据了解，为深入实施提振消费专项行动，商务部全年将组织各地开展35场各具特色的"老字号嘉年华"重 点活动，在步行街和商圈开设专柜，在电商平台设立专区，在新媒体平台推出系列专题，以增强老字号 品牌的市场影响力和内生发展动力。围绕即将到来的马年春节，将集中推出8场全国性主题活动，打 造"一站式"购物平台和"打卡地"消费场景，让消费者在喜庆祥和的氛围中感受老字号带来的独特魅力。 本报广州1月26日电（记者李刚）26日，商务部联合广东省人民政府举办的全国"老字号嘉年华"暨大湾 区年味消费季启动仪式在广州举行。 启动仪式现场，广东省商务厅发布了第二批"粤手礼"，涵盖科技文创、非遗养生、特色风味三大品类。 ...

扬子晚报/紫牛新闻记者 张建波 校对 胡妍璐 他建议，无锡可借鉴杭州清河坊、福州三坊七巷等城市经验，在惠山古镇、南长街、荣巷等商业街区的 合适区域打造集商业、旅游、文化于一体的老字号特色街区，统一规划布局店铺、展示区和文化活动场 所，统一制定经营秩序和服务标准。同时，发挥玉祁酒业、王源吉、王兴记等示范引领作用，吸引本地 和外地老字号品牌进驻，为消费者提供一站式体验平台。 无锡其他街区建设也应把集聚老字号纳入考量，形成多点开花局面。建议政府提供差异化的政策支持， 如租金减免、放宽外立面装潢审批限制等，降低企业成本，激发市场活力。此外，无锡还应该加强老字 号品牌宣传，深入挖掘产品历史、文化故事和品牌内涵，通过讲述工匠技艺、创新历程和文化价值，提 升品牌文化底蕴和吸引力。 无锡还应建立老字号品牌数据库并强化数字赋能，比如通过数据技术加持挖掘消费者偏好需求，鼓励开 发数字化产品服务，增强消费者体验信任等。（配图为资料图片） 无锡全市目前有75家老字号企业，包括11家"中华老字号"和33家"江苏老字号"。近年来，在政府支持和 自身积极作为的双重"加持"下，取得了可喜的发展成绩，开创了多个新的商业模态。2019-2023 ...

Core Viewpoint - The 2026 Beijing Commercial Brand Conference will be held on January 16, 2025, focusing on the theme "New Demand, New Supply," highlighting the importance of innovative supply in driving commercial development and brand building [1]. Group 1: Event Overview - The event is co-hosted by the Beijing Municipal Bureau of Commerce, Beijing Daily Media Group, and Beijing Commercial Association, aiming to unveil the "Top Ten Commercial Brands of Beijing for 2025" [1]. - The "Top Ten Commercial Brands" list represents the highest annual standard of Beijing's commercial sector, covering various business formats such as shopping malls, dining, e-commerce, and traditional brands [3]. Group 2: Brand Innovation and Development - The 2025 brands will focus on innovation to meet new consumer demands, with keywords like "Trendy," "Transformation," and "Breakthrough" guiding their strategies [3]. - Traditional brands are modernizing their value while maintaining their essence, shopping centers are enhancing experiences, and supermarkets are creating new community hubs through integrated models [3]. Group 3: Subcategories and Special Awards - Four permanent subcategories will be introduced: "Beijing Commercial Quality Service Brand," "Beijing Commercial Model Innovation Brand," "Beijing Commercial Craftsmanship Brand," and "Beijing Commercial Rising Star Brand," each recognizing excellence in service, innovation, craftsmanship, and new entrants [4]. - Three special awards will be established for "Outstanding Cases of Financial Product Innovation Empowering Consumption," "Outstanding Cases of Cultural, Business, Tourism, and Sports Integration," and "Leading Brands in Fashion Consumption," aimed at highlighting significant achievements in these areas [4]. Group 4: Historical Context and Selection Process - The "Top Ten Commercial Brands" has been a significant event for 20 years, reflecting the evolution of commercial brands and the consumer landscape in Beijing [5]. - The selection process for the awards took three months, involving brand nominations, professional evaluations, public voting, and final reviews to ensure fairness and transparency [5].

