出口转内销

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转内销观察丨从“断链”到“上架” 牙刷企业7天急速转换“新赛道”
Yang Shi Xin Wen· 2025-05-07 12:48
Core Viewpoint - The imposition of tariffs by the United States is disrupting global trade, prompting Chinese foreign trade companies to seek new opportunities in domestic markets [1]. Group 1: Company Response to Tariffs - Jiangsu Huaten Personal Care Products Co., Ltd. has a foreign trade ratio of 80%, with 20% of its market share coming from the U.S. [5]. - The company faced challenges as U.S. consumers could no longer afford to buy toothbrushes due to increased tariffs, leading to a lack of new orders from American clients [5][9]. - The company experienced a potential loss of 40 to 50 million RMB due to 20% of its machinery being idle [9]. Group 2: Shift to Domestic Market - The company successfully pivoted to the domestic market, securing over 5 million RMB in orders from Brazil and initiating sales in Chinese supermarkets [9][19]. - The transition involved redesigning packaging and adapting products to meet local consumer preferences, which differ significantly from those in the U.S. [11][15]. - The collaboration with Yonghui Supermarket was expedited, completing the transition in just seven days, a process that typically takes a month [17]. Group 3: Product Development and Innovation - The company is focusing on developing new products that incorporate advanced technology, such as special formulas in dental floss and unique bristle designs [21]. - The initial product offerings in the domestic market are limited, but the company aims to enhance consumer awareness and expand its product range [19]. Group 4: Future Outlook - The company believes that challenging times can lead to new opportunities and is committed to leveraging its strong supply chain to overcome current difficulties [23]. - There is a strong emphasis on maintaining a positive national identity and resilience in the face of adversity, with a focus on showcasing the strength of domestic products [23].
金融监管总局局长李云泽:对受关税影响较大市场主体提供精准服务
Zhong Guo Jing Ying Bao· 2025-05-07 11:05
Core Viewpoint - The National Financial Regulatory Administration is set to introduce eight new policies aimed at stabilizing the market and supporting foreign trade, particularly focusing on providing targeted services to businesses affected by tariffs [1][2]. Group 1: Financial Support Measures - The regulatory body will expand the financing coordination mechanism to all foreign trade enterprises, ensuring that banks implement policies to support foreign trade and provide tailored services for businesses facing temporary operational difficulties due to tariffs [2][3]. - Policies will include optimizing export credit insurance regulations, enhancing underwriting capacity, and providing preferential rates to stabilize export confidence [2][4]. - There will be a focus on supporting the transition of foreign trade enterprises to domestic sales, including the establishment of a "domestic trade insurance co-insurance body" to promote tailored products [2][3]. Group 2: Market Diversification - Companies are encouraged to diversify their export markets in response to tariff impacts, with a particular emphasis on exploring new markets in the Middle East and Europe, which are experiencing increased demand for renewable energy [5][6]. - The shift in foreign trade strategies is noted, with more private enterprises venturing abroad and expanding their focus beyond traditional markets to include countries along the Belt and Road Initiative [6]. Group 3: Risk Management and Financial Services - Financial institutions are advised to avoid withdrawing or reducing loans to foreign trade enterprises facing temporary challenges, ensuring that they maintain access to necessary financing [3][6]. - There is an emphasis on enhancing the risk management capabilities of foreign trade enterprises, particularly in addressing new short-term risks and improving their overall resilience [4][6].
