河源连平县忠信 镇：灯舞乡 韵"千亩方"，校 地携手创新景_ 南方+_南方plus 河源市连平县忠 信镇是"广东省 民间文化（客家 花灯）艺术之 乡"、首批广 东"百千万工 程"典型镇，有 忠诚信义的千年 文脉商脉，有象 征"好事发生"的 忠信花生，各方 面资源丰富。近 年来，忠信镇大 力发展花生、火 蒜等特色种植产 业和忠信花灯等 非遗文化产业， 取得一定成效， 但在品种优化、 技术提升和产业 链延伸等方面仍 有提升空间。 河源忠信花灯灯会。河源市连平县非物质文化遗产保护中心供图 在"灯舞乡韵"示 范带建设背景 下，为了更好地 推动花生产业振 兴，忠信镇得到 华南农业大学专 家的支持，连片 打造花生种植示 范基地约1800 亩，形成田园综 合体，推动周边 土地流转，实现 三产深度融合， 为当地经济发展 注入动力。7月4 日，华南农业大 学文博馆馆长刘 红斌带领由科技 特派员张雷、徐 燕琳、陈婷婷、 黄培奎、金晶组 成的专家团队赴 忠信镇开展专题 调研，连平县人 大常委会副主 任、忠信镇党委 书记赖益维出席 座谈会，对当地 特色农业产业发 展和"千亩方"项 目推进进行了深 入交流。 艺，将其融入乡 村旅游和文 ...

与此同时，集中展示委员企业科技产品与非遗技艺的AI滨江市集也在当天热闹开市。光圈AI科技 的移动体验车成为焦点，车上搭载的AI时光修复站、AI调香、AI创意写真、智能遥控机器狗等趣味科 技设备，为市民游客开启了一场别开生面的科技文旅体验；脉象健康的脉象中医智能机器人现场"坐 诊"，依托国内领先的智慧中医云大脑体系，可全方位辨识用户状况并快速生成初步评估；西兴街道政 协工作联络处展示的岩彩珐琅，以矿物颜料研磨施彩，金属为胎高温烧制，色彩瑰丽且历久弥新，尽显 珍贵传统非遗工艺的独特魅力……科技与非遗的碰撞，让市集充满别样活力。 接下来的活动同样亮点纷呈——15日，滨江区检察院知识产权检察办主任谢轶将带来知识产权保护 和犯罪预防专题讲座，浙江省摄影家协会航拍专委会副秘书长张力则开设"AI时代如何打造优质视频内 容"开放课；16日，"硅基智能与碳基智能的华丽邂逅"开放课将探索前沿科技融合；17日，"商事调解护 企优商新路径"专题讲座与"领略传统文化魅力，习练健康养生八段锦"开放课同步开展；18日，"数字财 务+AI助力企业运营提效""肺部健康管理与医疗突破"两场专题讲座，将为企业发展与健康生活提供实用 指引。 7月1 ...

转自：北京日报客户端 6月24日至26日，亚投行第十届理事会年会在国家会议中心二期举办。市文化和旅游局精选12家非遗与 老字号企业及"北京礼物"，进驻亚投行年会设置非遗和老字号展览展售区，现场进行展览展售及互动体 验，为参会代表打造了一站式的非遗体验与消费购物场景。 本次参展企业多数具备国家级非遗技艺，企业结合自身特色将10余项非遗体验项目引入会场，深受外宾 的喜爱。工美通过京绣、叶画等非遗技艺展现东方美学，荣宝斋的木版水印复刻名画神韵，吴裕泰以宋 代点茶演绎茶道雅趣，同仁堂现场进行手工搓丸、阿胶熬制，盛锡福展示皮帽制作技艺，戴月轩以湖笔 制作的匠心技艺，让外宾在沉浸式体验中，直观感受中国非遗项目。这种"可触摸、可参与、可感知"的 深度互动，有效打破了文化认知壁垒，向外宾讲述北京故事、中国故事，传递中华优秀传统文化，使外 宾从旁观者转变为文化的体验者与传播者。非遗转化的伴手礼，如"北京礼物"文创产品、冰箱贴、胸 针、景泰蓝饰品、文房用品、茶叶、工艺品等备受欢迎。部分参会代表留下企业信息，明确表示将在会 后前往门店参观、购物。 外宾了解叶画非遗技艺 一、参展企业文化传承与市场活力并重 此次参展的非遗和中华老字号 ...

