谋篇布局"十五五"·热点问答 如何激发消费新动能? "十五五"规划建议提出 坚持惠民生和促消费紧密结合 惠民生是促消费的前提和基础,促消费是 惠民生的重要途径。消费是收入的函数, 就业是财富之本、收入之源，居民消费的 能力和意愿很大程度上取决于就业和收入 增长状况;在居民收入一定的情况下,生 育、教育、医疗、养老等生活中的具体问 题,都可能直接影响居民消费意愿。 统筹促就业、增收入、稳预期，增强居民 消费能力 扩大优质消费品和服务供给 以放宽准入、业态融合为重点扩大服务消 费,强化品牌引领、标准升级、新技术应 用,推动商品消费扩容升级,打造一批带 动面广、显示度高的消费新场景。 > 多渠道稳定和扩大就业，优化创业促 进就业政策环境,支持重点群体就 业。 > 促进工资性收入合理增长,进一步拓 宽财产性收入渠道,扩大中等收入群 体规模。 > 稳步推进基本公共服务均等化,加大 生育养育支持力度,强化教育支撑, 提高医疗养老保障能力，保障群众基 本生活。 责编：秦雅楠、王瑞景 ...

Core Viewpoint - The "15th Five-Year Plan" emphasizes the strategic importance of expanding domestic demand, shifting from a supply-driven model to one that prioritizes new demand and high-quality supply [1][2]. Group 1: Strategic Adjustments - The "15th Five-Year Plan" suggests a significant increase in fiscal investment in areas such as childbirth, education, elderly care, and consumption subsidies to boost domestic demand [1]. - The policy shift indicates a transition from "supply-led demand creation" to "new demand leading new supply" [1]. Group 2: Key Focus Areas - The first focus area is to expand service consumption, with an emphasis on enhancing service quality and accessibility through opening up service sectors and reducing entry barriers [2]. - The second focus area involves upgrading goods consumption, moving from quantity saturation to quality enhancement, with new technologies creating high-growth consumption opportunities [3]. - The third focus area is to facilitate a unified national market by removing barriers and local protectionism, which will enhance economic development [4][5]. Group 3: Government Investment and Social Welfare - The plan aims to optimize government investment structures, increasing the proportion of investments in social welfare to improve public services and reduce household consumption burdens [3]. - Enhancing rural residents' income and pension systems is highlighted as a short-term measure to effectively expand domestic demand [3].