邀请小商品城董秘、重庆百货董秘、长江证券首席分析师共同探讨批发零售行业的产业链价值重塑。 为更好服务于中国资本市场深化改革，强化"投融两端同频共振"，上海证券交易所联合第一财经发起 《价值与投资》，践行理性投资、价值投资、长期投资理念，强化央国企、科创板企业等上市公司的示 范效应，深化买方机构与指数公司的专业赋能，为上市公司搭建精准传递投资价值的专业平台，更为投 资者提供"听得懂、信得过"的投资逻辑。 商贸流通是我国经济社会发展重要支柱，批发零售业的高质量发展，与我们每一个人的生活都息息相 关。近些年来，全球贸易形势复杂多变，国内消费亟待进一步释放，倒逼相关企业完成从"规模红 利"向"价值红利"的跃迁。 本期节目邀请到小商品城董事会秘书许杭、重庆百货董事会秘书陈果、以及长江证券商业零售行业首席 分析师李锦共同探讨批发零售行业的产业链价值重塑。 此次活动实况记录将于2025年12月12日15:00在第一财经官网/APP同步上线，敬请期待。 直播链接：https://yicai.smgbb.cn/live/102962319.html ...

1. Report Industry Investment Rating No relevant content provided. 2. Core Views of the Report - In November, convertible bonds smoothed out the volatility of the equity market through their own valuation fluctuations, providing a good experience for investors. In December, it is recommended to closely monitor the convertible bond market's cross - sectional price center in the range of 128 - 136 yuan for active allocation and seize the opportunity to replenish the previously liquidated positions. In terms of style, a dumbbell - shaped allocation of low - priced large - cap individual bonds and low - premium equity - like individual bonds is suggested, and the allocation of technology - growth equity - like individual bonds should be gradually increased in mid - December. Also, continue to focus on investment opportunities in the early stage of new bond listings [1]. - The convertible bond optimal portfolio for December includes Industrial Bank Convertible Bonds (15%), TaiNeng Convertible Bonds (15%), LanTian Convertible Bonds (15%), XiWang Zhuan 2 (10%), HongWei Convertible Bonds (10%), BaoLong Convertible Bonds (10%), XiaoXiong Convertible Bonds (10%), HuiCheng Convertible Bonds (5%), DaoTong Convertible Bonds (5%), and HangYu Convertible Bonds (5%) [2]. 3. Summary by Relevant Catalogs 3.1 11 - Month Convertible Bond Market Review: Oscillation Adjustment, Valuation Compression - The convertible bond market in November first rose and then fell, showing an oscillatory pattern. The CSI Convertible Bond Index reached a high of 494.49 on November 13th and then adjusted. The overall market was up first and then down. The large - cap value style of the stock market continued to lead, and convertible bonds were more resilient than the underlying stocks. Specifically, the CSI Convertible Bond Index had a change of - 0.69%, the Shanghai Composite Index - 1.67%, and the Wind Convertible Bond Underlying Stock Weighted Index - 1.8%. The large - cap value style index of the stock market increased by 1.78%, while other style indices had negative returns. In terms of price, low - priced convertible bonds had a decline of - 0.09%, leading other price - level convertible bonds, and high - priced individual bonds were under greater pressure. In terms of scale, large - cap convertible bonds performed relatively better; in terms of rating, AA - and below rated convertible bonds had a decline of - 0.28%, outperforming other rating indices; in terms of industry, the material - related convertible bond index had the leading increase [9]. - In terms of valuation, the implied volatility of convertible bonds increased from 41.49% to 43.81% in November. The main increase occurred on November 21st when the equity market adjusted significantly, and the convertible bond price did not follow the significant adjustment of the equity market, leading to a jump in valuation. Subsequently, as the equity market stabilized and rebounded, the convertible bonds did not follow the gain significantly, and the implied volatility of convertible bonds was compressed [14]. 