□ 翁文怡 秦珺 本始于社交媒体上徒步爱好者分享的"自然野趣"与"徒步之乐"，在政府及时响应多元需求、系统提升服 务水平下迅速"破圈"。常熟市虞山街道敏锐捕捉机遇，坚持以人为本，着力完善安全设施与配套服务： 增设防护栏、应急救援站、生态停车场；沿途打造7处休憩驿站；新建龙殿1、2号停车场缓解交通压 力；成立专业体育文化公司运营赛事……在此基础上，还创新推出AB坡难度差异化徒步路径、溯溪体 验、龙潭夜游等特色玩法，开发登山杖、文创雪糕等"雄鹰"系列周边产品，极大丰富"雄鹰线"内涵， 让"野趣"与"安全"、"专业"与"亲民"得以兼得，共同推动"小众爱好"走向"大众共享"。正如参与少儿雄 鹰户外障碍赛的孩子家长宋文婷所说："这场比赛既能让孩子在自然里撒野，又能全家共享运动快 乐，'班味'都跑没了。" 一条山径能让不同年龄、不同背景的人找到乐趣、收获感动、建立联结，它就拥有了强大的生命力，完 成了从"徒步路线"到"大众舞台"的华丽转身。 万千流量，怎样浇灌城市经济林 嘉年华的活力在夜间持续迸发，虞山街道以龙殿草坪音乐会和"苏超"赛事直播为互动纽带，以特色小 吃、非遗体验为消费触点，造就了一场"昼赛夜游"的沉浸式狂欢。 ...

当传统文化符号遇上AI设计、AR交互与智能制造，会碰撞出怎样的创意火花？8月20日，"趣龙岗 Chill 科技"系列活动第三期走进辖区文创企业。"郑微微是我""深圳趣生活""鹿吉娜子"等网络大V与媒体记者 组成采风团，走进盟世奇、李想创意、创新微越三家企业，解码龙岗如何以科技为翼、文化为魂，打 造"科技+文化"融合发展的新生态。 作为粤港澳大湾区文创产业的创新高地，龙岗区已形成全长46公里、面积32平方公里的数字创意产业走 廊，聚集企业上万家，2024年营收超2200亿元。此次走访的三家企业（盟世奇、李想创意、创新微 越），凸显龙岗文创产业"IP孵化+数据驱动+文旅融合"的特点——从AI赋能的IP衍生品到数据指引的创 意落地，再到AR活化的文化符号，展示了辖区内文创企业的强劲发展势头。 盟世奇：IP授权+AI科技，重塑毛绒玩具百年产业 传统毛绒玩具行业正经历一场前所未有的变革，AI技术与IP授权的双重驱动让这个百年产业焕发出新的 生机。曾经以"软萌"打天下的毛绒玩具行业，正在IP授权和科技应用的双重驱动下焕发新生。 让我们一起走进深圳市盟世奇文化产业有限公司，探寻其华丽蜕变之秘。 盟世奇位于龙城街道，自营近1 ...

Core Insights - The Chinese cultural and creative industry is undergoing a paradigm shift driven by technology, with significant growth in museum product sales, reaching 3.428 billion yuan in 2024, a 63.7% increase year-on-year [1] - The integration of AI, VR, and AR technologies is enhancing visitor experiences in museums and cultural sites, making cultural services more personalized and engaging [2][4] - Local government policies are supporting the fusion of technology and cultural industries, encouraging innovative applications of new technologies in tourism and cultural consumption [4][5] Group 1: Industry Growth and Trends - The cultural and creative industry is experiencing a transformation, with cultural symbols becoming consumer hotspots, supported by advanced technologies [1] - The introduction of AR technology in museums allows for immersive experiences, enhancing visitor engagement and interaction with exhibits [2][3] - The rise of AR products, such as AR fridge magnets, showcases how technology can redefine traditional cultural items into interactive experiences [3] Group 2: Technological Integration - The use of AI, VR, and AR is creating new pathways for cultural experiences, allowing for dynamic storytelling and interactive engagement with historical artifacts [2][4] - Projects like the VR archaeological experience at Sanxingdui provide visitors with immersive insights into historical contexts, enhancing cultural preservation efforts [6][7] - The combination of regional culture and technology is transforming static cultural symbols into engaging consumer experiences, fostering deeper connections with visitors [7] Group 3: Policy Support and Market Dynamics - Local governments are actively promoting the integration of technology in cultural consumption, with initiatives aimed at enhancing service levels in tourism and commercial sectors [4] - The market is witnessing a mix of responses to technological applications, with some projects lacking depth in storytelling, leading to consumer fatigue [6] - To avoid homogenization, the industry must focus on unique product features and meaningful cultural narratives, leveraging technology to enhance consumer engagement [6][8]

