2025.07. 11 本文字数：1419，阅读时长大约3分钟 作者 | 第一财 经 陈杨园 "静等两家大活动，两家都不肯先出招。"7月12日凌晨，一个外卖红包群里，群主挂出了这样一条置 顶消息。经历了上周末外卖补贴的疯狂，许多人开始蹲守本周末，不过，外卖战场的故事一周一个 样。 当日，美团对"神枪手"频道0元购的投入似乎还在继续加码，下午，记者打开美团发现，美团外卖直 接将"您的0元外卖已到账"标签放上了主页，不过，可能是考虑到运力，优惠券仅限到店自取。有外 卖员告诉记者，有些奶茶店"爆单"到"没法送"，等十分钟取消了。 上午十点半，记者来到位于北京的一家商场，发现不同品牌奶茶店的闲忙度差异巨大。上周的"爆 单"重灾区瑞幸咖啡、蜜雪冰城本周归于平静，蜜雪冰城现场下单只要等待5分钟即可取餐，瑞幸店员 更是告诉消费者"前面一单也没有"，刚过十一点一刻，三位店员已经开始商量起中午换班。 比起前两家，库迪咖啡相对延续了上周的热闹，店员告诉记者，点单需要等待10-30分钟，忙着出餐 的店员没空数前面有几单。 但跟一墙之隔的沪上阿姨比起来，库迪咖啡的忙碌是"小巫见大巫"。上午十点半，沪上阿姨已经排到 了四百多杯，外卖单 ...

Group 1 - The Shanghai Composite Index successfully surpassed 3500 points, reaching a new high for the year, with a weekly increase of 1.09% [1] - The financial sector, particularly the banking and brokerage stocks, played a significant role in driving the index higher, with major banks hitting historical price records [1] - The trading volume increased notably, with a peak of 1.71 trillion yuan on July 11, marking the highest level since March 15 [1] Group 2 - Several companies released their mid-year performance forecasts for 2025, leading to a rise in related sectors, particularly in rare earths, where North Rare Earth reported significant year-on-year increases in revenue and net profit [3] - The pharmaceutical sector also saw a collective rise in AH shares, while sectors like photovoltaic, steel, coal, and construction experienced upward momentum due to favorable news [3] - The upcoming implementation of the stablecoin regulations in Hong Kong has kept the blockchain and digital currency concepts active, with Shanghai's government exploring blockchain applications in cross-border trade and supply chain finance [3] Group 3 - The consumer sector showed volatility, with an initial boost from increased restaurant sales due to price wars among delivery platforms, but later saw declines in new consumption stocks [4] - The "new consumption trio" stocks, including Lao Pu Gold, Pop Mart, and Mixue Ice City, experienced significant drops, raising concerns about the sustainability of the new consumption trend [4]

Core Insights - The "light entrepreneurship" model, exemplified by opening milk tea shops, is increasingly popular among young people, particularly those born in the 1990s and 2000s, due to their deep understanding of consumer preferences in this sector [1][3] - Young entrepreneurs often lack mature business experience, leading many to choose to franchise established milk tea brands, which can provide a more structured path to success [1][3] Industry Trends - The best franchise opportunities are not necessarily with the current market leaders but with brands that have significant future growth potential, allowing young franchisees to grow alongside the brand [3][4] - "爷爷不泡茶" (Grandpa Doesn't Brew Tea), a brand from Wuhan, is projected to be the fastest-growing milk tea brand in 2024, with plans to open over 1,000 new stores, representing an 8-fold increase in scale [3][4] Brand Development - Successful milk tea brands typically undergo three major tests: opening franchises, surpassing 1,000 stores, and achieving an annual franchise increase of over 1,000 stores, indicating a strong growth trajectory [4] - "爷爷不泡茶" has already surpassed 2,500 stores by mid-2025, with a significant increase in new store openings, confirming its rapid expansion [4] Marketing and Consumer Engagement - Brands with a "viral" effect can attract attention, but the key to sustained growth lies in the differentiation of their flagship products [6][9] - "爷爷不泡茶" combines traditional tea culture with innovative products, such as the "Lychee Ice Brew," which has become a top seller, demonstrating the importance of product uniqueness in maintaining market interest [6][9] Target Audience Understanding - Effective marketing strategies that resonate with young consumers are crucial for success in the competitive tea market [8][9] - "爷爷不泡茶" has successfully engaged with young consumers through targeted marketing campaigns, such as a recent initiative that provided free drinks to graduates, which resonated well with the target demographic [8][9]