3.2 12 - Month Convertible Bond Market Outlook: The Allocation Value of Convertible Bonds Has Increased, Seize the Opportunity to Replenish Positions - In the past few months' monthly outlooks for the convertible bond market, it was continuously recommended to pay close attention to the cross - sectional price center of the convertible bond market in the range of 128 - 134 yuan for allocation. Looking forward to December and 2026, due to the supply - demand mismatch, more attention can be paid to the median range of 128 - 136 yuan. As of the end of November, the median price of the convertible bond market was 131.05 yuan, a decrease of 1.35 yuan from the end of last month, and the balance - weighted price was 132.35 yuan, a decrease of about 1 yuan from the end of last month [19][22]. - In the short - term, the current fixed - income plus funds are sufficient, and the convertible bond market is continuously shrinking. It is expected that the convertible bond valuation is difficult to enter the deep - value range. Also, due to the previous consistent profit - taking by investors and the market shrinkage, the convertible bond positions have decreased sufficiently, and investors' tolerance for high valuations may increase. In terms of style, continue to focus on low - priced large - cap individual bonds and low - premium equity - like individual bonds. In terms of industry, although a dumbbell - shaped combination of technology - growth and value - dividend is recommended, due to the rapid shrinkage of convertible bonds, the selection space for dividend - type individual bonds is limited. It is suggested to pay attention to the remaining low - priced dividend individual bonds and allocate them appropriately below 125 yuan, and also focus on individual bonds in sectors such as non - ferrous metals & precious metals, new energy, robotics, and AI [3][35]. - In the long - term, it is still recommended to dynamically observe the price center and seize the opportunity to replenish convertible bond positions. If there is a significant fluctuating adjustment in the convertible bond market in December, it is still a good opportunity for allocation. Specifically, when the cross - sectional price of convertible bonds is below around 130 yuan, the allocation intensity can be gradually increased. Additionally, in the context of high convertible bond valuations, continue to focus on investment opportunities in the early stage of new convertible bond listings. Statistics show that if the closing price on the second day of listing is used as the purchase price and held for 10 - 15 trading days, significant excess returns can be obtained [36][37]. 3.3 12 - Month Convertible Bond Portfolio Update - The convertible bond optimal portfolio for December includes Industrial Bank Convertible Bonds (15%), TaiNeng Convertible Bonds (15%), LanTian Convertible Bonds (15%), XiWang Zhuan 2 (10%), HongWei Convertible Bonds (10%), BaoLong Convertible Bonds (10%), XiaoXiong Convertible Bonds (10%), HuiCheng Convertible Bonds (5%), DaoTong Convertible Bonds (5%), and HangYu Convertible Bonds (5%). Compared with the November portfolio, the December portfolio maintains a dumbbell - shaped structure, with a diversified allocation of equity - like individual bonds. YuGuang Convertible Bonds that were subject to forced redemptions and Bo 23 Convertible Bonds that might trigger forced redemptions in the November portfolio were removed, and HuiCheng Convertible Bonds and XiaoXiong Convertible Bonds were added [2][43]. - The high - dividend + coupon portfolio had a return of + 0.29% in November compared to - 0.69% of the CSI Convertible Bond Index, and a return of + 40.18% since 2023 compared to + 22.66% of the CSI Convertible Bond Index. The construction method of this portfolio can be referred to in the research report "How to Select Bonds under the Dual Framework of Dividends & Coupons? - Convertible Bond Investment Manual Eleven" and previous monthly convertible bond outlook reports [44].