Group 1: Industry Overview - The Douban industry in Chengdu, Sichuan, is experiencing a revival, supported by financial initiatives from local banks, allowing traditional enterprises to overcome previous financing difficulties and expand their market reach [1] - Small and micro enterprises (SMEs) contribute significantly to China's economy, accounting for over 50% of tax revenue, 60% of GDP, 70% of technological innovations, 80% of urban employment, and 90% of the total number of enterprises [2] - The People's Bank of China has implemented a series of policies to enhance financial services for SMEs, including increasing the loan limit for inclusive micro loans from 10 million to 20 million yuan [3] Group 2: Financial Support Initiatives - Financial institutions are encouraged to adopt a long-term mechanism to support SMEs, ensuring they are willing and able to provide necessary services [3] - The introduction of targeted financial products, such as "Miao Embroidery Special Loans" in Xiangxi, has provided timely financial support to cultural enterprises, facilitating the growth of traditional crafts [6] - In Qingdao, the establishment of commercial bank service centers has enabled 4,175 SMEs to receive initial loans totaling 11.78 billion yuan, significantly lowering the barriers for first-time borrowers [7] Group 3: Policy Implementation and Impact - Local branches of the People's Bank of China have tailored financial solutions to meet the unique needs of regional industries, demonstrating effective policy implementation [4] - The "Knowledge Micro Loan" project in Shaoxing has successfully supported over 2,000 enterprises with a total of 62 billion yuan in intellectual property pledge financing, benefiting a significant portion of technology-based SMEs [7] - The ongoing financial support for SMEs is expected to enhance liquidity and ensure that financial institutions meet the reasonable funding needs of private enterprises [8]

Core Viewpoint - The immersive exhibition showcasing traditional Chinese craftsmanship and intangible cultural heritage at the AIIB annual meeting successfully attracted international attention and generated significant sales of cultural products. Group 1: Exhibition Overview - The AIIB's 10th Annual Meeting featured an exhibition from June 24 to 26, where 12 representative enterprises presented a diverse array of cultural products combining "intangible heritage skills, time-honored brands, and cultural IP" [2][4]. - The exhibition transformed intangible cultural heritage into tangible products such as fridge magnets, brooches, cloisonné items, tea sets, and handicrafts, making them accessible to attendees [3][5]. Group 2: International Reception - The exhibition attracted over a thousand domestic and international guests, with many foreign attendees expressing enthusiasm for traditional Chinese medicine and cultural products [3][4]. - Foreign guests actively purchased various cultural products, indicating a strong interest in experiencing and taking home elements of Chinese culture [4][9]. Group 3: Product Innovation - Companies like Yida Ge and the Cloisonné Factory showcased innovative products that blend traditional craftsmanship with modern design, such as scented candles and lifestyle products inspired by traditional ink culture [6][7]. - The collaboration between Cai Bai and cultural landmarks resulted in a jewelry series that creatively interprets royal garden architecture and cultural elements [7]. Group 4: Cultural Engagement - The exhibition emphasized interactive experiences, allowing foreign guests to engage with traditional techniques, thus breaking down cultural barriers and fostering a deeper understanding of Chinese culture [8][10]. - The focus on demand-driven cultural export rather than mere product promotion was highlighted, with an emphasis on creating meaningful connections with foreign audiences [10][11]. Group 5: Youth Engagement and Innovation - The rise of Generation Z has prompted traditional brands to adapt and innovate, making cultural heritage relevant to younger audiences through modern expressions [11][12]. - The importance of the "craftsman spirit" was emphasized, highlighting the need for patience, dedication, and respect for traditional culture in the transmission of skills to younger generations [12].

