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大麦娱乐动画厂牌总部落地园区
Su Zhou Ri Bao· 2025-08-02 23:11
日前,大麦娱乐旗下专业动画厂牌小宇宙未来事务所,在苏州工业园区挂牌,苏州产能基地正式落 成。 近年来,园区以数字文化、创意设计、内容出版、文化装备四大方向为抓手,持续优化营商环境, 精准招引头部企业、央企国企及行业领军项目,不断强链、补链、延链。此次小宇宙未来事务所的落 户,将为园区注入全新创作力量、前沿艺术理念与顶尖技术动能,助力园区打造具有全球影响力的数字 文化产业集群。 小宇宙未来事务所诞生于2022年,专注动画电影"开发+制作+营销+衍生"全链路运营,深度参与 《长安三万里》《新神榜:杨戬》《喜羊羊与灰太狼之筐出未来》等热门影片。目前,该厂牌携手全国 8家A级动画供应商,其中7家扎根在苏州,形成了极具竞争力的"苏州动画军团"。为强化产业集群效 应,大麦娱乐在园区注册全资子公司苏州小宇宙影视传媒有限公司,未来将依托园区的人才、政策与产 业配套优势,打造动画电影全流程产能中心。 作为首批深度合作伙伴,曾出品《西游记之大圣归来》《深海》的苏州地海文化传媒有限公司同步 迁址园区,将与小宇宙未来事务所联合开发《少年歌行》系列动画电影IP。 ...
专访|制片人谈《聊斋:兰若寺》:6种方式打开东方志怪世界
Xin Lang Cai Jing· 2025-07-19 11:06
国产动画电影《聊斋:兰若寺》于7月12日正式上映,并在本周上半周蝉联3日票房日冠。 这部追光"史上投入最大、规模最大、难度最高、主创最多"的动画巨制,以蒲松龄夜探兰若寺的主线《井下故事》串联《崂山道士》《莲花公主》《聂小 倩》《画皮》《鲁公女》五个篇章,用诙谐幽默、童真童趣、凄美哀婉、青春浪漫等多种风格,于沧海桑田世事变迁中的人情冷暖,展开蒲松龄笔下《聊 斋志异》的东方志怪世界。 《画皮》《聂小倩》《崂山道士》这些家喻户晓的故事被率先纳入,它们自带观众基础,能快速建立情感连接;而《莲花公主》《鲁公女》等相对冷门的 篇章,也因独特的故事气质和情感表达被赋予浓墨重彩的展现。 对于《聂小倩》这类经典,创新视角是改编的关键。故事背景设定在民国,宁采臣与小倩跨越人鬼隔阂的情感在动荡时代中更显珍贵;《崂山道士》则在 形式上大胆突破,非遗工艺毛毡风格呈现,柔和质感与故事轻松诙谐的调性相得益彰,既保留了原著中"贪心者的警示",又以全新视觉语言让经典焕发活 力。 冷门篇章的改编则侧重"讲透故事"。《莲花公主》中梦境与现实的切换十分适配动画的表现,导演谢君伟在创作中融入唐代建筑元素与昆虫世界特性,让 窦旭的蜂巢梦境既奇幻又扎根传 ...
