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成都:以时尚之力创未来
Di Yi Cai Jing· 2025-12-12 00:58
Core Insights - The annual important IP "You Who Impact the World" by Fashion Magazine has been launched in Chengdu, aiming to explore the growth potential of local fashion brands and the integration of cultural traditions with modern development [1][3]. Group 1: Economic Data and Trends - Chengdu's total retail sales reached 946.96 billion yuan from January to October 2025, showing a year-on-year growth of 7.0%, indicating structural resilience in the consumption fundamentals [3][8]. - The city has attracted over 4,000 first stores from domestic and international brands since 2019, reflecting a deep recognition of Chengdu's business environment and overall attractiveness [8]. - The unique "local aesthetics" of Chengdu is seen as having significant premium potential, as brands are willing to invest more in customized stores and events in the city [8]. Group 2: Urban Development and Talent Attraction - Chengdu has transformed from a "passive receiver" to a "trend setter" among new first-tier cities, with over 1.56 million young talents attracted in the past three years, bringing the total talent pool to 6.69 million [12][13]. - The city provides a relatively spacious "trial and error" environment for young people, lowering the costs of innovation and social connections through affordable third spaces like cafes and teahouses [15]. - Chengdu's recent policies to attract talent include a "combination punch" of financial support and scene supply, such as a 1 billion yuan fund for tech startups and free office space in industrial parks [15][18]. Group 3: Digital Cultural and Creative Industry - Chengdu's digital cultural and creative industry generated 3.819 billion yuan in revenue in 2024, with a year-on-year growth of 9.5% in the first three quarters of 2025 [18][20]. - The city has established a complete matrix covering animation, gaming, and film, with notable IPs contributing to its reputation in the digital cultural sector [20][21]. - Chengdu has implemented a robust copyright protection system, including the establishment of a copyright protection center and the issuance of the first copyright asset-backed notes in the country [21][22]. Group 4: Conclusion and Future Outlook - The historical trade genes of Chengdu are being revitalized through the integration of digital technology and youth creativity, positioning the city as a significant player in the global digital cultural industry [22][24]. - The convergence of "smoky atmosphere" and "industrial strength" in Chengdu highlights the city's development wisdom in navigating changes, with lifestyle aesthetics becoming a strong driving force for urban development [24].
暖冬消费季来袭,三大引擎激活星沙“购物车”
Sou Hu Cai Jing· 2025-12-11 09:38
Group 1 - The 2025 Songya Lake Business Circle Warm Winter Consumption Season was officially launched at the Changsha Junshang Shopping Center, marking a new phase of resource integration and capability enhancement for the Songya Lake business circle [1] - The event features a "3+5+N" promotional matrix and the establishment of the Songya Lake Business Circle Alliance, aimed at providing a comprehensive consumer experience covering dining, housing, transportation, tourism, shopping, and entertainment [3][5] Group 2 - The "Anjia Warm Winter: Building Dream Homes" initiative offers a government subsidy of 10,000 yuan per home, combined with exclusive discounts from real estate projects, addressing both housing needs and consumer affordability [5] - The automotive sector includes 40 car companies from Central South Automotive World, offering group purchases, special prices, and cash discounts, along with provincial car purchase subsidies [5] Group 3 - Five themed