全新尝试→难得机遇!从“断链”到“上架” 企业168个小时完成“赛道”转换
Yang Shi Wang· 2025-05-07 05:21
Core Viewpoint - The article highlights the challenges faced by Chinese foreign trade enterprises due to the imposition of tariffs by the United States, prompting companies to seek new opportunities in domestic and non-U.S. markets [1][4]. Group 1: Company Challenges - The company, located in Yangzhou, is known as the "toothbrush capital," producing over 35% of the global toothbrush supply, and is experiencing significant disruptions due to U.S. tariffs [1]. - The foreign trade proportion of the company is as high as 80%, with the U.S. market accounting for 20% of its business, leading to a critical situation as orders from U.S. customers have not materialized [3][4]. - The company faced a situation where one-fifth of its machinery was at risk of idling due to the lack of new orders, highlighting the urgency of finding alternative markets [3]. Group 2: Strategic Shifts - In response to the tariff situation, the company began actively developing non-U.S. markets and secured over 5 million RMB in orders from Brazil [8]. - The company initiated a shift towards the domestic market, responding to an export-to-domestic sales initiative, which led to rapid engagement with local retailers [10][12]. - The company successfully transitioned its products for domestic sales within just seven days, a process that typically takes a month, showcasing its agility in adapting to market changes [13]. Group 3: Future Outlook - The company is currently focused on accelerating the development of new products and integrating advanced technology into its domestic offerings, aiming to enhance consumer recognition and market presence [14]. - The company is also exploring collaborations with both offline and online platforms for contract manufacturing, indicating a strategic diversification of its business model [14]. - The leadership emphasizes resilience and the potential for growth even in challenging times, reflecting a commitment to showcasing the strength of Chinese products [16].
加大直采力度,开辟绿色通道,强化流量扶持—— 电商平台助外贸企业拓内销
Jing Ji Ri Bao· 2025-05-06 21:54
今年以来,国际经贸环境日趋复杂,关税变动给我国外贸企业出口带来巨大冲击。商务部新闻发言人何 亚东表示,近期按照"外贸优品中华行"总体安排,商务部门全力助力外贸企业拓内销。各大电商平台积 极发挥渠道优势,畅通外贸企业内销渠道,助力稳外贸扩消费。 京东此前宣布推出出口转内销扶持计划,未来一年内,将大规模采购不低于2000亿元出口转内销商品, 帮助外贸企业快速开拓国内市场。 珠海金稻电器长期深耕国际市场,其卷直发器、蒸脸仪、美容仪等产品畅销欧美市场,外贸销售占比高 达60%,其中美国市场占比超过一半。公司总经理马虹表示,受美国关税政策影响,公司面临严峻的外 贸挑战,近10万台产品库存积压,生产线被迫停工。 为解决外贸商家国内线上运营能力欠缺等难题,淘宝天猫"外贸精选"推出了两个选项,一种以淘工厂为 主,深入100个外贸产业带集群,依托半托管模式,从入驻到选品、定价等全链路手把手指导;另一种 依托天猫超市的自营模式和供应链能力,开放全国仓网半日达/次日达/送货上门能力,支持优质商家快 速入驻入仓,打开内销市场。 为匹配新供给和新需求人群,淘宝天猫还将启动"淘宝外贸周"活动,一方面真正挖掘国内消费者有需求 的优质外贸产 ...
京东五金城设立武义自营馆 助力五金工具产业带商家“出口转内销”
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-06 03:16
在此背景下,武义县经济商务局积极推动武义韩恺智能科技有限公司与京东工业达成合作,共同创立 了"京东五金城.武义馆",邀请尚不具备电商运营能力的武义特色代表性产品和品牌加入,提供频道、 流量等资源扶持,实现无忧托管、省心卖货,助力企业生产研发。同时,京东五金城还为入驻京东五金 城开店的武义外贸企业提供佣金优惠、销售返点等定制化支持政策。本次京东五金城.武义馆的设立, 是继浙江乐清馆之后,通过助力企业"上京东、卖全国"实现工业品出口转内销的又一重大成果。 近年来,京东五金城一直在服务武义五金工具产业带企业的数字化上行。据统计,截至2025年4月,武 义县已经有上百家企业入驻京东五金城。作为武义五金工具产业带的领军企业,欧莱德于2016年入驻京 东并实现了快速增长,2024年欧莱德在京东五金城平台销售规模破亿,成为京东五金城五金工具品类的 头部商家。京东工业还为欧莱德开放工品汇、大型企业客户采购平台、零售门店等全渠道资源,依 托"一品多端"的精细化供应链模式,企业得以覆盖更广泛的应用场景与客户圈层,全面开拓大型企业及 中小企业客户,进一步提升市场渗透能力。 京东工业相关负责人表示,受制于多年的产业分工,很多产业带源 ...