百度萝卜快跑牵手Uber出海;MiniMax入港上市;霸王茶姬重返越南;《哪吒2》阿联酋上映|一周大公司出海动态
Tai Mei Ti A P P· 2025-07-18 22:29
Group 1: Strategic Partnerships and Expansions - Baidu's autonomous driving service platform "Luobo Kuaipao" has formed a global strategic partnership with Uber to expand driverless services beyond the US and mainland China, with thousands of sixth-generation driverless cars expected to join Uber's global network by the end of this year [1] - DingTalk, a subsidiary of Alibaba, has launched its first independent AI application "7Ding" overseas, integrating AI, office collaboration, and e-commerce procurement functions to enhance business efficiency [2] - WeRide has commenced pure driverless operations of its autonomous shuttle "Robobus" in Singapore, marking a milestone for smart mobility in Southeast Asia [3] Group 2: Market Entries and Product Launches - CHAGEE (霸王茶姬) has officially re-entered the Vietnamese market with its first store opening in Ho Chi Minh City, focusing on fresh leaf milk tea and original tea series products [4] - Midea Group has signed a sponsorship deal for the 2025 Africa Cup of Nations, aiming to accelerate its investment in the African market, with plans to invest at least $50 million in local production of home appliances by early 2026 [5][6] - Chery Automobile plans to launch two new SUV models in the UK, optimizing them for the local market, following a successful sales increase in the previous year [7] Group 3: Entertainment and Cultural Exports - The Chinese animated film "Nezha 2" premiered in the UAE and is set to release in North America starting August 22, having already broken numerous box office records [8] Group 4: Overseas Manufacturing Initiatives - Changan Automobile is in the planning stage for establishing a factory in Europe, with a focus on selling electric vehicles across ten European countries by 2027 [9] - Shoujia Technology is exploring the feasibility of establishing a manufacturing base in Romania as part of its overseas growth strategy, with a significant portion of its business now coming from exports [10] Group 5: Financing and IPO Activities - XPeng Huitian has completed a $250 million Series B financing round to support the development and commercialization of its flying car [11][12] - MiniMax, backed by Alibaba, has submitted an IPO application in Hong Kong, with a valuation of approximately $4 billion [13] - Zhipu AI is considering relocating its IPO to Hong Kong, seeking to raise around $300 million [14] - Yushu Technology has initiated its IPO counseling process with CITIC Securities as the advisory firm [15]
中国动画电影这十年
Hu Xiu· 2025-07-08 04:35
Core Insights - The past decade marks a significant industrialization phase for animated films in China, evolving from niche artistic endeavors to a major genre that consistently contributes to the film market [1] - The expansion of the Chinese film market has provided ample space for diverse themes and artistic experimentation in animation, moving beyond the traditional children's entertainment label [1] Group 1: Mythological Adaptations - The most impactful animated films have involved the reinterpretation of Chinese mythology, driven by the need for creative innovation and the modernization of outdated values [2] - Films like "The King's Return" and "Nezha" series have shifted the narrative focus to personal stories, emphasizing themes of love and familial bonds over traditional heroic narratives [4][6] - "The King's Return" uniquely redefines the relationship between Tang Seng and Sun Wukong, reflecting modern existential struggles [3] Group 2: Original Works and Unique Narratives - Original animated films like "Big Fish & Begonia" attempt to create entirely new mythological worlds, though they often struggle with coherence and depth [12] - "The Guardian" stands out for its unique dystopian narrative and artistic style, blending childlike innocence with serious themes [13] Group 3: Historical and Realistic Themes - Films such as "Chang'an 30,000 Miles" and "Lion Boy" explore historical and social themes, highlighting the emotional struggles of characters against the backdrop of significant historical events [14][16] - "Lion Boy" incorporates a strong sense of realism, addressing the socio-economic challenges faced by families during China's economic rise [16] Group 4: Common Themes and Future Outlook - The best animated films of the past decade share a strong humanistic value orientation, balancing emotional depth with entertainment [19] - Despite the influence of foreign methodologies, there is a strong desire among creators to establish a unique Chinese animation identity, indicating a hopeful future for the industry [19]
2025年中国动画电影产业现状简析:内容产能不足与创新周期延长仍是问题核心[图]
Chan Ye Xin Xi Wang· 2025-06-20 01:44
Core Insights - The Chinese animation film industry has experienced fluctuating box office performance in recent years, with domestic films achieving breakthroughs in genre diversification and brand operation, successfully activating family viewing demand and enhancing market pricing power [1][8] - From 2022 to 2024, the box office share of domestic animation films has remained in the 60% range, indicating a reliance on blockbuster hits while exposing issues such as insufficient production capacity for mid-tier films and lagging derivative product development [1][10] - In 2024, the total box office for Chinese animation films reached 6.863 billion yuan, with domestic animation accounting for 41.89% of this total [1][10] Animation Film Industry Overview - Animation films are defined as films produced using animation techniques, including theatrical releases and OVA (Original Video Animation) [2] - The