宏观层面，完善顶层设计与政策支持体系。制定产业专项规划，明确目标、领域与布局，防范同质化竞 争。优化财税支持，设立创新基金，对IP转化与产业链协同项目给予补贴与融资扶持。加强知识产权保 护，严厉打击侵权，营造公平市场环境。 产业层面，推动产业链协同与产业集群建设。贯通产业链条，依托龙头企业带动上下游协同，并通过对 接平台促进资源精准匹配。积极拓展"文创+"融合业态，以开辟产业新增长空间。引导资源向特色产业 集群集聚，实现集约发展，并建立行业标准与综合评价体系，引领文创产业迈向高质量轨道。 企业层面，强化企业创新能力和市场适配性。通过组建专业团队，联合高校、非遗代表性传承人深入挖 掘文化IP内涵，结合现代审美创新，打造差异化产品。建立市场调研机制，依托数据分析精准定位客 群，实现以需定产。此外，还要加大技术投入，运用数字手段开发沉浸式、互动式文创，优化体验感， 提高生产效率。 （文章来源：经济日报） 我国文创产业凭借文化底蕴与创新模式形成独特优势。要完善顶层设计与政策支持体系，推动产业链协 同与产业集群建设，强化企业创新能力和市场适配性，壮大文创产业。 从故宫博物院的"千里江山图"文具常年热销，到河南博物院的考 ...

作为成都最为独特的文化象征，大熊猫早已成为链接全球目光与城市魅力的天然纽带。现在，一场以国宝熊猫为灵感源泉的创意盛宴正在展开，成都正以熊 猫这一超级IP打造"熊猫伙伴在世界，熊猫家园在成都"的全球文创版图。 11月20日至22日，以共护熊猫家园、共建美丽世界、共享开放机遇为主题的2025全球熊猫伙伴大会在成都举行。来自30多个国家和地区的数百名专家和业内 人士，以大熊猫保护和文化交流为载体，共同探讨全球生态保护和绿色发展的科学路径。 其中，作为大会重要组成部分的2025熊猫家园·大熊猫文化创意大赛正式向全球发出创意征集令，并同步展示2024年首届大赛成果。一只熊猫，万千创意。 成都这座拥有大熊猫和千年文化的城市，正以开放的姿态汇聚全球创意，携手"全球熊猫伙伴"共塑文创产业新生态。 作为全球熊猫伙伴大会期间的核心活动之一，"熊猫家园·大熊猫文化创意大赛国际授权展"于11月20至22日在成都双流空港国际会议中心（三楼序厅）亮 相。展会集中发布100余款熊猫家园创意新品，覆盖金融文创、潮玩、服饰家居、文具办公等品类。 在本次活动现场，新一届大赛正式向全球发出创意征集令。据介绍，相比2024年首届赛事，第二届熊猫家园 ...

近年来，百色在保留解放街历史风貌的基础上进行修缮，引入扎染、雕刻、麽乜等非遗体验店，新 业态、新场景、新产品为游客带来丰富体验。 "我们推出的书灯冰箱贴、屏风集章本等3款新品融合历史底蕴与现代审美，'圈粉'年轻人。"百色 起义纪念馆社会宣传教育科副科长车龙娜介绍，纪念馆深度挖掘历史文化，开发近30款文创产品。 11月21日，晨光熹微，百色市解放街岭南风格的骑楼廊柱之间，游客三三两两漫步，脚步放得很 轻。"这里是中国工农红军第七军军部旧址，邓小平、张云逸等老一辈革命家的办公室和住室十分简 朴……"粤东会馆内，一位游客带着儿子认真聆听讲解。 解放街长300余米，宽10米，是百色城区岭南骑楼特色历史建筑保存最为完整的一条老街，迄今已 有近300年的历史。"我小的时候，这条街可是百色最繁华的街道。"年过六旬的市民林瑞伟说。如今， 这里既有小吃店、杂货铺的老风味，又有咖啡馆、手作工坊的新业态。 "印章有粤东会馆、清风楼、解放街骑楼等图案，可以盖章留念……"在粤东会馆工作人员的介绍 下，游客林玲购买了一个空白卷轴，盖上印章，还选购冰箱贴、徽章等文创产品。其中，一款文创冰箱 贴一套共4枚，分别有当地四个历史地标建筑，还衬以 ...

张晓亮摄（人民视觉） 位于江西省新余市经济开发区的江西利绣文化有限公司， 工人在全自动刺绣机上整理绣花线，加工生产刺绣类文创 产品。 凌厚祥摄（人民视觉） 中国国家博物馆的"凤冠冰箱贴"成为年轻人争相收藏的潮品，南京红山森林动物园的动物们化身憨态可 掬的盲盒，敦煌壁画中的九色鹿跃上丝巾……近年来，"文创热"走红消费市场，不仅为传统文化赋予了 新的内涵，更成为激发消费潜能的新动能。 第六届国家考古遗址公园文化艺术周上的三星堆博物馆文 创展区。 （新华社发） 在广东省深圳市举行的第二十一届中国（深圳）国际文化 产业博览交易会上展出的《黑神话：悟空》半身像。 新华社记者 梁 旭摄 2025年中国国际服务贸易交易会期间，北京首钢园区三高 炉外的泡泡玛特主题雕塑。 新华社记者 陈晔华摄 在江苏省苏州市姑苏区平江路历史文化街区，游客在一家 文创店选购文创产品，夜消费活力满满。 蔡 亮摄（人民视觉） 近年来，甘肃省敦煌市深入挖掘敦煌文化元素，积极举办 文创设计大赛，支持文创企业发展壮大，目前已创作研发 9000余款敦煌特色文创产品。 图为游客在敦煌市莫高窟数字展示中心的一家文创店选购 特色产品。 相关数据显示，目前我国现存 ...

