冰雪经济
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冰天雪地“热”腾腾
Xin Lang Cai Jing· 2025-12-19 19:25
Core Insights - The article highlights the growing popularity of the Hongdaohezi Town in Heilongjiang Province, which has become a significant tourist destination due to its historical and cultural attractions, particularly related to the "Lin Hai Xue Yuan" and "Wei Hu Shan" narratives [1][2]. Group 1: Tourism Development - Hongdaohezi Town has hosted over 300 film and television productions, enhancing its appeal as a tourist destination [1]. - The town features more than 200 preserved Russian-style buildings, attracting visitors with its unique architectural charm and historical significance [1]. - The local government is focusing on enhancing the quality of tourist attractions and diversifying the tourism industry, particularly through winter sports and ice tourism [2]. Group 2: Local Entrepreneurship - Local entrepreneurs, such as Song Zhihui and Sun Guoxu, are capitalizing on the tourism boom by offering unique experiences and products, including themed cafes and creative cultural products [2][3]. - The town has seen a rise in various businesses, including 106 guesthouses, 86 restaurants, and 35 photography service providers, contributing to a vibrant local economy [3]. Group 3: Visitor Experience - Tourists are increasingly seeking immersive experiences, such as skiing, interacting with reindeer, and observing Siberian tigers in their natural habitat, which enhances the overall appeal of the destination [2][3]. - The shift from a single sightseeing model to a multi-faceted consumer destination is evident, with a focus on integrating cultural, ecological, and recreational activities [3].
20℃“暖冬消费”VS0℃“冰雪经济”,冬日文旅市场竞速升温
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-19 13:29
Core Viewpoint - The "warm winter" consumption label has become a key strategy for Southern China, particularly Guangdong, to attract winter tourism, contrasting with the "ice and snow economy" gaining traction in Northeast China [2][8]. Group 1: Southern China's "Warm Winter" Strategy - Guangdong has launched the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, focusing on winter tourism products such as family trips, warm retreats, and Spring Festival visits [5][6]. - The region's warm climate and unique cultural experiences, including hot springs and local cuisine, are highlighted as major attractions for winter travelers [7][8]. - The hotel industry in Guangdong is experiencing high booking rates, with over 80% occupancy expected during the New Year holiday, indicating strong consumer interest [1][10]. Group 2: Comparative Performance with Northeast China - Northeast China's "ice and snow economy" has seen significant growth, with tourist numbers and revenue in provinces like Liaoning and Heilongjiang showing double-digit increases [8][9]. - In 2024, tourist numbers in Liaoning reached 4,086.6 million, with a year-on-year growth of nearly three times, while revenue increased by 572.7% [3][8]. - The success of Northeast's winter tourism is attributed to the effective branding of unique ice and snow resources and strong policy support [8][11]. Group 3: Market Trends and Future Directions - The domestic tourism market is shifting towards emotional value, quality demand upgrades, and new consumption models, necessitating Southern China to enhance its tourism branding [2][11]. - Data indicates that Guangdong's tourism consumption increased by 18.4% from late October to early December, reflecting a growing trend in winter tourism [9][10]. - Recommendations for Guangdong include integrating local resources and creating distinctive tourism brands to compete effectively with Northeast's winter offerings [11].
金融助力黑龙江冰雪经济高质量发展
Zhong Guo Jing Ji Wang· 2025-12-19 07:32
Group 1: Financial Support for Ice and Snow Economy - The People's Bank of China Heilongjiang Branch has strengthened policy guidance and financial supply to support the high-quality development of the ice and snow economy, with loans for related industries reaching 67.3 billion yuan, a year-on-year increase of 14% as of the end of November [1] - The bank has introduced measures to meet the diverse financing needs of the ice and snow industry, focusing on key areas and collaborating with relevant departments to implement specific financial support policies [1] - Customized financing support is provided for various sectors, including smart upgrades for ice and snow equipment companies, financing for scenic area construction and operation upgrades, and special financing for cultural experience projects [1] Group 2: Financing Activities and Products - The Heilongjiang Branch organized a financing event that facilitated 14 financial institutions to grant a total of 1.852 billion yuan in credit to enterprises, promoting a financial supply system that aligns with the ice and snow economy [2] - Innovative financial products such as "Arctic Homestay Loan," "Snow City Cultural Tourism Loan," and "Snow Town Inn Loan" have been launched to cover key scenarios in the ice and snow tourism sector [2] - The bank has developed a specialized work plan for the ice and snow economy, providing diversified credit support to medium and large cultural tourism enterprises, as well as innovative online credit products for small and micro enterprises [2] Group 3: Payment Services Enhancement - The Industrial and Commercial Bank of China Heilongjiang Branch is advancing the construction of a comprehensive foreign card acceptance service system, with 2,913 foreign-related POS merchants and 9,151 foreign card transactions totaling 26.11 million yuan as of the end of November [3] - The bank is enhancing payment service coverage for the entire tourism journey, ensuring that high-frequency payment scenarios are fully covered, including major train stations and popular shopping areas [3] - A total of over 480,000 merchants in Heilongjiang support card acceptance, with 29,200 merchants accepting foreign cards, and 9,186 ATMs available for cash withdrawal, of which 7,202 support foreign card withdrawals [3]
北京出新政促高质量充分就业
Zhong Guo Xin Wen Wang· 2025-12-19 06:23
