Core Viewpoint - The competition in the fresh food retail market is intensifying as major players like JD and Meituan accelerate their offline store openings, indicating a resurgence of the "new retail" concept that integrates online and offline shopping experiences [3][11][15]. Group 1: Market Dynamics - JD and Meituan are focusing on the fresh food segment as a high-frequency necessity, with JD's 7Fresh and Meituan's Little Elephant Supermarket both expanding their offline presence [4][9]. - The shift towards offline stores is supported by a change in consumer behavior, where online purchasing of fresh food has become more accepted [3][14]. - The success of Hema, which achieved profitability after nine years, has instilled confidence in other players to invest in the fresh food retail space [3][15]. Group 2: JD's Strategy - JD plans to achieve full coverage of the 7Fresh stores in the Beijing-Tianjin-Hebei region by the end of the year, with a focus on core business districts [5][6]. - The "1+N" model is being implemented, where the central store serves as both an experience hub and a supply chain node, while smaller satellite stores enhance delivery efficiency [6][7]. - JD's integration of 7Fresh with its food delivery services aims to create a seamless shopping experience for consumers [7][8]. Group 3: Meituan's Approach - Meituan's Little Elephant Supermarket is also ramping up its offline expansion, targeting all first- and second-tier cities [9][10]. - The recruitment of over 200 positions for Little Elephant Supermarket indicates a significant commitment to expanding its physical presence [10]. - Meituan's strategy includes leveraging its strong delivery capabilities to enhance the efficiency of its new store openings [20]. Group 4: Industry Trends - The shift back to offline retail is part of a broader trend where companies are reassessing the value of physical stores in light of rising online customer acquisition costs [19]. - The role of offline stores is evolving from mere sales points to multifunctional efficiency nodes that support both customer experience and logistics [21][22]. - The integration of online and offline channels is seen as essential for driving growth in the fresh food sector, with companies investing heavily in infrastructure to support this transition [23].

Core Viewpoint - The establishment of Feima Store in rural areas of Dafeng District, Yancheng City, has significantly improved access to fresh produce for local residents, eliminating the need for long trips to urban supermarkets [1][3]. Group 1: Business Model - Feima Store operates on a "fresh direct supply + physical sales" model, which was developed by two young entrepreneurs who recognized the consumption challenges faced by rural communities [3][5]. - The company has expanded to 21 stores across five towns, effectively addressing the "last mile" of fresh produce distribution in rural areas [3][5]. Group 2: Logistics and Supply Chain - The company employs a "bus-like" logistics model, delivering goods to stores three times a day, which minimizes product backlog and reduces waste [5]. - Five delivery trucks operate on a fixed schedule, ensuring timely delivery of fresh products to all stores [5]. Group 3: Product Quality and Employment - Feima Store emphasizes product quality by regularly monitoring expiration dates and using a modular ordering system for traceability [5]. - The establishment of these stores has created over 50 job opportunities for local villagers, contributing to increased income [5].

Group 1 - JD Qixian has signed a contract with Tianjin Kerry Center to open a new store in Tianjin, with plans for additional stores in Beijing and Shijiazhuang later this year [2] - The new store locations include popular shopping areas such as Xihongmen Huiju in Beijing and Yuhua Wanda in Shijiazhuang, with renovations already underway [2] - JD Qixian plans to open dozens of satellite stores and aims to achieve full coverage in the Beijing-Tianjin region by the end of the year [2][6] Group 2 - Consumer complaints about JD Qixian have reached hundreds, with issues related to product quality, delivery service, and after-sales service [2][4] - Specific complaints include undelivered items marked as "signed for" and poor customer service responses, leading to dissatisfaction among consumers [4] - The company has faced criticism for its handling of complaints, with reports of unresponsive customer service and unresolved issues regarding product quality [4][6] Group 3 - Since its inception in 2017, JD Qixian has struggled with strategic direction and management changes, missing key market expansion opportunities until a strategic shift in late 2022 [6] - Under new CEO Xu Ran, JD Qixian has undergone significant reforms, including management restructuring and the optimization of operational efficiency [6] - In 2023, JD Group established an innovative retail department to integrate JD Qixian and JD Grocery, enhancing delivery capabilities and service efficiency [6]