Group 1 - The Chengdu Universiade Organizing Committee has officially announced the successful selection of Chengdu Yuanlong Yatu Cultural Technology Co., Ltd. as the licensed retailer for the 2025 World Games [1] - Yuanlong Yatu will manage the display, sales, and operational management of licensed merchandise at the event venues, contributing to the event atmosphere and cultural dissemination [1] - The company has been deeply involved in the production and sales of licensed commemorative products for major sporting events, including the 2008 Beijing Olympics and the 2022 Beijing Winter Olympics [1] Group 2 - At the recent Chengdu Gift and Home Exhibition, the company showcased a series of panda-themed products that incorporate local cultural elements, including plush toys and various merchandise related to the Chengdu Universiade [2] - The selection as a licensed retailer represents a significant advancement in the commercialization of sports IP for the company [2] - The company plans to leverage its big IP strategy to create a series of licensed products that combine aesthetic appeal, practicality, and commemorative value for a global audience [2]

Core Insights - The popularity of "Rongmomo" reflects the rapid development of the cultural and creative industry in Shaanxi, with over 5,800 cultural enterprises established in the province, ranking among the top in the country [2] - The cultural creative industry in Shaanxi is projected to generate revenue of 18.55 billion yuan in 2024, representing a year-on-year growth of 6% [2] - The success of "Rongmomo" is attributed to its innovative presentation of cultural consumption, combining plush toys with local culinary elements, appealing to younger consumers [4] Industry Development - The cultural creative industry in Shaanxi is evolving from basic cultural element integration into more sophisticated products, driven by technological advancements and product upgrades [4] - The first batch of "Rongmomo" products sold over 500,000 units since its launch in June 2024, with some products being exported overseas [4] - Shaanxi's museums are increasingly integrating ancient cultural symbols with modern design, resulting in a diverse range of over 1,000 cultural creative products developed by the Shaanxi History Museum [6] Consumer Engagement - The design and cultural significance of products like the "Golden Bowl" refrigerator magnet have contributed to their popularity, highlighting the importance of consumer participation in product promotion [6] - The collaboration between cultural institutions and businesses, such as the partnership between Xi'an Museum and Chang'an Dapaidang, creates new cultural tourism consumption experiences [8] Digital Transformation - The Shaanxi History Museum has developed a blockchain platform called "Huaxia Chain" to create a digital cultural product ecosystem, with over 40 digital cultural products launched and sales exceeding 50,000 units [9] - The province is implementing a "Museum+" strategy, integrating cultural resources with digital technology to enhance public engagement and promote cultural heritage [9]

Group 1 - The core viewpoint emphasizes the need for a "dual approach" between traditional culture and modern trends in cultural creativity, advocating for innovative courage rather than mere replication or blind conformity [1] - The domestic cultural and creative industry has steadily expanded, with the market size reaching 88 billion yuan in 2023, highlighting the importance of traditional elements in inspiring modern design [1] - Cultural creativity requires a deep understanding of the life logic and craftsmanship behind artifacts, transforming them into cultural storytellers that resonate emotionally with consumers [2] Group 2 - The development of the cultural and creative industry relies on a collaborative ecosystem involving policies, capital, and talent, indicating that it should not be seen as an accessory to museums but as a comprehensive system [2] - Initiatives such as the establishment of a 3 billion yuan digital cultural fund in Chengdu and the collaboration between museums and designers reflect efforts to integrate cultural research, creative design, production, and market promotion [2] - The article suggests that traditional aesthetics must engage with contemporary trends to resonate with modern audiences, showcasing the potential of Chinese civilization on a global stage [3]

Group 1 - The 17th "West Lake・Sun Moon Lake" Forum was held in Hangzhou, featuring a rich agenda including a main forum and sub-forums focused on culture, education, agriculture, and tourism, along with various cultural activities [1] - The forum served as a significant platform for promoting the collaborative development of the tea industry and cultural exchange between Hangzhou and Nantou, with many tea merchants from both regions participating [1] - The co-founder of Gu Ming Tea, Huan Xiu Di, highlighted the use of Taiwanese tea products in their beverages and expressed intentions for deeper collaboration with Nantou tea enterprises and the local government for innovative tea product development [1] Group 2 - The presence of young entrepreneurs from Nantou at the forum indicated a strong interest in Hangzhou's technological innovation and cultural arts, which could enhance cross-strait cooperation and development [2] - The forum aimed to deepen existing achievements while innovating formats and expanding cooperation in tourism, cultural industries, education, sports, and agricultural e-commerce, fostering emotional ties between the two regions [2]