Group 1 - The core viewpoint of the news is that Beijing is implementing new policies to promote high-quality and sufficient employment through various measures, including modernizing human resources and enhancing public employment services [1][2] Group 2 - The implementation opinions emphasize the need for collaboration between education and employment, suggesting that employment status should be a key factor in resource allocation, quality assessment, and enrollment planning in higher education [1] - There is a focus on developing new employment fields and positions, particularly in the digital economy, green industries, and service sectors such as childcare and elder care [1] - The policies aim to optimize the public employment service mechanism by establishing a unified human resources market and promoting the development of human resources service industry parks [2]
万亿元赛道上的冰雕师:“冷”职业迎来“热”发展
Zhong Guo Qing Nian Bao· 2025-12-18 23:40
Core Insights - The ice sculpture industry is experiencing significant growth, with the total scale of China's ice and snow industry projected to increase from 270 billion yuan in 2015 to 980 billion yuan by 2024, and expected to surpass 1 trillion yuan by 2025 [2][3] Industry Overview - The 27th Harbin Ice and Snow World opened on December 17, featuring a 70-meter-long ice train created by a team of nearly 100 ice sculptors [1] - The ice sculpture profession, once a niche activity, is now gaining popularity and recognition, with more people interested in learning about ice sculpture techniques [2][3] Economic Impact - The ice and snow economy is projected to reach 1.5 trillion yuan by 2030, as outlined in the State Council's 2024 policy document [2] - The demand for ice sculptors has led to the establishment of specialized programs in universities, with student enrollment in ice sculpture courses increasing from 3 to over 60 [3] Professional Development - Ice sculptors can earn between 200 to 500 yuan per day, with skilled artisans making up to 30,000 yuan per month [3] - The profession faces challenges such as harsh winter conditions and the need for teamwork and coordination among large groups of workers [3][4] Skills and Techniques - Ice sculpting requires knowledge of mechanics to ensure structural stability, especially for complex designs like arches [4] - The seasonal nature of the profession limits work to about two months per year, prompting some sculptors to diversify their income through summer activities related to ice and snow culture [4]
撬动超万亿元产业规模 中国冰雪经济何以滚烫
Xin Hua She· 2025-12-18 23:24
Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and building a strong domestic market, with the booming ice and snow economy driving new consumption scenarios and regional development [1] Group 1: Individual Impact - The Beijing Winter Olympics has significantly increased the popularity of winter sports, with over 300 million people participating in ice and snow activities in China [1] - Local residents, such as Lang Engge, have transformed their homes into guesthouses, capitalizing on the influx of tourists and promoting winter sports in their communities [2] - The transformation of local economies is evident, with many villagers becoming ski instructors or opening businesses related to the ice and snow industry, providing diverse income opportunities [3] Group 2: Regional Development - The ice and snow economy is expanding from traditional northern regions to a nationwide presence, breaking geographical and seasonal limitations [4] - In Harbin, the 2024-2025 winter season is expected to attract 90.35 million visitors and generate 137.22 billion yuan in tourism revenue, showcasing the region's cultural and economic potential [4] - The growth of indoor ski resorts is notable, with 79 facilities projected by April 2025, a 33.9% increase, primarily concentrated in Eastern and Southern China [5] Group 3: Industry Growth - Participation in ice and snow sports is projected to reach 292 million people in the 2024-2025 season, with a participation rate of 20.61%, reflecting a significant increase from the previous season [6] - The ice and snow industry is developing a comprehensive supply chain, including equipment manufacturing, event management, and tourism integration, creating substantial growth opportunities [6] - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from less than 5 billion yuan to 22 billion yuan [6][7]
探访北纬31度高山滑雪场 冷冰雪撬动热经济一线观察
Xin Hua Wang· 2025-12-18 12:02
Core Viewpoint - The 20th Shennongjia Ice and Snow Season has officially launched, showcasing the region's potential for winter tourism and the development of the ice and snow economy, driven by various promotional measures and unique experiences [1][3]. Group 1: Economic Impact - Shennongjia's winter tourist numbers have seen double-digit growth for three consecutive years, with 589,000 visitors recorded last year during the ice and snow season, representing a 59.3% year-on-year increase [3]. - The development of the ice and snow economy has transformed Shennongjia from a summer tourism destination into a winter hotspot, breaking seasonal tourism limitations [3]. - The surrounding areas are experiencing growth in dining, accommodation, and related services, driven by the popularity of the ski resort [3]. Group 2: Infrastructure and Investment - The Shennongjia International Ski Resort plans to invest nearly 500 million yuan for upgrades next year, including the construction of a comprehensive service hall and extending ski trails to enhance visitor experience [3][5]. - The average length of ski trails is expected to exceed one kilometer, promoting an immersive skiing experience [3]. Group 3: Industry Trends - The rise of the ice and snow economy in southern China is part of a broader trend, with the ice and snow industry projected to exceed one trillion yuan by 2025 [5]. - The region is focusing on high-standard upgrades to ski resorts to attract international events and professional athletes, thereby enhancing its appeal to skiing enthusiasts [5]. - Continued innovation in ice and snow festival activities and the "ice and snow +" model aims to extend visitor stays and increase overall consumption levels [5].
