专题：2025金融教育宣传周：保障金融权益 助力美好生活 基金行业在行动 《办法》共五章四十九条,对金融机构适当性管理 义务进行规范。主要包括以下内容:一是金融机构应当 了解产品,了解客户,将适当的产品通过适当的渠道销 售给适合的客户。二是对于投资型产品，要求金融机构 划分风险等级并动态管理;将投资型产品的投资者区分 为专业投资者与普通投资者,对普通投资者进行特别保 护，包括强化风险承受能力评估，充分履行告知义务， 开展风险提示等。三是对于保险产品,要求金融机构进 行分类分级管理,与保险销售资质分级管理相衔接，对 投保人进行需求分析及财务支付水平评估。销售投资连 结型保险等产品,还需开展产品风险评级和投保人风险 承受能力评估。四是强化监督管理。金融机构及相关责 任人员违反适当性管理规定的,金融监管总局及其派出 机构可以采取监管措施、进行行政处罚。 印发《办法》是金融监管总局贯彻落实党中央、国 务院关于加强金融消费者权益保护的决策部署，将保护 金融消费者权益关口前移的重要举措。《办法》的出台， 有利于促进金融机构全面加强适当性管理,有效规范经 MACD金叉信号形成，这些股涨势不错！ 责任编辑：郭栩彤 为进一步规 ...

经典民乐讲授适当性新规 9月15日至21日，在国家金融监督管理总局、中国人民银行、中国证监会的共同指导下，全国范围内正 在开展"金融教育宣传周"活动。作为此次活动的重要组成部分，北京金融监管局在金融街购物中心广场 精心组织了"金融集市"活动，广发银行银行北京市分行积极参与此次活动，为首都市民奉献了一场"能 看、能听、能玩"的金融知识大餐。 由广发银行北京分行员工自编自演的快板书《守紧钱包不放松》《存款保险美名扬》，朗朗上口，现场 演出博得了"集市观众"的满堂彩。两个曲艺小段，一个通过展示"互联网虚假广告""明星代言"等金融诈 骗手段，揭露各类非法金融活动陷阱，提醒民众谨慎投资，擦亮眼睛防诈骗。一个宣传存款保险的好 处，包括银行业金融机构全覆盖，本外币均可保障等，强调国家政策护航，保障储户权益，维稳金融体 系，助力民生发展等政策核心要义。 互动游戏体验适当性原则 广发银行北京分行坚持将金融宣教工作与中国传统文化相结合，与消费者权益保护实际相结合，打造了 广发"文化特色"金融宣教品牌。广发银行总行高管层、总行消保部及北京分行主要负责人参加了此 次"金融集市"活动。北京分行行长高奇志表示："消费者权益保护工作是我们 ...

第二章基本规则，明确金融机构应了解产品、了解客户、进行适当性匹配，合规推介销售等基本要求。 第三章适当性规则，根据不同产品属性特征提出针对性要求。对于投资型产品，要求划分产品风险等级、 进行投资者风险承受能力评估，将投资者分为专业投资者与普通投资者，进行差异化的适当性管理。对于 保险产品，要求开展分类分级、对保险销售资质进行分级管理，对投保人进行需求分析和财务支付水平评 估等。 为全面贯彻落实党的二十大和二十届二中、三中全会精神以及中央经济工作会议、中央金融工作会议部 署，深刻把握金融工作政治性、人民性，积极践行以人民为中心的价值取向，提升投资者金融素养，维护 投资者合法权益。 2025年9月，金融监管总局、中国人民银行、中国证监会联合开展金融教育宣传周活动。保银私募积极响 应监管号召，结合自身特色与群众需求，全面启动金融教育宣传周专项活动。 本次活动，保银私募以"带你读懂适当性， 做理性金融消费者"为主题，带大家一起学习《金融机构产品适 当性管理办法》。 一、《金融机构产品适当性管理办法》的主要内容 2025年7月11日，国家金融监督管理总局正式发布《金融机构产品适当性管理办法》（国家金融监督管理 总局令2 ...

