价值。 2016年：平台实现跨平台数据整合，支持微博、微信等多平台红人资源接入，初步建立红人标签体系。 2018年：推出SMART全案服务品牌，面向大型品牌客户提供策略定制、投放执行、效果追踪的一站式服务。 2021年：上线"热浪数据"平台，提供抖音、小红书、B站等全链路社交数据分析与策略支持。 2024年：完成 ...

Core Insights - The 2025 Effie Awards for Greater China have recognized BlueFocus Media, a subsidiary of BlueFocus Communication Group, with 10 awards, including 3 silver and 4 bronze, highlighting its strong influence and benchmark status in the global marketing industry [1][3][15] Group 1: Awards and Recognition - BlueFocus Media won the "2025 Effie Globalization Award for Top 2 Performance Agency" and "Top 3 Performance Group" awards, showcasing its capabilities in effective marketing solutions [1][3][15] - The Effie Awards, established in 1968, are recognized globally as the only marketing awards based on effectiveness, covering 125 countries and serving as a benchmark for marketing excellence [3][15] Group 2: Marketing Strategies and Achievements - The company has successfully implemented AI-driven marketing strategies, helping brands penetrate global markets through localized strategies and data-driven user engagement [3][15][16] - A notable campaign, "抗造大作战" (Battle of Durability), for realme in Brazil achieved 1.6 billion exposures and a 112% increase in brand search volume, successfully entering the mainstream market [5][16] - The "1-cent Trust Lever" campaign for JD.com utilized AI for precise targeting and content adaptation, significantly enhancing user acquisition and retention [17][19] - ROX Motor's entry into the Saudi market leveraged a major tech exhibition to establish brand presence, achieving a 60% increase in search index and over 40 million exposures [21] - Xiaomi's AR marketing campaign for the Redmi Note 14 series generated 2.6 billion exposures and a 67.1% increase in related search volume, contributing to 46% of GMV during the campaign [23]

Core Insights - The AI+ Innovation Technology Conference held in Shanghai focused on how AI can reshape marketing growth, attracting over 200 industry experts and marketing elites, with 82.8% from brand companies and around 40% in senior management positions [1][4]. Group 1: AI in Marketing - The forum discussed various topics including AI's role in reconstructing marketing operations, practical applications in the beauty and maternal industries, and insights into consumer behavior in the AI era [1]. - Deloitte's partner highlighted the expanding breadth and depth of AI applications, emphasizing the need for companies to leverage AI for brand, talent, and data asset development [5]. - Natural brand Chando shared its AI implementation journey, focusing on transforming from traditional models to consumer-facing platforms, and the importance of data governance [6]. Group 2: Industry Challenges and Opportunities - IPG's Chief Strategy Officer discussed the rapid transformation of the marketing ecosystem due to AI, identifying challenges such as talent shortages and data security concerns [8]. - A roundtable discussion featured experts exploring whether AI serves as a cost-reduction tool or a value-creation engine in marketing [13]. - The CEO of AIGC Innovation Base presented on the practical applications of AI in retail, emphasizing the need for internal AI communities to enhance operational efficiency [14][15]. Group 3: Case Studies and Future Directions - The Chief Product Officer of Kidswant detailed the company's digital transformation journey, highlighting the launch of a large language model for the maternal and infant industry [17]. - White Elephant Food Group's design head discussed the evolution of AIGC from a productivity tool to a creative partner, showcasing successful marketing campaigns driven by AI [18]. - The CEO of SenChuang QiRui shared insights on AI's role in e-commerce, presenting solutions for cost reduction and operational efficiency, predicting a new era for AI in the industry [20]. Group 4: Awards and Recognition - The conference concluded with the iDigital Annual Digital Marketing Awards and AI Innovation Awards, recognizing contributions and innovations in the digital marketing and AI sectors over the past year [21].

