Core Viewpoint - The article highlights how Chinese foreign trade companies are adapting to the challenges posed by U.S. tariffs by shifting focus towards domestic sales and brand development, exemplified by a headphone manufacturer in Dongguan that is transitioning from reliance on exports to a dual-market strategy [1][6][22] Group 1: Company Transformation - The Dongguan headphone company, previously dependent on U.S. orders, is now seizing domestic market opportunities, achieving a transformation from a single-market focus to a dual-market approach [1][5] - The company has launched a series of products specifically designed for the domestic market, including innovative headphones utilizing air conduction technology [3][12] - The company has established a comprehensive supply chain capability, allowing it to maintain foreign trade orders while also exploring domestic brand development [8][12] Group 2: Market Strategy and Government Support - The company has begun to build its own research and development team to better control product design and innovation, which has led to successful product launches in North America [10][12] - Dongguan's local government has introduced a series of supportive policies aimed at helping foreign trade companies transition to domestic sales, including 30 measures to enhance market access and financial services [18][20] - The government is organizing events to facilitate domestic market engagement, with plans for 28 national trade activities and 45 local exhibitions by 2025 [20]

Core Insights - The article discusses the resilience and challenges faced by the Maoming tilapia industry amid escalating tariffs imposed by the U.S. on Chinese seafood products, particularly tilapia, which has seen tariffs rise to over 150% [4][21]. Group 1: Industry Overview - China is the largest producer of tilapia globally, with an annual output exceeding 1.7 million tons, and the Maoming region contributes approximately one-seventh of this total [3]. - The U.S. tariffs on Chinese tilapia began during Trump's first term, with a 25% tariff introduced in May 2019, leading to a 20% decline in imports of frozen tilapia fillets from 2020 to 2024 [16][17]. - By February 2025, tariffs were raised to 45%, and further increases in April 2024 brought the total to 150%, significantly impacting the industry [19][21]. Group 2: Market Dynamics - The high tariffs have led to a sharp decline in exports, with companies like Hengxing Group reporting a 35% year-on-year drop in U.S. exports by March 2024 [23]. - Domestic sales are becoming a focal point for the industry, with companies like Guangdong Fuwu Food noting a shift in international buyers' behavior due to tariff uncertainties [24][26]. - The domestic sales ratio of Maoming tilapia has increased from 10% to 20% as companies seek to adapt to the changing market conditions [41][42]. Group 3: Strategic Responses - The industry is encouraged to stabilize supply and avoid panic selling to prevent further price declines [33][39]. - Initiatives are underway to promote tilapia as a viable domestic protein source, with companies developing new products to appeal to younger consumers [45][46]. - E-commerce platforms like JD.com are launching significant support plans to facilitate the transition from export to domestic sales, with tilapia being a key focus [48][50]. Group 4: Quality and Perception - The nutritional value of tilapia is highlighted, with protein content ranging from 20% to 26% and low fat content, positioning it as a healthy alternative to other fish [63][64]. - Efforts are being made to improve the perception of tilapia from a "trash fish" to a recognized source of protein, supported by quality certifications and sustainable farming practices [77][76]. - The industry aims to leverage its technological advancements in aquaculture to maintain competitiveness despite tariff challenges, with a focus on achieving a "billion-dollar industry" status by 2025 [57][58].

Core Viewpoint - The article highlights the challenges faced by a traditional canned food company in China due to increased tariffs imposed by the U.S., which has led to a significant decline in exports. The company has successfully pivoted to domestic sales with the help of local government and e-commerce platforms, increasing its sales from 70 cans per day to 500 cans per day. Group 1: Challenges Faced - The company, which exports 50% of its products to Europe and the U.S., has experienced order cancellations and production line shutdowns due to tariff increases [1][3] - The company faced a severe inventory backlog and cash flow issues, prompting a search for alternative sales channels [3][5] Group 2: Government and Platform Support - Local government facilitated connections that allowed the company to explore domestic sales opportunities [3][5] - The company collaborated with over 130 convenience stores in Zhejiang province to sell its products domestically [5][12] Group 3: Adaptation Strategies - The company successfully adapted its products for the domestic market by changing labels and packaging, although initial sales faced challenges due to consumer preferences [6][10] - Adjustments in marketing strategies, such as downsizing packaging and creating promotional offers, helped the company transition from international to domestic sales [10][14] Group 4: Future Prospects - The company is now focusing on developing new products tailored for the domestic market while also exploring Southeast Asian markets [10][14] - E-commerce platforms like JD.com and Taobao are actively supporting the transition of export products to domestic sales, with significant procurement plans in place [12]