能做到这两点，除了要有严格的规则外离不开钱大妈强大的供应链体系，为了能更好的落实"不卖隔夜 肉"理念，钱大妈积极布局全国集采基地，深入田间地头，与优质种植、养殖基地合作，直接从源头采 购食材，减少了中间环节，不仅降低了采购成本，还能确保食材的品质和新鲜度。在仓储配送方面，钱 大妈自建仓储配送体系，布局产地仓，运用自动化设备智能分拣，并依托智能调度算法规划最佳配送路 线，实现了食材从产地到门店的快速配送，最大限度地保障了食材的新鲜度及到店时间，让消费者每天 都能买到新鲜的食材。 经过多年的稳健发展，钱大妈已在全国多个城市开设门店，形成了较为完善的销售网络。其独特的商业 模式和务实的经营策略，让钱大妈在社区生鲜市场的竞争中脱颖而出。相信未来，随着市场竞争的日益 激烈和消费者需求的不断变化，钱大妈会继续发挥其优势，不断创新和优化自身的经营模式，引领生鲜 零售行业走向更加美好的未来。 钱大妈自2012年创立以来，一直秉持着"不卖隔夜肉"的经营理念，这看似简单的一句话，却成为了钱大 妈在生鲜市场中脱颖而出的关键。在传统的生鲜销售模式中，隔夜肉的销售屡见不鲜，不仅存在食品安 全隐患，也影响了消费者的食用体验。而钱大妈敢于 ...

6月27日至29日，盒马鲜生天津首店开业前三天，已显示出首店经济的消费拉动力。这三天，天津大悦城客流量近 48万人次。其中，仅6月28日单日客流超18.6万人次，创天津大悦城开业以来单日客流新高。与此同时，这三天带 动全馆品牌销售大幅跃升，141家品牌销售创新高。 正在建设国际消费中心城市的天津，正迎来一波又一波的"商业上新"，而一个城市首店开得越多，也意味着这个 城市的商业消费力强。从历史数据来看，天津引进首店数量创近年来新高，过往一年引进首店数量超百家。 2025年上半年，南开区紧扣"首店首发"经济内核，以天津大悦城等各大商业综合体为着力点，着力构建以"潮、 新、趣"为核心的城市地标商圈，已引进盒马鲜生等各类城市级以上首店32家。 通过持续丰富消费新业态、新场景、新模式，不断优化消费环境，全品类、多领域提升消费能级和品质，加快建 设特色鲜明的国际消费中心城市的天津正在发力。 几百米长的进店队伍 首店经济拉动效能有多高，实际体验过的市民，一定印象深刻。 6月29日下午三点，刚刚步入南开大悦城负一层，记者就感受到了人挤人的状态…… 因为客流量大，所以客人不能直接从盒马鲜生的入口进入，而是需要从距离入口处几百米 ...

6月27日，盒马鲜生天津首店在南开区天津大悦城正式开门营业，这一标志性事件不仅为天津市民带来了全新的生鲜购物体验，也标志着盒马在北方市场 的布局迈出了重要一步。 天津大悦城作为天津内环核心区域的年轻消费核心商圈和品牌潮流风向标，为盒马首店提供了绝佳的区位优势。 这家超过3000平方米的门店，依托天津百年商脉积淀，通过数据驱动的精准选品系统，引入了7000余款全球及本地特色商品，涵盖了鲜活海鲜、高品质肉 类、烘焙甜品、进口食品等多个品类，满足了不同消费者的需求。 同时，门店配套的30分钟极速达服务，让天津市民能够享受到"从产地到餐桌"的便捷生鲜购物体验。 开业首日，盒马天津首店便吸引了众多热情的天津市民。上午10点开业前，入口处就排起了长长的队伍，烘焙甜品、鲜活海鲜、高品质肉类成为了三大消 费热点。 猫山王榴莲千层蛋糕、原味&伯爵红茶味瑞士卷和龙井冰皮绿豆糕饼等甜品备受欢迎，而安格斯谷饲牛肋条、冰鲜猪肋排和各式烤肉片等家庭商品则受到 家庭顾客的青睐。 除了上门的顾客，还有上千用户通过盒马App下单，3公里范围内最快30分钟就能送达消费者手上，让人们可以躺在家中就能吃到新鲜的菜品。 为了迎接开业，盒马鲜生推出了多 ...

齐鲁晚报·齐鲁壹点 慕鹏 6月27日，济南东城迎来一则重磅消息：知名生鲜零售品牌盒马鲜生确定将在济南再添一家门店！当天下午，银丰玖玺广场招商部门正式官宣，盒马鲜生济 南第七店签约银丰玖玺广场。值得注意的是，盒马鲜生在济南东部城区目前仅有一家门店，银丰玖玺广场店的顺利落地无疑将成为济南东部又一新的购物亮 点。 27日晚，齐鲁晚报·齐鲁壹点记者就此事联系了银丰玖玺广场招商部门，相关工作人员给出了肯定的答复。"确实和盒马鲜生正式签订了合同，预计9月份开 始营业。"工作人员表示，目前银丰玖玺广场内部已装修完毕，共有四层楼，其中盒马鲜生位于二楼，约3900平米。 L SSBN APPLE 盒马鲜生作为国内领先的新零售标杆企业，以"生鲜电商"为切入点，通过线上线下一体化运营，为消费者提供新鲜、优质的商品和便捷的服务。其独特的经 营模式，如店内设有海鲜加工区、提供3公里内免费配送且配送时效在30分钟内等，深受消费者喜爱。2021年盒马鲜生在经四路的万达广场首次设店，年底 时在花园路印象城开设第二家。2022年12月，第三家门店在世茂广场开业；2023年8月，盒马鲜生开始向济南东部进行扩展，奥体国际店正式营业。去年， 盒马又 ...

