当前，国产动画电影历经百年发展，正在全球化、科技化浪潮推动下，迎来新的机遇与挑战。从市场规 模看，《疯狂动物城2》中国内地票房在全球范围遥遥领先，再一次证明了我国巨大的市场价值与消费 潜力；从文化底蕴看，那些历经时代打磨与沉淀、在一代代国人讲述中不断丰满的经典民间传说与文学 形象，为动画创作提供了取之不尽的灵感宝库；从制作保障看，我国具备强大的技术支持能力和创作人 才储备，能为国内外创作者搭建展示舞台。 优势之下，还需进一步强化系统思维、布局长远规划。一部动画电影的成功，不应止步于影院票房；一 个产业的发展，不能仅限于个别作品。当前，与国际成功动画系列IP相比，国产动画电影的优质IP总量 还不够多，对其衍生文创、主题乐园、游戏授权等方面的开发仍不充分，对本地票房外更加广阔的国际 市场挖掘也不足。为此，既要在创作阶段坚守品质、精益求精，真正找到属于中国动画的特色所在，让 先进技术推动中华优秀传统文化创造性转化、创新性发展，尝试扎根当下、面向未来的多元题材创作； 也要在项目策划阶段系统规划，联合各方资源进行IP运营和产业布局，打通银幕内外，联通国内国外， 持续提升作品的文化影响力与市场价值。 更好繁荣文化市场，健 ...

这股浪潮的澎湃，离不开技术革命赋予的坚实底座。与真人影视高度依赖演员状态、自然环境等不可控 因素不同，动画制作的核心流程在数字世界里完成，拥有更强稳定性、可控性。人工智能(AI)、虚拟制 作等前沿技术的深度融合，以前所未有的效率解放创作者的想象力。AI不仅优化了渲染、动捕等环 节，更让传统的水墨、剪纸等美学风格得以数字化新生。技术门槛的降低，意味着创作者能将更多精力 从"能否实现"转向"如何表达得更精彩"，从而保障了精品内容的稳定产出。 始于共情，立于技术，最终汇聚成可感可触的商业版图。一场"动画盛宴"的价值，早已超越了影院票房 的单一数字。《哪吒之魔童闹海》横扫票房之余，其授权商品覆盖数十个品类，联名品牌超过70家，衍 生价值迈向千亿元规模；《浪浪山小妖怪》积极探索"电影+文旅"的融合，从主题影院到实景乐园，让 故事发生地成为消费新场景。动画电影通过IP多元衍生、跨界合作、沉浸体验等方式，将文化影响力层 层转化为可持续的经济效益。 动画电影正站在历史机遇的路口。然而，从单一爆款到持续产出，从市场奇迹到产业引领，仍需跨越重 重关卡。行业在追逐商业成功的同时，更需深耕原创IP的长期价值。面对全球竞争，也必须在工 ...

专题：2025《中国企业家》影响力企业家年会 12月5日-7日，由《中国企业家》杂志社主办的"2025（第二十三届）《中国企业家》影响力企业家年 会"（原中国企业领袖年会）在北京举行，主题为"涌现·无限——共创智能商业新形态"。著名品牌战略 专家李光斗出席并演讲。 作为企业家，2026年如何穿越周期？李光斗指出，要了解几大转变： 第一，2026年将是中国的AI应用元年，每一个人都应该有自己的数字分身，如果我们没做好自己的数 字分身，可能未来都会被时代所抛弃；第二，从规模到效益，以前是规模优先，现在是效益优先；第 三，从投资导向到消费导向；第四，从提高产能到提高收入；第五，从人海战术到"一人公司"，例如 DeepSeek，作为中国大模型行业的一家先进企业，年初仅有5人交社保，但即便如此，依旧带来 了"DeepSeek时刻"；第六，从县域经济到品牌出海；第七，从洋货到国潮；第八，从"车房经济"到"谷 子经济"，以前是固定资产时代，现在是周边经济和虚拟经济的时代；第九，从跟随战略到破坏性创 造。 他提到，自己花了三年时间重新阅读了《西游记》，发现它蕴含着真正的中国东方商业智慧。要认清现 实，把握局势，跟对人，走正道 ...