转自：北京日报客户端 5月29日，天津市政府新闻办举行"发言人带你领略津派文化·走进北辰"专场新闻发布活动。天津市北辰 区位于天津城北，千年京杭大运河穿区而过，贯通了锦绣中华大江南北的"经济动脉"，带来了津派文化 融汇传播的"运河流觞"，汇聚了北辰韵味文脉常新的"辰文荟萃"。 现阶段，北辰区正在通过"守正创新"与"区域协同"，将传统中医药的基因注入现代产业体系，以京津医 药谷为载体，构建集研发、制造、文化传播于一体的生命健康产业高地。未来，随着京津冀协同深化与 数字技术赋能，北辰有望成为全国生物医药创新的标杆区域。 北辰区推动"非遗+旅游"融合发展，组织王氏泥塑、尚记绣绒、长荣绣花鞋等非遗代表性项目代表性传 承人与景区合作，建立非遗工坊、非遗传承体验基地，开展"非遗亲子游""非遗研学行""非遗市集"等百 场活动，拓展了旅游新场景，激活了消费新潜能。同时，推进非遗代表性项目产品化，将工艺品艺术品 转化为商品，让非遗可知可感可用。比如，北辰民间绘画，又称北辰农民画，在国内外艺术展览中屡获 赞誉，北京奥运会上作为国礼送给世界友人，成为北辰文旅的闪亮IP。我们为非遗代表性传承人与三力 体育牵线搭桥，设计了两款农民画主 ...

Core Insights - The article highlights the thriving development of the mud sculpture industry in Liu Ying Village, known as "China's First Mud Sculpture Village," with an annual output value exceeding 40 million yuan and products exported to over 30 countries and regions [1][2]. Group 1: Industry Development - Liu Ying Village has over 200 households and thousands of people engaged in the mud sculpture industry, which has seen significant growth due to collective efforts and a focus on cultural tourism [1][2]. - The mud sculpture industry in Fengxiang has a rich history dating back to the Western Zhou period, characterized by vibrant colors and traditional patterns, and was recognized as a national intangible cultural heritage in 2006 [1][2]. Group 2: Key Figures and Innovations - Hu Xinming, a representative inheritor of the Fengxiang mud sculpture, has played a pivotal role in promoting the craft, including showcasing it internationally and creating over 180 new varieties of mud sculptures [2][3]. - The introduction of a closed-loop cooperation model involving "company + cooperative + farmers" has enhanced production efficiency and created job opportunities for over 320 local residents [3]. Group 3: Youth Engagement and Modernization - The younger generation, represented by Hu Jinwei, is modernizing the mud sculpture art by integrating it with contemporary design and lifestyle products, appealing to younger consumers [4][5]. - Hu Jinwei has developed various derivative products and educational programs to promote traditional culture among local schools and universities, attracting thousands of participants annually [5][6]. Group 4: Cultural Significance and Future Aspirations - The mud sculpture culture embodies the hopes and positive attitudes of local people towards life, and there is a strong emphasis on maintaining traditional elements while adapting to modern consumer trends [6][7]. - Plans for a Fengxiang mud sculpture cultural and creative competition aim to engage more young talents in the innovative development of the craft, expanding its presence in everyday life [7].