转自：央视新闻 自美国乱挥关税大棒以来，让不少依赖出口的中国企业遭遇严峻挑战。浙江衢州开化的一家老牌罐头企业，50%的产品出口欧 美国家，因关税激增遭订单停发，外贸生产线全面停滞，甚至连前期扩建产能的设备款、农户原料款都面临断付危机。 在这场考验中，这家有着20多年外贸经验的企业，如何在政府、平台与自身的三重发力下，实现从日销70罐到500罐的逆袭，让 外贸滞销品变身内销"香饽饽"？ 一家罐头企业的转型记 在浙江天童食品有限公司库房里，记者看到堆积了不少英文包装的罐头产品，这些原本都是即将运往美国的货物。 企业负责人告诉记者，去年企业刚刚通过美国食品药物管理局的验厂，美国客户的订单增加了不少，原本以为外贸业务能实现 跨越式发展，没想到美国滥施关税，而导致大量产品滞销。 浙江天童食品有限公司负责人 李丕宠：一开始加到10%，到后来一下子就猛涨到145%，那个时候我们真的是傻眼了。下单的 货，客户提出要求就不发货，他说这样货发过去我们也无法承受。滞销将近3000来吨，价值2000多万元。 多方协同搭建"内销高速路" 千万级库存积压、产线停摆、资金链告急——当企业负责人一筹莫展时，当地政府的牵线搭桥，让企业看到了转 ...

Core Viewpoint - The export value of tilapia from Maoming, Guangdong reached 2.44 billion yuan last year, but this year, many processing enterprises are facing a decline in export orders due to the imposition of tariffs by the United States, prompting them to shift focus to the domestic market [1][3]. Group 1: Impact of Tariffs - The imposition of tariffs by the United States has led to a significant reduction in export orders for tilapia processing enterprises, with most U.S. orders currently on hold [5][9]. - The decline in export orders is not only affecting the enterprises but also impacting the purchase prices for tilapia, creating uncertainty for many farmers [7]. Group 2: Shift to Domestic Market - In response to the decreased export orders, the company is shifting its sales focus from overseas to the domestic market, where consumer awareness of tilapia is relatively low [9]. - The company has initiated collaboration with e-commerce platforms to enhance market recognition and has established a procurement plan worth tens of millions for domestic sales [11]. - Currently, domestic sales account for approximately 35% of the company's total sales, with plans to increase this share to around 50% [14].

Core Viewpoint - The article discusses how Chinese foreign trade companies are adapting to the impact of U.S. tariffs by shifting focus from exports to domestic markets, leveraging e-commerce live streaming as a key strategy for sales growth [1][5][10]. Group 1: Impact of Tariffs - The U.S. tariffs have significantly affected Chinese foreign trade companies, prompting many to reduce their reliance on the U.S. market and explore domestic and non-U.S. markets [1][10]. - For instance, the share of U.S. orders for Times Group has decreased from 60% in 2013 to 20% in early 2023, indicating a strategic shift in response to tariff pressures [2][10]. - Companies like Qianhuan Trading have seen a one-third reduction in export business due to tariffs, leading to a reallocation of resources towards domestic market development [2][3]. Group 2: E-commerce Live Streaming - E-commerce live streaming has emerged as a powerful tool for companies to boost sales and reach domestic consumers, with Times Group reporting sales of over 30 million yuan in April through live streaming [6][5]. - The rapid sales growth attributed to live streaming is highlighted by Qianhuan Trading, which achieved over 17 million yuan in sales during a single live stream event [6][5]. - Platforms like Douyin (TikTok) have initiated support programs for foreign trade brands, resulting in a 77% year-on-year increase in transaction volume for participating brands [6][5]. Group 3: Product Quality and Market Adaptation - Companies emphasize the importance of high-quality products to succeed in the domestic market, with a consensus that understanding local consumer preferences is crucial [7][9]. - Qianhuan Trading has adapted its product offerings to meet domestic demands, focusing on stylish and multifunctional designs, which has led to successful sales [8][9]. - The article notes that domestic consumers are increasingly recognizing and valuing domestic brands, moving away from a sole focus on luxury imports [9]. Group 4: Government Support and Future Outlook - The Chinese government has implemented measures to assist foreign trade companies in navigating the challenges posed by tariffs, including organizing trade events and providing financial support [10][11]. - Despite government efforts, companies express the need for self-reliance and adaptability to seize opportunities in the changing market landscape [10][11]. - Experts suggest that companies should continue to explore domestic and non-U.S. markets as a long-term strategy to mitigate risks associated with international trade tensions [11].

Core Insights - The article discusses the challenges faced by the tilapia processing industry in Maoming, Guangdong, due to the impact of U.S. tariffs, leading to a decline in export orders and a shift towards the domestic market [1][3][10]. Group 1: Industry Challenges - Maoming is the largest tilapia export processing base in China, with an export value of 2.44 billion yuan last year [1]. - The imposition of tariffs by the U.S. has resulted in a significant reduction in export orders, with most U.S. orders currently on hold [3][10]. - The decline in orders has not only affected the processing companies but also the purchase prices for tilapia, creating uncertainty for many farmers [3][4]. Group 2: Shift to Domestic Market - Companies are shifting their sales focus from overseas to domestic markets, as domestic consumers have low awareness of tilapia [4][10]. - A tilapia processing company has set a goal to increase its domestic market share from 35% to 50% [8]. - The company is actively engaging with e-commerce platforms and supermarkets to promote tilapia products and has established a procurement plan worth millions [4][6]. Group 3: Product Customization and Market Adaptation - Customization of tilapia products is seen as key to penetrating the domestic market, requiring companies to adapt their product designs to meet diverse consumer needs [9][20]. - Companies are investing in product development to create items suitable for local tastes, such as grilled fish and fish soup, which require more processing than products intended for export [18][20]. - The domestic sales of one processing company reached 40 million yuan in the first quarter of this year, reflecting a 60% year-on-year increase [20]. Group 4: Government and Industry Support - The local government is enhancing tilapia breeding technology, processing research, and brand development to support the industry [24][26]. - A comprehensive agricultural data platform is being established to better understand market dynamics and consumer demands [26][28]. - The industry is collaborating with various stakeholders to promote tilapia and expand its market reach across different provinces [28].