industry is characterized by a shift from traditional filmmaking, which relies on real scenes and actors, to digital technology-driven animation that allows for creative freedom and a broader audience reach [2][3] Industry Policy Background - The Chinese government supports the animation film industry through tax incentives, funding support, and awards to encourage content creation that explores traditional culture and modern expression [4] - Policies aim to enhance the industry chain, nurture leading companies, support small teams, and promote cross-media IP development to strengthen international communication [4] Industry Chain Structure - The animation film industry chain includes upstream traditional production hardware and digital technology, midstream content creation and industrial production, and downstream distribution and marketing [6] - The integration of various technical paths, including 2D hand-drawn, 3D digital, and stop-motion animation, is essential for a comprehensive content production system [6] Current Industry Status - The box office share of domestic animation films declined from 2015 to 2017 due to content innovation and industrialization challenges, but saw a rapid recovery from 2018 onwards, with a significant increase in market share [8][10] - The number of domestic films breaking the 100 million yuan mark has fluctuated, with a notable increase in 2019 due to the success of films like "Ne Zha" [10] Competitive Landscape - Leading companies in the animation film industry, such as Light Chaser Animation and Bilibili, leverage technology and IP development to maintain market dominance [12][13] - Emerging players are exploring adult-oriented markets and cross-media development, indicating a competitive landscape focused on enhancing original content and global IP operations [12][14] Future Development Trends - The industry is moving towards deeper integration of technology and industrialization, utilizing AI and virtual production to enhance efficiency and visual expression [14] - Content creation is expected to draw from traditional cultural resources while innovating modern expressions, aiming to resonate emotionally with audiences and adapt to fragmented viewing habits [14]
皮克斯高管:不会像前老板乔布斯那样在凌晨3点给员工打电话
财富FORTUNE· 2025-06-16 12:33
Core Viewpoint - The article discusses the leadership styles of prominent figures like Steve Jobs, Elon Musk, and Jeff Bezos, highlighting their demanding work cultures and expectations for employee availability. Group 1: Leadership Styles - Steve Jobs was known for his intense work ethic, often contacting employees at all hours, including 3 AM, demonstrating a lack of respect for personal time but a strong respect for their work [1][2][6] - Jobs empowered creative personnel by allowing them autonomy over their projects, stating he would not interfere with their creative processes [2][3] - Elon Musk is noted for sending emails as late as 2:30 AM, expecting employees to keep pace with his high-intensity work culture [6][7] Group 2: Company Cultures - Pixar, co-founded by Jobs, became a major player in the film industry, producing beloved films like "Toy Story" and "Finding Nemo," which contributed to its success [3][4] - The competitive environment led Disney to acquire Pixar for $7.4 billion in 2006, indicating the studio's significant market value [4] - Amazon, under Jeff Bezos, is characterized by a demanding work culture where employees are expected to respond to communications at all hours, reflecting a focus on "harmony" between work and life rather than balance [7]
从《时间之子》开始,中国动画电影走上“云端”
Mei Ri Jing Ji Xin Wen· 2025-06-13 10:10
Core Viewpoint - The article discusses the challenges and advancements in the Chinese animation industry, particularly focusing on the transition to cloud-based production methods, exemplified by the film "The Time of Son" which is the first fully cloud-produced animated film in China [1][2][4]. Group 1: Animation Production Challenges - The production of "Ne Zha" involved over a hundred production companies and thousands of artists, leading to complex management and unstable production cycles due to traditional subcontracting methods [1]. - The animation industry in China has historically faced issues such as workflow fragmentation and management complexity, which cloud-based solutions aim to address [1][3]. Group 2: Cloud-Based Production Advantages - "The Time of Son" utilized the "Maoyan Cloud Production Platform," achieving over 70% of production tasks and 100% of rendering and data storage in the cloud, significantly reducing production time [2]. - The film's production process allowed for parallel task execution, extending the time available for refining visual effects from five to over twelve months [2]. Group 3: Industry Transformation - The shift to cloud production represents a move from heavy asset reliance to a lighter service subscription model, which is particularly beneficial for small production teams [4]. - Chinese cloud service providers like Tencent Cloud are gaining advantages in local film production due to their deep service capabilities and rapid implementation compared to foreign giants like AWS and Google Cloud [4]. Group 4: Future Potential and Expansion - The capabilities demonstrated by the "Maoyan Cloud Production Platform" could be replicated across more animation and film projects, potentially leading to standardized production services in the industry [6]. - Other cloud providers are also enhancing various aspects of the content industry, such as script creation and dubbing efficiency, indicating a broader trend towards intelligent production solutions [5].