Investment Rating - The report maintains an "Accumulate" rating for the non-bank financial industry [1] Core Views - The non-bank financial sector has shown strong performance, with securities firms expected to report high growth in mid-2025, and the insurance sector also showing promising results [1][4] - The report highlights the significant increase in trading volume and the positive outlook for brokerage firms, driven by an active capital market [4][18] - The insurance sector is expected to benefit from long-term investment strategies and regulatory changes that enhance the allocation of insurance funds to equity assets [22][29] - The multi-financial sector is transitioning into a stable growth phase, with trust assets continuing to grow despite a decline in profits [31][36] Summary by Sections Non-Bank Financial Subsector Performance - In the recent five trading days (July 14-18, 2025), all non-bank financial subsectors underperformed the CSI 300 index, with the securities and insurance sectors both down by 1.00% [9] - Year-to-date, the multi-financial sector has performed the best, with an increase of 11.63%, followed by the insurance sector at 10.07% [10] Securities Sector - Trading volume has significantly increased, with the average daily trading amount for July 2025 reaching 17,090 billion yuan, a year-on-year increase of 125.40% [14] - The mid-2025 earnings forecast for brokerage firms is optimistic, with 27 out of 29 listed brokerages expected to report profit increases, and 12 firms anticipating at least a 100% growth in net profit [18] - The average price-to-book (PB) ratio for the securities sector is projected at 1.3x for 2025E, indicating potential for growth [21] Insurance Sector - The introduction of long-term assessment guidelines for state-owned insurance companies is expected to enhance the allocation of insurance funds to equity investments [22] - The insurance sector's valuation is currently at 0.60-0.93 times the 2025E P/EV, which is considered low historically, maintaining an "Accumulate" rating [29] - The sector is anticipated to benefit from economic recovery and rising interest rates, with a significant increase in the sales of savings-type products [51] Multi-Financial Sector - The trust industry is experiencing a stable transition, with total trust assets reaching 29.56 trillion yuan, a year-on-year growth of 23.58% [31] - The futures market has seen a significant increase in trading volume and value, with June 2025 figures showing a 28.91% increase in volume and a 17.40% increase in value year-on-year [37] - Regulatory measures are being implemented to strengthen the management of local asset management companies, promoting healthy industry development [48] Industry Ranking and Key Company Recommendations - The report ranks the non-bank financial sectors as follows: insurance > securities > other multi-financial [51] - Key companies recommended include China Ping An, New China Life, China Pacific Insurance, CITIC Securities, Tonghuashun, and Jiufang Zhitu Holdings [51]

Core Viewpoint - The newly issued "Financial Institutions Product Appropriateness Management Measures" aims to enhance consumer protection by ensuring that financial products are suitable for customers based on their risk tolerance and needs, effective from February 1, 2026 [1][2][5] Group 1: Regulatory Framework - The measures consist of five chapters and forty-nine articles, focusing on understanding products, understanding customers, appropriateness matching, and compliance in sales [2] - The measures clarify the responsibilities of financial institutions and customers, requiring institutions to take primary responsibility for appropriateness management, including product risk rating and customer assessment [2][3] - Financial institutions must categorize investment products into risk levels from one to five and manage these dynamically based on market changes [3] Group 2: Consumer Protection - The measures differentiate between professional and ordinary investors, simplifying processes for the former while enhancing protections for the latter [3] - Investors are limited to two risk assessments per day and a maximum of eight assessments within twelve months to prevent arbitrary adjustments [3] - By ensuring product suitability, the measures aim to reduce investment losses from mis-selling and mismatched risks, thereby increasing consumer trust in financial markets [3] Group 3: Implementation Strategies - Financial institutions are encouraged to integrate appropriateness management into their entire operational chain, balancing consumer protection with their own development [4][6] - Institutions should develop detailed implementation guidelines covering product design, risk assessment, sales management, and after-sales service [6] - Upgrading information systems to include risk assessment and product matching functionalities is recommended to automate and enhance appropriateness management [6] Group 4: Future Directions - The regulatory body plans to guide industry self-regulation, enhance supervision of appropriateness obligations, and cultivate consumer risk awareness [5] - Institutions are advised to incorporate compliance and customer complaint rates into performance evaluations, with strict penalties for violations [6]