Core Viewpoint - The report highlights the revitalization of traditional brands (老字号) through cultural depth, technological innovation, and experiential reconstruction, emphasizing the importance of product strength, cultural value, and communication power in brand building [1][2]. Group 1: Government Support and Policy - Government policies have increasingly supported the innovative development of traditional brands, linking policy design closely with brand consumption and cultural heritage [1]. - A dynamic management mechanism has been established to promote the healthy development of traditional brands, ensuring a competitive environment through "entry and exit" [1]. Group 2: Product Strength - Leading traditional brands possess strong research and innovation capabilities, enhancing their competitiveness in both domestic and international markets [2]. - The expansion of online channels, overseas markets, smart manufacturing, and cultural empowerment is expected to drive traditional brands as economic engines that promote consumption [2]. Group 3: Cultural Strength - Traditional brands embody and transmit excellent traditional Chinese culture, including business wisdom, intangible cultural heritage, and regional cultural characteristics [2]. - They also play a role in public education and enriching public cultural services while adapting to modern trends such as IP integration and digitalization [2]. Group 4: Communication Power - The total online communication volume for traditional brands is projected to exceed 8.93 million from October 2024 to October 2025, indicating a high level of brand visibility [2]. - Events like the "Traditional Brand Expo" and "Canton Fair" significantly enhance brand exposure, especially during key consumption periods like the Spring Festival and Mid-Autumn Festival [2]. Group 5: Market Trends and Consumer Behavior - Recent public opinion controversies surrounding traditional brands have decreased, but historical issues still have lingering effects [3]. - Younger consumers are emerging as the main force in traditional brand consumption, prioritizing quality, experience, and cultural identity [3]. Group 6: Future Directions - Future brand building for traditional brands should focus on quality, cultural value, and expanding brand influence to transform into sustainable economic value and cultural symbols of the era [3].

Group 1: Development of Time-Honored Brands - The Ministry of Commerce hosted the "International Exchange Activity of Chinese Time-Honored Brands" during the 8th China International Import Expo, focusing on "inheritance and innovation" [3] - As of now, there are 1,450 Chinese time-honored brands with an average brand lifespan of over 145 years, and over 60% are century-old stores [3] - In 2024, these brands are expected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, with overseas revenue exceeding 50 billion yuan [3] Group 2: Future Plans for Time-Honored Brands - The Ministry plans to enhance the supply of quality consumer goods and services, strengthen brand leadership, and promote innovation in time-honored brands [4] - Initiatives include creating flagship stores and cultivating internationally recognizable time-honored brands to better meet diverse consumer needs [4] Group 3: Second-Hand Car Export Management - The Ministry of Commerce, along with other departments, issued a notice to strengthen the management of second-hand car exports, focusing on compliance and sustainable development [6][7] - The notice includes six specific measures to regulate exports, enhance service levels, and promote value growth in the industry [7] Group 4: China-Europe Economic Relations - China is committed to deepening mutually beneficial cooperation with Europe and addressing trade and investment differences through close communication [5] Group 5: Japan-China Economic Relations - Recent comments by Japan's Prime Minister have negatively impacted China-Japan economic relations, prompting China to urge Japan to correct its stance [8][10] - China warns that if Japan continues on its current path, necessary measures will be taken, and Japan will bear the consequences [8] Group 6: Semiconductor Supply Chain Issues - China welcomes the Netherlands' decision to suspend an administrative order related to semiconductor supply chains, viewing it as a step towards resolving issues with ASML [11]

Group 1: Semiconductor Industry - The current global semiconductor supply chain disruption is attributed to the Netherlands, which has been urged to take concrete actions to resolve the ASML semiconductor dispute and restore supply chain stability [1][8] - The Netherlands has voluntarily suspended its administrative order, which is seen as a positive step towards resolving the issue, although more actions are needed for a complete resolution [1][8] Group 2: Chinese Time-honored Brands - The Ministry of Commerce hosted the "International Exchange Activity of Chinese Time-honored Brands" during the recent China International Import Expo, focusing on innovation and international cooperation [3][4] - There are currently 1,450 Chinese time-honored brands, with an average brand lifespan of over 145 years, and over 60% are century-old stores, contributing significantly to various sectors of the economy [4] - In 2024, these brands are expected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, showcasing their market value and brand vitality [4] Group 3: Used Car Export Management - The Ministry of Commerce, along with other departments, has issued a notice to strengthen the management of used car exports, focusing on compliance and sustainable development [5][6] - The notice includes six specific measures aimed at improving industry standards and enhancing international competitiveness [6]