Group 1 - The core viewpoint of the article highlights that Migu is systematically building a comprehensive content ecosystem that transitions from "traffic dividends" to "value dividends" in the digital content industry [1][2] Group 2 - In the content aggregation aspect, Migu reinforces its position as the "domestic number one sports content platform," providing over 30 top projects and 11,000 live broadcasts throughout the year [1] - In the music sector, Migu has upgraded its "National Style Music Main Venue" strategy, enhancing copyright cooperation with record companies and music labels, and launched the industry's first star-authorized music AI entity "AI Xiaoliang" [1] - The micro-short drama segment focuses on introducing works related to sports and cultural tourism [1] Group 3 - In content production, Migu emphasizes building a self-produced ecosystem, upgrading sports content from "broadcasting" to "production and creation," and plans to produce over 10 influential sports documentaries annually in collaboration with athletes and professional production companies [1] - The company aims to redefine the connotation of national style through original content by collaborating with independent musicians and incubating national style artists [1] - In the micro-short drama sector, Migu has increased self-production investment under the "Starry Sky・Muguang Plan," with a content reserve exceeding 15,000 episodes and over 10 million subscribers for the "Short Drama Package" [1] Group 4 - In terms of content distribution, Migu announced the "Ten Hundred Thousand Billion" plan, which aims to connect one billion consumers through the investment of 100 billion value resources and 1,000 billion traffic [2] - The plan supports quality creators, incubates high-quality content, and innovates engaging gameplay to attract ordinary users to participate in sports and create UGC content [2] - Migu also leverages its video ringtone channel advantages to create unique music distribution models for music studios and creators, while promoting the "Short Drama Package" and sharing development dividends with creators [2]

Report Title - Active Equity Fund Monthly Investment Portfolio - October 2025 [1][2] Market and Fund Performance in September - Major broad - based indices rose, with the ChiNext Index and STAR 50 Index leading the gains, while the SSE 50 Index performed weakly [3] - Among industry sectors, the CITIC Growth Index and CITIC Cyclical Index had positive monthly returns, while the CITIC Consumption Index and CITIC Financial Index fell by 2% - 3% [3] - In terms of fund strategies, growth - style funds, especially those focused on prosperity and trend, outperformed, with an average increase of over 7%, while deep - value style funds lagged [3] - Among industry - themed funds, technology, cyclical, and new - energy themed funds had positive returns, while pharmaceutical and consumption - themed funds had negative returns [3] - Growth style outperformed value style, and large - and mid - cap styles outperformed small - cap styles [3] Top - Performing Funds Recent One - Month Performance - **All - Market Top Ten**: Funds like Noan Advanced Manufacturing A (001707.OF) and Huabao Competitive Advantage A (010335.OF) had significant monthly increases, with Noan Advanced Manufacturing A rising 31.08% and Huabao Competitive Advantage A rising 28.27% [6] - **Industry - Themed Top Ten**: Noan Research Preferred A (008185.OF) led with a 36.32% monthly increase, followed by Silver Fund Integrated Circuit A (013840.OF) with a 33.68% increase [6] Year - to - Date Performance - **All - Market Top Ten**: Hengyue Advantage Selection (011815.OF) had a YTD increase of 121.69%, and Jiaoyin Optimal Return A (519770.OF) had a 115.96% increase [8] - **Industry - Themed Top Ten**: Yongying Technology Smart Selection A (022364.OF) led with a 187.86% YTD increase, followed by China - Europe Digital Economy A (018993.OF) with a 132.39% increase [8] October Equity Fund Portfolio Construction Market Outlook - In the short term, the core logic of incremental funds, improved internal returns, and policy resonance remains unchanged, but the risk premium is near the median, and some valuations are relatively high, requiring continuous growth in net profit. The market may slow down and fluctuate [10] Portfolio Construction Principles - **Sustained Tech Growth Opportunities**: The tech growth theme remains the main line of the bull market, but short - term volatility may be high. Consider funds with diversified investment directions and rotation strategies [10] - **Anti - Involution Policy Catalysts**: Industries at the bottom