Core Viewpoint - The Financial Regulatory Bureau has issued the "Measures for the Appropriateness Management of Financial Institution Products," which emphasizes the need for financial institutions to understand products and customers, ensuring suitable products are sold through appropriate channels to the right customers [1][2]. Summary by Sections Introduction of the Measures - The measures aim to enhance the protection of financial consumers' rights and are based on extensive research and public consultation [2]. - The implementation date for these measures is set for February 1, 2026 [2]. Scope of Products Requiring Appropriateness Management - The measures apply to investment products with uncertain returns that may lead to principal loss, as well as insurance products [3]. - Specific investment products include wealth management products, asset management trust products, insurance asset management products, non-principal guaranteed structured deposits, and derivatives offered to clients [3]. Basic Rules for Financial Institutions - Financial institutions are required to understand products and customers, conduct appropriateness matching, and ensure compliance in marketing and sales [4][6]. - There is a new emphasis on the responsibility of financial institutions to supervise third-party marketing partners [6]. Prohibited Actions - The measures prohibit misleading or inducing customers to purchase products through performance manipulation or improper presentation [7]. Differentiation of Investor Types - The measures require financial institutions to classify products by risk level and assess investors' risk tolerance, distinguishing between professional and ordinary investors [8]. - Professional investors include various financial institutions and funds, while ordinary investors must undergo risk assessments and receive appropriate product recommendations [10]. Industry Self-Regulation - Industry self-regulatory organizations are tasked with establishing norms for appropriateness management and overseeing financial institutions' compliance [11][12]. - The Financial Regulatory Bureau will guide these organizations and enhance supervision of financial institutions' adherence to appropriateness obligations [12]. Consumer Awareness - There is a focus on cultivating financial consumers' risk awareness to protect their legitimate rights and interests [13].

Core Viewpoint - The National Financial Supervision Administration has released the "Measures for the Appropriateness Management of Financial Institution Products," aimed at regulating the suitability management of financial institutions and enhancing consumer protection, effective from February 1, 2026 [2]. Summary by Sections General Provisions - The "Measures" consist of five chapters and forty-nine articles, focusing on ensuring that appropriate products are sold to suitable customers [4]. Suitability Management Obligations - Financial institutions must understand both the products and the customers, ensuring that suitable products are sold through appropriate channels [4]. - Investment products must be classified by risk levels and managed dynamically, with special protections for ordinary investors, including enhanced risk assessment and disclosure obligations [4]. Insurance Products - Financial institutions are required to categorize and manage insurance products, aligning with sales qualification levels, and conduct demand analysis and financial capability assessments for policyholders [4]. Supervision and Penalties - The regulatory body can impose supervisory measures and administrative penalties on financial institutions and responsible personnel for violations of suitability management regulations [4]. Scope of Application - The "Measures" apply to investment products with uncertain returns that may lead to principal loss, including various financial products and insurance products [5]. Special Obligations for Senior Clients - Financial institutions must fulfill special obligations when selling high-risk products to clients aged 65 and above, including tailored sales procedures and enhanced risk disclosures [9]. Investor Information Requirements - When selling investment products, financial institutions must gather essential information about investors, including personal details, financial status, investment experience, and risk tolerance [11]. Private Placement Restrictions - Financial institutions must adhere to regulations regarding private placement products, ensuring non-public sales and avoiding promotion to unspecified audiences through various media [13].