Group 1 - The "Cultural Revitalization Journey Together with Liaoning" city-themed cultural event is set to launch its summer edition in Yingkou, focusing on the theme "Rivers and Seas, Yingkou by the Water" [1] - The event will feature four main segments: "Artistic Creation and Symphony Action," "Cultural Heritage and Shared Action," "Industry Activation and Creative Coexistence Action," and "Intercity Connection and Beautiful Together Action," including 19 provincial cultural activities [1] - Yingkou has designed over 40 activities under three themes: "Summer Competition in Yingkou," "Summer Rhythm in Yingkou," and "Summer Travel in Yingkou," aiming to create a vibrant summer cultural and tourism feast [1] Group 2 - The Provincial Public Cultural Service Center aims to enhance cultural originality and has launched various initiatives, including the cross-border immersive drama "National Treasure Liaoning" and ballet performances, attracting over a million visitors [2] - The center promotes a dual approach to cultural engagement, encouraging the public to participate in exhibitions and performances, and has introduced immersive projects using VR/AR technology [2] - The center has developed nearly 200 cultural and creative products, generating sales of 24.5 million yuan, while also establishing the Liaoning Museum Cultural and Creative Industry Alliance [2]

Core Viewpoint - The cultural and creative industry (CCI) is emerging as a significant engine for economic growth and cultural soft power enhancement in cities globally, with Chengdu implementing supportive policies to boost its digital CCI sector [1][3]. Group 1: Chengdu's CCI Development - Chengdu has launched a series of policy packages aimed at key areas of the digital CCI, including film, gaming, and startups, providing substantial financial support [1]. - The added value of Chengdu's CCI reached 257.49 billion yuan in 2023, accounting for 11.65% of the city's GDP, with a projected increase to 280 billion yuan in 2024, reflecting a year-on-year growth of 11.69% [1]. - Tax incentives have played a crucial role, with Chengdu's CCI enterprises benefiting from over 1.8 billion yuan in tax reductions, impacting more than 3,000 market entities [1][5]. Group 2: Economic Impact of CCI - The CCI is characterized by its "cultural + creativity" model, encompassing various sectors such as film, animation, and design, and is recognized for its "light asset, high value-added" nature [3]. - The global CCI has an average annual growth rate of 7%, significantly outpacing traditional manufacturing sectors [3]. - The economic value of the CCI extends beyond direct output, demonstrating a multiplier effect that stimulates surrounding industries, as seen in London's West End and Chengdu's Dongjiao Memory Art District [3][5]. Group 3: Tax Policy and Market Activation - Tax policies are pivotal in enhancing the CCI's market vitality, with measures such as VAT reductions on cultural products and R&D expense deductions encouraging consumer spending and innovation [5][6]. - Current tax incentives include VAT exemptions for cultural publishing and reduced corporate income tax rates for high-tech CCI enterprises, fostering a supportive environment for growth [5][6]. - International examples highlight the importance of tailored tax policies that cater to specific sectors within the CCI, promoting high-quality development and attracting investment [6]. Group 4: Future Directions for Chengdu's CCI - Chengdu aims to establish a new mechanism for CCI development centered around tax policy, focusing on precise support for advantageous sectors and enhancing international project attraction [9]. - The city is set to create a virtuous cycle of "precise policy implementation—prosperous industry ecosystem—urban capability enhancement," integrating cultural heritage with modern creative expressions [9].

Group 1 - The "China Good Gift · Cultural and Creative Competition" was launched in Nansha Bay, marking the fifth edition of the competition and coinciding with the 10th anniversary of the Nansha Free Trade Zone [1][3] - The competition theme is "Breaking Boundaries and Creating Change," aiming to integrate creative talents, enterprise resources, intangible cultural heritage skills, and urban culture [3][9] - The event has attracted over 5,500 designers since its inception, with more than 1,200 participants from Hong Kong and Macau, establishing itself as an important platform for cultural collaboration in the Greater Bay Area [11] Group 2 - The competition has partnered with several companies, including Mingyue Optical Co., Shenzhen Cotton Era Technology Co., and Guangzhou Crystal Eye Technology Co., to create a complete ecosystem from IP incubation to commercial transformation [6][15] - The introduction of the national platform "China Good Gift" is a significant highlight, providing resources for product selection, digital exhibitions, and nationwide channel connections to enhance market entry for outstanding works [11][13] - The competition features seven upgraded thematic directions focusing on urban cultural expression and brand application scenarios, including themes related to the Greater Bay Area's cultural heritage and modern technology [13][21] Group 3 - The event will continue to implement the "Enterprise Mentor System," offering comprehensive support for designers from project analysis to creative guidance [15] - A series of activities will be organized to showcase Nansha's cultural charm and promote innovation in the cultural and creative industry, including university presentations, cultural exchange tours, and overseas exhibitions [23] - The competition aims to deepen cooperation with Hong Kong and Macau institutions, inviting more young students to experience Nansha's unique cultural appeal and the rapid development of local industries [23]