Core Insights - JD Seven Fresh has launched a variety of lychee-related products during the peak season of lychee ripeness, enhancing consumer experience with unique culinary offerings [1][3][7] Group 1: Product Innovation - The company has developed innovative products such as lychee ice brew, which preserves the fresh taste and aroma of lychee while providing a refreshing experience [3][5] - Lychee sparkling wine creatively incorporates whole lychees, offering a unique flavor profile that enhances summer gatherings [5] - The lychee rose box cake combines the sweetness of lychee with the fragrance of rose petals, providing a rich and layered taste experience [5][7] Group 2: Supply Chain and Freshness - JD Seven Fresh employs a direct sourcing model from Guangdong, ensuring same-day harvesting and shipping of lychees, maintaining temperature-controlled transport [1][7] - The introduction of frozen "Meizi Xiao" lychees utilizes freezing technology to lock in flavor and nutrition, allowing consumers to enjoy fresh lychees even outside the peak season [7] Group 3: Consumer Engagement - The company has created a direct sales area in its stores, attracting customers with fresh lychees at competitive prices, enhancing the shopping experience [3] - The efficient 1+N model (1 central store + N satellite stores) allows for rapid delivery, with products reaching consumers in as little as 30 minutes [7]

开业现场，除了全品类的优质产品选择，消费者也能切身体会到"性价比"：一个核桃马里奥面包9.9 元、四个蛋挞9.9元、800克胡萝卜9.9元，5公斤南陵大米也仅需19.9元......吸引人群挤满通道。据三只松 鼠门店人员介绍，开业三天累计接待了约25000人次，其中现烤面包累计出炉超8000个，围裙阿姨无抗 鲜鸡蛋热销近1.5万枚，大铁锅原香大米热卖超1000斤，自营的冷鲜猪/牛肉当日全部售罄。 线下销售火爆的同时，三只松鼠生活馆也同步延伸至线上平台，登录三只松鼠生活馆微信小程序，消费 者即可享受辐射首店周边5公里的线上极速达，最快30分钟送货上门。值得一提的是，销售半径进一步 扩大的线上全国购和针对芜湖地区的同城配也即将上线。 线下落地进程中，三只松鼠也释放了今年规划开20家生活馆新店的目标。与该目标一并进行的，还有企 业新投身布局的便利店、折扣店。三只松鼠强大的供应链与组织管理能力将始终贯穿于这些新业态的运 营中，并为其在消费领域构建"制造、品牌、零售"一体化布局的最终目标护航。 正如章燎原在生态大会上所说的，"品类、零售终端都是我们的手段，最终目的是成为一个超级供应链 公司，无论何种商品都是供应链输出的 ...

社区团购式微，即时零售战场方兴未艾。 文 丨 沈方伟 许久没有新变化的社区团购战场，仅有的两位全国玩家在一周内都有了大调整。 市场第一名多多买菜目前一年成交额 2000 亿元， 但增长已接近天花板、仍处于盈亏平衡线， 最新的动作是开始提升配送时效， 做类似即时零售的生意 ；第二名美团优选一年成交额 1000 亿元出头，持续在减亏，但 2024 年以它为代表的新业务仍亏损大约 50 亿元，如今终于宣布要 大幅收缩覆盖区域。 《晚点 LatePost》独家获悉，美团优选在 6 月 23 日 13 时宣布，美团优选次日达自提模式退出 亏损区域。这代表美团优选将关闭大多数省区，传统的社区团购业务只剩下广东、浙江两省。 本次调整后，美团优选正式员工将转岗至小象超市、美团快驴或美团其他业务部门。优选此前 积累的供应链转为支持小象超市和美团快驴，两个业务将加速开城，进一步扩大市场规模。除 进入更多市场，小象超市也在积极尝试各种新业务，如重新开设线下社区门店，效仿盒马 NB 、奥乐齐的折扣模式。 我们独家了解到，小象超市在今年加速扩张，内部认为山姆已经开城或计划开城的市场都值得 进入，因为山姆已经验证这些城市有足够多有购买力 ...