锋尚文化:公司暂未与哈尔滨冰雪大世界开展合作
Mei Ri Jing Ji Xin Wen· 2025-12-18 09:14
(文章来源:每日经济新闻) 每经AI快讯,有投资者在投资者互动平台提问:请问和哈尔滨冰雪大世界有合作吗? 锋尚文化(300860.SZ)12月18日在投资者互动平台表示,尊敬的投资者您好!公司暂未与哈尔滨冰雪 大世界开展合作。但公司在冰雪产业领域已具备深厚的实践积累,例如在2025年一季度成功承办了哈尔 滨第九届亚洲冬季运动会开闭幕式,通过整合顶尖创意与前沿技术,为全球观众呈现了兼具科技感与艺 术感染力的冰雪盛典,这一标杆项目不仅彰显了公司在大型文体活动策划执行方面的核心优势,更强化 了我们在冰雪文旅产业链中的专业影响力。公司将持续深化与哈尔滨冰雪大世界等优质平台的沟通,积 极推动冰雪旅游、主题演艺、沉浸式体验等多元业态的融合创新,以技术赋能内容、以场景激活消费, 共同探索冰雪经济的新增长点。敬请投资者注意投资风险。感谢您的关注! ...
锋尚文化(300860.SZ):暂未与哈尔滨冰雪大世界开展合作
Ge Long Hui· 2025-12-18 09:05
格隆汇12月18日丨锋尚文化(300860.SZ)在互动平台表示,公司暂未与哈尔滨冰雪大世界开展合作。但 公司在冰雪产业领域已具备深厚的实践积累,例如在2025年一季度成功承办了哈尔滨第九届亚洲冬季运 动会开闭幕式,通过整合顶尖创意与前沿技术,为全球观众呈现了兼具科技感与艺术感染力的冰雪盛 典,这一标杆项目不仅彰显了公司在大型文体活动策划执行方面的核心优势,更强化了我们在冰雪文旅 产业链中的专业影响力。公司将持续深化与哈尔滨冰雪大世界等优质平台的沟通,积极推动冰雪旅游、 主题演艺、沉浸式体验等多元业态的融合创新,以技术赋能内容、以场景激活消费,共同探索冰雪经济 的新增长点。 ...
大看台丨撬动万亿,冰雪经济何以滚烫?
Xin Hua Wang· 2025-12-18 07:30
Core Viewpoint - The recent Central Economic Work Conference emphasizes the importance of domestic demand and building a strong domestic market, highlighting the booming ice and snow economy as a driver for new consumption scenarios, regional development, and industrial ecology [1] Industry Overview - According to the "China Ice and Snow Industry Development Research Report (2025)", the scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025, with total consumption during the 2024-2025 ice and snow season projected to exceed 187.5 billion yuan, including 78.6 billion yuan from ski resorts [3][17] - The participation in ice and snow sports has reached 290 million people, with a participation rate of 20.61%, an increase of approximately 27.4 million people from the previous season [17] Regional Development - The ice and snow economy is expanding beyond traditional northern regions, creating a diverse regional development pattern across the country, with areas like Harbin and Chongli focusing on year-round tourism and outdoor sports [12][14] - Chongli is transitioning from a winter-only economy to a year-round destination, with summer tourist numbers projected to reach 4.3 million in 2024, surpassing winter visitors for the first time [14] Consumer Trends - The consumer base for ice and snow sports is becoming younger, more fashionable, family-oriented, and professional, leading to a segmented and upscale market for equipment and experiences [19] - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [16] Industry Growth - The ice and snow industry is forming a complete industrial chain covering equipment manufacturing, event operation, training services, and cultural tourism integration, providing significant potential for future growth [17] - The number of companies in the ice and snow equipment sector has increased from about 300 in 2015 to around 900 in 2023, with sales revenue rising from less than 5 billion yuan to approximately 22 billion yuan [19][22]