最近两周的外卖大战，比高温的天还要热。 随着外卖市场"三国杀"的加剧，新老玩家进入"短兵相接"的相持阶段。在庞大的市场补贴面前，用户可谓"羊毛薅到手软"——在刚刚过去的七月 第一个周末，奶茶等夏季高频食品，在一些平台上甚至达到了"零元购"的地步。 在社交平台上，不少网友感慨"外卖大战，没领到就是输"，"一代人有一代人的鸡蛋要抢"。 奶茶店"爆单"景象社交媒体截图 外卖市场的火热，是中国消费潜力巨大的现实印证。 但同样不应该忽视的是，中国消费市场不仅需要数量，更需要质量。 从市场情况来看，大量的补贴在短期内达成了一个"四赢"的局面：消费者拿到实惠、商家增加生意，骑手获得更多收入，平台冲击更高规模，看 似每一方都获得了自己想要的。但是，历史无数次证明，"羊毛盛宴"背后往往隐藏着危机。 毫不客气地讲，这种四赢的局面只是暂时的——好生意不是"烧"出来的，也不是"卷"出来的。 中国外卖市场，或许是应该冷静一下了。 好生意不是"烧"出来的，警惕被补贴催熟的虚假繁荣 外卖市场的疯狂补贴，让不少人想到了多年前的"共享单车泡沫"。 在资本的狂热追捧下，共享单车平台开启烧钱模式，通过高额补贴吸引用户。结果纸面上的繁荣，掩盖了市场 ...

盛夏时节，暑气蒸腾。吴江太湖新城的发展热度同样持续攀升。 短短一周内，这里接连召开三场重要会议，以统一思想、凝聚共识为核心，号召党员干部把太湖新 城建设得更加美好、更有品质，为全市全区高质量发展大局提供新支撑、作出新贡献，加快展现"世界 级创新湖区"的现实图景。 从顶层设计到精准施策，先立框架再抓落实。三场会议，一脉相承、相辅相成、聚能成势，不是简 单的工作叠加，而是催生"1+1+1＞3"化学反应的美好期待，展现出太湖新城迎难而上的拼劲、敢于担 当的干劲和服务发展的实劲，营造出真抓实干的火热氛围。 新一轮发展的"引擎"已在东太湖畔再度提速。 聚焦多个维度 营造真抓实干的氛围感 首先，太湖新城召开"深化以人民为中心理念推进大会"，聚焦建设"乐居之城"的奋斗目标，要求全 体党员干部保持优良作风，厚植为民情怀、倾听群众呼声、矢志造福人民，把民生实事的价值坐标，锚 定在"企业的发展"与"群众的笑容"之间。 紧接着，太湖新城召开"实体经济发展推进大会"，总结上半年在招商引资、经济建设、企业发展等 实体经济方面的阶段性成果与亮点，对下半年产业升级、项目落地、营商环境优化等重点任务进行系统 性部署，为区域经济高质量发展注入 ...

投资人黄海 . 剖析商业世界的重要变化。 本文来自微信公众号： 投资人黄海 （ID：haivcconsumer） ，作者：投资人黄海，题图来自：AI生 成 年轻人的夜间消费一直被认为有很大商业潜力，因此小酒馆这个赛道曾经是资本市场的宠儿。 大家都觉得年轻人晚饭后社交聚会，总需要一个餐厅以外的空间。年轻人愿意花钱，社交需求旺盛， 而酒馆显然比咖啡馆、ktv更加适合年轻人的夜间消费。 往前三四年，小酒馆一度是一个大火的创业赛道。但是在过去两年，小酒馆行业惨遭滑铁卢，被资本 市场无情抛弃了。 我们来分析一下小酒馆这个行业究竟发生了什么，未来这个行业还有更多的商业机会吗？ 之所以说小酒馆被资本市场抛弃，在于有"小酒馆第一股"以及"夜间星巴克"之称的一个头部企业，在 港股上市之后，这几年的业绩可以称得上惨不忍睹。现在的市值比刚上市时跌去了超过90%。 以下文章来源于投资人黄海 ，作者投资人黄海 大家知道这个酒馆品牌是哪一家吗？应该有不少朋友猜对，这个品牌就是海伦司。 海伦司的财报显示，他2024年的收入只有7.5亿元，比2023年的12.1亿元同比下滑超过35%。 而且这还是连续第三年的收入下滑。海伦司不仅收入下降，经 ...

本文来自微信公众号：投资人黄海 （ID：haivcconsumer），作者：投资人黄海，题图来自：AI生成 年轻人的夜间消费一直被认为有很大商业潜力，因此小酒馆这个赛道曾经是资本市场的宠儿。 大家都觉得年轻人晚饭后社交聚会，总需要一个餐厅以外的空间。年轻人愿意花钱，社交需求旺盛，而 酒馆显然比咖啡馆、ktv更加适合年轻人的夜间消费。 往前三四年，小酒馆一度是一个大火的创业赛道。但是在过去两年，小酒馆行业惨遭滑铁卢，被资本市 场无情抛弃了。 我们来分析一下小酒馆这个行业究竟发生了什么，未来这个行业还有更多的商业机会吗？ 之所以说小酒馆被资本市场抛弃，在于有"小酒馆第一股"以及"夜间星巴克"之称的一个头部企业，在港 股上市之后，这几年的业绩可以称得上惨不忍睹。现在的市值比刚上市时跌去了超过90%。 大家知道这个酒馆品牌是哪一家吗？应该有不少朋友猜对，这个品牌就是海伦司。 海伦司的财报显示，他2024年的收入只有7.5亿元，比2023年的12.1亿元同比下滑超过35%。 而且这还是连续第三年的收入下滑。海伦司不仅收入下降，经营利润也变成亏损。2023年，它还有接近 2亿元的净利润，到了2024年就变成了亏损接近1亿 ...

