Core Insights - The article highlights the significant increase in consumer engagement and sales for Qingdao Beer during the Spring Festival, showcasing the effectiveness of their interactive marketing strategies and supply chain management [1][2][3] Consumer Engagement - Over 90 million consumers accessed Qingdao Beer's interactive page via QR codes on packaging from the start of the lunar month until February 6 [1] - From the first to the seventh day of the lunar new year, Qingdao Beer recorded 19 million scans of their bottle caps, indicating strong consumer interaction [2] - On average, consumers drank 9 bottles of beer during the festival, with northern consumers showing a higher preference for beer compared to southern consumers [2] Supply Chain Efficiency - Qingdao Beer utilized data analytics to enhance their supply chain, allowing for increased production and timely delivery of fresh products [3] - The average delivery time for products to consumers was reduced by 7 days compared to the previous year, demonstrating improved freshness management [3] - The total transaction value of Qingdao Beer's products on platforms like Meituan increased by 67% year-on-year during the festival period, with their fresh delivery service seeing a 103% growth [3] Market Trends - The consumption surge during the Spring Festival reflects broader economic vitality and consumer demand trends in China, positioning Qingdao Beer as a key player in the beverage industry [3]

Group 1 - Luzhou City collaborates with Changzhou Xingye Tourism Development Co., Ltd. to host the "Luzhou Wine Festival · Galaxy Left Bank Music Festival" at Luzhou Lantian Airport during the National Day holiday, aiming to promote the deep integration of culture, tourism, and commerce [1] - The 184-item opportunity list for major consumption landmarks and characteristic street projects in Luzhou has a total investment of 67.8 billion, covering all 7 districts and counties, and aims to upgrade night economy and develop various new consumption scenarios [2][3] - Luzhou plans to achieve a total tourism expenditure exceeding 100 billion by 2027, with policies including a maximum single reward of 5 million for large commercial performances [2] Group 2 - By 2027, Luzhou aims to continuously expand total consumption, improve consumption quality, optimize consumption structure, and enhance the consumption environment, targeting a retail sales total of over 200 billion [3] - The new container street district in Luzhou utilizes urban space to create diverse consumption scenarios, combining daytime commerce with nighttime entertainment, thus attracting different consumer demographics [5] - Luzhou is leveraging its unique white liquor culture to establish itself as a global cultural tourism destination, with plans for the Langjiu Longma Winery to open by the end of next year, enhancing the local tourism landscape [5][6]

Core Insights - The article discusses the promotion of the "old-for-new" consumption policy in China, which has significantly stimulated consumer spending and contributed to the upgrade of industries [1] Group 1: Policy Impact - As of July 16, 2.8 billion people have applied for the "old-for-new" subsidy, leading to sales exceeding 1.6 trillion yuan [1] - The policy has expanded to include various sectors such as automotive, home appliances, and home renovation, promoting a shift towards smarter and greener consumption [1] Group 2: Consumer Behavior - Consumers are attracted to promotions like "old-for-new" and significant price reductions, with examples showing air conditioners originally priced over 3,000 yuan being available for as low as 1,000 yuan after subsidies [1] - High-tech and efficient products are gaining popularity among consumers, enhancing their quality of life [1] Group 3: Industry Transformation - The "old-for-new" policy is facilitating industrial upgrades, pushing industries towards smart and high-end transformations [1] - The trend towards low-carbon lifestyles is becoming more prevalent as a result of these policies [1]

