3A大作的高定价策略终究迎来反噬，玩家们渐渐没有了原价购买游戏的习惯。日前海外知名评测媒体 eTeknix爆料称，育碧在内部会议中探讨了近期英国乃至全球游戏销量普遍下滑的现象，并发出预警， 指出玩家以全价购买游戏的意愿已经大不如前。 根据官方公布的财务数据显示，尽管育碧英国的营收增长了11%，但其同期产品销量却大幅下滑29%。 而这样的数据，则代表了全价游戏购买量出现萎缩。育碧英国在业务简报中更是直白地指出，"消费者 游玩的游戏数量在减少，但单款游戏的游玩时间却在延长。这种趋势就导致除了少数特例外，许多新游 戏将难以在市场中突围。" 那么问题就来了，为什么玩家不愿意原价购买游戏，更喜欢化身为"等等党"呢？这个问题的答案，是作 为数字游戏分发代名词的Steam，以及育碧为代表的游戏厂商主动将用户塑造成了"早买早享受，晚买享 折扣，不买免费送"的消费习惯。 如果将时间往前推就不难发现，早期在游戏行业中晚买享折扣都不存在，就更遑论将游戏免费送给玩家 了。 事实上，千禧年之前的实体游戏时代，游戏行业还是"早买早享受，晚买玩不到"。没错，实体游戏光盘 的刻录、运输、仓储都需要时间，这就直接导致热门游戏在上市初期经常会出 ...

Group 1 - The core point of the article is the significant drop in domestic flight ticket prices, with some tickets being sold for as low as 20 yuan, which has sparked curiosity about the reasons behind such low pricing [1][3][4] - In September, flight prices from popular tourist cities like Shanghai, Wuhan, and Nanning have decreased dramatically, with some routes offering tickets at 1 to 2 times the original price [3][4] - The phenomenon of extremely low ticket prices is attributed to various pricing strategies employed by airlines, including price discrimination and differential pricing to maximize profits [6][7] Group 2 - Airlines implement price discrimination by offering different prices based on consumer segments and booking conditions, allowing them to capture varying willingness to pay [6][7] - The pricing of round-trip flights can be influenced by the passenger flow on both legs, leading airlines to lower prices on outbound flights to fill seats and balance passenger numbers [9][10] - Airlines face seasonal fluctuations in demand, with significant profit differences between peak and off-peak seasons, prompting them to use low-priced tickets as a marketing strategy during slow periods [10][12] Group 3 - The marginal cost of selling additional tickets can lead to extremely low prices when the fixed costs are already covered by higher-priced tickets sold to business travelers [12][13] - The presence of multiple ticket price types on the same flight allows airlines to cater to both high-end customers and price-sensitive travelers, optimizing aircraft utilization and profitability [13]

Group 1 - The core concept discussed is price discrimination, which refers to the practice of charging different prices for the same product to different consumers [1] - Price discrimination is categorized into two types: first-degree and second-degree [1]

Core Viewpoint - The term "involution" reflects a superficial price war among companies, but its deeper essence lies in the imbalance of value creation models [1] Economic Roots of "Involution" - Price discrimination and market segmentation failure are significant inducements for "involution," where companies fail to effectively cover high willingness-to-pay consumer groups, leading to increased price sensitivity among overall consumers [2] - Supply-demand imbalance exacerbates the spread of price wars, as excessive competition can lead to oversupply, causing prices to drop below costs and overall industry profit levels to decline [3] - Unsustainable pricing below average variable costs (AVC) further weakens companies' competitive resilience, as long-term pricing strategies must cover both AVC and average costs (AC) to ensure profitability and support reinvestment [3] Economic Logic of "Anti-Involution" - "Anti-involution" is not a denial of competition but a restructuring of competitive frameworks, focusing on value creation rather than low-dimensional price competition [4] - Key paths include restoring pricing power, achieving supply-demand matching, and returning to cost-based pricing, which are interrelated and form the internal logic of "anti-involution" [4] Transition from "Involution" to "Creation" - Companies need to build a comprehensive competitive system based on precise pricing, driven by technological innovation and brand building, to shift from passive consumption to active creation [6] - Technological innovation is fundamental for long-term competitiveness, allowing companies to shift focus from price comparison to performance, quality, and experience [6] - Brand building and emotional premium can enhance pricing power, as consumers are willing to pay for recognition and values [6] - Cross-industry collaboration and supply chain cooperation can help the industry escape inefficient competition by reducing redundant investments and improving resource utilization [6] - Digital empowerment through big data and AI can support precise pricing and demand forecasting, reducing the risk of excessive competition [7]

Core Viewpoint - Liu Qiangdong expresses a strong commitment to eliminating price discrimination that has existed in the country for thousands of years [2] Group 1 - Liu Qiangdong's statement highlights the ongoing issue of price discrimination in the market [2] - The company is actively engaging with e-commerce platforms to address consumer concerns, as evidenced by reports of some platforms offering free disposal services for old mattresses [2]

Group 1 - The U.S. House Judiciary Committee, led by Chairman Jim Jordan, has issued a subpoena to Harvard University President Alan Garber for documents and communications related to tuition [1] - The committee expresses concerns about potential collusion among Ivy League schools to "collectively raise tuition" and implement "selective financial aid schemes to achieve perfect price discrimination and maximize profits" [1]