多措并举帮扶困难企业
Jin Rong Shi Bao· 2025-05-06 01:44
中共中央政治局4月25日召开会议,分析研究当前经济形势和经济工作。针对今年以来我国外贸出口面 临严峻的贸易保护主义压力,会议提出,"统筹国内经济工作和国际经贸斗争""以高质量发展的确定性 应对外部环境急剧变化的不确定性",并特别提出要多措并举帮扶困难企业,加快推动内外贸一体化。 会议提出,创设新的结构性货币政策工具,设立新型政策性金融工具,支持科技创新、扩大消费、稳定 外贸等。同时,会议要求"加快推动内外贸一体化"。对此,中信证券首席经济学家明明预计,我国可能 会加快国内国外产品执行标准和检测标准的互认,帮助出口企业对接国内批发零售渠道,鼓励外贸代工 企业与国内品牌商合作。 加强外贸企业融资支持 另外,从中国出口市场来看,2024年,中国与共建"一带一路"国家进出口占中国外贸总值近50%。"随 着《区域全面经济伙伴关系协定》、中国—东盟自贸协定,以及中国与越来越多的欧洲、拉美和中东国 家高标准双边自贸协定不断落地、深化和提级,未来中国对相关国家和地区的出口规模还有进一步拓展 的空间。"连平表示。 不过,面对外贸环境的变化,部分中小微外贸企业资金流较弱、融资难的问题进一步凸显。对此,需要 金融机构通过信贷、风险 ...
不出口美国了,上海市民疯狂“捡漏”!外贸好东西卖爆了
Sou Hu Cai Jing· 2025-05-05 12:43
Core Points - The article highlights the surge in consumer interest in foreign trade products during the "May Day" holiday in Shanghai, with many consumers favoring high-quality, affordable goods that were previously exported but are now available domestically [1][3][10] Group 1: Consumer Behavior - Shanghai's major shopping centers and supermarkets experienced a significant influx of shoppers, particularly in the "foreign trade quality products" section, indicating a strong demand for these items [1][5] - Consumers are attracted to the high quality and appealing designs of foreign trade products, such as the "Dun Dun" cup and various kitchenware, which are marketed as both stylish and functional [3][10] - Many shoppers, including younger consumers and retirees, are motivated by the desire to support domestic sales of foreign goods, especially in light of recent tariff pressures [12][14] Group 2: Retail Strategies - Retailers like the First Food Store have implemented expedited processes to quickly stock foreign trade products, successfully launching new items just before the holiday [5][9] - The Shanghai Global Port has transformed its product display from a flower cart to a more organized shelf system, showcasing a wider variety of foreign trade goods to attract consumers [14] - Supermarkets and e-commerce platforms are collaborating to streamline the entry of foreign trade products into the domestic market, offering incentives such as zero-cost trial operations and simplified onboarding processes [16][20] Group 3: Product Offerings - The article mentions specific products, such as a French press coffee maker and various canned tuna options, highlighting their competitive pricing compared to online alternatives [7][10] - Retailers are planning to adjust their product offerings based on sales performance, aiming to introduce more popular and award-winning items to meet consumer demand [9][10] - The presence of high-quality foreign products at lower prices, such as shoes and personal care items, is emphasized as a key selling point for attracting customers [16][20]
关税战中美“接触”,但仍要有底线准备
吴晓波频道· 2025-05-02 15:53
Core Viewpoint - The article emphasizes the importance of internal coordination and policy improvement in stabilizing confidence amid external crises, particularly in the context of U.S.-China trade relations and tariffs [1][7]. Group 1: U.S.-China Trade Relations - Following the U.S. government's announcement of "reciprocal tariffs" on Chinese goods, there have been multiple discussions, but China has maintained a stance of non-engagement until substantial actions are taken by the U.S. [1][3]. - A shift occurred on May 1, indicating that China is open to discussions with the U.S. regarding tariffs, which have significantly impacted both markets [2][3]. - The Chinese government and enterprises are preparing for the worst while also developing comprehensive strategies to address the external crisis [4][5]. Group 2: Policy Measures and Support - The Chinese government is implementing a "three increases and three reductions" strategy to support foreign trade enterprises, which includes increasing financial support and reducing costs for struggling businesses [8][9]. - Specific measures include financial incentives, tax relief, and expedited approval processes for businesses transitioning from export to domestic sales [10][18]. - The government has also initiated a cross-border trade facilitation action plan, focusing on optimizing export supervision and logistics [25][26]. Group 3: E-commerce and Market Adaptation - E-commerce platforms are playing a crucial role in assisting foreign trade enterprises by providing rapid onboarding services and tailored support for domestic sales [33][35]. - Companies are encouraged to adapt their products and marketing strategies to fit local markets, as different regions have varying consumer behaviors and regulatory requirements [69][72]. - The use of AI tools is highlighted as a means to enhance operational efficiency and reduce costs for foreign trade enterprises [75]. Group 4: Future Outlook and Market Diversification - The article suggests that companies should diversify their markets to reduce reliance on the U.S. and explore opportunities in Southeast Asia, Europe, and other regions [45][67]. - There is a growing trend for Chinese enterprises to establish their brands in the U.S. and invest in local operations, moving beyond mere production capabilities [77][78]. - The importance of understanding local market dynamics and consumer preferences is emphasized for successful international expansion [80].