原标题："文脉中国"非遗数字化活态传承工程在江西景德镇启动 日前，"文脉中国"非遗数字化活态传承工程启动仪式在江西省景德镇市举行，来自文化界、教育 界、科技界及非遗传承领域的嘉宾齐聚千年瓷都，共同见证传统非遗与数字时代的深度对话，开启非遗 传承的崭新篇章。 十二届全国政协文史和学习委员会副主任卞晋平在致辞中强调，非物质文化遗产是中华文明的基因 密码，保护非遗需要系统性工程和持续创新。"文脉中国"项目以全媒体矩阵和数字化技术为支撑，致力 于挖掘景德镇的历史文化资源，传播陶瓷文化的珍贵价值，让非遗瑰宝跨越时空，实现"真实性记录、 本源性再现和跨时空重生"。他指出，项目落地景德镇，不仅是对这座"世界陶瓷文化遗产样本区"的深 度赋能，更是推动中华文化走向世界的重要探索。 景德镇陶瓷大学国际学院院长张婧婧提出"学术+艺术+技术"三维传播体系，建议项目结合高校学术 资源与现代科技，推动非遗从技艺传承向产业创新升级。景德镇陶瓷研究院院长吴浪则分享了陶瓷数字 化成果，通过时域光学孪生技术，已成功将一万余件陶瓷器转化为数字资产，并复现明代甜白釉等失传 技艺。"数字技术让瓷器成为讲好中国故事的'数字使者'，"吴浪表示。 据介绍， ...

Core Viewpoint - The article highlights the significance of traditional craftsmanship, specifically the summer cloth embroidery (Xia Bu Xiu), as a cultural heritage that is being innovatively preserved and modernized by artisans Zhang Xiaohong and her daughter-in-law Wu Wanqing, showcasing their dedication to both tradition and contemporary relevance [1][2][5]. Group 1: Art and Craftsmanship - The impressive summer cloth embroidery piece titled "Yangtze River Ten Thousand Miles Map" was created over 13 months by a team led by Zhang Xiaohong, a national-level representative of intangible cultural heritage [1]. - Zhang Xiaohong has innovated six new stitching techniques and developed methods to soften the traditionally rigid summer cloth, enhancing its suitability for embroidery while preserving its texture and color [2]. - The artwork reflects a deep appreciation for China's landscapes and culture, inspired by the Yangtze River, and has garnered multiple national and provincial awards [2]. Group 2: Innovation and Modernization - Wu Wanqing, influenced by her mother-in-law, left her banking job to pursue the path of inheriting and innovating summer cloth embroidery, emphasizing the importance of balancing social and economic benefits [5]. - She has successfully integrated modern design with traditional embroidery, creating over a hundred contemporary cultural products, including bags, jewelry, and home decor, making summer cloth embroidery more accessible to the public [5]. - Wu Wanqing is also exploring diverse pathways for modern dissemination of intangible cultural heritage through online teaching and social media, aiming to attract more enthusiasts to learn and participate in summer cloth embroidery [5][7]. Group 3: Cultural Heritage and Future Directions - Both Zhang Xiaohong and Wu Wanqing are committed to connecting intangible cultural heritage with modern life and tourism, ensuring the continuous evolution and relevance of summer cloth embroidery [7]. - Their efforts reflect a broader trend of revitalizing traditional crafts by adapting them to contemporary needs and lifestyles, ensuring that these art forms remain vibrant and sustainable [7].

Core Viewpoint - The Yizu embroidery industry in Chuxiong has become a significant source of income for women, showcasing traditional craftsmanship through innovative designs and modern applications [11][12][13]. Group 1: Industry Overview - The Chuxiong Yizu embroidery, with a history of nearly 1800 years, was listed as a national intangible cultural heritage in 2014 [11]. - Traditional Yizu embroidery features vibrant colors and intricate patterns, utilizing techniques such as flat embroidery and pile embroidery [11]. - The local government has implemented policies to support the Yizu embroidery industry, enhancing its role as a source of income for women [13]. Group 2: Company and Innovation - Jin Rui Rui, an eighth-generation inheritor of Yizu embroidery, has played a crucial role in innovating the craft by integrating it into modern products like handbags, accessories, and clothing [12]. - The company founded by Jin Rui Rui has helped over a thousand local embroiderers increase their income [13]. - In 2024, the Yizu embroidery industry is projected to achieve an added value of 312 million yuan, benefiting tens of thousands of people [13].