of the cycle, such as chemicals, steel, coal, and some energy metals, are expected to benefit from anti - involution policies, with improved risk - reward ratios [10] - **Style Rotation of Dividend - Value Stocks**: Dividend - value sectors, although with low profit expectations, have attractive dividend yields compared to treasury bond yields. During market fluctuations, funds may flow to low - level sectors, creating investment opportunities [10] Fund Portfolios - **Aggressive Portfolio**: Includes funds like Cathay Golden Prosperity Return A (019328.OF) and Fullgoal Steady Growth A (010624.OF), with a focus on technology, manufacturing, and consumption sectors [11] - **Conservative Portfolio**: Comprises funds such as Merchants Upstream Industry A (005161.OF) and ChinaAMC Value Selection A (007592.OF), with a relatively balanced distribution across sectors [11] Portfolio Distribution - **Aggressive Portfolio**: Technology accounts for 34.12%, followed by cycle at 20.21% and manufacturing at 15.94% [15] - **Conservative Portfolio**: Cycle has the highest proportion at 28.28%, followed by manufacturing at 17.79% and technology at 21.46% [17]

Group 1 - The A-share market is experiencing a strong upward trend, with the Shanghai Composite Index aiming for the 4000-point mark, supported by significant gains in the A500 ETF fund and its constituent stocks [1] - The A500 ETF fund has seen a net subscription of over 500 million yuan in the previous day and has attracted over 2.4 billion yuan in the last 10 trading days, indicating strong investor interest in core assets [1] - The macro outlook for 2026 suggests a continued structural market characterized by low volatility dividends and technology growth, with a focus on companies benefiting from improved external demand and completed capital expenditures [1] Group 2 - The new generation A500 ETF fund (512050) enables investors to easily allocate to core A-share assets, tracking the CSI A500 Index with a balanced industry allocation and leading stock selection strategy [2] - The A500 ETF fund covers all 35 sub-sectors of the market, integrating value dividends and growth attributes, and is overweight in sectors such as AI, pharmaceuticals, renewable energy, and defense, showcasing a natural "dumbbell" investment strategy [2]

Quantitative Models and Construction Methods 1. Model Name: Quantitative Market Trend Judgment Framework - **Model Construction Idea**: The framework identifies the dominant market style by comparing the intrinsic attributes of assets, which are tied to their industry lifecycle stages. It prioritizes assets based on the sequence of growth rate (g) > return on equity (ROE) > dividend yield (D) to determine the most advantageous assets and focuses on the most promising sectors[5][6][9] - **Model Construction Process**: 1. Define five style stages for equity assets: external growth, quality growth, quality dividend, value dividend, and distressed value[5] 2. Compare assets globally to identify advantageous ones based on their intrinsic characteristics[5] 3. Use the priority sequence g > ROE > D to evaluate whether good assets exist and whether they are overvalued[5][6] 4. Focus on sectors with the most advantageous characteristics in the current market[5][6] - **Model Evaluation**: The framework has demonstrated strong explanatory power for A-share market style rotations since 2009, achieving an annualized return of 26.70%[16] 2. Model Name: Asset Comparison Strategy - **Model Construction Idea**: This model categorizes assets into primary and secondary groups. Primary assets include actual growth, expected growth, and profitability assets. Secondary assets are prioritized based on crowding levels and fundamental factors[9] - **Model Construction Process**: 1. Classify assets into primary (expected growth, actual growth, profitability) and secondary (quality dividend, value dividend, distressed value) categories[9] 2. Allocate market funds to primary assets when any of them show an advantage; otherwise, shift to secondary assets[9] 3. Rank secondary assets by crowding levels and fundamental factors, with the order: quality dividend > value dividend > distressed value[9] --- Model Backtesting Results 1. Quantitative Market Trend Judgment Framework - Annualized return: 26.70% since 2009[16] - Historical performance: Positive excess returns in most years, with limited effectiveness in 2011, 2012, 2014, and 2016[16][19] - Excess returns by year: - 2009: 51% - 2010: 14% - 2013: 36% - 2017: 27% - 2020: 44% - 2022: 62%[19] --- Quantitative Factors and Construction Methods 1. Factor Name: Expected Growth (gf) - **Factor Construction