Core Insights - Chongqing has been recognized for its innovative consumer scenarios, with three projects selected as typical cases for national consumption upgrades, showcasing the city's efforts in fostering new consumption formats and urban vitality [1] Group 1: Innovative Consumer Spaces - Chongqing is leveraging its unique "8D magical" terrain to create distinctive consumer spaces, such as the "Jiangya Street Cave Heaven," which attracts over 20,000 daily visitors [2] - The transformation of industrial sites into creative spaces, like the North Warehouse Cultural and Creative Park, has resulted in over a million annual visitors and regional income exceeding 100 million [2][4] - The city has developed over 286 consumer scenarios combining mountain trails, unique street districts, and riverside economic belts, leading to a 15%-20% increase in shop rents along these areas [4] Group 2: Technology-Driven Consumer Experiences - Technological advancements are central to Chongqing's consumer scene innovation, with smart stores utilizing robotic arms for a seamless shopping experience [6] - The integration of AR/VR/AI technologies in traditional retail spaces has transformed them into immersive shopping environments, significantly reducing wait times and increasing customer engagement [6] - The introduction of drone delivery services has improved logistics efficiency, with delivery times reduced by 70% for small packages [9] Group 3: Emotional Consumption Trends - Emotional value is emerging as a key driver of consumer behavior, with innovative projects like the "Jiangbei a~platform" attracting significant social media attention and increasing foot traffic to surrounding businesses [10] - Night markets are evolving to focus on emotional resonance rather than just sales, with average transaction values reaching around 50 yuan [11] Group 4: Policy Support for Consumption Growth - The growth of new consumer scenarios in Chongqing is supported by government policies aimed at enhancing consumption quality and expanding market capacity [12] - Initiatives like the "ticket root economy" in Yongchuan District encourage consumer spending by offering discounts based on movie ticket purchases [12] - Recent promotional activities have generated significant sales, with over 700 events in the second quarter alone driving 7 billion yuan in sales [12] Group 5: Future Recommendations - Experts suggest that Chongqing should continue to explore its regional characteristics and integrate online and offline experiences to create distinctive consumer offerings [13]

长城网·冀云客户端讯（河北经济日报记者 袁立朋）近日，记者从河北省发展改革委获悉，我省唐山市唐山宴、廊坊市梦廊坊戏剧公园、廊坊市金 钥匙国际家具汇展中心3个场景成功入选《2024年度全国消费新场景典型案例》。 据介绍，国家发展改革委发布的《2024年度全国消费新场景典型案例》包括91个典型案例，唐山宴、梦廊坊戏剧公园、金钥匙国际家具汇展中心 因创新的消费体验和多业态有机融合特色成功入选。 唐山宴以沉浸式体验、餐饮直营运营模式为亮点，首创"馆店结合"模式，将活态博物馆与消费体验店相结合，打造"可吃、可看、可购、可体 验"的沉浸式全场景消费空间，构建了"吃住行游购娱"全链条消费体系，年均接待国内外游客500余万人次。 梦廊坊戏剧公园由丝绸之路国际艺术交流中心、只有红楼梦·戏剧幻城、水云间文化商街等多元业态构成，打造了一个沉浸式"梦幻之境"，构建 起"可参与、可互动、可消费"的文化消费生态。 金钥匙国际家具汇展中心推动"直播+电商+物流"新业态发展，打造京雄集采服务中心、通州区安置房样板间、香河"香居"线上展厅、全屋定制VR 展示厅等代表性销售场景，突出情景式、沉浸式销售特色，同时提供研发设计、私人定制服务，推出" ...

Group 1: Innovative Consumption Experiences - The 35th Qingdao International Beer Festival showcases new consumption scenarios that integrate finance, technology, and experiences, enhancing the festival economy [1] - The "Beer Exchange" allows visitors to experience beer consumption like stock trading, where prices fluctuate based on demand and supply, with adjustments made every five minutes [2][3] - The "Tipsy Bus" combines beer culture with sightseeing, offering a unique experience where passengers can enjoy craft beer while traveling to scenic spots and entertainment venues [4][5] Group 2: Technological Advancements in Alcohol Consumption - The "Drinking Gene Testing Kit" allows individuals to assess their alcohol metabolism capabilities through genetic testing, providing insights into their drinking habits [7][8] - This testing kit utilizes micro-sequencing technology to analyze specific gene loci related to alcohol metabolism, ensuring high accuracy and user-friendly operation [8]

Core Insights - The 35th Qingdao International Beer Festival opened on July 18, themed "Cheers from Qingdao to the World," lasting for 30 days and aiming to create new consumption scenarios while continuously releasing new momentum for the "Beer+" economy [1][5]. Group 1: Event Overview - The festival features 20 commercial performances at the central stage of the Beer City, including international cultural performances, classic music IPs, and local art themes, providing visitors with a rich experience [7]. - The event breaks traditional venue boundaries by integrating beer culture experiences into various commercial streets, scenic spots, and towns in Qingdao, with themed activities occurring simultaneously in multiple districts [7]. Group 2: Government Initiatives - The State Council's measures aim to cultivate new growth points and enhance cultural and tourism consumption, promoting the integration of "culture and tourism" with various industries [3]. - The government work report emphasizes the need to innovate and enrich consumption scenarios, accelerating the development of new types of consumption, including digital, green, and intelligent sectors [3]. Group 3: Regional Consumption Trends - Various regions are focusing on cultivating new consumption scenarios, with initiatives like late-night dining and cultural shows in Guangxi, and the creation of trendy national goods in Shanxi, highlighting the emphasis on new business models and trends [5].