Group 1: Development of Time-Honored Brands - The Ministry of Commerce hosted the International Exchange Event for Time-Honored Brands during the 8th China International Import Expo, focusing on "inheritance and innovation" to promote cooperation and development of these brands [1][2] - There are currently 1,450 Time-Honored Brands in China, with an average brand lifespan of over 145 years, and over 60% are century-old stores, contributing significantly to the economy and cultural confidence [2] - In 2024, Time-Honored Brands are projected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, with overseas revenue exceeding 50 billion yuan, indicating strong market value and brand vitality [2] Group 2: Second-Hand Car Export Management - The Ministry of Commerce, along with other departments, issued a notice to strengthen the management of second-hand car exports, focusing on compliance and sustainable development [4][5] - The notice includes six specific measures to enhance export management, such as strict compliance checks and establishing a negative list for dishonest practices, aiming to improve the overall service level and international competitiveness of the industry [4][5] Group 3: China-Europe Economic Relations - China and Europe are important economic partners, with China expressing willingness to deepen cooperation and address trade differences through ongoing communication [3] Group 4: Japan-China Relations - Recent comments by Japan's Prime Minister have negatively impacted China-Japan economic relations, with China urging Japan to correct its stance to foster a better environment for cooperation [5][7] Group 5: Semiconductor Supply Chain Issues - The Netherlands has taken steps to resolve disputes related to semiconductor manufacturing, with China welcoming these actions but emphasizing the need for further cooperation to stabilize the global semiconductor supply chain [8]

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][3] - The event highlighted the importance of integrating cultural, commercial, and tourism elements, with successful time-honored brands deeply rooted in these areas for decades or even centuries [1][3] - The discussion emphasized the need for time-honored brands to activate their intellectual property (IP) and innovate to regain relevance among younger consumers, focusing on trendy products and effective marketing strategies [3][4] Group 2 - Challenges faced by time-honored brands in cross-industry integration include the need for a cautious approach, suggesting that brands should prioritize breaking through either product or customer circles to minimize risks [4] - Companies are encouraged to research the needs of target demographics, particularly Generation Z, to create experiences that provide emotional value and cater to various consumer desires [4] - The concept of "experience sweet spot" is introduced, where products or services that deliver both joy and happiness can significantly enhance emotional value for consumers, aiding time-honored brands in sustainable cross-industry integration [4]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture [1] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research to support the development of time-honored brands [1] - The initiative seeks to explore innovative consumption scenarios and tap into consumer potential, helping these brands adapt to modern trends and achieve internationalization [1] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and exploring consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to enhance the development of time-honored brands [1] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration [1] - The goal is to help time-honored brands stay in tune with contemporary trends and explore cross-industry integration [1] - The initiative aims to strengthen the advantages of traditional brands while addressing their challenges through innovative approaches [1]

Group 1 - The core theme of the event is the exploration of how time-honored brands (老字号) can innovate while preserving traditional culture, aiming for brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1][2] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services (CIFTIS) and is part of the annual forum series organized by Deep Blue Think Tank [1] - The Beijing Municipal Bureau of Commerce emphasizes that modern consumption is not just about shopping but involves cultural experiences, identity recognition, and community connections, urging time-honored brands to undergo a profound "self-awakening" [2] Group 2 - The Bureau encourages time-honored brands to embrace change while maintaining their craftsmanship, using new narratives to convey old stories, new mediums to deliver old values, and new scenarios to activate old brands [2] - Recent policies from the Beijing Municipal Bureau of Commerce support the innovation of time-honored brands as a key strategy for building an international consumption center, promoting cross-industry integration, digital transformation, and business model upgrades [2] - The Bureau advocates for collaborations with popular IPs and the development of "new products from old brands," aiming to create immersive experiences that make brands younger and more vibrant [2]