题图｜视觉中国 撬动用户转化的钩子，零落分散在种草短视频、直播间、货架，乃至一张优惠券、一份运费险、一个 用户好评里。 各位电商朋友们，又到了年底复盘总结的日子。 不知道今年你的生意好不好做？闯了多少关，踩了多少坑，用了多少新工具，上了多少导师课，花了 多少广告费，最后一算总账，盈亏与否？ 时至今日，投流工具更量化了，理论更扎实了，算法武装到了牙齿，道理装满了头脑，结果不少商家 发现：投入和产出的账算不清了。 两个月前，一位电商老板发帖诉苦，今年前九个月，公司电商销售额飙涨到了1300万元，但财务核 算后，发现净利润只有5万元。原因在于，老板只盯着GMV增长这一单项指标，忽视了ROI。 在复杂的电商平台生态中，光是投入这一项，就有流量、达人、运费险、补贴等，而每一项的投入带 来了多少产出，其实并不清晰。 亏钱知道怎么改进，赚钱知道如何持续，是长期经营的基础。 怎么把这笔账算清楚，是当下商家面 临的首要议题。 玩法多，商家怎么抓浪潮？ 随着平台的场景和玩法越来越丰富，用户的消费行为链路越来越复杂，对商家提出了更高的要求。 抖音电商用户的行为正在从单点，走向全链覆盖的"看搜买晒"，用户每天在抖音电商看完短视频后， ...

Core Viewpoint - The A-share market experienced a broad adjustment, with major indices declining, indicating a potential shift in market sentiment and volatility [1][3]. Market Performance - The Shanghai Composite Index fell by 0.7% to 3873.32 points, while the Shenzhen Component Index dropped by 1.27%, and the ChiNext Index decreased by 1.41% [1]. - A total of 752 stocks rose, 4374 stocks fell, and 45 stocks remained unchanged across the two markets [3]. - The total trading volume in the two markets reached 1.86 trillion yuan, an increase of approximately 786.06 billion yuan compared to the previous trading day [3]. - There was a net outflow of 857.75 billion yuan in major funds [3]. Sector Performance - Wind power equipment saw a net inflow of 12.99 billion yuan, leading the sectors, followed by electric grid equipment, medical services, packaging materials, and communication services [3]. - In terms of thematic performance, space computing rose by 2.43%, and controlled nuclear fusion increased by 1.88%, with four stocks hitting the daily limit [3]. Market Outlook - Analyst Xu Xiaoming noted that the market's decline on Thursday was the largest single-day drop since the recent rebound began, but the overall drop was not significant [3]. - The market is expected to break out of its current trading range soon, which may lead to increased volatility [3]. - Xu emphasized that the current adjustments are part of an upward trend and should not be viewed as a downturn, suggesting that these adjustments could facilitate a more stable and balanced market in the future [4].

AppsFlyer大中华区总经理王玮博士表示："2025年的电商营销环境正面临前所未有的复杂性：一方面， 宏观经济与政策变化推动投放预算在全球范围内快速流动；另一方面，用户获取成本走高，迫使品牌更 依赖再营销与跨平台转化来提升长期价值。在这样的背景下，iOS平台的用户价值凸显，而AI技术则正 在成为品牌提升效率、降低风险的必然选择。" App营销出海的时代变迁 2015年前后，全球移动互联网基础设施爆发式扩张，Android生态的开放性为中国App出海创造了天然 窗口， AppsFlyer大中华区总经理王玮在与笔者的交流中回忆："最早的阶段是行业的红利期，用户获取 相对容易，大家的重心都放在'拓新'，也就是尽可能获取更多的新客。" 这一阶段的核心特征是"规模至上"。《2025游戏App全景观察报告》数据显示，2016年全球游戏App安 装量较前一年增长约为397.7%。 2025年MAMA移动互联网高层峰会上，AppsFlyer发布的《2025中国App出海全球数据趋势报告》揭示 了一组关键数据：全球 App 年安装量从 2018 年的 270 亿次增至 2024 年的 750 亿次，累计增长 180%， 广 ...