interactive activities were introduced to enhance consumer engagement, including a "Map Check-in Unlock Rewards" campaign at the Junshang Shopping Center, where consumers can earn prizes for completing check-ins [6] - The Songya Lake Wuyue Plaza and Yasi Supermarket are conducting a "Check-in to Win Gold Pendants" event, incentivizing social media engagement with rewards such as free milk tea and entry into a New Year's Eve lottery [6] Group 4 - The newly established "Songya Lake Business Circle Alliance" includes key commercial entities such as supermarkets, hotels, automotive associations, and restaurant associations, promoting collaborative development in the region [7] - The alliance aims to facilitate efficient movement of customer sources, channels, and data, enhancing the overall commercial ecosystem [7][9] Group 5 - The Changsha Junshang Shopping Center, covering an area of 120,000 square meters, is the first TOD commercial complex in Changsha County, seamlessly connected to the subway [10] - The shopping center targets young families, business travelers, and Generation Z consumers, featuring over 200 brands, with more than 40% being first stores in Hunan and Xingsha [12] - The opening day saw significant foot traffic, demonstrating the effectiveness of the "first store + TOD" model, which is expected to sustain consumer interest throughout the year [12]
一条街,2000万人次涌入!消费新爆点,来了
Sou Hu Cai Jing· 2025-12-10 10:13
Group 1 - Consumption is a key driver of China's economic growth, with retail industry playing a significant role in promoting consumption and investment, as highlighted in the "14th Five-Year Plan" [1] - The Ministry of Commerce emphasizes the need for the retail industry to shift from price-driven and product-driven models to quality-driven and experience-driven approaches for high-quality development [5] - By the end of 2025, retail sales in various sectors such as convenience stores, supermarkets, and specialty stores are projected to grow by 6.4%, 4.4%, 0.9%, 4.8%, and 1.5% respectively [7] Group 2 - In Hangzhou, the introduction of 153 new flagship stores in the first half of the year indicates a 39.1% year-on-year increase, showcasing a trend of high-quality growth in the retail sector [13] - The Lakefront business district in Hangzhou has become a hub for new brands, with over 100 new brands added this year, reflecting the city's vibrant retail environment [11] - In Guiyang, the Qingyun Road pedestrian street has attracted over 20 million visitors this year, generating total sales exceeding 700 million yuan, driven by unique cultural and creative stores [21]
限时六个月的“魔法生意”!中国首个正版“哈利·波特禁林”试水深圳首店经济
Hua Xia Shi Bao· 2025-12-10 03:45
投资方代表吴永捷告诉《华夏时报》记者,此次引进是"哈利·波特或华纳对于大湾区战略布局的重要一 步"。他向记者透露,外方最看重的是"湾区整体经济实力以及中国市场约8000万哈迷的消费潜力",尤 其是涵盖香港、澳门的忠实粉丝群体。尽管未透露具体授权费用,但业内人士向《华夏时报》记者分 析,此类全球顶级IP的授权成本通常高达数千万元,且对运营标准、场景还原、内容审核等方面均有严 格限制。 "我们受外方限制因素较多,但也在尽可能还原原著场景。"运营总监吴桐向《华夏时报》记者表示,从 悬浮蜡烛到圣诞布景,均需严格遵循IP规范。这也意味着,项目的启动成本不仅包括硬件建设、场景搭 建,更隐含高昂的合规与内容维护成本。 然而,高门槛的背后,恰是深圳"首店经济"战略中尤为看重的一环。近年来,深圳龙华通过引入具有全 球影响力的IP首店,不仅能提升区域的文旅能级,更在实质上推动本地运营团队与国际版权方的深度接 轨,为后续同类项目积累经验。 12月的深圳,夜幕降临时,龙华牛湖水碧道一侧悄然亮起一片暖黄光影。沿着1.2公里的小径向里走, 悬浮的灯光在树梢微微摇曳,圣诞主题的装饰与电影中几乎无异的圣诞树旁,不少游客举着魔杖造型的 手灯拍 ...
从“价格驱动”迈向“体验驱动”:首店经济与场景创新拉动消费新增长
Yang Shi Wang· 2025-12-10 03:00
央视网消息:消费是中国经济增长的重要引擎。"十五五"规划建议中,大力提振消费被置于更加突出的位置。其中,零售业对促进消费和 投资、保障民生和就业的贡献巨大。12月9日,全国零售业创新发展大会在北京召开,商务部副部长盛秋平表示,"十五五"时期,要把零售业 作为培育完整内需体系、做强国内大循环的关键着力点,推动行业转向品质驱动、体验驱动,实现高质量发展。 北京市商务局副局长 庄建蓉:北京作为第一批试点城市,围绕商业设施的改造提升和新增培育来提升消费供给,比如今年开业的中海大 吉巷,它就是依托了老北京胡同,把四合院和现代商业融为一体。 作为杭州首店最密集的区域,湖滨商圈1800多家商户中,仅今年就新增了100多个新品牌。1至10月,累计招引首店、旗舰店达98家,高能 级首店密度领跑全国。潮流服饰区的韩国品牌emis浙江首店同样人气爆棚,复古风单品被年轻消费者争相试戴,高峰期单日营业额超4万元。 2025年上半年,杭州共引入153家首店,新增首店数量同比上涨39.1%,保持高品质增长态势。首店扎堆的背后,是政策与服务的双重保 障。今年,上城区推出最高100万元的首店补助,从选址到开业全程护航。政策红利下,2025年以 ...