Group 1 - The 2025 New Wealth 500 list shows a total market value of 13.7 trillion yuan for the 500 entrepreneurs, an 11% increase year-on-year, with 341 individuals having a market value exceeding 10 billion yuan [1] - The number of entrepreneurs with assets exceeding 100 billion yuan increased from 15 to 22, a 50% rise, primarily benefiting from the recovery in valuations of leading private enterprises in AI, consumer electronics, and new energy vehicles [1] - In Shenzhen, 58 entrepreneurs made the list, with a total market value of 1.9 trillion yuan, reflecting a nearly 20% increase year-on-year [1][4] Group 2 - AI emerged as a dominant theme in the top ten of the wealth list, with ByteDance's founder Zhang Yiming becoming the richest for the first time with a holding valuation of 481.57 billion yuan [2] - The TMT sector saw a significant expansion, with 110 individuals listed, an increase of 22 from the previous year, and their total wealth reaching 3.34 trillion yuan, accounting for a quarter of the total wealth on the list [2] - The chip industry had 36 entrepreneurs listed, making up 7% of the total, driven by the rise of AI, which has revitalized sectors like smart driving and high-speed communication [3] Group 3 - The automotive sector, particularly new energy vehicles, showed remarkable performance, with at least six industry leaders linked to this growth [5] - BYD's founder Wang Chuanfu ranked second in Shenzhen with a holding value of 1.14514 trillion yuan, while the family of Wang Mingwang from Xinwangda saw a significant rise in ranking due to their energy storage and battery business [5] - The consumer sector is evolving, with traditional products being overshadowed by coffee, tea, and energy drinks, as seen with Dongpeng Beverage's Lin Muqin family ranking in the top ten in Shenzhen [5]

Core Insights - The 2025 New Wealth 500 Rich List has been released, with ByteDance founder Zhang Yiming topping the list with a stock valuation of 481.57 billion yuan, surpassing second-place Zhong Shanshan by 120 billion yuan, marking Zhang's first time as the richest person in China [3][9] - The rise of the consumer sector is a significant highlight of this year's list, with many representatives from the coffee and tea industry making the rankings [3][10] - The list shows a notable shift in regional wealth, with several local billionaires emerging from the consumer sector, particularly in Henan, Heilongjiang, Hubei, and Guizhou [4][5][17] Company Highlights - Zhang Yiming's wealth is attributed to ByteDance, which focuses on short video and social media products, while Zhong Shanshan's wealth has decreased due to a lack of engagement in the AI sector, resulting in a drop of nearly 100 billion yuan [9][10] - The consumer sector saw 89 individuals on the list, an increase of three from the previous year, indicating strong market vitality and potential [9][10] - Notable figures in the coffee and tea industry include Zhang Hongchao and Zhang Hongbo from Mixue Ice City, who have a combined wealth of 117.94 billion yuan, making them the new billionaires of Henan [12][17] Regional Wealth Changes - The list indicates that 19 provinces have different billionaires compared to 2021, reflecting significant economic structural changes across regions [9][16] - In Henan, the emergence of Zhang Hongchao and Zhang Hongbo as the new local billionaires highlights the province's growing consumer market, particularly in food and beverage [17] - In Heilongjiang, Zhang Liguo from Fulejia became the new billionaire with a wealth of 12.76 billion yuan, while in Hubei, Wu Shaoxun from Jinpai Group and in Guizhou, Wu Xiangdong from Zhenjiu Li Du also emerged as new local billionaires [6][18]

据亿欧数据统计，上周（2025年6月16日-2025年6月22日）共披露192起投融资事件，涉及143家国内企 业，49家国外企业，融资总额约2327.76亿元。 数量TOP1为医疗健康领域，金额TOP1为低碳领域。 其中，消费领域共披露24起投融资事件，涉及21家国内企业，3家国外企业，融资总额约122.22亿元。 （更多行业投融资数据可查看：亿欧数据） 国内消费领域共有1家企业上市，3家企业被并购，17家企业获投，融资总额约28.94亿元。 1.华之杰上市，该公司总部位于中国江苏省，是一家电动工具及零配件供应商； 2.百植萃被Judydoll橘朵并购，前者总部位于中国上海市，是一家医用护肤品牌； 3.宇顺被华诺星空并购，前者总部位于中国湖南省，是一家液晶显示器研发服务商； 4.上海森彩贸易被广州彩格并购，前者总部位于中国上海市，是一家箱包贸易服务商； 5.杭州贝康国际完成5.75亿人民币Pre-IPO融资，投资方为GIMM、JKKB、SS Morgan、华夏基金，本轮 融资金额在本年度所有Pre-IPO融资中排名前5%。杭州贝康国际总部位于中国浙江省，是一家母婴护理 服务商； 6.贝康国际完成5.75亿人 ...