Idea**: Measures the expected growth rate based on analysts' forecasts, regardless of the industry lifecycle stage[6] - **Factor Construction Process**: 1. Use analysts' forecasted growth rates as the primary input[6] 2. Calculate the spread (Δgf) between top and bottom groups to assess the trend of expected growth[21] - **Factor Evaluation**: The factor has shown consistent expansion, with top groups driving the increase, indicating analysts' optimism about high-growth sectors[21] 2. Factor Name: Actual Growth (g) - **Factor Construction Idea**: Focuses on performance momentum (Δg) during transition and growth phases[6] - **Factor Construction Process**: 1. Calculate the spread (Δg) between top and bottom groups based on actual growth rates[25] 2. Monitor the trend of Δg to identify growth opportunities in the market[25] - **Factor Evaluation**: The factor has shown gradual expansion, with opportunities in sectors maintaining strong momentum despite a slowdown in top-tier growth[25] 3. Factor Name: Profitability (ROE) - **Factor Construction Idea**: Evaluates valuation levels using the PB-ROE framework, focusing on mature industries[6] - **Factor Construction Process**: 1. Calculate the PB-ROE residuals for each industry[40] 2. Rank industries based on residuals to identify undervalued high-ROE sectors[40] - **Factor Evaluation**: The factor's advantage has declined, and its crowding level remains low, suggesting limited opportunities in the current market[28] 4. Factor Name: Quality Dividend (DP+ROE) - **Factor Construction Idea**: Combines dividend yield (DP) and ROE to identify high-quality dividend-paying industries[6] - **Factor Construction Process**: 1. Calculate DP and ROE scores for each industry[43] 2. Combine the scores to rank industries and select the top-performing ones[43] - **Factor Evaluation**: The factor has shown significant excess returns in specific years, such as 2016, 2017, and 2023[43] 5. Factor Name: Value Dividend (DP+BP) - **Factor Construction Idea**: Combines dividend yield (DP) and book-to-price ratio (BP) to identify undervalued dividend-paying industries[6] - **Factor Construction Process**: 1. Calculate DP and BP scores for each industry[47] 2. Combine the scores to rank industries and select the top-performing ones[47] - **Factor Evaluation**: The factor has demonstrated strong excess returns in years like 2009, 2017, and 2021-2023[47] 6. Factor Name: Distressed Value (PB+SIZE) - **Factor Construction Idea**: Identifies industries with low price-to-book ratios (PB) and small market capitalization (SIZE), focusing on stagnation and recession phases[6] - **Factor Construction Process**: 1. Calculate PB and SIZE scores for each industry[51] 2. Combine the scores to rank industries and select the lowest-scoring ones[51] - **Factor Evaluation**: The factor has shown significant excess returns during periods like 2015-2016 and 2021-2023[51] --- Factor Backtesting Results 1. Expected Growth (gf) - Δgf continues to expand, driven by top-tier groups, indicating analysts' optimism about high-growth sectors[21] 2. Actual Growth (g) - Δg shows gradual expansion, with opportunities in sectors maintaining strong momentum despite a slowdown in top-tier growth[25] 3. Profitability (ROE) - ROE advantage continues to decline, with low crowding levels and limited opportunities in the current market[28] 4. Quality Dividend (DP+ROE) - Significant excess returns in 2016, 2017, and 2023[43] 5. Value Dividend (DP+BP) - Strong excess returns in 2009, 2017, and 2021-2023[47] 6. Distressed Value (PB+SIZE) - Significant excess returns during 2015-2016 and 2021-2023[51]

Core Insights - The beverage industry in China is undergoing a significant transformation, with retail channels like Hema and Sam's Club introducing "phenomenal" products that quickly capture market attention and social media trends [1][2] - The success of these products often does not translate to traditional retail channels, indicating a unique market dynamic where consumer behavior and brand positioning play crucial roles [1][2] Group 1: Market Dynamics - The emergence of popular products is influenced by a combination of consumer demographics, brand strength, supply chain capabilities, and social media impact, rather than just the product itself [2][5] - The target demographic for Hema and Sam's Club consists mainly of young middle-class consumers aged 25-45, primarily from first-tier and new first-tier cities, with annual household incomes exceeding 200,000 yuan [2][5] Group 2: Consumer Behavior - This demographic exhibits a "circle effect" in consumption, where products are seen as symbols of lifestyle