凌晨影院座无虚席；年轻人晒出"狐兔CP"合影刷屏朋友圈；线下门店里，联名盲盒、水杯，甚至黄金吊坠刚陈列，就被消费者抢购一空……2025年末， 《疯狂动物城2》全球同步上映，不仅点燃了全民观影热情，更掀起了一场消费领域的商业狂欢。 这部承载九年情怀的动画续作，用票房数据印证了其"顶流"地位：首周全球票房5.56亿美元，中国市场表现尤为亮眼，上映7天总票房就突破21亿元人民 币，11月29日单日票房高达7.38亿元，拿下内地影史进口片单日票房榜第一。 《疯狂动物城2》的魔力远不止于在银幕之内，随着影片热度的发酵，其流量向消费市场快速渗透。据《娱乐资本论》统计，截至11月30日，已有近80家 品牌入局IP联名，覆盖潮玩、黄金、家居、快消、3C数码、日化等多个品类，独特的"动物城经济"现象初步显现。 这场IP联名盛宴中，各品牌的销售数据亮眼，手办盲盒线上线下全渠道迅速售罄，部分品牌7天销售额破千万元，热门隐藏款二手市场溢价超4.8倍；集卡 社联名卡牌上线即断货；老凤祥联名金饰销售业绩已超百万，金贴、转运珠、吊坠、手链等产品销售件数超3000件；GERM联名水杯销额也已超百万；臭 宝螺狮粉线上首批28万袋"疯狂"螺蛳粉 ...

Group 1 - The current Oscar race for Best Animated Feature is noted for its diverse styles, including Hollywood digital animation, Netflix's Korean wave hits, adult animation, and European hand-drawn animation [1][2] - The Oscar nominations include 35 films from around the world, highlighting the instability of Hollywood's animated films, with titles like "Earth's Special Agents" facing box office and critical failures [1] - Netflix has introduced films like "Daydream Adventure" and "K-POP: Demon Hunter Group," reflecting a shift in audience perception where young viewers no longer see animation as solely for children [1] Group 2 - Traditional hand-drawn animation remains dominant in Europe, with French creators opposing standardized digital animation, as seen in films like "Rainbow" and "Amelie" [2] - The rise of non-Hollywood works is reshaping the industry, with China's "Ne Zha" being the highest-grossing animated film of the year, showcasing the influence of global fan culture and regional styles [2] - Recent Oscar winners in animation, such as "Guillermo del Toro's Pinocchio," "How Do You Want to Live," and "Cat's Magical Drift," indicate that the competition is no longer limited to a single aesthetic taste [2]

Core Insights - The film "Zootopia 2" has achieved significant box office success, breaking records in China for animated films, with a first-day box office of 213 million yuan and surpassing 500 million yuan within three days [2][3][4] - The strong performance is attributed to the established fan base from the first film, which grossed over 1 billion USD globally and won an Academy Award [2][3] - Disney's strategic marketing and extensive IP collaborations have created a comprehensive consumer ecosystem around the film, enhancing audience engagement [4][10] Box Office Performance - "Zootopia 2" set a pre-sale record for animated films in China with over 309 million yuan before its release [3] - The film's total box office in China is projected to reach approximately 2.722 billion yuan, making it the best-performing Hollywood film in the Chinese market since "Avengers: Endgame" [4] Marketing and Consumer Engagement - Disney has announced nearly 60 IP collaborations across various sectors, including toys, clothing, and food, to enhance consumer interaction [4] - The marketing strategy included extensive social media engagement and local partnerships, such as a collaboration with Shanghai Animation Film Studio for promotional content [10][11] Industry Insights - Disney's success in China reflects a broader trend where animated films are increasingly resonating with diverse audiences, including adults [7][10] - The Chinese animation industry is evolving, with local productions like "White Snake 2" and "Ne Zha" gaining recognition for their unique storytelling and cultural relevance [10][11] - Disney's acquisition strategy, including Pixar, Marvel, and Lucasfilm, has fortified its content portfolio and market position [6][7]

Core Insights - "Zootopia 2" has achieved remarkable box office success, surpassing its predecessor's record in China with a total of 1.889 billion yuan within five days of release [1][8] - The film's single-day box office on November 29 reached 730 million yuan, making it the highest single-day box office for an imported film in China, with total box office predictions raised to 4.263 billion yuan [3][9] - The film's themes of friendship, justice, and inclusivity resonate deeply with audiences, contributing to its strong emotional connection and box office performance [7][8] Box Office Performance - As of November 30, "Zootopia 2" has grossed over 1.889 billion yuan in China, exceeding the original film's 1.54 billion yuan record [1] - The film's single-day box office record of 730 million yuan surpassed "Avengers: Endgame," positioning it as the top imported film in terms of single-day earnings [3] - The film's global box office has surpassed 475 million USD, with China accounting for over half of this total, outpacing the North American market [8] Audience Engagement - The film has generated significant audience engagement, with long wait times for interactions at the Shanghai Disneyland theme park, indicating strong emotional ties to the franchise [8] - The film's release has revitalized the market, with a notable increase in ticket sales and cinema attendance, particularly in Shanghai [9] Thematic Depth - "Zootopia 2" continues to explore social issues such as prejudice and discrimination, reflecting real-world challenges while maintaining a humorous and entertaining narrative [6][7] - The film's character dynamics, particularly between Judy and Nick, emphasize themes of trust and friendship, enhancing its emotional depth [7] Future Prospects - The film hints at future installments with a post-credits scene suggesting the introduction of bird characters in a potential third film, indicating the franchise's ongoing development [9]