抛弃大铁笼“锁电脑”,《时间之子》国产动画电影的“全云制作”实践
Tai Mei Ti A P P· 2025-06-12 02:49
Core Viewpoint - The article discusses the innovative approach of "fully cloud-based production" in the animation film industry, exemplified by the original animated film "The Time Traveler," which achieved over 100 million in box office revenue during the Dragon Boat Festival despite lacking a major IP or renowned director. This method addresses significant challenges in traditional animation production, such as environmental fragmentation, inefficient data transmission, and computational bottlenecks [2][3][4]. Group 1: Challenges in Traditional Animation Production - Traditional animation production faces three main challenges: environmental fragmentation, inefficient data transmission, and computational bottlenecks. The current mainstream model involves multiple teams working across various locations, leading to significant discrepancies in local environments [3][4]. - Data transmission issues are prevalent, with large files often being compressed or delayed, which can impact project timelines. For instance, a 50GB model file can be reduced to 10GB for email transmission, risking errors upon decompression [4]. - The computational demands for rendering are substantial, with complex scenes potentially requiring days of rendering time on local machines. The film "The Time Traveler" consists of 2,336 shots and 97,234 production tasks, highlighting the need for efficient computational resources [4]. Group 2: Advantages of Fully Cloud-Based Production - Fully cloud-based production resolves these issues by providing a unified environment where all teams use standardized software and tools, significantly reducing setup time. For example, a supplier was able to start working on the cloud the same day as the kickoff meeting, submitting their first shot just three days later [5]. - The centralized computational power allows for rapid processing of tasks that previously took hours on local machines. For instance, complex effects that once required hours of local rendering can now be processed in just half an hour on the cloud [5][6]. - The iterative capabilities of cloud production enable real-time data sharing, allowing teams to work concurrently rather than sequentially, thus enhancing the creative process and allowing for more extensive revisions [6]. Group 3: Future Implications and Industry Impact - The success of "The Time Traveler" demonstrates the replicability of cloud production, with plans to promote this model in future projects, particularly those requiring extensive collaboration among multiple teams [7]. - The cloud production model is expected to become a foundational infrastructure for the animation industry, reducing costs and increasing efficiency for smaller teams that previously had to invest heavily in equipment and software [7][8]. - The Chinese animation market is projected to reach 742.54 billion by 2024, accounting for 28% of the global market, with the potential for further growth to 3,595.42 billion by 2030. The widespread adoption of cloud production could help Chinese animation align technologically with international standards [8].
抢镜大王特朗普,本周 3 期「Knock Knock 世界」都有他的身影
声动活泼· 2025-04-19 06:51
我们的新播客「Knock Knock 世界」昨天已经更新到第 10 期了, 一起来看看本周都更新了哪些内容。 如果你 还没来得及听节目的话,周末可以一次敲开三扇大门! - 世界上最大的岛屿格陵兰岛,国土面积是中国的 1/4,人口却只有 5 万 7 千人。当地的交通主要靠雪橇或者 船只,这是为什么呢? - 2021 年,一条新闻上了世界各地的头条:格陵兰岛的最高处,全年平均温度在零下 24 度以下的地方,下起 了大雨,零度以上的气温持续了 9 个小时。什么原因导致了这种极端天气?还会带来什么影响? - 冰化了,山路浮现,燃油车可以派上用场了,越来越多的人不再养狗。被裁掉的狗怎么办呢? - 没有坚冰的阻碍,开采格陵兰岛地底丰富的矿产也变得容易。这里到底藏了哪些让特朗普觊觎的矿产呢? - 冰变成了水,原来寸步难行的北极航道变得好走了。也就是说,去格陵兰岛采矿、以及把矿产运出来,都变 得容易了。那么,格陵兰人欢迎这个可能为他们带来财富的变化吗? - 即使你没听说过吉卜力,也一定见过他们的代表角色——龙猫。作为一家动画电影公司,吉卜力工作室在电 脑绘图占主流的时代里,仍然坚持以手绘为主,他们制作的《辉夜姬物语》,画片量 ...