Group 1 - The core theme of the recent activity is to create new consumption scenarios in the Shapingba District, focusing on various local industries and engaging with individual business owners to understand their development status and needs [2][3] - The committee visited the Liu Jianlin Root Carving Art Museum, which is recognized as a "Chongqing Municipal Intangible Cultural Heritage Protection and Inheritance Center," to appreciate the cultural significance and learn about the development and preservation of root carving techniques [2] - The committee also explored different business models in the area, including the "Flying Forest" research base, youth party venues, and the Gu Dao Spicy Chicken restaurant, assessing their operational conditions and challenges [2] Group 2 - Suggestions for enhancing the new consumption scenarios include emphasizing thematic elements at the "Flying Forest" research base, improving scene decoration, atmosphere creation, and directional signage [3] - The youth party venue is identified as a key element in the new consumption landscape, with recommendations to increase promotional efforts to attract more customers and stimulate consumption potential [3] - Leveraging the 108 Cultural Tourism Park's influence, the committee proposed various strategies such as hosting food culture festivals and video promotions to maximize the appeal of the "Spicy Chicken Street" as a distinctive attraction [3]

Group 1: Consumer Trends and Innovations - The demand for personalized and diverse consumption is becoming increasingly evident, with high-quality new supply being a key factor in expanding overall consumption [1] - New shopping experiences are being created through innovative technologies and interactive features, enhancing consumer engagement and satisfaction [2][3][4] Group 2: Technological Integration in Retail - The introduction of AI products and immersive technologies in retail environments is attracting consumers, who value hands-on experiences and personalized recommendations [3][4] - Retailers are leveraging technologies like AR and smart shelves to create unique shopping experiences that cater to individual preferences [4] Group 3: Immersive Tourism Experiences - The development of immersive tourism projects, such as those in Zhejiang's Hengdian Film City, is enhancing visitor engagement by allowing them to interact with historical and cinematic narratives [5][6][7] - The integration of technology in tourism, such as VR experiences and interactive storytelling, is driving growth in cultural tourism consumption [8][9] Group 4: Dining Experience Innovations - The restaurant industry is evolving with experiential dining concepts that combine food with cultural performances, enhancing the overall dining experience [10][11] - The growth of the dining sector is supported by a focus on quality, personalization, and diverse offerings, with projections indicating significant revenue growth in the coming years [12]

Group 1 - The core event is the launch of the sixth "Beautiful Night·Zhengzhou" and "Tap to Get·Zhengzhou Has Drama" consumption season, which aims to enhance consumer experience through digital technology and government-issued consumption vouchers [3][5] - The Zhengzhou Municipal Bureau of Commerce, in collaboration with Alipay, will distribute tens of millions of "Tap to Get" consumption red envelopes, expected to engage over 12 million participants and stimulate several hundred million yuan in consumption [3][7] - The event will cover key consumption sectors such as dining, retail, and cultural tourism, promoting a vibrant night economy in Zhengzhou [5][11] Group 2 - The "Tap to Get" initiative allows consumers to unlock discounts by tapping their phones on designated devices in stores, with approximately 80% of merchants in Zhengzhou participating [7][11] - The initiative also includes interactive cultural experiences at Zhengzhou East Station, enhancing the integration of technology and culture [8][10] - Over 300,000 merchants in Zhengzhou have adopted the "Tap to Get" technology, which provides digital solutions for membership management and targeted marketing, thereby improving operational efficiency [11][13] Group 3 - The collaboration between government and enterprises aims to create innovative consumption scenarios, driving economic and cultural integration in the city [10] - Alipay plans to increase resource investment by 2025, focusing on enhancing user payment experiences and revitalizing consumption [10]