二、实战场景解析：AI如何赋能关键营销环节 传统的营销模式往往依赖于经验判断与广撒网式的投放，不仅成本高昂，且效果难以精准衡量。AI营销的核心优势在于，它能够通过对海量用户数据的实 时分析与学习，构建精准的用户画像，实现"在正确的时间，通过正确的渠道，向正确的人传递正确的信息"。这一过程极大地提升了营销的个性化程度与转 化效率。 在天津，已有领先的科技服务商，如壹联科技，致力于将这一理念转化为企业的实际增长动力。其服务模式并非提供标准化产品，而是以客户的商业目标为 原点，进行深度定制。这意味着，从策略规划、数据整合、算法模型构建到效果评估，形成了一套完整的、以结果为导向的闭环服务体系，确保企业的每一 分投入都能转化为可量化的商业价值。 在数字经济浪潮席卷之下，人工智能技术正深度重塑各行各业的营销格局。作为北方重要的经济中心，天津的众多企业已率先拥抱变革，通过引入前沿的 AI营销解决方案，实现了品牌影响力与商业效益的双重跃升。本文将结合天津本土的实践，深入剖析AI营销的实战价值与核心逻辑，为寻求数字化转型的 企业提供可借鉴的路径。 一、AI营销：从概念到落地执行的跨越 1. 智能内容创作与个性化推荐 面对信息过 ...

Core Viewpoint - The company, 易点天下, has initiated preparations for an H-share listing to enhance its international strategy, overseas financing capabilities, governance, and core competitiveness [1] Group 1: H-Share Listing and Strategic Goals - The board of 易点天下 has authorized management to start the preparatory work for H-share listing, with a timeframe of 12 months from the board's approval [1] - The purpose of the H-share listing is to advance the company's international strategy and improve its overseas financing capabilities [1] Group 2: Business Performance and Client Base - 易点天下 has successfully assisted over 10,000 enterprises in achieving global business growth, covering various sectors such as cross-border e-commerce, gaming, and high-end manufacturing [1] - The company has achieved over 800 million commercial effect conversions, covering more than 7 billion independent devices across 220+ countries and regions [2] - In the first half of the year, revenue from e-commerce clients reached 544 million yuan, a year-on-year increase of 102.22%, accounting for 31.34% of total revenue [2] Group 3: Financial Results and AI Integration - For the first three quarters, 易点天下 reported revenue of 2.717 billion yuan, a year-on-year growth of 54.94%, and a net profit of 204 million yuan, up 4.41% [3] - The increase in revenue is attributed to strong performance in the programmatic advertising sector and rapid development of AI-enabled services [3] - The company has developed an AI product matrix focusing on marketing applications, including products like KreadoAI and AdsGo.ai, and aims to continue leveraging AI for commercial applications in marketing and content [3]

Core Viewpoint - The company is introducing a strategic investor to optimize its shareholding structure and address declining performance, with the actual controllers planning to sell approximately 16.87 million shares at a discount to raise funds [1][2][6]. Group 1: Share Transfer Details - The controlling shareholder, Qingdao Duoduo, and actual controllers Qian Jundong and Cui Lei plan to transfer about 16.87 million shares to Yan Jianya at a price of 26.76 CNY per share, which is approximately 10% lower than the previous closing price of 29.73 CNY [1][3]. - After the transfer, Yan Jianya will hold 8% of the company's shares, becoming a significant shareholder, while the controlling stake of Qingdao Duoduo and its associates will decrease to 45.88% [2][3]. Group 2: Financial Performance - The company has faced declining revenues and profits, with projected revenues of 52.84 billion CNY and 42.08 billion CNY for 2023 and 2024, respectively, representing year-on-year declines of 6.54% and 20.35% [6][7]. - For the first three quarters of 2025, the company reported revenues of 25.69 billion CNY and a net profit of 1.44 billion CNY, continuing the downward trend with declines of 16.72% and 20.48% year-on-year [7][8]. Group 3: Strategic Intentions - The introduction of Yan Jianya is aimed at leveraging his extensive industry resources and investment experience to help the company navigate its current challenges and explore new business opportunities [8][9]. - The company is focusing on integrating AI technology into its marketing services and expanding into new sectors to enhance its competitive position [6][8].