Group 1 - The "Non-Heritage Ice and Snow Season" series of activities has been launched in the Yanqing Olympic Park, attracting over 100 participants from the Beijing-Tianjin-Hebei region [1] - The event integrates high-quality resources from the three regions, focusing on the theme of "Ice and Snow + Non-Heritage + New Year," and will last until the Spring Festival of 2026 [1] - Three main thematic sections will be introduced: "Non-Heritage Youth," "Non-Heritage Welcoming the New Year," and "Non-Heritage Celebrating the New Year," featuring exhibitions, immersive experiences, markets, and dynamic performances [1] Group 2 - The Yanqing Olympic Park has extended the effective skiing distance of beginner slopes and expanded the public experience area for the 2025-2026 snow season, while opening 13 professional ski trails [2] - The park will host 14 high-level international and domestic events, catering to professional competitions, youth training, and public participation, while providing comprehensive training support for over 50 national and provincial teams [2] - The park is enhancing consumer experiences through smart ski resort construction, upgrading self-service ticketing platforms, and offering various cost-effective accommodation and skiing packages [2]

快闪店内，全面满足《百吋电视选购白皮书》8大标准的长虹百吋新品，如100Q10Air、100U7H Mini及 85吋Q10T Ultra等AI TV齐亮相。其中，长虹AI TV追光Q10Air的全维控光Mini LED画质让雪地亮而不 曝，保留细节处的阴影。再辅以云帆AI影像的逐帧精修与330Hz极致高刷，即便高速空翻，也能清晰呈 现滑雪动作的每一处细节。 面对冬日严寒，长虹空调则以聚焦不同生活场景的三大明星空调产品，为用户筑起温暖屏障。长虹客餐 厅Pro共享空调以"远投近柔"技术和1880m /h的超大风量，轻松覆盖大空间，实现远距离送暖不直吹； 全无尘智慧风LD挂机凭借"地毯式制热"和360°密闭无尘设计，兼顾了均匀暖流与空气洁净；而"熊猫 懒"系列，则以一键智能的便捷操作，提供快速温暖的极致"懒人体验"。 长虹厨卫AI家电则为冰雪运动后的舒适生活提供解决方案。长虹AI烹饪中心智慧变频，呼应滑雪运动 员对赛道多变环境的从容适应；专利九腔猛火火力全开展现运动员对速度极致的执着追求；恒温零冷水 热水器的毫秒响应如滑雪运动员比赛时的顷刻速达与平稳发挥；长虹净水器的"鲜活净滤"亦如冰雪环境 中运动员竞技的活力特 ...

Group 1 - The core viewpoint is that China's ice and snow economy is experiencing unprecedented development opportunities, transitioning from an initial stage to a high-quality development phase due to the growing ice and snow sports trend [1] Group 2 - The Ministry of Industry and Information Technology reports that China has established a product system for 15 categories of ice and snow equipment, with the number of related enterprises increasing from approximately 300 in 2015 to around 900 in 2023 [2] - Sales revenue for ice and snow equipment has risen from less than 5 billion yuan in 2015 to about 22 billion yuan in 2023 [2] Group 3 - According to the "China Ice and Snow Industry Development Research Report (2025)", the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan this year [4]

Core Viewpoint - The development of ice and snow sports in Zhangjiakou, Hebei, is transforming from elite-focused activities to a more inclusive model that encourages public participation, significantly boosting local economy and tourism [3][4][12]. Group 1: Ice and Snow Sports Participation - Zhangjiakou has implemented innovative measures to lower the barriers for public participation in ice and snow sports, making these activities accessible to the general population [3]. - The city has promoted ice and snow sports through initiatives that integrate these activities into schools, enterprises, and government institutions, resulting in over 7 million participants in ice and snow sports [3][4]. - The region has hosted over 100 community events and various cultural activities, enhancing the experience for visitors and locals alike [3][4]. Group 2: Economic Impact of Ice and Snow Industry - The ice and snow industry in China is projected to exceed 1 trillion yuan (approximately 100.53 billion) this year, becoming a significant driver of regional economic development [6][7]. - In Hebei, the ice and snow economy is crucial, with the province leading the nation in the number of ski resorts (84) and indoor ice rinks (98) [7]. - Zhangjiakou has signed 145 ice and snow industry projects, attracting investments totaling 614.82 billion yuan (approximately 61.48 billion) [8]. Group 3: Tourism and Employment - The booming ice and snow tourism has created numerous job opportunities, with approximately 30,000 people in the Chongli District engaged in the ice and snow industry and tourism services [9]. - The region has been recognized as one of the top ten ice and snow tourism cities for two consecutive years, highlighting its growing popularity [9]. - The opening of direct transportation routes has made Chongli a favored destination for tourists from the Beijing-Tianjin-Hebei area, with 5.235 million visitors expected during the 2024-2025 snow season [12][13]. Group 4: Regional Development and Collaboration - Ice and snow activities are becoming a new approach to promote regional collaboration within the Beijing-Tianjin-Hebei area, creating a resource-sharing ecosystem [12][14]. - The integration of ice and snow sports with local tourism and related industries has led to a significant economic boost, demonstrating the potential for collaborative growth [12][14]. - The synergy between Beijing's event resources and Hebei's venue capabilities is fostering a new trend of "traveling with events," enhancing regional consumption [13][14].