（原标题：进博会文创产品600多款，企查查：前10月文创企业注册涨超34%） 文创产品近年来持续爆火，不仅为博物馆等文化机构带来了可观收入，还带动了设计、加工、服务等相 关产业发展。据经济日报，第八届进博会文创产品全新升级，围绕吉祥物"进宝"和国家会展中心(上 海)"四叶草"等元素设计文创产品600余款，涵盖徽章饰品、办公文具、杯子茶具等10种不同品类。 2、近十年相关企业注册量呈整体增长态势 企查查数据显示，注册量方面，近十年相关企业注册量呈整体增长态势，其中2019年全年注册4955家， 同比增长56.75%，达近十年注册增速峰值。2024年全年注册5328家文创相关企业，同比增长27.53%。 3今年前10月相关企业注册同比增长34.21% 企查查数据显示，截至目前，今年已注册文创相关企业6028家，超去年全年注册水平，其中今年前10月 注册5783家，同比增长34.21%。 企查查数据显示，截至11月14日，国内现存文创相关企业3.11万家。存量方面，从地区分布来看，文创 相关企业主要集中分布在华东地区，占比达33.37%。注册量方面，近十年相关企业注册量呈整体增长 态势，2024年全年注册5328家 ...

Core Insights - The "Jinbao" panda IP has become a popular cultural product at the China International Import Expo (CIIE), attracting attention from both domestic and international attendees [2][3][6] - The global cultural and creative industry is projected to grow from 16 trillion yuan in 2019 to 19.5 trillion yuan by 2024, with a compound annual growth rate (CAGR) of 4.0%. China's market is expected to grow from 4.5 trillion yuan in 2019 to 6.4 trillion yuan in 2024, with a CAGR of 7.4%, significantly outpacing the global average [1][13] Cultural and Creative Industry Growth - The cultural and creative industry in China is anticipated to exceed 3 trillion yuan in added value by 2024, with expectations to surpass 5 trillion yuan by 2025, reflecting a CAGR of over 15% [13] - The integration of technology into the cultural and creative sector is seen as a key direction for growth, with digital art and new cultural formats emerging [14] Product Popularity and Market Trends - The "Jinbao" IP has gained significant traction on social media, with various trending topics related to cultural products from the CIIE [2][6] - The CIIE showcases a variety of cultural products, including those from different regions of China, highlighting the depth of the cultural gift industry [9][10] Non-Material Cultural Heritage - Non-material cultural heritage products, such as the Urat embroidery, are being revitalized and integrated into modern life, appealing to younger generations [10][11] - The economic value of non-material cultural heritage is emphasized as a means to engage more people in its preservation and transmission [11] Future Directions - Cross-industry collaboration is expected to become a popular trend in the cultural and creative industry, enhancing product appeal and expanding market reach [14] - The expression of "Guochao" (national trend) in cultural products is anticipated to continue growing, showcasing traditional Chinese culture both domestically and internationally [14]

Core Viewpoint - The Chengdu Qingbaijiang District showcased its unique advantages as a core area of the Chengdu International Railway Port during the China International Import Expo, signing eight key projects with a total investment of 4.416 billion yuan, emphasizing its role as a modern emerging urban hub and world-class land port [1][3][4]. Group 1: Key Projects and Investments - Eight key projects were signed, covering areas such as cross-border e-commerce, bulk commodity trade, cultural and creative industries, and international hub construction, with a total signing amount of 4.416 billion yuan [3][4]. - The Pangu Qingbaijiang Cross-Border E-Commerce Industrial Park project aims to integrate global cross-border e-commerce resources, creating a comprehensive industrial cluster [3]. - The Shaanxi Geshang Bulk Commodity Cross-Border Trade project will establish a bonded warehouse in the railway port comprehensive bonded zone, serving as a distribution base for bulk commodities in the western region [3]. Group 2: Logistics and Trade Development - The "Rongoufei DPD Express" product was launched, introducing the first regular international train service between China and Europe/Africa, significantly improving logistics efficiency with a travel time of 15 days to Belgium and 25 days to Morocco, with a frequency of one train per week [3]. - Qingbaijiang District highlighted its potential in logistics, trade, cultural tourism, and manufacturing, promoting the Chengdu International Railway Port's business environment and key projects such as the Southeast Asia fruit distribution center [4][6]. Group 3: Future Development Plans - The Chengdu Qingbaijiang District plans to deepen cooperation with global partners, expedite the implementation of signed projects, and further optimize the business environment to enhance opportunities in modern logistics, international trade, and the integration of culture, commerce, and tourism [6].