Core Insights - Domestic animated films have become a vibrant part of the film market, evolving from niche to mainstream since 2015, with notable successes like "The King's Avatar" and "Nezha: Birth of the Demon Child" [1][2] - Animated films serve as a significant medium for transmitting traditional Chinese culture, with a total of 1,294 domestic animated films registered from 2015 to 2024, 168 of which focus on classic mythological themes, representing 13% of the total [1] - The industry has achieved a total box office revenue of 44.3 billion yuan over the past decade, marking a historic shift from imported to domestically produced films, with "Nezha: Birth of the Demon Child" surpassing 5 billion yuan in box office revenue [2] Industry Development - The animated film sector has become a powerful engine driving cultural industry growth, with "Nezha: Birth of the Demon Child" pushing the market share of domestic animated films over 60% [2] - The "Boonie Bears" series has successfully built an IP ecosystem, generating significant revenue from merchandise and theme parks, far exceeding box office earnings [2] - The integration of culture and technology, particularly with the rise of AIGC, is enabling animated films to reach new heights, with the market expected to approach 100 billion yuan [3] Cultural Impact - Animated films are seen as a universal language that transcends cultural barriers, with the "White Snake" series gaining international recognition and "Chang'an 30,000 Li" showcasing Chinese culture to global audiences [2] - The industry is encouraged to explore diverse themes beyond traditional mythology, including science fiction and contemporary topics, to enhance the expressiveness and competitiveness of Chinese animated films [3]

Core Insights - A startup company, with an average age of 25 and a core team of just over 50 members, has developed the first pure AI animated film in China, titled "Shan Hai Jing: Xuan Wu," within three years by fully integrating AI into their animation model [1][2] - The company, Gan Di Culture Technology, transitioned from a traditional CG animation studio to an AI-driven model to address the high costs and risks associated with animated film production [1] - The self-developed AIGC control model allows for precise manipulation of AI-generated content, significantly improving production efficiency and reducing costs [2] Group 1 - The company aims to achieve animation quality comparable to traditional CG films while reducing costs and production time by leveraging AI technology [1][2] - The self-developed AIGC model enables the generation of character drafts in just two hours with a 98% consistency in style, reducing the time for character adjustments from two days to two hours, resulting in a 20-fold increase in efficiency and an 85% reduction in costs [2] - The technology has been successfully implemented since October of the previous year, allowing the company to produce animated films with a production cycle shortened by 80% to 90% and costs reduced by 90% compared to traditional methods [2] Group 2 - The CEO of Gan Di Culture describes the project as a technological revolution in the film industry, indicating potential future collaborations and commercialization of their technology after the film's release [3]

Core Insights - The Chinese film industry has surpassed 45.9 billion yuan in total box office revenue, with animated films performing particularly well, as two out of the top five films are animated [1] - The animated film "Wang Wang Mountain Little Monster" has achieved a box office of 1.717 billion yuan, becoming the highest-grossing 2D animated film in Chinese history, attracting over 47 million viewers [1] - The film's success is seen as a significant example for the development of Chinese animation, emphasizing the importance of blending traditional culture with modern storytelling [5] Industry Trends - Experts suggest that Chinese animation should follow a "technology-adapted aesthetics" path, focusing on creating high-quality works rooted in traditional Chinese culture [5] - The Shanghai Animation Film Studio is recognized for its "Chinese Animation School," which combines tradition and innovation, evolving from traditional styles to contemporary upgrades [8] - The film "Wang Wang Mountain Little Monster" creatively integrates traditional Chinese painting aesthetics with modern cinematic techniques, showcasing a blend of Eastern beauty and contemporary visuals [12] International Expansion - Chinese animation is experiencing rapid international growth, with films like "Ne Zha" and "Wang Wang Mountain Little Monster" gaining recognition and box office success abroad [15] - The overseas version of "Wang Wang Mountain Little Monster" retains its emotional core while adapting certain cultural terms for local audiences, facilitating cross-cultural understanding [19] - Strategies such as "global co-creation" and localized dubbing are being employed to enhance the appeal of Chinese animated films in international markets [21]