各位童鞋搭嘎猴啊，上周" 2024年中国移动互联网年度大报告"看的怎么样？有童鞋在后台 留言："终于，太阳有了暖意，春天总算来了……"O(∩_∩)O哈哈~过去一段时间确实是跌宕 起伏，不只是气温，AI技术和产业也是如此，不过，轻舟已过万重山，春意盎然，所有没 被"倒春寒"冻死的，春天将会更强大！ 言归正传，今天就给大家分享一下 "她经济"洞察报告。Qu e s tMobi l e数据显示，截止到 2025年1月，女性用户活跃规模已经达到6.24亿，同比增加了2.6%。其中，80后、90 后、00后占比近五成；00后增长较快，同比增加了1.4%。 相比大盘，女性用户线上高消费能力一直都很强，2000元以上消费能力用户占比达到 33.1%，品牌、价格、品质、健康是她们消费时关注的核心要素；同时，女性用户中终端价 格超过2000元的占比超过六成，华为、Appl e、OPPO位居前三，占比分别为22.3%、 22.2%、21.4%。 具体到领域上看，女性用户在移动视频、生活服务以及社交、购物等领域活跃量、粘性较 高，形成了"社交消费"、"生活消费"、"耐用品消费"三大场景：微博、小红书等沉浸式平 台"社交货币"价值彰 ...

Core Viewpoint - The article emphasizes the duality of women's demands for both economic security ("bread") and quality of life ("roses"), highlighting the evolution of women's roles in society and the economy, particularly in the context of the "She Economy" and its implications for consumer behavior and market dynamics [5][25][36]. Group 1: Historical Context and Significance - The first International Women's Day was marked by a demonstration of one million American women in 1909, advocating for shorter working hours, higher wages, and voting rights [3][4]. - The slogan "Bread and Roses" has set the tone for women's demands over the past century, symbolizing the need for both economic security and a better quality of life [5][6]. Group 2: The "She Economy" - The concept of "She Economy" was introduced in 2007, focusing on women's financial and consumption behaviors, and has been recognized as a new economic growth point [8][9]. - "She products" are designed specifically for women, marking a shift from broad marketing strategies to targeted consumer-oriented approaches [10][12]. - Recent trends show that the "She Economy" is evolving, with women increasingly rejecting stereotypical marketing and demanding products that respect their identities and needs [14][15]. Group 3: Consumer Behavior and Market Trends - Women's consumption power is significant, with the female consumer market in China surpassing 10 trillion yuan, accounting for over 55% of the national consumption market [5]. - The emergence of new sectors such as health, technology, and finance indicates that the "She Market" is expanding beyond traditional categories like beauty and motherhood [18][19]. - Women are increasingly seen as market shapers, influencing cultural trends and economic models through their purchasing decisions [25]. Group 4: Economic and Social Rights - Despite the progress in consumer power, women's economic demands, such as equal pay and workplace rights, remain challenging [27][32]. - Recent proposals during the National People's Congress highlight the need for policies that support women's rights, including extended maternity leave and anti-discrimination measures [30][31]. - The article argues for a balanced market environment that allows women to make personal choices without the constraints of gender discrimination [33]. Group 5: Upcoming Events and Discussions - A live event titled "Women's Wisdom" will feature discussions on economic empowerment, literature for children, and psychological growth for women, showcasing the importance of continuous learning and self-improvement [37][40].