“一动一静”看外贸破局之道
Jing Ji Ri Bao· 2025-05-01 22:04
美国关税大棒落地后,一股托举我国外贸企业的合力迅速形成。与一些人预想中企业会手足无措的场景 相反,"一动一静"两幅截然不同的画面令人印象深刻。 一边,很多美国消费者坐不住了,多个中国电商平台APP在美国的下载量节节攀升,反应更快的消费者 甚至掀起了到中国扫货的"反向代购"热潮;另一边,不少我国外贸企业主一如既往地淡定、忙碌。"我 们靠能力,客户离不了""我们跟全世界做生意",处变不惊的态度背后,是这些企业快速反应能力与韧 性的体现。"动"与"静"之间,尽显"中国制造"的国际竞争力。 实事求是地看,我国外贸企业并非没有受到影响。尽管这些年我国对美国市场的依赖度明显降低,但高 企的关税仍是实实在在的压力。在2024年我国对美出口的5246亿美元商品中,手机、电脑等各类机电产 品是重要门类,纺织品、玩具、家具等劳动密集型产品也占比不低。这些行业涉及的就业人口庞大、中 小企业数量多,稳住外贸企业的重要性不言而喻。 外贸企业该如何突围?这些天,相关的讨论有很多,比如与客户协商分担成本、拓展新市场、"出口转 内销"、重新布局供应链等,办法不少,有些瞄准眼下,有些着眼长远。不同企业受到的影响不同,采 取的措施各异,但共通之 ...
ST易购2025年一季报简析:营收净利润同比双双增长,应收账款上升
Zheng Quan Zhi Xing· 2025-04-30 23:36
Financial Performance - ST Yigou reported a total revenue of 12.894 billion yuan for Q1 2025, an increase of 2.5% year-on-year [1] - The net profit attributable to shareholders reached 17.96 million yuan, showing a significant increase of 118.54% compared to the previous year [1] - The gross profit margin was 20.37%, down 7.89% year-on-year, while the net profit margin improved to 0.19%, up 135.25% [1] Financial Metrics - Accounts receivable increased by 43.23% year-on-year, reaching 3.542 billion yuan [1] - Total expenses (selling, administrative, and financial) amounted to 2.65 billion yuan, accounting for 20.55% of revenue, a decrease of 10.94% year-on-year [1] - Earnings per share (EPS) was 0.00 yuan, an increase of 118.87% year-on-year [1] Debt and Cash Flow - The company reported a decrease in cash assets, with monetary funds at 11.927 billion yuan, down 13.64% year-on-year [1] - Interest-bearing liabilities decreased by 7.86% to 40.046 billion yuan [1] - The cash flow situation is a concern, with operating cash flow per share at 0.1 yuan, down 34.35% year-on-year [1] Business Model and Strategy - The company relies heavily on research and marketing to drive performance, indicating a need for careful analysis of these drivers [3] - ST Yigou has launched the "Foreign Trade Quality Products Revitalization Plan" to support foreign trade enterprises in expanding into the domestic market [4] - The plan includes streamlined processes for online store setup and offers operational training and support for foreign trade companies [4]