Core Insights - Suzhou has emerged as a leading cultural city, boasting an economic output exceeding 2.67 trillion yuan, while also being a representative of Jiangnan culture with rich historical heritage [1][3] - The 14th Suzhou Cultural and Creative Industry Expo attracted over 100,000 visitors and significant online engagement, showcasing the city's commitment to cultural innovation and economic efficiency [1][6] Economic Performance - Suzhou's economic output has surpassed 2.67 trillion yuan, earning it the title of "strongest prefecture-level city" [1] - The expo featured nearly 500 exhibitors from over 40 countries and regions, covering various sectors including cultural heritage, digital creativity, and trendy collectibles [5][11] Cultural Significance - The expo served as a platform to highlight Suzhou's deep cultural roots and its ambition to become a model city for humanistic creative economies [3][10] - Notable cultural institutions such as the Palace Museum and the British Museum participated, showcasing their creative products, indicating a strong international presence [3][5] Youth Engagement - The event attracted a significant number of young attendees, with various theme parks and media outlets participating, reflecting the growing interest in cultural creativity among the younger generation [5][10] - The rise of cultural products is driven by the Z generation's preference for emotional value and cultural identity over mere functionality [7][8] Policy Support - The Suzhou government has implemented supportive policies for the cultural and creative industries, including talent support initiatives and the establishment of innovation centers [10][11] - The city has been recognized as a global model for humanistic creative economies, with a complete and resilient creative ecosystem [11][12] Future Prospects - Suzhou plans to host the World Creative Competition next year, offering substantial prizes and aiming to attract global talent in cultural design and production [12] - The city aims to enhance its international influence and foster a vibrant cultural creative environment, positioning itself as a leader in high-quality urban development [12][13]

Core Insights - The article highlights the growing trend of cultural and creative products (文创产品) as a new consumer hotspot in the tourism sector, with tourists increasingly purchasing unique items to commemorate their travels [5][10]. Group 1: Market Trends - Cultural and creative products are becoming essential souvenirs for tourists, with items like fridge magnets and decorative accessories gaining popularity [5][6]. - Popular museums and tourist attractions are launching successful cultural products, such as the "Golden Mask" from Sanxingdui Museum and the "Phoenix Crown" from the National Museum of China, which are attracting high consumer interest [6][7]. - The market for cultural products is expanding, with over 1,030 city gift brands established across the country by April this year, showcasing local cultural characteristics and innovative developments [8][9]. Group 2: Consumer Preferences - Consumers prioritize the commemorative significance, cultural connotation, and aesthetic appeal when selecting cultural products, indicating a shift from practical value to emotional and experiential value [7][9]. - The "Chengdu Gifts" initiative reported 880,000 visitors and sales of 16,000 items during the recent holiday period, reflecting the strong consumer interest in cultural products that represent local culture [9]. Group 3: Industry Development - The rise of cultural products is fostering new job opportunities in design and IP operation, with over one million people currently employed in China's cultural industry [11]. - Collaboration between cultural institutions and educational entities is being encouraged to cultivate talent in the cultural product development sector, enhancing innovation and market responsiveness [12]. - Experts emphasize the need for creative professionals to possess innovative thinking and cross-disciplinary skills to effectively transform traditional culture into modern products [12].

Core Insights - The article highlights the rapid growth and innovative strategies of Jason Entertainment, a cultural and entertainment company based in Guangzhou, which has successfully integrated various IPs and product categories to capitalize on the booming Chinese cultural industry [2][6]. Company Overview - Jason Entertainment started in 2019 with a four-person team focusing on collectible cards from the IP "Douluo Dalu" and has since expanded to a comprehensive cultural entertainment group covering cards, trendy toys, and AI products, linking over 500 global IPs [2][6]. - The company achieved over 100 million yuan in sales within a week of launching collectible cards for "Nezha: Birth of the Demon Child," demonstrating significant market demand and effective IP utilization [2][6]. Product and Market Strategy - The company has launched collaborations with major IPs like Disney and has expanded its product categories to include food toys, trendy toys, and AI products, creating immersive experiences for consumers [3][4]. - Jason Entertainment's recent product launch event in Shanghai generated significant engagement, with over 3.02 million exposures and nearly 300,000 yuan in GMV on the first day [3]. Technological Integration - AI technology is being integrated into IP operations, with the company's self-owned IP "Capybara" evolving into an AI companion robot, enhancing user interaction and experience [3][4]. - The company is exploring AR technology to transform static collectibles into interactive experiences, showcasing a forward-thinking approach to product development [5][6]. Growth and Future Outlook - Jason Entertainment has experienced a threefold increase in financing and valuation over the past year, with a compound annual growth rate exceeding 200%, indicating strong market performance [6][7]. - The company aims to expand its physical presence with plans to open 70 stores by next year, targeting annual sales exceeding 1 billion yuan [7][8]. - The company aspires to become "China's Bandai," leveraging its strategic positioning in the cultural industry to tap into new revenue streams through IP and merchandise [7][8].