Group 1 - The winter sports season in Liaoning Province officially commenced on December 7, with ski resorts opening across the region, indicating a growing interest in winter sports [1] - The provincial government aims to transform the ice and snow economy into a significant growth driver, targeting a total output value of approximately 190 billion yuan by 2027 and 250 billion yuan by 2030 [2] - The upcoming international snowboarding event in January 2026 will feature nearly 180 athletes from 19 countries, showcasing Liaoning as a host for major winter sports events [2] Group 2 - Over 120 ice and snow events are scheduled this winter, expected to attract around 500,000 participants, highlighting the increasing popularity of winter sports among the public [3] - The newly opened highways and improved infrastructure are enhancing accessibility to ski resorts, contributing to a rise in tourism and local economic activity [4] - The development of local tourism, including unique accommodations and dining experiences, is creating a vibrant winter tourism scene in previously quiet areas [6] Group 3 - The booming ice and snow economy is generating new opportunities for Liaoning's equipment manufacturing sector, with companies like Huachi Special Vehicle Manufacturing Co. seeing significant demand for multifunctional snow removal vehicles [6] - Liaoning's companies are innovating in the winter sports equipment market, producing advanced gear such as graphene heated ski clothing and multifunctional snow removal equipment, which are gaining traction both locally and nationally [6] - The collaboration between local manufacturers and winter sports events is strengthening the supply chain and enhancing the overall competitiveness of Liaoning's ice and snow industry [6]

12月以来，新疆乌鲁木齐市、阿勒泰地区及吉林省相继按下雪假启动键。 新疆乌鲁木齐市、阿勒泰地区雪假时间为12月1日至5日，加上前后的双休日，出游时间可长达9天。12 月3日至7日，吉林省也迎来首个冰雪假期。 "冰雪+"新业态不断涌现，"吃住行游购娱"全链条优惠政策频出，景区、酒店、机票订单量同比增长迅 速……冰雪假期不仅为中小学生提供素质教育的新载体，更以文、体、旅深度融合，为区域发展注入冬 日暖流。 出游花样翻新 投掷冰壶、飞盘投篮、雪上足球、滑雪体验……雪假第一天，吉林市纳美山谷旅游度假区人头攒动，滑 雪板的摩擦声、孩子们的欢笑声交织回荡。 冰雪假期带热的不只是运动，也向文化产业领域延伸。 在阿勒泰将军山国际滑雪度假区内的人类滑雪起源地博物馆，学生沉浸式探寻人类滑雪的起源，系统了 解滑雪运动的悠久历史与独特魅力。 雪假期间，新疆乌鲁木齐市、阿勒泰地区及吉林省各地的博物馆、美术馆、图书馆等对外免费开放。 "利用雪假提供的难得机会，我专门带孩子参观近期开展的吉林省近现代史展，让孩子对东北历史有更 深的了解。"长春市民彭尧说。 乌鲁木齐市文化广播电视和旅游局（市文物局）副局长王娟表示，设立雪假，是立足本地得天独 ...

□ 本报记者 吕尚泽 11月30日，中国光大银行"冰雪去嗨节"在沈阳正式拉开帷幕，为即将到来的冰雪消费旺季注入强劲金融 动能。光大银行党委委员、副行长齐晔，沈阳市人民政府党组成员、副市长刘克斌出席活动并致辞，银 联总部、光大集团驻辽企业及分行代表现场参会，共同见证这场金融赋能冰雪经济的盛会启幕。 冰雪经济迎来黄金发展期，金融赋能正当时 随着2022年北京冬奥会的成功举办，我国冰雪产业迎来前所未有的发展机遇。国家体育总局数据显示， 中国冰雪产业总规模预计将在2025年突破万亿元大关，冰雪经济正成为拉动内需、促进消费升级的重要 力量。 在这一背景下，光大银行敏锐把握市场脉搏，创新推出"冰雪去嗨节"主题活动。齐晔在致辞中表 示："冰雪经济不仅是季节性消费热点，更是推动区域经济发展、促进产业结构优化的重要抓手。光大 银行将充分发挥金融优势，通过产业赋能和消费激活双轮驱动，为冰雪经济发展注入持久动力。" 刘克斌对光大银行选择沈阳作为活动首发地表示赞赏。他指出，沈阳作为东北地区重要中心城市，冰雪 资源丰富，产业基础雄厚。光大银行此次活动的举办，将有力推动沈阳冰雪产业与金融服务的深度融 合，为地方经济发展增添新活力。 链接 ...