Core Viewpoint - The Financial Regulatory Bureau has issued the "Measures for the Appropriateness Management of Financial Institution Products," which aims to enhance consumer protection and ensure that financial products are sold appropriately to suitable clients [1] Group 1: Regulatory Framework - The new measures require financial institutions to understand both the products and the clients, ensuring that suitable products are sold through appropriate channels [1] - The measures will take effect on February 1, 2026, to ensure a smooth implementation of the policy [1] Group 2: Product Scope - The measures apply to investment products with uncertain returns that may lead to principal loss, as well as insurance products [2] - Specific investment products include wealth management products, asset management trust products, insurance asset management products, non-principal guaranteed structured deposits, and derivatives sold to clients [2] Group 3: Third-Party Oversight - Financial institutions are required to strengthen oversight of third-party partners, ensuring compliance in marketing practices [3] - The measures prohibit misleading or inducing clients to purchase products through performance manipulation or improper presentation [3] Group 4: Investor Classification - The measures classify investors into professional and ordinary categories based on their risk tolerance and the nature of the products [4] - Professional investors include various financial institutions and funds, while ordinary investors must undergo risk assessments before purchasing products [5] Group 5: Industry Self-Regulation - Industry self-regulatory organizations are mandated to establish and improve self-regulatory norms for appropriateness management [6] - The Financial Regulatory Bureau will guide these organizations in enhancing the appropriateness management standards within the industry [6] Group 6: Consumer Awareness - There is an emphasis on cultivating financial consumers' risk awareness to protect their legitimate rights and interests [7]

Core Viewpoint - The Financial Regulatory Administration has issued the "Measures for the Appropriateness Management of Financial Institution Products," aimed at enhancing consumer protection and ensuring that financial products are sold appropriately to suitable clients [2][4]. Group 1: Product and Client Understanding - Financial institutions are required to understand both the products they offer and the clients they serve, ensuring that suitable products are sold through appropriate channels [2][4]. - The measures differentiate between investment-type products and insurance products, establishing specific appropriateness rules for each category [2][4]. Group 2: Scope of Applicability - The measures apply to investment-type products with uncertain returns that may lead to principal loss, including wealth management products, asset management trust products, and non-principal guaranteed structured deposits [4][10]. - Insurance products covered include property insurance and life insurance [4]. Group 3: Third-Party Oversight - Financial institutions must strengthen oversight of third-party partners involved in marketing, ensuring compliance with legal and regulatory standards [7][8]. Group 4: Professional Investor Definition - The measures define professional investors and ordinary investors, with specific requirements for risk assessment and product suitability [10][12]. - Professional investors include various financial institutions and funds, while ordinary investors must undergo thorough risk assessments before purchasing products [10][12]. Group 5: Industry Self-Regulation - Industry self-regulatory organizations are tasked with establishing norms for appropriateness management and overseeing financial institutions' compliance with these measures [14].

Core Viewpoint - The National Financial Regulatory Administration has introduced the "Measures for the Appropriateness Management of Financial Institutions' Products" to enhance consumer protection and risk management in the financial sector, effective from February 1, 2026 [1][2]. Group 1: Regulatory Framework - The new measures apply to investment products with uncertain returns that may lead to principal loss, including wealth management products, asset management trust products, and insurance products [2][3]. - Financial institutions are required to understand both the products they offer and their customers, ensuring appropriate products are sold through suitable channels [3]. Group 2: Consumer Protection - Financial institutions must classify investment products by risk level and manage them dynamically, providing special protection for ordinary investors through enhanced risk assessments and disclosures [3]. - For insurance products, institutions must conduct demand analysis and financial capability assessments for policyholders, particularly for investment-linked insurance products [3]. Group 3: Supervision and Compliance - The regulatory body will enforce compliance, with penalties for institutions and responsible personnel that violate the appropriateness management regulations [3]. - Future efforts will focus on guiding industry self-regulation, enhancing supervision of compliance, and fostering consumer risk awareness to protect financial consumers' rights [3].