今年前十月上海新增首店八百四十八家 外资零售持续“加仓” 到上海开新店 岁末势头不减
Jie Fang Ri Bao· 2025-12-10 01:27
上海市商务委数据显示,2025年1—10月,上海新增首店848家,其中餐饮业首店498家、零售业首 店275家。高能级首店表现尤为亮眼,新增全球及亚洲首店13家、全国及内地首店134家,合计占比达 17.3%,品牌来源覆盖美、法、意、英、韩、德等多个国家。 今年以来,霍伽(HOKA)全球首家体验中心、蔻驰(COACH)全球首家度假区门店等高能级项 目纷纷落子上海。5月下旬,阿迪达斯旗下三叶草全球旗舰店在安福路开业;7月,法国户外运动品牌萨 洛蒙全球首家概念店成了它的邻居。9月,暇步士(Hush Puppies)中国首家主题旗舰店入驻上海合生 汇。临近岁末,外资开首店、新店势头依然不减。10月,纽约潮奢珠宝品牌APORRO中国首店在静安 国际中心启幕,意大利手工户外鞋品牌CRISPI中国首店落户浦东嘉里城。11月,继地标性的巴黎芳登 广场26号与东京银座之后,开云集团旗下的法国高端珠宝品牌宝诗龙全球第三家旗舰店入驻新天地。如 今,该品牌已在中国内地拥有17家精品店。 与以往单纯布局门店不同,外资零售业顺应市场变化,更加聚焦供给侧与需求侧的"深度适配"。 第一个应变之道是扩大体验消费。今年成为上海商贸零售行业现象 ...
首店经济成消费新引擎 杭州半年引入首店153家
Yang Shi Wang· 2025-12-09 23:11
央视网消息:消费是中国经济增长的重要引擎。"十五五"规划建议中,大力提振消费被置于更加突出的位置。其中,零售业对促进消费和投资、保障民生和 就业的贡献巨大。12月9日,全国零售业创新发展大会在北京召开,商务部副部长盛秋平表示,"十五五"时期,要把零售业作为培育完整内需体系、做强国 内大循环的关键着力点,推动行业转向品质驱动、体验驱动,实现高质量发展。 中午时分,湖滨商圈的九洲籍·新派潮菜全国首店内,40张餐桌几乎坐满。上个月初,这家融合传统潮菜与现代烹饪技法的品牌,特意将全国首店落户于 此,刚开业便成了美食爱好者的打卡地,高峰期单日翻桌可达十几轮。 消费者 周雪秋:食材也好,味道也好,都很适合我们,吃了还想来,所以就把身边的小姐妹一起约过来了。 零售业中,首店经济正成为城市商业活力的"晴雨表"。浙江杭州的湖滨商圈,凭借西湖畔的独特区位,成为国内外品牌落子的核心选择,今年以来,当地首 店扎堆落地,带来新的消费热潮。 2025年上半年,杭州共引入153家首店,新增首店数量同比上涨39.1%,保持高品质增长态势。首店扎堆的背后,是政策与服务的双重保障。今年,上城区 推出最高100万元的首店补助,从选址到开业全程护航 ...