Core Viewpoint - The introduction of the "Ski Equipment Convenience Service" by China Railway Beijing Group aims to enhance the travel experience for winter sports enthusiasts, promoting the ice and snow economy and encouraging more travelers to engage in ice and snow activities [1][5]. Group 1: Service Details - The "Ski Equipment Convenience Service" allows passengers to carry ski equipment with a total dimension not exceeding 200 cm on designated trains from Beijing North to Chongli, with a service fee of 68 yuan per set [2][3]. - The service is available on eight specific trains of the Beijing-Zhangjiakou high-speed railway, and the service is designed to complement the existing "Ski Equipment Fast Transport" service [2][3]. - Passengers can obtain a digital electronic invoice through the railway 12306 app within 180 days after the journey [2]. Group 2: Market Impact - The service is expected to stimulate the ice and snow economy by attracting more travelers, aligning with the principle of "new demand leading to new supply" [1][5]. - The opening of the Beijing-Zhangjiakou high-speed railway has significantly reduced travel time, leading to increased visitor numbers at ski resorts, with Chongli receiving over 2 million visitors in the 2023 snow season, 45% of whom arrived by high-speed train [5][6]. - The introduction of the "Ski Equipment Convenience Service" is seen as a competitive strategy against other transport modes like road and air, enhancing the railway's short-distance transport advantages [4]. Group 3: Future Prospects - The service can be replicated across other ice and snow tourism routes, creating a standardized product system that supports diversified railway operations [1][6]. - The recent launch of the "Northeast Ice and Snow Warm World" travel ticket further enhances the potential for sustained economic growth in the ice and snow sector by facilitating easier access to ski destinations [6].

Core Viewpoint - The introduction of the "Ski Equipment Convenience Service" by China Railway Beijing Group aims to enhance the travel experience for winter sports enthusiasts, filling a gap left by the previous "Ski Equipment Fast Transport" service and promoting the ice and snow economy [1][10]. Group 1: Service Details - The "Ski Equipment Convenience Service" allows passengers to carry ski equipment with a total dimension not exceeding 200 cm on designated trains from Beijing North to Chongli on the Beijing-Zhangjiakou high-speed railway [4][9]. - The service is priced at 68 yuan per set, which is considered reasonable and accessible to attract more travelers [7][10]. - Passengers can obtain a digital electronic invoice through the railway 12306 app within 180 days after the trip [4]. Group 2: Market Impact - The service is expected to stimulate the ice and snow economy by encouraging more travelers to participate in winter sports, aligning with the principle of "new demand leading to new supply" [10][11]. - The opening of the Beijing-Zhangjiakou high-speed railway has significantly reduced travel time, increasing visitor numbers to ski resorts, with over 200 million visitors expected in the 2023 snow season, 45% of whom are high-speed rail passengers [10][11]. - The introduction of the "Ski Equipment Convenience Service" is seen as a competitive strategy against other transport modes like road and air, enhancing the railway's short-distance transport advantages [9][10]. Group 3: Future Prospects - The service can be replicated across other ice and snow tourism routes, creating a standardized product system that supports diversified railway operations [1][11]. - The recent launch of the "Northeast Ice and Snow Warm World" travel ticket further enhances the potential for sustained growth in the ice and snow economy by facilitating easier access for consumers from geographically distant areas [11].

Core Viewpoint - The 2025-2026 season Longhong International Ski Federation Snowboard and Freestyle Skiing Big Air World Cup serves as a key event for qualification points for the 2026 Milan Winter Olympics, showcasing the integration of Chinese technology and international sports [2][10]. Group 1: Event Overview - The event features top athletes from China and abroad, including Su Yiming and Liu Mengting, and is held at Beijing Shougang Park [2]. - Longhong serves as the exclusive title sponsor, highlighting the company's commitment to the ice and snow economy and its innovative capabilities in smart home appliances [2][10]. Group 2: Longhong's Strategic Positioning - Longhong's partnership with the Snowboard World Cup has evolved from being an official partner in 2023 to the title sponsor in 2025, aligning with China's national strategy of promoting ice and snow sports [4]. - The ice and snow industry in China is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan this year, indicating significant market potential [4]. Group 3: Product Showcase - Longhong showcased its AI home appliances, including AI TVs and air conditioners, at the event, creating an immersive experience for attendees [5]. - The presence of other brands like Meiling with their fresh kitchen series further emphasizes the innovation and competitive spirit in the home appliance sector [5]. Group 4: Brand Expansion and Recognition - Longhong has accelerated its international presence through sponsorship of global sports events, enhancing brand recognition and consumer affinity [8]. - The company has established a footprint in over 160 countries, with manufacturing bases in Indonesia and the Czech Republic, covering a full range of home appliances [8]. Group 5: Financial Performance - In Q3 2023, Longhong reported revenue of 81.889 billion yuan, a year-on-year increase of 5.94%, and a net profit of 1.008 billion yuan, up 192.49% [9]. - Longhong ranked 51st in the 2025 Asia Brand 500 list, improving by two positions from the previous year, and holds a brand value of 252.139 billion yuan, ranking 35th in the 2025 China 500 Most Valuable Brands [9].