陆家嘴财经早餐2025年4月6日星期日
Wind万得· 2025-04-05 23:04
Key Points on Trade and Economic Policies - The Chinese government strongly opposes the U.S. imposition of tariffs, viewing it as a violation of World Trade Organization rules and a threat to global economic stability [3] - Six Chinese trade associations have issued statements against the U.S. tariffs, supporting the government's countermeasures [3] - Following the announcement of the "disastrous" tariff policy, U.S. Treasury Secretary Bessent may be planning to resign due to his opposition to aggressive tariff increases [3] Key Points on Commodity Markets - The commodity market is experiencing significant downturns due to the U.S. government's tariff policies, with oil prices dropping over 8% and gold prices also declining [5] - The unexpected tariff policies have led to increased trade costs for non-U.S. countries, resulting in weakened global economic expectations and reduced commodity demand [5] Key Points on Macroeconomic Indicators - China's commodity price index for March was reported at 113.4 points, showing a month-on-month increase of 0.7% and a year-on-year increase of 1.3%, indicating a positive start to the year [7] - In the first quarter, China's offline consumption index grew by 14.2% year-on-year, with small commodity market activity increasing by 16.3% [8] Key Points on Domestic Stock Market - Gold-related ETFs have seen a surge in investment, with total assets exceeding 110.468 billion yuan and an average net asset growth rate of around 20% this year [10] - Several lithium companies reported significant losses for 2024, with Tianqi Lithium losing 7.905 billion yuan and Ganfeng Lithium losing 2.074 billion yuan, indicating ongoing challenges in the lithium market [10] - Over half of the listed securities firms have reported a reduction in IT personnel, with some major firms cutting over 200 positions, while others are increasing hiring [11] Key Points on Financial Sector Developments - Several small public fund companies have increased their registered capital, reflecting shareholder confidence in the long-term value of the industry [14] Key Points on Real Estate Market - In the first quarter, over 70% of the top 100 real estate companies saw a decline in market value, although there are signs of stabilization in the housing market [16] Key Points on Industry Developments - The State Grid Corporation reported a 27.7% year-on-year increase in investment by the end of March, marking a historical high for the first quarter [18] - The AI open-source community Hugging Face has ranked Alibaba's Qwen2.5-Omni model at the top, indicating advancements in AI technology [18] - The brain-computer interface technology is making significant progress in the medical field, with clinical validation of the "North Brain No. 1" system underway [18] Key Points on International Trade and Tariffs - The U.S. government has officially implemented a 10% baseline tariff on most imported goods [22] - The new tariffs, particularly a 25% tariff on imported cars, have raised concerns in Germany, which heavily relies on exports to the U.S. [22] - The new tariff policies are expected to increase costs for various industries in the U.S., ultimately affecting consumers [22] Key Points on International Stock Market Reactions - Nintendo has postponed the pre-order of its Switch 2 in the U.S. due to the potential impact of the new tariffs [26] - Jaguar Land Rover has suspended exports to the U.S. in response to the new tariff measures [26] Key Points on Commodity Prices - Global trade tensions have led to a sell-off in gold, with prices adjusting downwards despite a year-to-date increase of over 15% [28] - The price of palm oil exports from Malaysia has decreased by 6.44% in early April [30]