商务部:零售业转向品质与服务驱动
Bei Jing Shang Bao· 2025-12-09 15:32
与此同时,北京商报记者走访时看到,太古里北区还引入了创新生活方式体验门店,例如老鼎丰旗下融 合菜品牌FENG FULL开设全国首店;古法粤菜品牌三清潭推出升级概念店潭月;源自京都的精品咖啡 Kurasu与上海人气泰餐OROR by Fine同步入驻。太古里南区即将迎来华北首店Ader Error与Tamburins、 Apple亚洲首家最高级别旗舰店Flagship+等。 三里屯太古里总经理马泽丹表示,三里屯太古里致力于将国际代表性的时尚元素融入整个商业、品牌以 及市场活动中,以推动潮流的创新衍变。通过融合设计、潮流、音乐、艺术等元素,打造多元共生的时 尚及文化购物集合地。 首店经济作为品质消费的重要载体,正成为北京商业升级的"加速器"。北京市商务局数据显示,2025年 前11个月,北京新增首店数量已达960余家,这些首店不仅带来稀缺商品,更通过场景创新重塑服务体 验。正如在王府中環19号府,纽约香氛品牌LE LABO全球首个四合院香氛实验室开门迎客,调香师工 作台以中药铺为灵感设计,让消费者在传统文化场景中体验定制香氛服务。改造后的友谊商店中,超级 转转北京首店打造了"无人打扰"购物空间,通过扫码查价、自助 ...
首店、旗舰店加速入市 品质服务驱动北京商业蝶变
Bei Jing Shang Bao· 2025-12-09 12:52
12月9日,新华社发布消息显示,商务部副部长盛秋平表示,"十五五"时期,要把零售业作为培育完整内需体系、做强国内大循环的关键着力点,推动行业 转向品质驱动、服务驱动,实现高质量发展。当前,北京商业市场进入了新阶段,老牌商场加速场内品牌升级,新项目持续引入吸睛活动和互动性强的体验 服务,带动了新一批的首店和旗舰店落位,京城商业正以多元、创新的路径高质量发展。 Apple亚洲首家最高级别旗舰店Flagship+等。 三里屯太古里总经理马泽丹表示,三里屯太古里致力于将国际代表性的时尚元素融入整个商业、品牌以及市场活动中,以推动潮流的创新衍变。通过融合设 计、潮流、音乐、艺术等元素,打造多元共生的时尚及文化购物集合地。 临近岁末,北京商业加速更新。北京商报记者走访看到,升级已久的太古里北区已经大变样,如今形成了以奢侈品矩阵为核心的新布局。其中,北京迪奥之 家由法国建筑大师克里斯蒂安·德·波特赞姆巴克设计,店内开设由米其林三星女主厨主理的中国首家Monsieur Dior餐厅;北京路易威登之家由现代建筑设计 大师青木淳操刀,融合零售空间与Louis Vuitton Café餐厅,该餐厅为路易威登继成都、上海后在中国开设 ...
前11月超960家首店落地,年末北京消费市场首店首展扎堆
Bei Ke Cai Jing· 2025-12-09 10:05
根据北京市商务局发布的相关信息,三里屯商圈、朝青商圈、燕莎蓝港商圈、首钢园商圈等因不断揭幕品牌首店,而被消费者称为"首店收割机"。其中, 2021年到2025年,三里屯商圈累计新增387家首店,包括优衣库全球旗舰店、NBA ATELIER亚洲首店、迪桑特全球旗舰店以及WE11DONE北京首店等。相 关数据显示,三里屯商圈2025年上半年客流量4681万人次,同比增长33.5%,近3年客流量呈连续增长态势。 新京报讯(记者王萍)近日,北京市商务局发布数据,今年前11个月,北京新增首店数量960余家,在消费场景创新、业态多元拓展与区域布局优化上实现 高质量发展。新京报记者注意到,年末将至,北京多家商场、购物中心的首展、快闪活动也开始陆续启动。伴随着北京城市副中心湾里、中关村ART PARK 大融城东区等新项目入市,北京消费市场将迎来升温。 北京apm的minini 2025冬季假日系列全国首展吸引了大批观众。受访者供图 北京apm相关负责人介绍,位于首层B区中庭的"启航之港"、巨型"惊喜号"飞艇等都是展览的拍照"必打卡"。区域内还设有主题拍摄机,为消费者生成专属 头像。领取限定纸质船票可获取"登艇"资格。首层C区 ...