rather than just functional items, leading to increased social sharing and brand loyalty [5][9] - Hema and Sam's Club have shifted their strategies from merely selling products to offering solutions that resonate emotionally with consumers, enhancing their market appeal [9][10] Group 3: Competitive Landscape - The success of Hema and Sam's Club's products is difficult to replicate due to their unique channel capabilities, supply chain efficiencies, and brand value, which are often lacking in imitators [10][13] - Imitators frequently fall into the trap of oversimplifying their strategies by merely copying product features without understanding the underlying consumer needs and market dynamics [10][13] Group 4: Future Implications - The beverage industry is transitioning from a focus on "traffic dividends" to "value dividends," emphasizing the importance of deep consumer insights, supply chain efficiency, and emotional connections with brands [13] - Companies that rely solely on low pricing without building unique value propositions will struggle to survive in the evolving market landscape [13]

Group 1 - The market continued to show a volatile upward trend with an average daily trading volume of approximately 11,466 billion yuan, indicating a return to domestic market sentiment and trading driven by funds [1] - Growth stocks outperformed value stocks, with small-cap stocks outperforming large-cap stocks; sectors such as automotive, beauty care, and basic chemicals performed well, while food and beverage, real estate, and coal lagged [1] - Domestic consumption related to travel and subsidized goods remains a key driver, despite a weakening in real estate sales, which still outperformed seasonal expectations [2][3] Group 2 - The recent political bureau meeting emphasized stability, with a focus on "stabilizing employment, enterprises, markets, and expectations," indicating a heightened importance on employment [3] - The meeting also highlighted the need for more proactive macro policies, suggesting that subsequent policy implementations may accelerate [3] - The focus on consumption, manufacturing, real estate, and industrial innovation indicates a broad coverage of stimulus directions, with service consumption likely to be a key area for future growth [4] Group 3 - The market outlook suggests a short-term range-bound fluctuation, with the potential for technology stocks to outperform structurally [6] - The easing impact of tariffs on the domestic market and the support from risk appetite and fund profitability will be crucial for future market performance [6] - The investment strategy may favor a "value dividend + TMT theme" approach, with high-quality dividend assets expected to provide stable returns and technology stocks showing significant elasticity [7]

Core Insights - Over 630 "fixed income +" products have reached new net asset value highs this year, with a net value growth rate exceeding 10% for some products [1][2] - The "fixed income +" strategy is becoming more refined due to increased market volatility and challenges in asset allocation [1][4] Performance of "Fixed Income +" Products - As of April 25, over 60% of "fixed income +" products have positive year-to-date net value growth rates, with some funds like FuGuo JiuLi Stable Allocation A achieving a growth rate of 10.55% [2] - The overall performance of "fixed income +" products is attributed to the favorable performance of convertible bonds and bonds, with the China Convertible Bond Index recording a return of 1.67% this year [2][3] Market Conditions and Challenges - The rapid decline in bond yields has led to a net value increase for fixed income products, while equity markets face risks due to tariff policies [3] - Increased asset volatility has made timing and asset switching more challenging, necessitating a more precise approach to the "fixed income +" strategy [4] Investment Strategy Adjustments - Investment strategies are shifting towards more diversified and tactical approaches, focusing on low-volatility assets and adjusting allocations based on market conditions [4][5] - Fund managers are emphasizing the importance of macro hedging and risk parity strategies to achieve stable long-term returns in uncertain market environments [5] Focus Areas for Investment - In the current market, fund managers suggest focusing on structural opportunities in AI technology, new consumption, and value dividend stocks [5][6] - Fixed income investments should prioritize government bonds, local government bonds, and policy financial bonds for stable returns, while also considering convertible bonds for their dual characteristics [6]