采购5000万元！ 南农真乡平台联 动美迅喊全国电 商卖罗非鱼_南 方+_南方plus "我们将采购 5000万元的罗非 鱼，用于开发罗 非鱼烤鱼、罗非 鱼罐头等产品， 助力罗非鱼出口 转内销，开拓国 内市场。"5月9 日，广州美迅信 息技术有限公司 副总经理钱明在 茂名化州考察完 罗非鱼基地后， 做出了采购5000 万元的决定。 广州美迅信息技术有限公司与真乡平台一行在茂名化州杨梅镇考察鱼塘。 当前关税战背景 下，我国罗非鱼 输美订单几乎全 部暂停，罗非鱼 产业深受打击， 销售价格下跌， 急于寻求新的销 售出路。作为全 国最大的罗非鱼 产区，茂名有30 万罗非鱼从业人 员。"这样大的 采购订单，给我 们带来了信心。 希望在媒体的呼 吁下，有更多的 国内企业来采购 我们的罗非鱼， 这样我们就不怕 美国的关税战 了。"杨梅镇鱼 塘养殖户陈汉熙 说。 关税政策让养殖 户"亏大本" 产业面临"至暗 时刻" 鱼出塘价格上下 有所浮动，而目 前行情，几乎就 是罗非鱼的养殖 成本价；美国对 华关税政策让茂 名罗非鱼价格最 低一度达到3.6 元/斤。 受到关税政策承 压的，不仅仅是 罗非鱼养殖户， 上游的鱼苗产业 和下游的 ...

对于众多中小出口商，即将展开的瑞士会谈，或为这场持续一月有余的关税摩擦带来转机。 从疯狂加税到"改弦更张"，背后是中美政府以及诸多大型科技公司、零售企业之间的博弈。 4月29日，美媒曝出电商巨头亚马逊正计划在商品价格中标注"关税成本"。白宫立即作出强烈反应，称这一做法是"敌对行为"。 几乎同时，全球零售巨头沃尔玛的态度也发生变化。《南华早报》发文称，江苏和浙江两省的部分制造商已接到沃尔玛等美国主要零售商的通知，要求近 日恢复发货。某出口商表示，"新进口关税的成本将由美国客户承担。" 作者 | 谢芸子 编辑 | 郑怀舟 中美"对等关税"的贸易摩擦或迎来转折。 新华社报道，中美经贸双方牵头人将于5月9日至12日在瑞士举行会谈。在5月7日外交部的例行记者会上，发言人林剑进一步表示，此次会谈是应美方请求 举行的。中方坚决反对美国滥施关税这一立场没有任何变化。 与巨头企业相比，没有太多"话语权"的中小贸易公司始终处于被动地位。暂时的平静下，中小企业主也大多处于观望的状态。 "已按照145%的标准执行" 2019年，张黎跟着国内一批头部电商企业做海外仓，将业务扩展到北美。 此后几年间，中国跨境电商行业的发展集中度越来越高 ...

Core Insights - The trend of exporting goods to domestic markets is gaining momentum, with foreign trade products becoming a consumer hotspot during the May Day holiday [1][2][4] - Retailers are establishing "green channels" to facilitate the rapid introduction of foreign trade products into domestic sales, significantly reducing the time required for product launch [2][3][6] Group 1: Market Dynamics - Foreign trade products are being showcased in dedicated sections within major retail stores, attracting consumer interest due to their quality and competitive pricing [1][2] - Companies like Suzhou Jilidinhai Marine Biotechnology are pivoting to domestic markets to alleviate inventory pressure, with a goal to sell a third of their stock at prices approximately 30% lower than imported counterparts [2][3] Group 2: Retailer Initiatives - Major retailers such as Yonghui and Dazhonghua are actively supporting foreign trade enterprises by offering expedited product listings and promotional plans, with Yonghui receiving over 500 inquiries from suppliers [3][6] - Dazhonghua's "Foreign Trade Chinese Tour" project has engaged 166 foreign trade companies, with 90 expressing intent to cooperate, showcasing the growing collaboration between retailers and foreign trade businesses [3][6] Group 3: Consumer Response - Consumers are responding positively to the availability of high-quality foreign trade products at lower prices, with many expressing a preference for supporting domestic sales [4][5] - The successful sales of foreign trade products, such as a thermal cup priced at 219 yuan compared to its overseas price of 1800 yuan, highlight the appeal of these goods to price-sensitive consumers [2][5]